2026 Guizhou Medical and Elderly Care Exhibition, 2026 Guizhou Tourism Expo, 2026 Guizhou Elderly Care Exhibition

2026 Guizhou Old Expo, 2026 Guizhou Outdoor Sports Exhibition, 2026 Guizhou Real Estate Exhibition

1、 Background of the conference

1. Policy orientation

At the national level, the "Healthy China 2030" plan clearly states that health is the foundation of economic and social development. This has pointed out the direction for the health and wellness industry, and is also the core policy basis for the development of the health and wellness tourism industry in Guizhou.

Provincial deployment: In March 2025, General Secretary Xi Jinping emphasized deepening the integration of culture, tourism, and sports during his inspection of Guizhou, and creating a new brand of "Colorful Guizhou" culture and tourism. Guizhou Province has actively responded by focusing on the industrialization of tourism and promoting high-quality development of "tourism+health and wellness".

Latest Policy Enhancement:

At the beginning of 2026, the work report of the Guizhou Provincial Government clearly proposed to "seize the opportunity to develop and strengthen the tourism industry", requiring the formulation of health and wellness tourism plans and the implementation of about 40 tourism real estate projects.

By the end of 2025, 11 departments including the Guizhou Provincial Department of Housing and Urban Rural Development will jointly introduce 30 measures to provide comprehensive support in areas such as land, finance, and housing provident fund. The goal is to achieve a 25% proportion of homebuyers from outside the province by 2027, and to implement 100 residential real estate projects.

On April 2, 2026, Governor Li Bingjun held a special conference to promote the development of the province's tourism industry, emphasizing the systematic promotion of six directions: urban tourism, rural tourism, scenic spot vacations, health and wellness tourism, cultural customs, and sports. This marks the comprehensive start of Guizhou's industrial upgrading war from "sightseeing tourism" to "tourism life".

2，. Industry Status: A Trillion Blue Ocean from "Traffic" to "Retention"

● Resource advantages:

Guizhou has superior ecology, pleasant climate (such as the "natural greenhouse" in Luodian), splendid ethnic culture, and abundant hot springs, forests, and Miao Yao medicinal resources, which give it a natural endowment for developing health and wellness tourism.

Market explosion:

By 2025, the number of tourists received and the total tourism expenditure will increase by 8.9% and 11.1% respectively; Outbound and inbound tourists increased by 15.3% and 50.1% respectively.

Key transformation: By 2025, 2.38 million people will reside in Guizhou for more than 15 days. According to data from Tujia Homestay, the growth rate of orders staying for more than 7 consecutive days ranks second in the country, and the growth rate of orders staying for 30 consecutive days exceeds 40%. Guizhou is transitioning from "card style tourism" to "immersive travel".

● Integrated innovation:

With "Huang Xiaoxi having dinner" as the core, connect the five elements of mountain and water culture and tourism, mountain sports, forest health, soy sauce and wine culture, and bridge tourism integration; At the same time, "Village Super" and "Village BA" have successfully broken through the circle, creating a new model of sports tourism integration.

3. Investment opportunities: Three major tracks release dividends

According to the Guizhou Travel Research Report and benchmark projects that have been implemented, the current investment in health and wellness travel focuses on three major directions:

Travel real estate: shifting from "selling houses" to "selling lifestyles". Key areas for development include summer resorts (Guiyang, Zunyi, Anshun), sunshine resorts (Xingyi, Luodian), and health and wellness resorts (Panzhou, Congjiang). For example, "Yunze Kangyuan · Xingfu Village" in Luodian and "Miao Thirteen Health Care Base" in Panzhou.

Rural travel: The rise of the "whole village operation" model. Such as Rongjiang "Village Chao" Intangible Cultural Heritage Research Town (with an investment of 663 million yuan), Huangguoshu Craftsmen's Cottage · Village Xiao (with a stone house renovation price of 2000-5000 yuan/night), Baiyun District "Travel+Sports", etc.

