The 3rd Hefei Chain Franchise Exhibition

The 3rd Hefei Catering Entrepreneurship Exhibition

2025 present city Entrepreneurship Exhibition

Hefei Binhu International Convention and Exhibition Center, October 24-26, 2025

Exhibition Profile

The Today's Entrepreneurship Exhibition, with the theme of "Boosting Consumption, Innovating Business Opportunities", aims to help entrepreneurs and small and micro enterprises across the country efficiently find projects, resources, learn knowledge, expand networks, and find the right direction for entrepreneurship. Assist brand owners and entrepreneurial projects in recruiting partners, franchisees, agents, and distributors to enhance development vitality. Entrepreneurial projects, chain brands, and supply chain enterprises covering four major sectors: food and beverage, retail department stores, education and training, and lifestyle services.

With the successful holding of the first exhibition in October 2024, the city is highly favored by the market and has gathered numerous investors from various industries and fields. During the same period, industry related activities were set up, with a budget of one million yuan invested in publicity. Over 200 local media, industry media, and internet experts were specifically invited to attend the event. Through social media platforms, media matrices, outdoor advertising, elevator advertising, office building screens, ground promotion, and other channels, multi-dimensional flow and customer acquisition were carried out, and community operation was mastered to comprehensively improve the visibility and influence of the exhibition, actively creating a benchmark for entrepreneurship in East China and even the whole country.

Exhibitor analysis

1. Analysis of Exhibitors' Regional and Industry Data

Anhui exhibitors and local visitors have formed a deep synergy with high investment demands, strengthening regional market vitality. More than half of the exhibitors from other regions have accelerated resource exchange, providing visitors with more comprehensive brand resources. The industry distribution is dominated by catering and chain resources, accurately matching the audience's catering investment preferences and large-scale layout needs, supplemented by diversified formats such as retail and lifestyle services, building a complete commercial ecosystem, providing exhibitors with a low threshold and high adaptability light asset cooperation path, and helping brands quickly sink and grow in the long run.

2. Industry composition of exhibitors

Chain resources 30%, life services 9%, education and training 6%, catering and food 34%, retail and department stores 19%

3. Data analysis of the number of exhibitor stores

Top brands (26% over a thousand) and core players (33% between 200-500) account for nearly 60%, highlighting the depth of market resources and expansion momentum; Small and medium-sized enterprises (2-200, 37%) provide flexible cooperation entry points to meet diversified investment needs, forming a benign development pattern of "benchmark leadership+rapid fission", empowering brands to penetrate the country and deepen regional cultivation in parallel.

4. Analysis of Investment Data for Exhibitors' Single Store

Comprehensive coverage of investment gradients for exhibitors' individual stores: the highest proportion of small businesses, catering to the needs of the general public for entrepreneurship and inclusiveness, and reducing entry barriers; Accurately matching large-scale investors with medium to high prices, supporting quality upgrades and brand premiums; Anchoring a high net worth customer base of millions, forming a pyramid shaped investment ecosystem that balances market breadth and depth, empowering exhibitors to acquire customers at different levels and integrate resources.

Audience analysis

The total number of visitors decreased slightly in the second edition due to the first edition being a joint exhibition. Under the independent operation of the exhibition, the professionalism was strengthened, with professional visitors accounting for 37.48% of the total number of visitors. At the same time, the second edition saw a 14% increase in professional visitors compared to the first edition. The proportion of professional visitors has significantly increased, further strengthening the resource docking efficiency of the exhibition in the field of investment and entrepreneurship.

1. Analysis of Audience and Professional Audience Data

The total number of visitors decreased slightly in the second edition due to the first edition being a joint exhibition. Under the independent operation of the exhibition, the professionalism was strengthened, with professional visitors accounting for 37.48% of the total number of visitors. At the same time, the second edition saw a 14% increase in professional visitors compared to the first edition. The proportion of professional visitors has significantly increased, further strengthening the resource docking efficiency of the exhibition in the field of investment and entrepreneurship.

2. Analysis of audience age data

The age ratio of previous exhibitions has remained stable, with 80% of the audience aged 26-45. This age group is in the golden period of their careers and has strong economic strength and investment needs, with men accounting for more than 60%.

3. Analysis of Audience Regional Data

The proportion of visitors in East China (Anhui) is prominent, and there is a strong trend of consumption upgrading and active investment demand within the province. Exhibitors can use exhibitions as a support point to effectively expand local resources and deepen their layout by relying on the Yangtze River Delta.

4. Intentional Investment Category Data Analysis (Multiple Choice)

Catering cuisine 82.9%

Retail Department Store 1 44.90%

Education and Training 42.79%

Life Service 1 40.70%

Chain Resource 1 40.22%

5. Intentional Investment Category Data Analysis (Multiple Choice)

Small investments account for 70%, reflecting the high activity and inclusiveness of the mass market. The light asset model is adaptable to flexible entrepreneurial needs, and the low threshold facilitates widespread participation, which is conducive to exhibitors quickly expanding their customer base and cultivating long-term potential, promoting market penetration and scale growth.

