In the current toy and trendy toy industry, the consumption logic has undergone a profound transformation. Consumers no longer only value the entertainment function when choosing toys and trendy figurines, but also value the healing feeling, collection pleasure, and emotional resonance brought by the products. Online short videos and e-commerce promotion can achieve product exposure, but pictures and videos are difficult to fully convey the texture, IP atmosphere, and immersive experience of trendy toys. Offline exhibitions still have irreplaceable commercial value. On April 9-11, 2027, the 2027 China (Zhengzhou) International Emotional Value Economy Expo will be held at the Zhengzhou Zhongyuan International Convention and Exhibition Center, with a dedicated area for trendy toys, cultural and creative industries, and IP authorization, providing a new industry platform for toy, trendy toy, and IP derivative enterprises.

The exhibition covers an area of 160000 square meters and gathers 3500 participating companies. It is expected to attract 300000 B-end buyers and C-end consumers. Compared to online promotion, the advantages of offline exhibition are very prominent: fierce competition for online traffic, fragmented information, and difficulty in establishing deep trust; Offline exhibitions allow for physical display and on-site interactive experiences, allowing buyers to intuitively experience product workmanship and design details, negotiate face-to-face cooperation, quickly establish business trust, and facilitate deep cooperation such as agency, authorization, and bulk ordering. At the same time, an IP check-in scene can be created on-site to enhance brand memory, which is an effect that cannot be achieved solely through online advertising.

Exhibiting can bring tangible value to toy companies. Firstly, to efficiently expand diversified channel resources, the exhibition brings together distributors, gift purchasers, retail store entrepreneurs, and IP partners from across the country. The B2B supply and demand docking zone helps enterprises quickly develop the Central and North China markets, and explore agency, distribution, and gift group buying orders. Secondly, facing the core consumer groups of Generation Z and the new middle class, providing an immersive on-site experience, with a higher on-site transaction conversion rate than traditional e-commerce, while also attracting private domain users to achieve sustained conversion after the exhibition. Thirdly, brand building and new product launches. The exhibition has a three-month integrated media matrix promotion, with over 100 million online exposures. Enterprises can release new blind boxes and IP derivatives here, taking advantage of this opportunity to expand industry awareness. Fourthly, grasp the trend of emotional economy policies, participate in the China Emotional Economy Development Summit Forum during the same period, interpret new consumption trends, connect with cross industry resources such as cultural and creative industries, cultural tourism, and health care, explore opportunities for cross-border cooperation through IP collaboration, and break out of homogenization and internal competition.

The trillion yuan emotional consumption wave has arrived, and the competition in the toy toy industry has shifted towards emotional value competition. Participating in this exhibition is an important opportunity for toy companies to expand channels, link IP resources, and seize new consumer markets.

Exhibition scope: Various trendy figurines, blind boxes, plush toys, and assembled building blocks; Stress relieving toys, healing puzzle toys; Original IP derivatives, digital cultural and creative products, anime peripheral products, millet derivatives; IP operation and IP authorization services; Toy gifts, holiday gift boxes; Toy factories and supply chain enterprises; Merchants and franchisees for trendy toy collection stores; Scene design, cultural and creative planning, and new media marketing service providers.

• Company:New Business Exhibition
• Telephone:19211715118
• Contact:Li Chuyan
• Mobile:19211715118
• E-mail:27555318@qq.com
• Address:No. 96 Zhengbian Road, Jinshui District, Zhengzhou City, Henan Province

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