2027Shanghai International Digital Tourism Equipment Exhibition

2027 SHANGHAI INTERNATIONAL DIGITAL CULTURE AND TOURISM EQUIPMENT EXPO

Simultaneously held: 2027 China Tourism Scenic Spots and Amusement Parks Innovation and Development Conference

The 10th Shanghai International Tourism Scenic Area Equipment and Amusement Park Expo in 2027

Time:July 7-9, 2027 July 7-9, 2027

Location: Shanghai New International Expo Center

OrganizerChina Tourism Association Smart Tourism Branch China Hidden Villa Cultural Tourism Industry Development Collection

Undertaking Unit:Huanyu Exhibition (Shanghai) Co., Ltd

Co-organizer:Zhejiang Tourism Scenic Area Association, Jiangsu Tourism Association, Tourism Scenic Area Branch, Shanghai Tourism Industry Association

Guangdong Scenic Area Industry Association, Zhejiang Cultural and Creative Industry Association, Zhejiang Rural Third Industry Integration Development Federation

Hainan Tourism Scenic Area Association, Shandong Fine Tourism Promotion Association, Anhui Tourism Association Tourism Scenic Area Branch

Wenzhou Rural Homestay Development Association, Guangdong Tourism Association Homestay Special Committee, Xinjiang Uygur Autonomous Region Tourism Scenic Area (Point) Association

Guangxi Tourism Association Jilin Tourism Association Sichuan Tourism Association

Shanxi Homestay Association, Guizhou Tourism Homestay Association, Jiangxi Tourism Association Homestay Branch

Exhibition consultation: Bi Jing (Project Manager) 137 6191 3790 (Same V) 189 3973 6019

FExhibition Introduction

For ten years, we have been deeply involved in the field of cultural and tourism equipment, providing a one-stop link to business opportunities in scenic spots and amusement parks across the country.

The Shanghai International Digital Cultural and Tourism Equipment Exhibition (IDCA) will be held from July 7th to 9th, 2027 at the Shanghai New International Expo Center, with the core theme of "Virtual Reality Coexistence, Digital Opening of Cultural and Tourism". It focuses on the practical implementation of cultural and tourism technology and precise matching of industry supply and demand. At that time, more than 400 leading domestic and foreign enterprises will gather to showcase cutting-edge products such as VR/AR/MR immersive equipment, holographic light and shadow, digital performing arts, smart cultural and tourism, digital twins, AI virtual human interaction, night tour sound and light equipment, cultural and tourism digitalization, and cultural and tourism digitalization. Targeted invitation of professional buyers from cultural and tourism groups, tourist attractions, theme parks, museums, commercial complexes, planning and design, and cultural and tourism investment, attracting nearly 50000 professional visitors to attend the exhibition and negotiate, creating a digital cultural and tourism full industry chain professional platform that integrates fruit display, technical exchange, business docking, and ideological collision, linking global industrial supply and demand, deepening cross-border collaborative cooperation, and assisting the high-quality innovative development of the digital cultural and tourism equipment industry.

The 10th Shanghai International Tourism Scenic Area Equipment and Amusement Park Expo will be held simultaneously in 2027, gathering cultural and tourism industry resources and achieving a deep integration of digital technology and real-life cultural and tourism. Resource interconnection, audience sharing, and traffic accumulation, connecting traditional scenic spots, theme parks, and the integration channel of digital cultural tourism industry. At the same time, a series of events such as high-end industry summits, new product launches, project sharing sessions, and precise business matching sessions will be held, focusing on in-depth discussions on industry hot topics such as digital transformation of cultural tourism, immersive scene innovation, upgrading of night tourism formats, AIGC cultural tourism landing, and smart scenic area construction. Frontline practical cases will be shared, and new directions for industrial development will be forward-looking.

FExhibition Scope

Smart tourism system: Internet of Things, cloud computing, navigation equipment, 3D virtual tourism platform, intelligent navigation robot, intelligent scheduling system, scenic area 3D display, ticketing management system, intelligent ticketing system, access control equipment, scenic area intelligent management and operation platform, scenic area parking fee system, tourist prediction, unmanned shuttle bus, AI voice guide, AI customized tour route terminal, holographic tour guide, intelligent storage cabinet, scenic area intelligent management and operation platform, etc.

