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The 13th Asia PLF of global private brand products in 2021
Industry: Food / Beverage / Wine
Cycle: Once a year
Time: 2021/11/30 - 12/02 (Tues To Thur Total 3 Days)    Error Correction
Address: Pudong New Area · Shanghai Shanghai New International Expo Center ChinaShanghaiPudong New Area 2345 Longyang Road, Pudong New Area, Shanghai
Sponsor:Yadong Expo of PLSC
Organizer:Cross pick (Shanghai) Advertising Co., Ltd


PLF has entered its second decade since 2020. It is one of the three largest private brand exhibitions in the world (Americas - Chicago, Europe - Amsterdam), radiating the entire Asian region. It is an ideal place for retailers and manufacturers to gather and establish private brand cooperation, It has become an annual grand meeting of private brands in domestic and even Asian retail industry, an excellent place for establishing retail supply relationship network and cooperation, and an efficient platform for retailers to find matching manufacturers and establish good business relations between manufacturers and retailers. If your company is already a manufacturer of private brand products, this exhibition will bring you more market opportunities. If your company has just started to set foot in private brand, participating in this exhibition is the best way to enter the private brand market.


1. Comprehensive food
Leisure food: puffed food, preserved fruit, dry pan fried goods, fish fillets
Butcher's food: preserved meat
Non staple food: soy sauce, vinegar, seasoning, pickles, jam, sausage, canned food, pickles, instant food, grain, edible oil
Drinks: quit smoking products, domestic liquor, wine, beer, functional wine, imported wine, carbonated drinks, water, tea, fruit juice, normal temperature dairy products, functional drinks, coffee drinks
Biscuits, cakes: biscuits, pies, cakes, cookies
Candy chocolate: chewing gum, chocolate, hard / soft candy, jelly
Prepared food: milk powder, cereal, meal paste, tea, soybean milk powder, paste prepared products, other prepared drinks, honey, solid coffee, sugar
Nutrition and health products: Ginseng antler nourishing, concentrated health care, weight loss food, medicinal wine, bee products
North South dry goods: dried vegetables, dried seafood, dried fruits

2. Household goods
Household cleaning and aromatic products: decontamination, incense, insecticidal, nursing, cleaning
Washing products: Laundry
Tissue: paper products, disposable paper products
Sponge products: Bedding sponge
Plastic products and storage: kitchen plastic products, shelves and dustbins, clothing sorting and sundries, pendant
Clothing, footwear and accessories: socks, underwear, pajamas, casual shoes, functional footwear, slippers, leather shoes, shirts, accessories, coats, sports suits, formal wear, children's clothing, sweaters and trousers
Home textiles: bedding, towel, bath towel
Cooking and baking utensils, tableware: cooking utensils, kitchen utensils and sundries, tableware, water utensils
Household appliances: household appliances, kitchen appliances, personal health care
3C Digital: digital, video entertainment
Household hardware and gardening products: electrical accessories, hardware and other, gardening products, automotive beauty products and tools
Pregnancy and infant products: baby care, baby bed products, towel, saliva towel, children's furniture storage, feeding supplies, toys, baby carriages, baby beds, children's shoes, children's bags, newborn clothing, children's clothing, large and medium-sized children's clothing, baby accessories, maternity underwear, pregnant women's clothing, mummy products
Sports and office: student supplies, office supplies, photo albums, greeting cards and cards, office equipment, communication equipment, ball games, rackets, comprehensive category
Intelligent Manufacturing: USB products, mobile phone accessories, LED products, sports, home medical, vehicle intelligent, intelligent home appliances

3. Personal care
Vitamins, oral and over the counter: vitamins, oral and over the counter
Oral care and cleaning: oral care, toothpaste, dental floss
Body care: wipes, household medical appliances, medical bandages, gauze
Over the counter drugs and health products: Supplements
Eye, ear, nose and foot care: vaseline
First aid: Band Aid
Female, adult and infant products: sanitary napkins, diapers
Beauty products: bath products, shampoo products, skin care products, women's cleaning products, soap, baking oil, hair dyeing, beauty products

4. Fresh ingredients
Aquatic products, poultry and meat: fresh fish, fresh shrimps and crabs, fresh other aquatic products, chilled fish, chilled shrimps and crabs, chilled other aquatic products, frozen fish, frozen shrimps and crabs, frozen other aquatic products, processed fish, processed pills, processed other seafood, fish, shrimps and crabs shells, processed products, dried salty products, pork and pork
Fruits and vegetables: leafy vegetables, rhizomes, vegetables, bean products, dried fruits, Cereals, eggs, flowers, fungi, tropical, citrus, hard fruits, soft fruits, melons, fruit baskets, fruit boxes
Prefabricated food: cold food, baked products, fried products, stewed products, snacks, pizzas, sandwiches, noodles, packaged platters, meat (raw materials), aquatic products (raw materials), bean products (raw materials), frozen / quick-frozen vegetables, prepackaged and prepared vegetables
Quick frozen noodles: Pastry
Raw materials and condiments: hotpot seasoning, conditioning ingredients, organic ingredients
Dairy products: yogurt

Costs & Precautions

Please contact with the organizer before the exhibition.


  • Telephone:021-54700867
  • Truename:Ms. Liu CAI
  • Mobile:18918926905
  • E-mail:331221184@qq.com
  • QQ:331221184
  • Address:Shanghai, China


The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870


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