2027 Guangzhou Beauty Expo | 72nd/73rd Time, Venue, and Schedule

1、 Exhibition Overview

Venue: Two sessions in 2027, Spring and Autumn Double Exhibition linkage, continuously leading the national beauty industry market

-The 72nd Spring Exhibition: March 10-12, 2027

-The 73rd Autumn Exhibition: September 4-6, 2027

Exhibition Address: Guangzhou China Import and Export Fair Exhibition Hall (A/B Zone)

Organizer: Guangzhou Jiamei Exhibition Co., Ltd. Hotline: 15O-OOO2-5450O

Exhibitor registration point:

-Exhibitors in Zone A: Registration Office in Zone A of the Exhibition Hall (Direct from Exit A of Xingang East Subway)

-Exhibitors in Zone B: the Pearl River promenade in Zone B of the exhibition hall (opposite to Hall 9.2)

2、 Detailed schedule of the 72nd Spring Exhibition

1. Exhibition setup time (March 9th)

-Special booth: 09:00-17:00

-Standard booth: 12:00-17:00

2. Official exhibition time

-March 10th: 09:30-16:30 (Exhibitors enter the venue at 8:30)

-March 11th: 09:30-16:30 (Exhibitors enter the venue at 9:00)

-March 12th: 10:00-15:00 (Exhibitors enter the venue at 9:30)

3. Demolition time

On March 12th at 3:00 pm, the exhibition will close and officially begin the dismantling process

3、 The core value of the exhibition is to empower and gather new growth in the beauty industry

As a highly influential beauty industry benchmark event in the Asia Pacific region, the 2027 Guangzhou Beauty Expo has a super large exhibition volume of 300000 square meters, based in the Bay Area and radiating. The exhibition opens up a two-way channel for "international introduction and domestic products going global", gathers beauty industry resources, and builds an efficient trading, communication, and cooperation platform for beauty brands, supply chain enterprises, and offline stores through four core capabilities: commercial docking, cutting-edge technology display, industry trend release, and global traffic exposure.

The exhibition oriented layout continues to expand, bringing together brands from multiple countries such as South Korea, Thailand, the United States, France, Spain, as well as Hong Kong, Macao, and Taiwan enterprises to participate in the exhibition. At the same time, we continue to attract procurement teams to participate in procurement negotiations, and the enthusiasm for overseas inquiries and cross-border cooperation continues to rise, becoming the core hub for China's beauty industry to connect with the market.

4、 Full track layout, covering the entire industry chain of the beauty industry

This exhibition brings together more than 3800 domestic and foreign brands and enterprises, covering the entire industry chain of the beauty industry, including mature categories and emerging sub sectors. It focuses on showcasing new products, technologies, and solutions, presenting a diversified development pattern of the beauty industry in all aspects.

[Cinema] Focusing on upgrading the offline physical beauty industry, showcasing a complete set of solutions for anti-aging, skin management, cinema equipment, beauty equipment, and store operation, helping beauty salons and SPA institutions iterate projects, optimize operations, and break through growth bottlenecks.

Meiye Supply Chain gathers source enterprises in raw material research and development, formula innovation, OEM/ODM outsourcing, packaging design, intelligent production, etc., showcasing the advantages of green packaging materials, flexible customization, rapid iteration and other supply chain advantages, providing full chain support for brand cost reduction and efficiency improvement, and new product landing.

[Daily cosmetics and cosmetics] covers popular categories such as effective skin care, new domestic products, color cosmetics and fragrances, and personal care, closely following the consumption trends of China-Chic aesthetics, emotional skin care, and integration of cosmetics and equipment, and releasing the new consumption vitality of the beauty market.

Focusing on customized and innovative products, immersive aesthetic scenes, showcasing the trend of rejuvenation and development in the field of eyelash and nail art through new products, trend exhibitions, and interactive experiences.

Relying on the six exhibition linkage advantages of the Health Expo, covering sub fields such as hair care, sleep health, body management, traditional Chinese medicine health, and physical and mental healing, it is in line with the trend of upgrading national health consumption.

The joint AAE Asia Adult Expo has made a heavyweight appearance in the field of gender health, empowering the standardized, branded, and localized development of the gender health track through public welfare science popularization, creative exhibitions, and other forms.

Building a one-stop cross-border service platform, integrating cross-border compliance, overseas, international franchising, and brand incubation resources, to help domestic brands go global and overseas brands deeply cultivate the Chinese market.

5、 Scenario Innovation: Immersive Exhibition, Comprehensive Business Experience

The exhibition breaks through the traditional exhibition mode and creates more than 20 characteristic themed exhibition areas, presenting products, technologies, and trends in a scene based, refined, and integrated manner, making them visible, perceptible, and compatible. At the same time, we will collaborate with e-commerce to create an exclusive Meibo Festival, landing in the exhibition hall live market. Through real-time online broadcasting, expert exhibitions, and cloud based product selection, we will connect offline physical exhibitions with online traffic platforms, achieving customer acquisition and global exposure.

6、 Industry Summit: Forward thinking trends, decoding annual growth trends

During the exhibition, more than 50 industry summits, themed and featured events will be held, bringing together over 1000 industry experts, brand founders, and senior professionals to create an industry event that integrates "exhibitions, conferences, competitions, broadcasts, banquets, and shows".

The annual heavyweight summit - China Beauty Industry Frontier Development Summit, with the theme of "Breaking Boundaries, Restructuring, AI - New Thinking for Beauty Industry Growth in 2026", gathers major beauty industry brands to deeply explore core issues such as AI technology empowerment, brand breaking, store upgrading, and channel transformation, and outputs practical growth methodologies. At the same time, themed sharing will be conducted around sub sectors such as raw material innovation, green packaging materials, cross-border growth, household instruments, and physical and mental healing, to comprehensively interpret the future development trends of the beauty industry.

7、 Global dissemination: three-dimensional traffic matrix, empowering brands to break through boundaries

This year's US Expo has established a full media communication system, linking mainstream media such as Guangdong Broadcasting and Television Station's Greater Bay Area Satellite TV, vertical industry media, and a large number of experts. Through various forms such as live streaming, special reports, expert exploration, trend interpretation, and product seeding, high-quality content will be continuously output throughout the exhibition period. Online global exposure and offline integration, building a two-way empowering communication and business ecosystem, helping participating brands efficiently attract traffic and enhance industry influence.

8、 Exhibition Conclusion

Previous Guangzhou Beauty Expo has continuously witnessed the iterative upgrading and deep integration of resources in China's beauty industry. With a large number of merchants, a complete industrial chain layout, and exhibition services, it has become the core platform for beauty industry professionals to select products, expand customers, learn, and cooperate annually. The 2027 Guangzhou Beauty Expo will kick off with a new look, continuously integrating resources, innovating exhibition formats, and deepening industrial services. Together with colleagues from the entire industry, we will explore new paths in the beauty industry and embark on a new journey of high-quality development.

Related to the beauty, hairdressing, and cosmetics industry

• Company:Guangzhou Jiamei Exhibition Co., Ltd
• Telephone:15000025450
• Contact:sales
• Mobile:15000025450
• E-mail:120617079@qq.com
• Address:Building A, Guangzhou Meibo City

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