The global retail private brand products Asia Exhibition (PLF) is jointly built by the private brand professional committee (PLSC) of Shanghai Association of brand licensing enterprises and the international private brand manufacturers association (PLMA). It is the continuation of the world's largest Amsterdam private brand exhibition in the Netherlands and the oldest Chicago private brand procurement exhibition in China. It is the only one in China 1. Retail private brand industry event. PLF exhibition not only brings more business opportunities for domestic food and beverage, daily necessities, personal care products and international direct import consumer goods, but also carries out diversified activities during the exhibition period to provide participants with comprehensive retail private brand solutions and professional trade cooperation platform, so as to realize efficient interaction between supply and demand.  
Retail own brand (i.e. retail OEM OEM OEM) factory is the act of OEM production for stores, supermarkets, department stores and other retail stores, paste the brand of retail stores, and then retail stores sell in their stores. For factories with high-quality products, being a private brand supplier can not only obtain more and more convenient sales channels, but also help the factories to obtain the reduction and exemption policies of channel fees for supermarkets, broaden domestic and foreign retail sales opportunities, and maximize the rapid occupation of domestic and foreign retail markets.
Influenced by the changes of retail business and business environment, many enterprises have seen business opportunities in the development of their own brands. Most manufacturers are "walking together on two legs". On the one hand, they independently develop products and compete for market share with their own brands. On the other hand, they are actively looking for cooperative retailers to develop OEM production for retailers who want to develop their own brands To increase business volume.
2018plf helps China's "retail private brand" development trend. With the "private brand fever" of retailers' transformation, the "export to domestic sales" of supplier expansion, and the "cross-border trade policy" of zero supply upgrading, the retail private brand has become an extremely important development trend in the future.

● [global retail private brand products Asia Exhibition] is the only retail private brand industry event in China

1、 Eight years in total, the scale has been expanded year by year, and the rapid growth rate of two figures has been maintained
2、 The number of professional buyer groups in 50 + countries is increasing year by year, providing free direct purchase and supply docking opportunities
3、 Strict selection of buyers, the only professional exhibition in China that publicizes the list of precise buyers before the exhibition
4、 High standard retail private brand selection activity, gathering retail markets in different regions of the country
5、 Online + offline, multi-channel + multi field, media covers the retail private brand industry
6、 Cooperate with well-known universities and institutions, and industry experts teach practical experience on site
7、 Personal contact with overseas purchasing groups to create a good opportunity for private brand products to enter European and American markets

● exhibition history:
PLMA was founded in 1979
More than 2500 booths in 1980 American private brand exhibition
More than 4200 booths in 1986 Dutch private brand exhibition
2010plf held in Shanghai
PLF will continue to expand 1200 planned booths in 2018, please look forward to


● strong buyer:
 
Food and beverage: AEON; No.1 store; HEMA fresh; Shanghai Laiyi food; No.1 food; family convenience; Renrenle chain; three squirrels; Tongyi supermarket (Shanghai); Huarun Suguo supermarket; Shanxi Jinhu convenience; Shanghai Hualian Rosen

Misung family; Hualian jimaisheng; Shanghai Lianhua Express; Shandong Jiayue; COFCO ; Hailiang mingkanghui; 7-Eleven; Hebei food forest; Shanghai Bu Fenglian

Jinjiang metro; Shanghai Zhanshi trade; Alibaba; Jingdong Mall; Yiwang; Yiguo electronics; vipshop; Bailian Group


● health and beauty:
Boots haiwangxingchen chain drugstore JKD hygene group LG life health trade Shuiye Trade Hong Kong ikes China P & G resparma P & L trade

Daiso China Pharmaceutical Foreign Trade Lottemart China Wanning Shanghai appropriate materia medica dr.scumacher Laboratoires Sainsbury Johnson & Johnson China Sephora coop

Jumeiyoupin Honglei beauty chain, No.1 shop of Auchan Asia, France, RT-Mart, Wal Mart, AEON Topvalue, Unilever

● general merchandise:
EI cortelngles IKEA casino BP Virgo Hong Kong Hong Kong Hong Kong Hongda Far East abena China Suning e-commerce 3M Trinity human pleasure Middle Road trade

Mindu Asia Pacific good friend, Liaoning Xinglong family, Kimberly global sourcing, Jiangsu new cooperation, changkelong, Beijing itoyang Huatang, Guizhou Heli shopping, yiyoubai Walt Disney

Shandong aikeduo Lifu home furnishing Co., Ltd

● theme exhibition area:

PLF will continue to deepen and create advantageous product zones, and will mainly promote the following hot exhibition areas:
·International boutique exhibition area
·Retailer's own brand goods exhibition area
·High quality supplier product exhibition area
·Export boutique exhibition area
·Korea exhibition area
·Taiwan exhibition area

● site activities:
1、 Exclusive interview with media of high-quality exhibitors (council unit preferred)
2、 Retail president Seminar (limited to directors)
3、 Lunch training meeting for retailers (limited to council members)
4、 Private brand supplier training meeting
5、 Consumer's favorite private brand selection activity
6、 China food retail mode and private brand innovation forum
7、 China personal care retail model and private brand innovation forum
■ * theme of previous PLF field activities (mainly announcement)
● media coverage:
Mainstream paper media: Morning News, China News Agency, economic daily, China food news, China business news, China chain 'import and export managers, etc
Radio and television: Xingshang, first finance and economics, Shanghai foreign language channel, Shanghai People's radio, overseas media, etc
Network hot media: CCTV, Sina, Fanpai, Tencent, etc
Professional media: , China business daily, supermarket weekly, chain China, retail power, etc.

