Appexpo Shanghai international wide printing Exhibition (full name: AD, print, pack & Paper Expo Shanghai international advertising, printing and packaging paper exhibition), sponsored by Shanghai Modern International Exhibition Co., Ltd. of donghaolansheng group, has a history of 28 years, and is also a world famous brand exhibition certified by UFI of international exhibition industry Association.

In 2018, Shanghai international wide Print Exhibition became the exhibition unit of "Shanghai International Advertising Festival", one of the four major festivals in Shanghai. It gathers innovative products and technical achievements in spray printing, cutting, carving, materials, logo, display, lighting, printing, fast printing, packaging and other fields. It is a full expression of perfect integration of advertising creativity and technological innovation.

Ad & sign Expo, as the most important part of Shanghai international wide printing exhibition, aims to provide one-stop solutions for the advertising logo industry, get through the upstream and downstream relationship of the advertising logo industry, and explore the new development of the advertising logo in the future. Let China see the world, let the world see China.



Diversity and integration drive innovation in the digital era


After 28 years of climbing, appexpo Shanghai international wide printing exhibition,

We always stand by ourselves with the purchase platform, take pride in leading the development, maintain the market, and constantly innovate.


In the changing digital era, the elements that make up appexpo are more and more diverse:

The brand spirit of innovation is reflected in the diversity of exhibition range, exhibition form, promotion channel, buyer source and market area;


In the open and compatible digital era, appexpo is committed to exploring the path of integration:

There are shiaf Shanghai International Advertising Festival integrating the upstream and downstream of the industrial chain, CSA Shanghai advertising equipment suppliers association integrating enterprises in different fields, appexpo alliance integrating the market in different regions, AAA Asia Advertising Federation integrating many overseas exhibitions and association resources, all of which show their firm determination to embrace the future.


Diversity and integration, both sides of the coin, drive appexpo to move towards better!



Appexpo | digital age · change


Ink jet printing, logo and sign, exhibition and display have always been the three carriages leading the development of advertising technology and equipment industry, as well as the three ticket warehouses (core exhibits) of appexpo. They intersect each other and each has its own emphasis. After entering the digital era, facing the rise of new retail business, they are moving in different directions of change.

1. Digital transformation of inkjet printing

 

Digital printing - "the engine has been highlighted"

L. the printing market is evolving from large-scale to fine-grained, personalized and diversified, showing a trend of resource aggregation and stickiness enhancement.

L. industrial digital printing equipment is mainly designed for high-end customer groups, high-end quality requirements, commercial advertising, labeling, packaging and other fields.


Digital printing -- a great technological revolution

L. digital printing technology has the advantages of high efficiency, low proofing cost, good sound quality and less pollution;

L. digital printing will meet people's personalized needs to the greatest extent and improve people's quality of life;

L. digital printing will directly promote the development of "green textiles" and "green manufacturing".




Fast printing of pictures and texts -- convenience store of culture

L. image and text fast printing has the characteristics of high quality, fast speed, small batch and fast change;

L "visual digital" will become the mainstream development trend of Graphic Express Printing shop;

L. personalized letters, personalized folders, personalized books and materials, accurate bidding documents and engineering drawings that can be considered will be the breakthrough.

 

Creative design, printing and packaging -- creating new value

From printing to post printing, from corrugating to color box, excellent creative design + high-end digital technology creates infinite new value;

L. personalized, flexible and changeable, becoming a new digital label, complementary with traditional advantages, providing customers with overall solutions;

L. digital technology promotes the upgrading of traditional enterprises, opens up unlimited blue ocean and realizes high-quality brand development.


2. Digital transformation of signs


Digital signage - "screen everywhere"

L. system level chip technology, commercial level screen, LED display technology, high-definition projection, in store music and other new digital signage technologies are applied in the field of digital commercial advertising;

L. the display content will be more personalized and targeted, which can be updated and arranged remotely at any time, saving a lot of time and cost;

L. interactive function will become the mainstream of industry development, and realize interaction with consumers through visible and dynamic content.


3D printing - "making impossible possible"

L. the multi-dimensional effects of 3D printing technology in product conceptual design, prototype production, product review and function verification can meet people's psychological needs of seeing, touching and experiencing products.

L. 3D printing has the advantages of short production cycle, simple process, less labor, low production cost and fast delivery. It can quickly produce advertising logo and give customers the most intuitive and high-quality visual experience.

L. from print advertising to 3D printing advertising, many effects that cannot be reflected are displayed, which makes the image in the mind of the advertiser realistic.


3. Digital transformation of exhibition


Digital display - "future breakthrough development driven"

L. digital display is the specific application of digital perception technology in the field of commercial display, which is the integration of virtual reality technology, augmented reality technology and artificial intelligence technology;

L. digital display has been widely used in real estate display, digital city, historic site restoration, virtual tour, special effects of activities, project preview, industrial simulation, urban planning, architectural design, cultural and tourist attractions display, industrial facilities and process simulation, film and television production, product display, etc.


Commercial beauty - "visual enjoyment"

Standard booth of carving machine hall No.1, 9 square meters: 12000 yuan in area a, 10000 yuan in area B
Exhibition space of carving machine hall of hall 1 per square meter: A1200 yuan; area B 1000 yuan
Standard booth of hall 2 logo hall 9 square meters: 12000 yuan in area a, 10000 yuan in area B, 8000 yuan in area C
Per square meter of bare space in hall 2: 1200 yuan in area a; 1000 yuan in area B; 800 yuan in area C
Standard booth of International Pavilion No.3, 9 square meters: 28000 yuan in Zone A, 25000 yuan in zone B
Exhibition space per square meter of hall 3 International Pavilion: 2800 yuan in area a; 2500 yuan in area B
4.1 standard booth of International Pavilion: 9 square meters: 20000 yuan in area a, 16000 yuan in area B
4.1 exhibition space per square meter: 2000 yuan in area a, 1600 yuan in area B
          
Standard booth for advertising materials of hall 5, 9 square meters: 15000 yuan in area a, 12000 yuan in area B
Per square meter of bare space for advertising materials of hall 5: 1500 yuan in area a; 1200 yuan in area B
Exhibition equipment standard booth of hall 6, 9 square meters: 12000 yuan in area a, 10000 yuan in area B, 8000 yuan in area C
Exhibition equipment of hall 6 per square meter: 1200 yuan in area a, 1000 yuan in area B, 800 yuan in area C
Standard booth of No.7 Museum: 9 square meters: 13000 yuan in area a, 11000 yuan in area B
Exhibition space of No.7 canteen per square meter: Area A: 1300 yuan; area B: 1100 yuan
Standard booth of inkjet printer in hall 8, 9 square meters: 13000 yuan in area a, 11000 yuan in area B
Exhibition space of No.8 museum with painting machine per square meter: Area A: 1300 yuan; area B: 1100 yuan

The measure of area: 220000m2scale1.1h，2.1h，3.1h，4.1h，5.1h，6.1h，7.1h，8.1h，NHH

• Telephone:021-59781550
• Truename:Qi Ying
• Mobile:13701911541
• E-mail:13701911541@163.com
• QQ:649243561
• Address:Shanghai Hongqiao National Convention and Exhibition Center

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