China Electrical Appliance & amp, Shanghai Electrical Appliance World Expo (AWE), founded by China Home Appliances Association, has become the largest comprehensive exhibition of household appliances in China. In 2019, the exhibition area was nearly 130,000 square meters, 340,000 visitors, nearly 900 leading global brands participated in the exhibition, nearly 100 press conferences and tens of thousands of new products were launched, which highlighted the strength of the world's top comprehensive professional exhibition platform in the field of household appliances and consumer electronics, and attracted worldwide attention.
The exhibition was founded in 1992 and is held in the middle and late March of each year. AWE was first held in Beijing and moved to Shanghai in 2008. When the 2016 exhibition was launched, the Chinese name of AWE was renamed "China Home Appliances Exposition" by "China Home Appliances and Consumer Electronics Exposition". As the largest industry event in Asia, AWE has become one of the three top household appliances and consumer electronics exhibitions in the world, which are tripartite with German IFA and American CES.
On March 2, 2020, AWE officially announced that the China Electrical Appliances and Consumer Electronics Exposition 2020 (AWE2020), originally scheduled to be held at the Shanghai New International Expo Center from March 11 to 14, 2020, would be postponed to March 2021 and co-organized with AWE2021, that is, AWE2020 would be cancelled.

Review of previous sessions

The theme of China Home Appliances and Consumer Electronics Expo 2019 is "Intelligent Life on AI", which was held in Shanghai New International Expo Center from March 14 to 17, 2019.
In 2019, the AWE Pavilion covers 10 pavilions of Shanghai New International Expo Center W1-W5 and N1-N5, bringing together nearly 900 exhibitors, covering an area of nearly 130,000 square meters, with nearly 340,000 visitors. Haier and Meimei occupy N5 and W1 halls respectively, displaying their brands and product chains: Haier shows the latest achievements of seven ecospheres, such as security, sanitation and air; Meimei shows the future vision of wisdom life through three parts: wisdom life, intelligent manufacturing and sub-brands. Haier Hemei Super Brand Pavilion has unified planning and overall layout, becoming the symbolic Pavilion of AWE 2019.
AWE 2019 brought together nearly 900 exhibitors to show innovative achievements in home appliances, consumer electronics, smart home, Internet of Things, artificial intelligence, 5G, smart transportation, smart entertainment and other fields. In 2019, LG Display, Linnei, COLMO, and HKUST Xunfei first appeared on AWE.

Comments from the industry

Jiang Feng, Chairman of China Household Appliances Association
AWE will promote cross-border integration of traditional household appliances and emerging areas, promote all-round and multi-level exchanges and interaction between industry chain and consumers, guide a new wisdom lifestyle, promote innovation and upgrading of the entire industry, and achieve high-quality development!

Chairman of Fang Hongbo Mei Group
This year, for the first time, MeiMei Group launched a joint venture with its four major sectors: consumer electronics, HVAC, robotics and automation, and intelligent supply chain (logistics). On the first day of the exhibition, MeiMei's booth was extremely popular, with more than 3.5 million viewers watching the exhibition live through the Internet alone. On the same day, the group's share price surged 5.17%, and has been soaring for the next few days.

Vice-Chairman and President-in-Office of the Board of Directors of Liang Haishan Haier Group
At the AWE exhibition, Haier's wisdom life experienced a qualitative leap. From single product intelligence in the 1.0 era to multi-device interconnection in the 2.0 era, and then to 3.0 is the current full-scene mode. Based on the transformation from electrical appliances to Netware and then to the website, Haier has created "seven ecospheres" and "180 + Intelligent scenario solutions" to make the global users become lifelong users through an open ecological platform experience.

Wu Xiaobo, Scholar and Writer of Finance and Economics
This is my first time to attend the AWE exhibition, many new changes beyond our imagination. The first is the change of many global consumer goods and the application of products. The second is that Chinese companies have made many applied innovations in the upgrading demand of mass consumption. I think the two lines of industrial 4.0 and intelligent reform and applied innovation are very clear at this year's AWE exhibition.

Yan Xiaobing, Senior Vice President and President of Electronic Entertainment Business Group of Jingdong Group
As an innovative practitioner leading the new development of intelligent life consumption in China, Jingdong has been focusing on building an open intelligent ecology with interconnection, and has witnessed each other's innovation and development along the way with AWE.

President and CEO of Gerk Bossi Home Appliances (China) Co., Ltd.
We have participated in two important releases on AWE in succession. Unfortunately, the time for our launches is too short. We have too many innovative technologies and products to pass on to you. We would like to discuss with you the development strategy of the future market, and contribute little to the development of the whole industry.

Dingwei A.0. Smith, Senior Vice President and President of China
A.O. Smith will naturally not miss the AWE grand occasion, just as we enter any industry to occupy the market, not through low-price strategy or stand in the wind, but to occupy the technological commanding heights.

Li Huixiong, President of LG Electronics China
AWE has bred huge market prospects and produced many products that are expected. With its inherent technology gene, LG has become a dazzling brand on AWE, and it shines in the AWE with a large number of brands.

Xie Biao, President of Sony China
There is no doubt that the Chinese market is Sony's ultimate market, and the Chinese market has played an important role in Sony's revenue in recent years. Especially after Sony's first AWE exhibition, it scored a number of top performances last year, and also achieved good results in the Chinese market.

Chen Zhenguo, Vice President of Foxconn Group
Last year, we began to try to be a brand. Last year, we participated in AWE for the first time. Foxconn broke the boundaries and entered the brand industry from the original manufacturing industry. This time, we used AWE to publish the whole project brand strategy in 2018. We put people first and take people as the starting point. How can we make people live healthier, safer, longer, happier and happier?

Hu Jianyong, Vice President of Haixin Group
On the first day of Shanghai AWE exhibition, Shanghai Xin solemnly released the new customized product U7 series ULED super-picture TV for the 2018 World Cup. As the only TV cooperative brand in this World Cup, Hisense will not only achieve a significant increase in global brand awareness, but also fulfill the mission of developing live display products and technologies granted by FIFA.

Chairman of Mao Zhongqun Fangtai Group
In this AWE exhibition, Fang Tai explained the connotation of high-end smart kitchen appliances to the world with sincere new products and innovative technologies. The launch conference with the theme of "Mother's Time Machine-Dream Season" is not only a new product and Trend Conference expected by tens of thousands of people, but also a deep emotional communication meeting for brand to convey the idea of "great love" to consumers.

Shao Yang, Chief Strategic Officer of Huawei Terminal
This year, Huawei has participated in AWE for three consecutive years. Many people in the AWE industry joke that "Wolf is coming". From a broader perspective, Huawei has a broader vision and surprising growth rate.

White household appliances, spare parts, consumer electronics, 3C digital products, high-end household appliances, kitchen and sanitary appliances, household appliances, environmental and health appliances, communications products, commercial appliances, wearable equipment, intelligent platform, household audio
 

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the measure of area160000 square meters

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