The 8th China (Zhengzhou) International Bath Supply Chain Expo 2027 and the 2nd Foot Bath Industry Origin Summit Forum

Bathing and Nourishing Yu, Seeing the Future

Date: April 20-22, 2027

Location: Zhongyuan International Expo Center (A1, A2, A3, A4, outdoor B1, B2)

Host: Zhongmu Chongqing Convention and Exhibition Service Co., Ltd., Henan Bathing and Foot Bath Health Professional Committee

Organizer: Zhengzhou Zhongmuhui Exhibition Co., Ltd

1、 Industry development background

Riding on the development trend of Healthy China 2030, the demand for public health care is rapidly increasing, and the foot bath industry has completed the transformation and upgrading towards traditional Chinese medicine health care and sub-health regulation. After compliance rectification, business model innovation, and digital transformation, the industry scale has steadily expanded, and the three major demands of sinking markets, youth consumption, and silver hair health and wellness continue to be released. The entire industry chain urgently needs a professional platform for business docking, operational empowerment, and industry exchange.

Zhongyuan is the birthplace of foot bath health culture, and Zhengzhou has the advantage of being a transportation hub in central China, radiating a huge terminal market. Inheriting the industry accumulation of seven exhibitions, the 8th China (Zhengzhou) International Bath Supply Chain Expo 2027 and the 2nd Foot Bath Industry Origin Summit Forum (referred to as CBSE Zhongyuan Bath Exhibition) kicked off with a heavy weight, focusing on the development direction of compliance, health care, and supply chain integration, connecting upstream and downstream production and sales links, deepening the foundation of Zhongyuan Health Industry, and building an integrated industrial highland for product exhibition and sales, procurement matching, policy learning, and resource cooperation for manufacturers, store investors, and industry operators. Together, we will help the foot bath industry move forward with high quality and create new opportunities for win-win development.

2、 Industry market size forecast

Previous Review

3、 Industry market size forecast

By 2026, the market size of the foot bath industry will exceed 730 billion yuan, with an online drainage penetration rate of 45%, and compliant chain stores will continue to expand; It is expected that the industry scale will reach trillions by 2030, with an average annual growth rate of 5.5% -7%.

The upstream supply chain market has vast potential: the market for bathing smart devices is expected to reach 18 billion yuan by 2027; The annual procurement amount of health consumables exceeds 62 billion yuan; The scale of digital operation services for stores has reached 3 billion yuan, with an annual growth rate of over 23%.

4、 Core scale and supporting activities of the exhibition

（1） Exhibition volume

Exhibition area: 30000 square meters

Exhibitors: 350+core exhibitors

Professional audience: 15000+people

Conference registered representatives: 3000+people

（2） Simultaneous heavyweight events

Activity 1: The 2nd Summit Forum on the Origin of the Foot Bath Industry (flagship event of the conference);

Activity 2: One on one precise procurement docking meeting for the entire bathing industry chain in central China

Invite tens of thousands of Tangquan, foot bath clubs, chain brands, engineering decoration companies, distributors, and procurement leaders from Henan, North China, and Northwest China to attend in advance;

Activity 3:2027 Bath Supply Chain Manufacturer Investment Promotion and Franchise Promotion Conference

Multiple brand roadshows are held daily, with participating companies presenting new products, franchise policies, OEM cooperation, and rapidly developing regional agents for free;

Activity 4: Smart Muye · Digital Store Innovation and Development Forum

Tiktok's local life, Meituan operation, store SaaS management, AI customer expansion, private domain traffic, online group buying game practice sharing, solve the problem of store customer acquisition.;

Event 5: Tangquan&Bath Complex Design and Water Cycle Technology Summit

Focusing on bathing and decoration design, energy-saving equipment, water treatment systems, sweat steaming new materials, fresh air systems, green water-saving solutions, targeting engineering companies and Tangquan investors;

Activity 6: Seminar on Traditional Chinese Medicine Bath and Health Technology

Collaborate with traditional Chinese medicine experts to explain compliant medicinal bath formulas, research and development of topical health care products, and the creation of sub-health conditioning projects, empowering stores to upgrade their differentiated health care projects.

Activity 7: Zhongyuan Foot Bath Craftsmanship Skills Competition

Taking the birthplace of foot baths as the IP, foot therapy, massage, and medicinal bath practical competitions will be held to select Central Plains star rated health and wellness technicians and gold medal technical mentors, promote traditional health skills, and solve the pain points of recruitment and training for store technicians.

Activity 8: Annual Bath Industry Quality Brand Award Ceremony

On site awards will be presented to enhance the credibility of participating brands, including Supply Chain Benchmark Brand, Innovative Health Products, Excellent Tangquan Foot Bath Chain Store in Zhongyuan, and Industry Integrity Management Enterprise.

Activity 9: Store Compliance Risk Control&Profit Growth Private Sharing Meeting

Senior industry lawyer and top store operator, explaining employment risks, tax management, daily inspection avoidance, store cost reduction and efficiency improvement, new store location selection, and practical solutions for member lock-in.

