The consumer market is undergoing profound structural changes. Nowadays, consumers are no longer just paying for basic needs. More and more people are willing to pay for comfortable experiences, healing atmospheres, relaxed emotions, and exquisite life rituals. Emotional value has become the core of attracting, locking in customers, and increasing premiums for physical stores, and it is also a key breakthrough for the transformation and upgrading of various industries.

In order to adapt to the new trend of consumer development, empower innovation and iteration of physical stores nationwide, and connect the upstream and downstream industrial chain resources of the emotional economy, the 2027 Zhengzhou International Emotional Value Economy Expo will be officially held from April 9th to 11th at the Zhongyuan International Convention and Exhibition Center. Based on the core hub location in central Zhengzhou, relying on the advantage of a consumer population of millions, and targeting the markets of central China, northern China, and northwest China, we aim to create a unique emotional consumption, healing industry, and exclusive industry exhibition for enjoying our own lives in China.

In the current physical business environment, traditional single format competition is becoming increasingly fierce, with severe homogenization, declining customer flow, and low repeat purchases becoming the pain points for most stores. Emotional consumption, healing experiences, atmospheric scenes, and light health and stress relief projects have become the mainstream direction for the transformation and upgrading of physical stores due to their wide audience, high acceptance, and adaptability to various business formats. Whether it is the beauty industry, home furnishings, cultural and creative tea drinks, leisure and lifestyle centers, or cultural and tourism experience, new retail collection stores, integrating emotional value systems can quickly enhance store characteristics and core competitiveness.

The exhibition focuses on five core directions: emotional experience, healing and wellness, aesthetic enjoyment, emotional companionship, and empowering light entrepreneurship. It is divided into multiple exclusive exhibition areas and gathers high-quality source brands and new product resources from across the country. The exhibits cover a full range of products including aromatic fragrances, sound therapy mindfulness, sleep maintenance, stress relieving cultural and creative products, artistic IP trendy toys, atmospheric home soft furnishings, light health equipment, intelligent emotional companionship products, healing gift boxes, immersive scene whole store output solutions, and more.

The exhibition accurately targets professional audience groups such as physical store owners, entrepreneurs, channel distributors, brand operators, cultural and tourism institutions, health and wellness enterprises, e-commerce teams, etc., and builds an intuitive, efficient, and accurate offline product selection and docking platform. Here, practitioners can get up close to the latest products, scene models, and business ideas in the industry, bid farewell to the drawbacks of online product selection based on pictures, experience the texture and landing effect of products on site, and efficiently complete product selection, comparison, and negotiation for cooperation.

At the same time as the event, multiple industry themed forums and practical sharing sessions were held to provide in-depth analysis of popular topics such as creating emotional scenarios for stores in the new consumer era, gaining insights into user psychology, implementing high repurchase emotional services, starting niche new business formats, and brand channel layout. This provided practitioners with practical and replicable business methods, helping traditional stores break through business bottlenecks and complete business format upgrades.

• Company:Zhengzhou Xinshang Exhibition Co., Ltd
• Mobile:19393368889
• Address:Zhengzhou Airport Zone, Henan Province

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