The global authorized Exhibition China (LEC), hosted by Bowen China, aims to promote the effective connection of influential owners and agents of authorized categories such as entertainment, personas, fashion, art, corporate brands, etc., with manufacturers, licensees and retailers of consumer goods. Global licensing exhibition is the top exhibition in the global licensing industry. It has been successfully held in Las Vegas, Shanghai, China, London, Japan. Among them, global authorized exhibition · USA station is the oldest and largest brand authorized exhibition in the world. Bowen is also the publisher of license! Global, the most influential publication in the authorized industry.

Lima is the most influential and authoritative non-profit organization in the global licensing industry. LEC is the only partner of Lima in China.

Join hands with global famous IP to connect top resources of licensing industry
Piggy page, super swordsman, Wang Wang Li Da Gong, duo A dream, SpongeBob SquarePants, bear haunt, British Museum, Lamborghini, B.Duck, Wong Wan Wan and so on 800 pluralistic hot IP will appear at the global authorized Exhibition China Station (LEC) to explore the potential of China's "big" authorized market.

Cross industry big data helps precise business docking
Bowen company hosts more than 300 market leading B2B trade shows every year, with more than 50 cross industry data covering food, jewelry, fashion, hotels, mothers and infants. Based on the huge database resources, the global authorized Exhibition China (LEC) can help the licensors and the licensees to promote big data and effectively carry out business docking.

Authoritative industry activities open up new blue ocean of authorization
During the exhibition, LEC will carry out a series of authoritative industry activities.
● International Licensing Industry Summit: invite global licensing industry leaders to share the development status and trend of international and Chinese licensing industry, explain the basic ways of licensing business development and share operation cases, as well as authorization cases and experience in various fields.
● China licensing industry award: LEC and Lima jointly hold the most authoritative annual award selection of licensing industry.
● business matching: provide on-site one-to-one efficient business matching service to help customers accurately connect with buyer resources.
● on site IP Carnival Tour: vividly and interestingly show the brand IP image, and closely interact with popular IP.
This exhibition is a commercial exhibition. Minors under the age of 18 are not allowed to enter.

scale: hall 2

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