Integration of Culture, Tourism, and Sports: New business models such as performing arts economy (Guanshan Lake Performing Arts Industrial Park), low altitude economy (Huajiang Canyon Bridge), and study tours (China Tianyan Base) have emerged. Xingyi Wanfenglin Tourism Group has secured a pledge financing of 40 million yuan with 45 data intellectual property rights, pioneering the assetization of cultural and tourism data.

Against this backdrop, the conference aims to integrate policies, markets, capital, and resources, and build a high-end platform that integrates government, industry, academia, research, and application.

2、 Conference content

1. Basic information

Name: 2026 Guizhou Health and Wellness Travel Industry Expo

Time: October 16-18, 2026

Location: Guiyang International Convention and Exhibition Center

Theme: Healthy and Livable Land in Guizhou - Promoting the Integration of Culture, Tourism, and Sports, Enjoying a Joyful Travel Life

Scale: The exhibition area is expected to be 10000 square meters, with more than 300 participating companies, approximately 5000 delegates, and around 30000 visitors.

2. Goal

Resource aggregation: Gather global cultural and tourism resources to promote deep integration of the upstream and downstream of the industrial chain.

Exchange and Cooperation: Invite government departments, experts and scholars, and leading enterprises to build a permanent online and offline industrial platform.

Investment Promotion: Focus on promoting investment tracks such as residential real estate, whole village operation, and cultural tourism integration, and promote project signing and implementation.

3. Exhibition Area Planning (Six Major Theme Halls)

Regional Characteristic Theme Hall: Showcasing the cultural, tourism, sports, health and wellness industry characteristics, recommended projects and products of various regions (cities, prefectures) in Guizhou.

Health and Wellness Travel Theme Pavilion: covering health and wellness bases, tourist towns, scenic spots, outdoor sports, rehabilitation and medical care, elderly care services, travel agencies, and real estate projects such as summer apartments and health and wellness communities.

Innovation, Culture, Tourism, Sports, Health and Wellness Exhibition Area: It focuses on showcasing national cultural, tourism, sports, wellness and wellness innovation projects, data assetization cases (such as the Wanfenglin model), low altitude economy, and research-based courses.

Traditional Chinese Medicine Health Preservation Area: Showcasing traditional Chinese medicine, TCM overseas, Miao and Yao medicine, health products, tea and health supplements, etc., highlighting the unique role of ethnic medicine in health preservation.

Elderly Care Service Zone:

1）. Smart Elderly Care and Technology Application Exhibition Area: Intelligent nursing robots, remote medical devices, health monitoring wearable devices, smart home aging adaptation, anti lost positioning systems, home security alarm systems, etc.

2）. Rehabilitation Assistance Equipment Exhibition Area: Wheelchairs, walkers, nursing beds, prosthetics and orthotics, hearing aids, vision aids, rehabilitation training equipment, etc.

3）. Exhibition Area for Age friendly Home and Architectural Design: Display of Age friendly Furniture, Sanitary Facilities (Accessible Shower Room, Armrests), Kitchen Design, Anti slip Materials for Floors, Indoor and Outdoor Accessibility Facilities, and Elderly Community/Residential Model Rooms.

4）. Elderly Health Food and Health Products Exhibition Area: Special Medical Formula Foods, Nutritional Supplements, Easy to Eat Foods, Functional Foods, Traditional Chinese Medicine Health Products.

5）. Exhibition Area for Elderly Clothing and Daily Necessities: Convenient clothing, shoes, hats, incontinence care products, bathing care products, convenient daily tools, etc.

6）. Elderly care services and finance exhibition area: Elderly care institutions, community home-based elderly care service providers, elderly care tourism (living and elderly care), pension insurance, elderly care financial planning, etc.

7）. Traditional Chinese Medicine Health and Wellness Exhibition Area: Highlighting Guizhou's characteristics, showcasing the application and technology of traditional Chinese medicine in elderly health, wellness, and rehabilitation.

8）. Interactive experience and science popularization area: Set up VR aging experience, aging friendly product trial area, health testing area, popularize aging friendly knowledge, and enhance interactivity.