Activity 10: Silver Hair Health Foot Bath Operation Special Sharing Session

Focusing on the aging market, we will create elderly care projects, renovate aging friendly stores, and collaborate with elderly care community foot baths to tap into the trillion dollar silver hair care market.

Speaker solicitation: Open to the entire industry, soliciting speakers from policy compliance experts, traditional Chinese medicine health and technology experts, store operation experts, supply chain technology&engineering experts, industry trends&cultural tourism health and wellness experts, and other fields. Provide accommodation reception and local transportation reception during the same period;

5、 Scope of Exhibits for All Categories

(1) Exhibition Area for Bathing and Foot Bath Equipment and Intelligent Facilities

Hot spring sauna equipment, boiler hot water equipment, hot spring water circulation treatment system, swimming pool water treatment equipment, chemicals, constant temperature system, energy-saving water supply equipment, fresh air exhaust system, bathing intelligent control system, intelligent central control, bathing furniture, foot massage sofa, changing cabinet, foot soaking equipment, sauna room, sauna room, light wave room, sanitary ware, dry and wet steaming supporting equipment, bathing automation energy-saving device, lighting and audio-visual system, entertainment equipment, cinema supporting equipment.

(2) Exhibition area for health consumables, medicinal bath products, and toiletries

Hotel supplies, bath and grooming products, towel bath clothing, disposable foot bath products, disinfection and cleaning products, sweat steaming consumables, bath soft furnishings materials, aromatherapy fragrances, bath beauty accessories, OEM branded health ingredients; Traditional Chinese medicine bath bag, health preserving liquid, physiotherapy essential oil, massage cream, massage lotion, foot soaking powder, herbal health preserving materials.

(3) Exhibition Area for Store Digital Systems, Operations Services, and Training Supporting Facilities

Store SaaS management system, member management software, booking cashier system, Tiktok/Meituan local life operation tools, private domain customer expansion system, online marketing solutions; Store operation planning, technician skills training, health and wellness technology teaching, financial and tax legal compliance consulting, and human resources services.

(4) Tangquan Bathing Project, Space Design and Decoration Supporting Exhibition Area

Overall design of Tangquan clubhouse, space decoration design of foot bath store, construction of sweat and steam hall project, soft decoration design of bathing venue, waterproofing project, energy-saving renovation project, aging friendly renovation materials for health and wellness venue, lighting design project, environmentally friendly decoration building materials, fireproof doors and windows, landscape hot spring landscaping project, water park amusement equipment, water treatment engineering service provider, signage, etc.

(5) Exhibition Area for Traditional Chinese Medicine Health and Wellness Technology, Physical Therapy Projects, and Cooperation with Health and Wellness Institutions

Traditional Chinese Medicine Therapy Technology, Sub Health Regulation Project, Intangible Cultural Heritage Health Preservation Skills, Rehabilitation Therapy Supporting Project, Silver Hair Health Care Cooperation Program, Community Health Care Store Cooperation Model, Medical and Health Integration Supporting Services, AI Therapy Robots, and Health Care Project Franchise System.

(6) Exhibition Area for Chain Brands, Investment Franchise, and Cultural Tourism Health and Wellness Cooperation

A nationally renowned foot bath chain, Tangquan brand, bath complex franchise brand, and bath assistance brand; Hot spring cultural tourism project, health and wellness town cooperation, county-level store investment project, bathing industry park cooperation, provincial and municipal industry centralized procurement cooperation institutions.

(7) Exhibition Area for Supporting Products of Safety, Health, and Compliance Management

Hygienic disinfection and sterilization equipment, water quality monitoring instruments, fire-fighting supporting facilities, store compliance management system, health testing services, labor protection appliances, fire-fighting safety supporting equipment.

6、 Professional audience present

(1) Terminal store operator (core procurement)

Foot bath club, Tangquan complex, health center, elderly care therapy center manager, investor, and aspiring entrepreneur.

(2) Engineering Design and Renovation Service Provider

Showroom decoration design, sweat steaming construction, water treatment, energy-saving HVAC, and rehabilitation venue renovation project vendors and designers.

(3) Channel distribution and procurement suppliers

Bath equipment, health consumables, medicinal bath product agents, wholesalers, supermarket centralized procurement, OEM procurement, e-commerce supply chain merchants.

(4) Head of Chain Brand Centralized Procurement

National foot bath and Tangquan chain headquarters procurement executive, multi store alliance procurement specialist.

(5) Industry associations and public institutions

Officials in charge of bathing industry associations, health, municipal supervision, cultural and tourism parks, and community elderly care services in various regions.

(6) Technical training and operational service providers

Expert in health and wellness research and development, medical bath technology team, online proxy operation, store planning, and head of technician training institution.

(7) Cross border investment merchants

Investors and procurement personnel in hot spring cultural tourism, health and wellness towns, elderly care industry, and real estate supporting health and wellness projects.

(8) Industry service organizations

Practitioners in industrial media, industry research institutes, industry consulting, and investment promotion platforms.