Metaverse+Entertainment: VR amusement park, VR tourism, VR theme park, VR escape room, VR shooting, VR cinema, VR driving, VR games, dynamic cinema, motion sensing interaction, XR interactive theater, holographic projection, flying cinema, 3D imaging, VR film and television, VR racing, VR dancing, VR escape room, mecha parade, multilingual intelligent guide glasses, VR/AR/MR/XR related projects, etc;

Project Promotion and Cultural Creation: Promotion of Scenic Area Cultural and Tourism Projects, Demonstration Products for Cultural and Tourism Integration, Tourism Cultural and Creative Consumer Products, Anime/Cultural Tourism IP Authorization Products, Tourism Products, Gifts, Toys, Souvenirs, Scenic Area Co branded Trendy Games, Cultural and Creative Blind Boxes, Esports Cultural and Tourism, Tourism Health Facilities and Business Models, Scenic Area Supporting Catering, etc;

Scenic area night tour performance products: live performance, tourism performance, live games, tourism performance, float parade, magic show, audio-visual technology equipment, music fountain, water curtain laser, stage light show, immersive light show, holographic image, etc;

Previous Review

The 9th Shanghai International Tourism Scenic Area Equipment and Amusement Park Expo and the Shanghai International Digital Cultural and Tourism Equipment Exhibition (IDCA EXPO), as flagship exhibitions that deeply cultivate the global cultural and tourism track, have achieved a comprehensive upgrade in scale, format, and resources. The exhibition covers nearly 30000 square meters and gathers over 350 top brands from multiple countries and regions around the world to showcase on the same stage. The exhibition offers a full range of annual new products including digital cultural tourism, smart scenic spots, amusement equipment, Meichen, night tours, light and shadow performances, and sightseeing vehicles, such as Shanghai Pavilion, Zhejiang Pavilion, Anhui Pavilion, Jiangsu Pavilion, Fuhua, Minghao Vision, Huachuang Holography, Chuniao, Jiakai, Haofengdi, Xiaojing Dahe, Jijiang, Dongfang Zhilv, Tuowei, Pinshang, Xiaolong Culture, Qingmo, Dongyun Creation, Jieyi, Weigang Slide, Jumping Time and Space, Apple Tree, Chuangrui, Jisheng, Yijie, Zhongsu, Jinsheng Wusen, Maoying, Chengdong, Leduo, Qingben, Hanshi Technology, Sony, Xuewang, etc. Juxin, Jindou, Maiyi, Pengcheng

Runming, Xiaoni Ren, Jubao Xing, Yuxi, Yanxin, Cheng Rui, Jiawen, Xuebao Bao, Yin Ai, Jinlian, Yimo, City Tour Gift, Shepherd Boy, Qingdong, Daqin, Xiaoma Dudu, Jiayi, Ant Hero, Dingke, Feifan, Lutong IoT, Zhipao, Ruijia, Lilin, Xiaoke, Qilixing, Chaodian, Rain Spirit, Song Dynasty Zhenxuan, Dynamic Insect Valley, Laichong, Yichai Wangye, Anweda, Baoyou Mountain, Ruitai Ventilation, Mingzhu, Wanyan, Southern Culture and Tourism, Zhengmin, Jingwei Logo, Shuixiu, Yuhao, Juzi Xiaobus, Yuanqi Racing, Baichuan, Ferguson, Weize, Qigong, Jindongshan, Liangjia Sports, Hello Qimo, Tianhong Amusement, Shengrongda, Qianzhimei, Hesu, Bowande, Wuling, Pinchuang Landscape, Yuzhuo, Yigao, Bulian, Tianshi Tongcheng, Zhize, Kaiqi Group, Zhenjing, Yugou Many top high-end brands in the industry, such as Medik, Weizhen, Pengming Amusement, Shanding Intelligent, Xianli, Zhiboxing, Huatai, Biaochi Racing, Yanxi, Migaoyang, Liubai, Xingwu Matrix, and Wanke Amusement, have gathered at the Shanghai New International Expo Center to showcase their strengths. Focusing on the three core directions of new cultural and tourism formats, intelligent scenic area construction, and immersive scene creation, a large number of professional buyers, industry experts, and terminal operation elites from home and abroad gathered on site to carry out precise business matching, resource negotiation, and industry experience exchange, efficiently connecting the upstream and downstream cooperation links of the industry, helping to promote resource exchange and value symbiosis in the industry, and making this exhibition a leader in global cultural, tourism, and entertainment industry innovation and transformation, empowering high-quality development of the industry. The benchmark industry festival.