Real estate: vacation real estate, health and wellness real estate, elderly care real estate, tourism real estate, health and wellness characteristic towns, cultural and tourism real estate, travel real estate, agricultural real estate, boutique real estate, prefabricated buildings, etc;

3、 Forum activities

Academic Exchange Conference:

1. Travel Real Estate and Asset Operation Forum (Focusing on Land Policy, Stock Transformation, Financial Support)

2. Rural Travel Village Operation Forum (Intangible Cultural Heritage Revitalization, Homestay Cluster, Digital Nomad Base)

3. Ethnic Medicine and Health Integration Forum (Miao Yao Medicine, Hot Springs, Forest Health)

4. Investment project release, promotion, and matchmaking meeting

● On site activities:

During the conference period (October 16-18, 2026), a series of professional and interactive on-site activities will be held at the Guiyang International Convention and Exhibition Center, aiming to enhance participation, improve dissemination, and promote investment and consumption conversion.

① Colorful Guizhou "Cultural Tourism and Sports Media Experience Day

Content: Invite 100 domestic and foreign media outlets (including traditional media, new media, and self media) to participate both online and offline simultaneously. Through immersive interactive space technology, a panoramic display of the development plan blueprint of Guizhou's cultural tourism industry is presented, with a focus on promoting Guizhou's urban concept of "livable, nurturing, and business friendly" and typical travel projects.

② AI health and wellness travel interactive experience

Content: Set up an AI interactive experience zone on site, using artificial intelligence technology to carry out activities such as "robot guided tour of Guizhou", interactive Q&A between humans and robots, AI health testing and recommended health care plans. Enhance the technological sense and fun of the exhibition, attract young audiences and families to participate, and showcase Guizhou's cutting-edge exploration in the fields of "smart culture and tourism" and "smart health and wellness".

③ Free Experience of Traditional Chinese Medicine Health Care

Content: Invite ethnic medicine (Miao medicine, Yao medicine, etc.) and traditional Chinese medicine institutions in the province to set up sites on site, and visitors can experience traditional Chinese medicine (such as acupuncture and moxibustion, massage, cupping), Miao medicine bath, Yao bath, moxibustion, etc. for free, immersing in the unique charm of traditional Chinese medicine and ethnic medicine in health care. Simultaneously showcasing authentic medicinal herbs and health products, promoting on-site experience and consumption conversion.

④ Popular internet celebrity live streaming sales

Content: Invite popular internet celebrities and responsible persons of Guizhou characteristic projects (health and wellness bases, tourism real estate), scenic spots, intangible cultural heritage products, healthy food, etc. to visit the live broadcast room together for live promotion and real-time sales. Through the linkage of "online drainage+offline experience", we will drive the consumption of health and wellness travel products, agricultural products, tourism packages, etc., and expand the public influence and commercial monetization ability of the conference.

4、 Promotion and publicity

Adopting a comprehensive and phased communication strategy of "traditional media+new media+event promotion", fully integrating the resource advantages of central news media stationed in Guizhou, Guizhou TV, Guizhou Daily, etc., through various forms of communication such as new media, self media, and outdoor media.

5、 Booth prices

1. Standard booth: 7800 yuan/piece, 9 square meters (3 meters * 3 meters)

Configuration: One negotiation table, two chairs, one 220V 500W power socket, and one portable drinking water.

2. Deluxe booth: 9800 yuan/piece, 9 square meters (3 meters * 3 meters)

Configuration: The booth will be raised by one meter on both sides, with one negotiation table, two chairs, one 220V 500W power socket, carpet, and drinking water.

3. Open space booth: 780 yuan/square meter (minimum rent of 36 square meters)

Configuration: There is no configuration for the bare land, and it needs to be designed and constructed by oneself, with management fees and electricity fees paid.

6、 Organizing Committee Contact Mr. Dong: 18096167287

• Telephone:18096167287
• Contact:Mr. Dong
• Mobile:18096167287
• Address:No.1 Changling North Road, Guanshanhu District, Guiyang City, Guizhou Province

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