Cultural and tourism consumption has undergone a profound iteration, and tourists are no longer simply pursuing check-in and sightseeing. Relaxation, emotional resonance, self pleasure and other spiritual experiences have gradually become important considerations in travel decisions, and emotional value is reshaping the competitive logic of the cultural and tourism industry.

With the continuous release of the spiritual consumption demand of the general public, the emotional value economy is experiencing rapid development. As a new business model born from consumption upgrading, the market size continues to expand. More and more cultural and tourism projects are starting to create healing vacations, immersive night tours, and themed experience scenes, relying on emotional experiences to enhance tourists' favorability and revisit rates. However, the industry still faces the reality of scattered business formats, with a lack of efficient communication channels between cultural and tourism operators, content planning agencies, and IP cultural and creative enterprises. Good ideas are difficult to implement, and high-quality resources cannot be effectively matched.

The 2027 China (Zhengzhou) International Emotional Value Economy Expo will be held from April 9-11 at the Zhengzhou Zhongyuan International Convention and Exhibition Center. This 2027 Zhengzhou cultural and tourism related professional exhibition focuses on the trillion yuan emotional economy track, providing an industrial exchange and business cooperation platform for the cultural and tourism industry. The exhibition gathers various entities such as cultural and tourism groups, scenic area operators, immersive service providers, and cultural and creative IP organizations to break down barriers between upstream and downstream industries.

At the same time, the first China Emotional Economy Development Summit Forum will be held to share and exchange ideas on cultural and tourism scene innovation, experience project creation, and brand marketing breakthroughs. Industry research white papers will also be released to output cutting-edge trend perspectives. The exhibition has landed in Zhengzhou, relying on the central hub location advantage, radiating to 500 million consumer groups in the central region, and is expected to attract 300000 visitors. A supply and demand docking zone has been set up to help cultural and tourism enterprises explore cooperation opportunities and link cross-border resources.

Exhibition scope:

1. Healing cultural tourism, stress relieving vacation projects, rural cultural tourism, and research-based cultural tourism related operating institutions;

2. Immersive cultural and tourism experience, light and shadow art, VR/AR cultural and tourism projects, night tour performances, cultural and tourism scene beauty installations;

3. Cultural and tourism IP, cultural and creative derivatives, cultural and tourism themed gifts, ceremonial cultural and tourism souvenirs;

4. Service providers for cultural and tourism space design, healing themed homestays, and campsite project solutions;

5. Digitalization of cultural tourism, planning of cultural tourism content, and cultural tourism marketing service organizations;

6. Emotional companionship themed cultural tourism products and light healing cultural tourism experience projects.

• Company:New Business Exhibition
• Telephone:19211715118
• Contact:Li Chuyan
• Mobile:19211715118
• E-mail:27555318@qq.com
• Address:No. 96 Zhengbian Road, Jinshui District, Zhengzhou City, Henan Province

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