With the iteration of the consumer market, the sports, outdoor, and fitness industries are undergoing significant changes. Consumers no longer only value functional parameters when choosing sports equipment, but also value the emotional experience of decompression, relaxation, and self acceptance that sports bring. Emotional value has become a new growth code for the sports category. The 2027 China (Zhengzhou) International Emotional Value Economy Expo is scheduled to be held from April 9-11 at the Zhongyuan International Convention and Exhibition Center. As the world's first professional exhibition on emotional value economy, it opens up a new development track for sports and outdoor fitness brands.

The total exhibition area of this exhibition is 160000 square meters, with an expected gathering of 3500 exhibiting companies and 300000 professional and C-end visitors. The light health and wellness equipment exhibition area is highly suitable for the display needs of yoga Pilates equipment, outdoor equipment, fitness equipment, sports wearables and other categories. For sports and outdoor fitness exhibitors, exhibiting has multiple practical significance.

Firstly, connect the B-end channels and efficiently expand the resources of distributors, chain stores, and group buying procurement. The exhibition sets up franchise chains and gift procurement zones, bringing together agents and physical store entrepreneurs from across the country to help fitness and outdoor brands quickly cover the vast markets of Central China, North China, and Northwest China, reduce customer acquisition costs, and achieve precise supply-demand matching.

Secondly, confront high-value C-end groups and achieve experiential transformation. Generation Z and the new middle class are the main force of sports consumption and also the core group of emotional consumption. The immersive on-site scene of the exhibition allows fitness and outdoor products to intuitively display their stress relieving and healing properties. The conversion rate of on-site transactions is 300% higher than that of traditional e-commerce, while guiding the audience to accumulate private traffic and achieve long-term repurchase conversion after the exhibition.

Thirdly, leveraging policy dividends to complete brand upgrading. The emotional value economy has been included in the strategy of expanding domestic demand. At the same time, the first China Emotional Economy Development Summit Forum was held to interpret industry trends, help traditional sports enterprises break out of homogeneous price competition, learn to combine sports with emotional healing and spiritual stress relief, and create differentiated product selling points. Enterprises can complete new product launches here, connect with various platforms' integrated media promotion resources, and gain brand exposure across the entire network.

Fourth, cross-border linkage of industrial resources. The exhibition gathers healing and wellness, cultural and creative IP, and immersive experience service providers. Fitness and outdoor brands can seek cross-border cooperation opportunities to create innovative products and store models that combine sports and healing, outdoor and stress relief, and break free from industry competition.

Under the trend of trillion yuan emotional economy, the competition in the sports and fitness industry has shifted from hardware competition to emotional value competition. Participating in this expo is an important opportunity for brands to explore new increments and layout new consumer tracks.

Fitness and rehabilitation equipment: household and commercial fitness equipment, yoga and Pilates aids, massage and relaxation devices, smart fitness wearables, sports rehabilitation equipment;

Outdoor relaxation equipment: camping gear, light outdoor equipment for hiking and cycling, atmospheric outdoor accessories, outdoor clothing, protective gear, shoes and bags;

Sports peripherals: light sportswear, sports care, sports health drinks;

Service areas: yoga fitness studio, exercise therapy projects, brand investment and franchise, sports space design, new media service providers;

Cross disciplinary categories: Sports healing cross-border products, Sports decompression IP cultural and creative products, Sports themed gift boxes.

Fitness and rehabilitation equipment: household and commercial fitness equipment, yoga and Pilates aids, massage and relaxation devices, smart fitness wearables, sports rehabilitation equipment;

Outdoor relaxation equipment: camping gear, light outdoor equipment for hiking and cycling, atmospheric outdoor accessories, outdoor clothing, protective gear, shoes and bags;

Sports peripherals: light sportswear, sports care, sports health drinks;

Service areas: yoga fitness studio, exercise therapy projects, brand investment and franchise, sports space design, new media service providers;

Cross disciplinary categories: Sports healing cross-border products, Sports decompression IP cultural and creative products, Sports themed gift boxes.

• Company:New Business Exhibition
• Telephone:19211715118
• Contact:Li Chuyan
• Mobile:19211715118
• E-mail:27555318@qq.com
• Address:No. 96 Zhengbian Road, Jinshui District, Zhengzhou City, Henan Province

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