The cycling industry is moving towards diversified development, and the 2027 China International Bicycle and Outdoor Cycling Exhibition will be held in Shenzhen in March

From a single mode of transportation to professional sports equipment, and now to a comprehensive industry that integrates sports, leisure, social, tourism, and technology consumption, bicycles are forming a richer industrial ecosystem. Road bikes, mountain bikes, urban commuter bikes, electric assisted bicycles, as well as cycling clothing, helmets, glasses, watches, smart wearables and other products, are constantly being subdivided. Consumers' requirements for product performance, design, comfort and intelligent experience are also continuously increasing, promoting the bicycle industry to extend from traditional manufacturing to sportiness, specialization and branding.

At the same time, new materials, intelligent sensing, and digital technology are entering the field of bicycles and riding equipment. Carbon fiber and lightweight materials, high-performance transmission systems, intelligent riding equipment, motion data management, and professional riding equipment continue to enrich the product system, and riding consumption has gradually extended from "buying a bicycle" to multiple aspects such as the entire vehicle, equipment, accessories, services, and sports experience. The relevant plan in Shenzhen also proposes to promote the agglomeration of upstream and downstream industries of bicycles, accelerate the research and development of high-performance materials, intelligent sensors and other products, and promote the development of high-end and intelligent cycling products.

In this context, the 2027 China International Bicycle and Outdoor Cycling Exhibition will be held from March 12th to 14th, 2027 at the Shenzhen Convention and Exhibition Center. The exhibition will showcase complete bicycles, riding equipment, sports accessories, intelligent riding products, outdoor products, and related industry chains, providing a platform for brand enterprises, manufacturers, distributors, channel partners, professional cyclists, and outdoor sports enthusiasts to showcase products, exchange technology, and connect with the market.

Based on the well-established manufacturing foundation and consumer market in Shenzhen and the Guangdong Hong Kong Macao Greater Bay Area, this exhibition will further strengthen the communication and cooperation between the upstream and downstream of the bicycle industry. From product manufacturing to brand operation, from professional sports to mass cycling, from hardware products to outdoor services, the exhibition will present a more diverse range of application scenarios for the bicycle and outdoor cycling industry, driving the industry to seek new growth opportunities and creating more communication opportunities for enterprises to expand into the South China market and national channels.

Exhibition scope:
1、 Complete bicycles and brands: road bikes, mountain bikes, city bikes, leisure bikes, folding bikes, travel bikes, children's bikes, BMX bikes, racing bikes Gravel Bike、 Commuting bicycles and other professional and public bicycle products.
2、 Electric assisted bicycles and new energy cycling: electric bicycles, electric assisted bicycles, intelligent electric assisted bicycles, electric mountain bikes, electric road bikes, electric assisted city bikes; A comprehensive solution for electric motors, batteries, electronic control systems, power systems, charging equipment, and new energy cycling.
3、 Bicycle components and manufacturing technology: frame, fork, wheelset, drum, transmission system, transmission system, brake system, crank, disc, flywheel, chain, bearings, pedals, handlebars, seat tubes, seats, tires, inner tubes and other core components; Carbon fiber, aluminum alloy, titanium alloy, and lightweight materials; Bicycle production equipment, testing equipment, intelligent manufacturing and processing technology.
4、 Intelligent cycling and sports technology: smartwatch, cycling navigation, sports watch, heart rate monitoring, power meter, pedal frequency sensor, speed sensor, GPS device, intelligent taillight, cycling recording device; Cycling data platform, sports management software, AI sports analysis, intelligent training system, and digital cycling services.
5、 Outdoor cycling equipment: cycling helmets, cycling glasses, cycling clothes, cycling gloves, cycling shoes, cycling backpacks, cycling kettles, sports protective gear, weather resistant equipment, outdoor lighting, portable tools, maintenance tools, outdoor first aid and safety equipment, etc.
6、 Cycling lifestyle and outdoor leisure: camping equipment, outdoor furniture, tents, sleeping bags, outdoor cooking utensils, portable power supplies, outdoor lighting, cycling travel supplies, car equipment, self driving equipment, and cycling lifestyle products.
7、 Cycling events and sports services: cycling events, outdoor sports events, cycling clubs, cycling training, sports operation organizations, event services, sports insurance, sports media, sports data services, cycling event planning and event equipment services.
8、 Cycling tourism and destinations: cycling tourism routes, outdoor sports destinations, sports tourism projects, cycling bases, forest parks, scenic cycling projects, outdoor tourism services, bicycle rental and shared cycling services.
9、 Cycling digitalization and new consumption: cycling apps, digital cycling platforms, online cycling communities, sports social platforms, live streaming and short video platforms, cycling content services, cycling e-commerce, brand digital marketing, sports consumption, and new retail solutions.
10、 Industrial supporting and comprehensive services: bicycle testing and certification, intellectual property, design and research and development, industrial parks, industry associations, financial services, logistics and warehousing, cross-border trade, e-commerce platforms, brand operations, media and professional service institutions.

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Telephone:13162209353
• Contact:Li Yan
• Mobile:13162209353
• E-mail:8537536@qq.com
• Address:Intersection of Fuhua 3rd Road and Jintian Road, Futian District, Shenzhen, Guangdong Province

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