FEvent Recap

The 7th Smart Tourism Conference and Cultural Tourism Innovation Development Dialogue in 2026

Smart Gathering Culture and Tourism · Leading the New Era of Intelligence

In the scorching summer of Shanghai, a group of talented individuals gather to embark on a new chapter of intellectual and cultural tourism! On July 8, 2026, the 7th Smart Tourism Conference and Cultural Tourism Innovation Development Dialogue of "Smart Gathering Culture and Tourism · Smart Leading New Era" was successfully concluded at the Shanghai Pudong New International Expo Center.

The 9th Shanghai International Tourism Scenic Area Equipment and Amusement Park Expo 2026, with the core of "exhibition integration and virtual real linkage", aims to break down the industry barriers between digital smart technology and physical cultural and tourism equipment, promote the deep integration and innovative upgrading of the entire cultural and tourism industry chain, and unlock a new path for high-quality development of the industry.

2026 China Tourism Scenic Spots and Amusement Parks Innovation and Development Conference

Leaders from different types of scenic spots across the country brought exciting and diverse thematic sharing to the forum. Chairman of Shanghai Jigao GroupLi HuihuaGeneral Manager of Zhejiang Pengming Amusement ParkWu MeixingGeneral Manager of Jiangyou Gou Scenic Area in Linyi, ShandongWei GuangchaoShandong Linyi Tourism Industry AssociationXue GuixiangDirector of Xi'an Discovery Kingdom Exploration MuseumWang WeiWaiting for guests, each guest will have in-depth discussions on core issues such as innovative operation and product upgrading of the scenic area.

2026China Forum on High Quality Development of Culture and Tourism

Summit dialogue looks ahead to the future, AI reshapes the new ecology of culture and tourism

The first domestic AI+cultural and tourism professional forum was grandly launched, becoming the focus of attention for the audience. From Beijing Olympic CenterSong TaoGeneral Manager of Longtan Li Scenic Area in Xianning, HubeiWang BingHangzhou Hash ArrivalZhang YankangShanghai Business SchoolZou GuangyongProfessors and other guests shared the practical convenience brought by AI technology to the operation of scenic spots.

The finale of the forum is hosted by the founder of the Scenic Area Home and the director of the Executive Committee of the Zhongjing Vocational AssociationLi ShengxianHosted a summit dialogue titled 'Which Industries Will AI Intelligence Change in Culture and Tourism?'. The guests gave wonderful speeches on the application prospects of AI technology in the cultural and tourism industry, from intelligent navigation, dynamic pricing, marketing planning to immersive experiences. The collision of ideas made the on-site audience full of expectations for the future. The future is here, let's embrace AI together!

2026China B&B ceremony

China Scenic Area Design Innovation Summit
——Design Empowerment · Cultural Tourism Symbiosis

The summit brings together industry experts, planning creators, and capital operators to share benchmark implementation cases, analyze practical methodologies, and investment logic around core topics such as scenic spot stock transformation, immersive night tour scenes, ecological low-carbon design, integration of commercial formats, and micro scenic spot construction. Simultaneously supporting theme forums, exhibitions of excellent design achievements, precise supply-demand matching meetings, and annual innovation selection activities, empowering scenic spots with cutting-edge design thinking to improve quality and efficiency, and helping cultural and tourism projects move from landscape construction toExperiential, drainage oriented, and profitableThe high-quality development is the core professional platform for cultural and tourism design innovation and industrial resource docking.

China Tourism Scenic Spot Quality Supplier Selection and Innovation Ceremony:

This grand event is a heavyweight industry event held concurrently with the Shanghai International Tourism Scenic Area Equipment and Amusement Park Expo. Based on the entire industry chain of cultural and tourism scenic spots and theme parks, it selects high-quality suppliers through a fair and multidimensional evaluation system, and sets up four benchmark awards for innovation, brand, marketing, and influence. The event integrates industry trend sharing, annual honor awards, and precise upstream and downstream procurement, bringing together cultural and tourism groups, scenic area operators, planning and design, equipment technology, and digital cultural and tourism enterprises to build an authoritative display, resource docking, and industry innovation exchange platform, establish industry quality standards, and promote the upgrading and cross-border integration development of scenic area formats.

