2026 Northwest Maternal and Child Toy Industry Matchmaking Conference (Xi'an Station)
Date: December 4-5, 2026
Location: Xi'an Airport Convention and Exhibition Center
Organizational unit: Wancheng (Xi'an) Exhibition Co., Ltd
Xi'an Pangang Convention and Exhibition Operation Co., Ltd. (Xi'an Airport Convention and Exhibition Center)
Conference theme: Northwest Children's Chain · Supply and Demand Interconnection

Preface
Currently, China's maternal and child industry is undergoing a profound transformation from "scale expansion" to "structural upgrading". Driven by multiple factors such as the iteration of consumer concepts, intergenerational changes in reproductive subjects, and increasingly refined industrial competition, the industry has put forward higher requirements for the efficiency of enterprise docking, channel construction ability, and market insight ability.
At the same time, the northwest market, with a birth rate higher than the national average and sustained consumption potential, is becoming a strategic location for industrial increment competition. However, due to factors such as large geographical span, scattered channels, and information asymmetry, there is a lack of efficient and accurate communication channels between brand owners and regional purchasers.
Based on this, the 2026 Northwest Maternal and Child, Toy Industry Matchmaking Conference (Xi'an Station) was born. The theme of this expo is "Connecting the Northwest and Empowering Growth", focusing on the two major industrial sectors of maternal and child products and children's toys. Leveraging the location of Xi'an's northwest commercial hub, the expo aims to create a professional B2B exhibition for the vertical children's industry, with two special matchmaking events to connect the entire business chain from factories to distributors to stores.
We are committed to enabling brand owners to efficiently reach the northwest channel and enabling buyers to make one-stop product selection decisions - to create a professional exhibition that can be implemented, transacted, and broken through. In December 2026, Xi'an, we look forward to joining you in this grand event.

target audience
（1） Targeted audience for mother baby and toy matchmaking event
Channel end: Shaanxi/Northwest provinces, cities, county-level mother and baby chains, individual store owners, and second batch wholesalers;
（2） Institutional end: responsible for procurement of postpartum centers, postpartum rehabilitation centers, and early childhood education;
（3） New retail end: community group buying team leader, mother and baby live streaming product selection team, online supply chain service provider;
（4） Entrepreneurs: Entrepreneurs who invest in new mother and baby stores and mother and baby life centers.

Activity Highlights
（1） Focus on B-end, precise docking
This expo is strictly different from the C-end consumer exhibition, and all activities, services, and resources are centered around the B-end professional audience. Through mechanisms such as buyer qualification review, specialized matching, and one-on-one negotiations, we ensure that both parties present are genuine demanders with purchasing decision-making power, maximizing the compression of docking costs and improving transaction efficiency.
（2） Industry oriented, efficiency oriented
Build a comprehensive platform that integrates trend insights, new product releases, supply and demand negotiations, and cooperation signing through the four in one model of "exhibition+conference+docking+experience". Not just a formality, not going through the motions, with on-site cooperation intentions and post meeting order conversion as the core assessment indicators.
（3） Based in the northwest, deeply cultivate the region
Relying on the geographical advantages and radiation capabilities of Xi'an as the central city of Northwest China, we deeply integrate channel resources such as maternal and child stores, agents, and children's playgrounds in the five provinces of Northwest China, providing efficient entry points for brand owners to explore the Northwest market and building convenient bridges for regional buyers to connect with high-quality brands.
（4） Professional driven, empowering growth
Through industry forums, trend releases, specialized workshops, and other content sections, cutting-edge market insights and business methodologies are conveyed to help participating companies grasp industry directions, enhance operational capabilities, and achieve dual value of short-term docking and long-term development.
（5） Continuous operation, closed-loop service
Break the traditional model of "stop after exhibition" and establish a closed-loop service system of pre exhibition matching, in exhibition negotiation, and post exhibition follow-up. Through mechanisms such as demand filing, regular follow-up visits, and online docking, we will continue to promote the conversion of intentions into actual cooperation and achieve the long-term value of the exhibition.
（6） Empowering terminals, breaking through thinking barriers
The exhibition is not only a platform for showcasing and trading products, but also a collision ground for business wisdom. In addition to one-stop product selection, it is more important to help mother and baby store operators broaden their horizons, update their concepts, and find incremental directions. Through industry forums, practical workshops, benchmark case sharing, and other forms, we provide practical business methodologies for terminal stores - upgrading from traditional sales thinking to service-oriented, experiential, and digital management, helping mother and baby stores find their own path to breaking through the fierce market competition.