Below 300000 yuan -70.05%; 300000 to 600000 yuan -19.25%

60000-1.5 million yuan -45.5%; 6.45% above 1.5 million yuan

Exhibition purposes

1. Help entrepreneurs and small and micro enterprises across the country: efficiently view projects, find resources, learn knowledge, expand networks, and find the right direction for entrepreneurship

2. Assist national brand owners and entrepreneurial projects: recruit partners, franchisees, agents, and distributors to enhance development vitality

Exhibition planning

Series of Activities 31+Exhibition Brands 300+

Professional audience: 70000+Exhibition area: 70000 square meters

PROMOTION

1. The information flow promotion accurately targeted the audience, and Tiktok, Little Red Book, Friends Circle, etc. contributed to the stream, with a reading of 10000 W+;

2. Exhibitors' self promotion of exhibition labels brings their own traffic, and their self promotion platforms and brand expansion effects;

3. Industry organizations invite the China Chamber of Commerce and relevant industry associations in Anhui Province to invite member units;

4. Professional media released 50+media releases, including Hefei Municipal People's Government, Red Food Network, Anhui Traffic Radio, Hefei Evening News, Beverage Industry Highlights, Hefei Tong, Hefei Online, Xinhua Network, Hefei Hotline, Anhui News Network, Hefei Radio and Television Station, Anhui Culture and Tourism, with a total reading of 200 W+, creating a city phenomenon hot spot;

5. Kol disseminates Wang Tao's food and beverage industry (126.5w fans), Chai Daguanren's brand chat (121.2w fans), Da Jiuge's franchise chat (81.0w fans), food and beverage related matters - Eileen (61.3w fans), Xiao Gao's teacher chats about food and beverage (103.1w fans), Zhao Pansan (73.3w fans), Xiao Luo Shuo Chuangye (56.6w fans), Qian Mo's entrepreneurship (44.9w fans), Tian Tian Run Exhibition (24.5w fans), Foodie Cute Uncle (14.3w fans)

He Hehe (56.2w fans), No. 7 Primary School 7 (43.5w fans), Hefei Li Naigai (36.3w fans) and other 280+Tiktok Little Red Book celebrities launched invitations, with 409.9W views of relevant topics;

6. Over 10000 traditional media outlets, such as elevator frames and electronic screen advertising spaces, are used for offline media dissemination, covering major commercial districts, office buildings, and residential areas;

7. Database marketing currently has over 100000 community fans and viewers, inviting visitors through SMS, phone calls, group chats, and other means.

Conference activities

The exhibition will hold a series of exciting and precise docking activities, including the Modern Service Industry Entrepreneur Conference, China Chain Brand Development Conference, Today's Brand Sharing Conference, Entrepreneurial Elite Roadshow, etc., to deeply grasp the pulse of the industry and assist in the path of entrepreneurship. In addition, the exhibition site will also hold the launching ceremony of "Today's Food Innovation Alliance" to gather entrepreneurs from all over the country, integrate high-quality supplier resources, build an efficient Internet platform, and truly achieve the 365 day service of the three-day exhibition. 

exhibits

（1） Catering and Tea Beverage Comprehensive Area

1. Fast food chain brands: Rice noodles, fast food bento, dumpling Wonton, steamed stuffed bun Congee shop, Spicy Hot Pot, Maocai, hamburger French fries, fried chicken and fried string, steamed bun cake, fragrant pot dry pot, special snacks, light food salad, etc. 2. Beverage and coffee brands: desktop milk tea, Hong Kong style milk tea, milk covered tea, fruit tea, fresh fruit tea, sugar water shop, coffee chain, unmanned coffee, etc. 3. Brands of baked desserts: bread cakes, Chinese Dim sum, cake toast, gong shao, ice cream, dessert chocolate, egg tart fruit, etc. 4. Inheritance of culinary culture: international catering, intangible cultural heritage, time-honored brands, local cuisine, cuisine inheritance, etc. 5. Brand licensing: IP licensing, celebrity endorsement, hot pot string, barbecue, lobster barbecue, Sichuan Hunan Cantonese cuisine, bistro, music bar, etc. 6. International brand licensing: Western cuisine, hamburgers, pizza, Japanese sushi, Korean cuisine, Southeast Asian cuisine, etc.

（2） Retail Comprehensive Zone

The retail complex will include multiple categories of brands, including supermarkets, convenience stores, dried fruit shops, fruit shops, nutrition products, clothing, tea, alcohol, stationery, gifts, home furnishings, maternal and child products, cosmetics, specialty stores (food, nutrition products, cosmetics, home furnishings, gifts, etc.), unmanned intelligent retail, etc.

（3） Hotel accommodation complex

The hotel accommodation area will include nationally renowned and open chain franchise hotel brands of various levels, such as Quanji, Ado, Vienna, Hanting, Homecoming, Seven Days Inn, etc; And characteristic homestay brands that are open for franchise nationwide.

（4） Education and Training Comprehensive Zone

The education and training comprehensive zone will cover multiple brands, including art training, children's programming, STEM education, robot education, children's English, adult education, traditional Chinese education, education franchising, kindergartens, early childhood education, coaching and training, vocational training, artistic talents, books and magazines, as well as various chain training institutions such as physical fitness training.

（5） Leisure and Entertainment Complex

The leisure and entertainment complex will include KTV, arcade, toy stores, cinemas, fitness centers, tabletop game mystery games, escape rooms, billiards, internet cafes, bars, yoga, chess and card rooms, and other popular leisure and entertainment brands among contemporary consumers.

（6） Comprehensive living service area

Beauty and wellness, housekeeping services, tourism and vacation, wellness services, hotel accommodations, wedding services, pet economy, car services, legal consultation, etc.

• Company:Anhui Zhongshe Exhibition and Convention Center
• Telephone:15156007241
• Truename:Miss Li
• Mobile:15156007241
• E-mail:2965655949@qq.com
• Address:Hefei Binhu International Convention and Exhibition Center

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