● star exhibitors
Daily necessities, health and beauty, food and beverage
Wuyi Huakang / feisler Nanfu battery Hangzhou Guoguang tourism products Anhui Hanbang daily chemical Guangdong Zhenmei food Hangzhou three season food industry
Luqiao Ruikang household products, sonic home (Shanghai), Shanghai Meixin sanitary products, Tongling Jieya biotechnology, Xiamen Liangyi food, Shanghai Huabao food factory
Guan's household products Qingdao Shousheng industry Jiangsu Sanxiao Group Ningbo succinct daily chemical Shanxi Youzhen Food & Beverage Ganyuan Food Co., Ltd
Fuzhou Xiangying daily necessities Ruimin Industrial Co., Ltd. / Lede Shandong Runhe health materials, panrusha biology, Shanghai mabao food, Fuzhou Huiyuan food
Yangjiang BIHONG kitchenware products cixijia daily travel products Yangzhou Minsheng brush industry Jiangsu Longliqi Dalian Hongrun whole grain Zhejiang Qinglian food
Ningbo Botong plastic industry, Changzhou Fengrui clothing, Shanghai Zhefu electric appliance, Fujian Yifa health products, Hebei Lanheng beer, Shanghai banuo food
Fuzhou Santong family products industry Nantong tuochi shoes industry Shanghai shengshimei'an kangnaxiang Shanghai Xike Group Linyi Xingchang agricultural science and technology
Jiangsu decris plastic Meishuo industry (Xiamen) Zhejiang Hansha washing Shaoxing Ruikai protective equipment Shanghai pine fruit food Shanghai Lila food
Wuxi ankexin technology, Tongling Lin'an biotechnology, meijiashuang, Hong Kong baojieli, Yantai Xingyu food, Zhangzhou Zhenxiang food
Shanghai Jianliang nonwovens, Zhejiang kaipute household products, beijiajie group, Zhongshun jierou paper industry, Suzhou Jiahe food, Fuqing shiyida

Xiamen jinfengyuan packaging, Shanghai Hengyuan polymer materials, Foshan Qisheng health products, jinhongye paper industry, Yantai Fenglin food, Liancheng Sanfeng potato industry
Jiangsu Huihong International Group Dongguan huihengfeng industry Baoding Yusen sanitary products Yamei cosmetics Shandong Binzhou Jianyuan food Shenyang Shanshan Weiye
Zhongshan Fuji Chemical, Yuyao Depai daily necessities, Baoding Dongsheng toilet paper, Xiamen youpai non-woven fabric, Wuhan xuzhongxu food, Beijing Zhenweifang food
Shanghai chuangyuai biology, Foshan Nanhai Jiamei products, Zhejiang Hongyu medicine, Yantai Huawei pharmaceutical, Henan Haofeng food, Sichuan Hongye food
Hongxing clothing (Shenzhen) Hebei Xusheng textile, Sichuan Ruoyu sanitary products, Weimei (China) Zhangzhou Zhengui food, Shenzhen Jinduo food

● theme activities
Meeting
·Summit Forum
·Retail president Seminar (limited to directors)
·Lunch training meeting for retailers (limited to council members)
·Supplier training meeting
·Sub forums (food, personal care, general merchandise, etc.)
·Forum on direct import mode
activity
·Retail Private Brand Awards
·Joint procurement platform docking meeting
·Private brand purchase and supply round table
·New product launch of exhibitors
Exclusive interview
·Exclusive interview with media of high-quality exhibitors (council unit preferred)
The organizing committee also organizes domestic enterprises to participate in the following overseas exhibitions:

PLMA international private brand exhibition · 2018 Netherlands;
PLMA U.S. private brand exhibition · 2018 U.S.A;
Russia private brand products exhibition 2018 Russia

Health and beauty:
General merchandise
Food and beverage
Personal care products
Personal cleaning products
Medical first aid supplies
Maternity and infant supplies
Beauty products
Adult products and others

Daily chemical products:
Housewear & Furnishings
Food and kitchenware
Bathroom products
Stationery and sports goods
Knitted home textiles
small home appliances
Clothing shoes and hats
Bags & Accessories
Pet Supplies & Pet
Disposable products
DIY supplies

Food and beverage:
Green / health food
Over-the-counter drugs
Snacks
Canned / instant noodles
Grain and oil / non-staple food / local specialty
Jelly / cold drinks
Frozen Foods
Fresh food
Mother infant food
pet food
Beverage

● charge standard * additional charge for corner booth 1000 / booth

Matters needing attention
Exhibitors must have their own factories
The measure of area: 30000m2scale: Hall W1-W3

• Telephone:13917544894
• Truename:Yang Fang Qun
• Mobile:13917544894
• E-mail:fangqun.yang@plfasia.com
• QQ:1767032487
• Address:Block B, 16 / F, Shimei building, 445 Jiangning Road, Jing'an District, Shanghai

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