7、 Six core advantages of exhibiting

Advantage 1: Sitting at the hub of Zhongyuan and capturing the central market worth billions of yuan

Zhengzhou's transportation radiates 400 million people in central, northern, northern, and northwestern China, and Henan is the birthplace of foot bath culture, with strong regional market growth. Participating in the exhibition quickly expands the distribution channels and store investors in the central region, seizing the dividends of the county-level sinking market.

Advantage 2: Precise and professional buyer gathering, efficient promotion of orders

Gather 15000 professional audiences and 3000 conference representatives, and invite chain headquarters, engineering companies, and centralized procurement companies to attend in a targeted manner. One on one supply and demand matching will accurately match demand, reduce customer acquisition costs for enterprises, and improve signing efficiency.

Advantage 3: One stop exhibition of the entire industry chain, achieving diversified business cooperation

The 30000 square meter exhibition hall gathers 300 exhibitors from the entire industry chain, covering categories such as equipment, consumables, engineering, digitalization, and health and wellness support. One stop product display, investment and franchise, OEM cooperation, and upstream and downstream resource docking.

Advantage 4: More than ten heavyweight concurrent events to enhance the brand's industry influence

Based on events such as the main forum, technology summit, brand awards, and roadshow sessions, exhibitors can release new products for free, participate in industry honors evaluations, connect with leaders of associations and industry experts from various regions, and quickly enhance brand credibility.

Advantage 5: Directly targeting industry pain points and providing policy and technology value-added empowerment as a bonus

Focusing on the three major industry trends of compliance, healthcare, and digitalization, we invite policy experts, legal experts, and operational mentors to give on-site lectures. Help your customers solve business problems, enhance product competitiveness and customer stickiness.

Advantage 6: Seven old industry exhibitions, dual guarantee of resources and network

Over the years, we have accumulated a precise customer base of 100000 industries, and industry associations from multiple regions across the country have organized group exhibitions. Full media and comprehensive promotion, accompanied by high-end closed door exchange dinners, connecting top chain brands with top-level industry connections.

8、 Comprehensive publicity and promotion system

Relying on a precise buyer database of over 200000 in the industry, online and offline comprehensive linkage marketing, channel coverage:

1. Official online platform: 24-hour online exhibition hall on the official website of the exhibition, official WeChat official account (80000+fans of precision industry, 2-3 times a week);

2. Industry media matrix: More than 60 professional vertical websites and over 100 industry media outlets simultaneously repost and report;

3. Precise private domain outreach: Over 100000 industry customers receive one-on-one SMS and email notifications; Professional call center targeted telephone invitation;

4. Supporting value-added promotion: Multiple advertising forms such as on-site advertising, conference publications, forum naming, and sponsorship of concurrent events can be selected.

9、 Exhibition fees

Booth specifications: Standard booth (3m × 3m/piece) Luxury booth (3m × 3m/piece) Indoor bare space (minimum order area of 36 square meters)

Domestic exhibitors 6800 RMB/8800 RMB/680 RMB/㎡

Foreign exhibitors pay $2000/piece, $2600/piece, $200/square meter

Note: 1. International Standard Booth: The organizing committee is responsible for the basic booth construction and provides: carpet laying, fascia board production, three sided fence boards, one consultation table, two spotlights, and one 10A socket.

2. The minimum rent for bare land is 36 square meters, without any configuration, self built, and additional construction management fees and electricity fees need to be paid.

A: Publication advertisement

Cover, title page, second cover, third cover, back cover, colored inner page

30000 yuan 20000 yuan 10000 yuan 15000 yuan 6000 yuan/version

The exhibition will establish strategic partnerships, specialized conference forums, conference awards and dinners, on-site advertising and other sponsorship plans. Information is available upon request

10、 Exhibitors are entitled to free complementary promotion benefits

1. Free release of corporate news on the exhibition website, synchronized exposure through multiple new media channels;

2. Exclusive VIP audience targeted invitation service, inviting core potential customers to attend the exhibition for free;

3. Customized electronic invitation letters, one click bulk push to customers;

4. Exclusive backend for online exhibitors, exclusive promotion tags for enterprises, suitable for social, email, and print advertising dissemination;

5. Continuously promote and operate throughout the entire period before, during, and after the exhibition to maximize brand exposure and business conversion;

6. Flexible booth+promotional packaging plan, customized according to needs, to enhance the return on investment for exhibitions.

11、 Contact information of the organizing committee

Organizer: Zhengzhou Zhongmuhui Exhibition Co., Ltd

Office Address: 2nd Floor, No. 50 Yingxie Road, Jinshui District, Zhengzhou City, Henan Province

National Unified Service Hotline: 400-8599-662

conference

Booth reservation and advertising sponsorship contact person:

Left Hongliang's contact phone number (same as WeChat): 132 6113 6733

• Telephone:132 6113 6733
• Contact:Left red bright
• Mobile:132 6113 6733
• Address:No. 96 Zhengbian Road, Jinshui District, Zhengzhou City, Henan Province

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870