exhibition scope
（1） B2B exhibition area for maternal and child products (investment+supply)
1. Maternal and child feeding: infant formula complementary food, bottle tableware, probiotic nutritional supplements;
2. Maternal and child care: infant and toddler care, maternal skincare, antibacterial and cleaning consumables;
3. Home travel for infants and children: children's clothing, diapers, strollers, safety seats, bedding;
4. Maternity services: Postpartum consumables, postpartum repair equipment, new retail system for mother and baby.
• Display purpose: Recruiting agents, recruiting channels, stocking, attracting new products, and signing supply chain contracts
（2） B2B Collection Exhibition Area for Children's Toys
1. Puzzle educational toys, trendy toys, outdoor toys, baby toys
• Display purpose: channel procurement, bulk purchasing, store distribution, annual supply signing
2. B2B Children's Full Industry Chain Negotiation and Cooperation Zone
Postpartum club, psychological counseling, big health industry, parent-child cultural and tourism, study abroad, children's traditional Chinese medicine massage and other docking areas (exclusively for one-on-one in-depth negotiations between manufacturers and buyers).

Concurrent Events
（1） 2026 Northwest Sinking Maternal and Child, Toy Store Breakthrough and Growth Summit Forum
Forum positioning: The only vertical peak forum in China targeting northwest counties, townships, mother and baby, and toy stores; Not doing popular science popularization, not doing retail drainage, only solving the real pain points of the sinking market; Decline in customer flow, price competition, online impact, disorganized product categories, lack of professional services, inventory backlog, inability to operate in private domains, high level of procurement, and transparent profit margins.
Core positioning: Empower county-level mother and baby, toys, reconstruct sinking channels, and connect the northwest supply chain.
Forum theme: New cycle, new sinking, new profit -2026 Toy and Maternal and Child Store Breaking through from "Selling Goods" to "Operating Users" Summit.
Targeted audience for forum participation:
1. Various cities and counties in Shaanxi: county mother and baby chain stores, township single stores, community mother and baby store owners, toy stores;
2. Distributors, second batch wholesalers, and regional agents of maternal and child, toy channels in the five provinces of Northwest China;
3. Responsible persons for postpartum centers, postpartum rehabilitation, and early childhood care for mothers and infants;
4. Responsible persons for maternal and child supply chain enterprises, brand owners, and manufacturer channels;
5. Entrepreneurs in the new retail of mother and baby products and toys, as well as local life service providers in the county;
The core solution of the forum is to address four major issues:
1. Customer flow problem: The passenger flow of township stores is diverted online, new customers do not enter the store, and old customers are lost
2. Profit issue: serious price competition, no profit from popular products, and dare not sell miscellaneous brands
3. Operational issues: Only able to sell goods, unable to provide services, private domain, or membership lock customers
4 Supply chain issues: Multiple levels of procurement, high prices, no returns or exchanges, no new products, no exclusive policies
（2） Investment Promotion Matchmaking Conference for Maternal and Child, Toy Products Industry Channels
1. Top Factory Brand Roadshow
Select 10 high-quality source brands to take the stage one by one and release exclusive policies for the exhibition: regional exclusive protection, first batch of distribution subsidies, new store decoration support, and unsold exchange policies;
2. New product channel special fund release
Customize specialized products for the northwest market, announce on-site purchase prices, and offer tiered discounts for bulk orders;

charging standards
1. Indoor special decoration space: ¥ 700/㎡, (the special exhibition only provides bare space and does not provide any configuration. Exhibitors are responsible for various expenses related to booth construction and layout).
2. Standard booth (3m x 3m) 9 ㎡: Double opening ￥ 7500/piece, single opening ￥ 6500/piece; (Booth configuration: two/three side fence boards, one/two lintel boards, one table and two chairs, two spotlights, one 10A socket).
3. Forum sponsorship, speaking, on-site advertising: Please contact the organizing committee staff for forum sponsorship, speaking, on-site advertising, etc.

Professional audience precise invitation - B2B purchaser invitation (ToB exhibition core, eliminating individual customers)
1. Targeted telephone team: specializing in maternal and child, toy stores, and distributors in various cities and counties in Shaanxi Province;
2. Targeted promotion team: gradually promote the procurement of mother and baby products, toy stores, and distributors according to the regional division of each city and county;
3. Batch invitations from industry associations: cultural and tourism chambers of commerce, maternity and infant chambers of commerce organize group visits and provide group benefits;
4. Targeted outreach to industry communities: Northwest Maternal and Child Boss Group, Toy Store Investor Community Procurement Group, targeted push of docking meeting agendas;
5. Pre registration benefits: Buyers can pre register online and receive free conference publications, exclusive negotiation forms, and business lunch vouchers.
6. Establish a short video matrix, and publish activity information regularly in Xiaohongshu, Tiktok, video number, etc.

Contact Information
Address: No. 375 Chang'an South Road, Xi'an City
Contact: Organizing Committee
Phone: 13892805531 (same as WeChat)
Fax: 029-81625853

• Telephone:13892805531
• Contact:organizing committee
• Mobile:13892805531
• Address:No. 15 Guangren West Road, Airport New City, Xixian New District, Xianyang City, Shaanxi Province

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