2026The 7th Smart Tourism Conference and Dialogue on Innovative Development of Culture and Tourism

Smart Gathering Culture and Tourism · Leading the New Era of Intelligence

In the scorching summer of Shanghai, a group of talented individuals gather to embark on a new chapter of intellectual and cultural tourism! On July 8, 2026, the 7th Smart Tourism Conference and Cultural Tourism Innovation Development Dialogue of "Smart Gathering Cultural Tourism · Smart Leading New Era" will be held

The Shanghai Pudong New International Expo Center has come to a successful conclusion.

The 9th Shanghai International Tourism Scenic Area Equipment and Amusement Park Expo 2026, with the core of "exhibition integration and virtual real linkage", innovatively links digital smart technology with cultural tourism

The industry barriers of physical equipment promote the deep integration and innovative upgrading of the entire cultural and tourism industry chain, unlocking a new path for high-quality development of the industry.

2026China Tourism Scenic Spots and Amusement Parks Innovation and Development Conference

Revitalization of existing resources: the battle between scenic spots and amusement parks to break through the deadlock

Leaders from different types of scenic spots across the country brought exciting and diverse thematic sharing to the forum. Guests including Li Huihua, Chairman of Shanghai Jigao Group, Wu Meixing, General Manager of Zhejiang Pengming Amusement Park, Wei Guangchao, General Manager of Shandong Linyi Jiangyou Gou Scenic Area, Xue Guixiang from Shandong Linyi Tourism Industry Association, and Wang Wei, Director of Xi'an Discovery Kingdom Exploration Hall, conducted in-depth discussions on core issues such as innovative operation and product upgrading of the scenic area.

China Immersive Cultural and Tourism Development Forum

Integration of Culture and Technology - New Journey of Immersive Culture and Tourism: Breaking through Boundaries and Growth

Gather leaders of cultural and tourism groups, creative designers, representatives of metaverse enterprises, and policy researchers to explore the high-quality development path of the industry together. The forum focuses on four core directions: cultural IP transformation, digital technology application, scene innovation design, and sustainable operation. It breaks down practical difficulties such as differentiated creation and precise customer reach. Through reviewing benchmark cases, cross-border thinking collision, and precise resource docking, we provide practitioners with a full chain solution from creativity to implementation, helping cultural and tourism projects break out of homogeneous competition, connecting emotions and consumption through immersive experiences, and jointly opening up a new future for the cultural and tourism industry.

Annual Selection of Digital Tourism Industry for 'Yuanli Awakening'

China VR/AR Industry Innovation Summit and Star Universe Award Ceremony

The stars shine in the world, and the virtual and real world opens up new horizons

Gather industry leaders, design institutes, investment institutions, technology developers, and application ecosystem partners to conduct in-depth discussions on core topics such as hardware, optical displays, spatial computing, AI+XR integration, immersive content, industry landing applications, and business model innovation. At the same time, the annual selection of the "Xinghuan Award" was released, adhering to the principles of fairness, impartiality, and openness, selecting outstanding enterprises and projects in the VR/AR field for technological innovation, product breakthroughs, scene benchmarks, and ecological contributions, setting an industry model, and empowering high-quality development of the industry.

Audience group:

1. Provincial and municipal cultural and tourism bureaus, industry supervisory associations, and industry related organizations;

2. Large cultural and tourism groups, cultural and tourism investment institutions, cultural and tourism real estate developers, and operators;

3. Tourist resorts, national scenic spots, tourist attractions, world natural heritage sites, world cultural landscapes, and ancient town tourism development zones;

4. Theme parks, ecological parks, forest parks, theme parks, garden hot springs, and ecological nature reserves;

5. Museums, exhibition halls, science and technology museums, oceanariums, memorial halls, film and television bases, and themed industrial parks;

6. Cultural and business travel complexes, supermarkets, shopping centers, campsites, industrial tourism demonstration areas/points, yacht clubs, themed hotels and leisure clubs, golf courses, bowling alleys, children's entertainment centers, urban commercial districts (squares), sports fields, sports halls, etc;

7. Standardized architectural designer (institute), interior design | landscape design;

8. Rural complex, leisure agriculture park, and health and wellness base;

9. Various types of amusement equipment, amusement machine agents and distributors, indoor amusement park investors, video game and entertainment venue owners and other purchasers;

10. Education and training institutions, industry media, etc;

FExhibition fees

Exhibition catalogue advertisement (exhibition catalogue: size 140mm × 210mm):
Title 2:RMB 12,000Feng San:RMB 10,000back cover:RMB18, 000 yuan

admission ticket:5000 yuan/10000 sheets Color page:RMB 8,000Gift bag advertisement: 18000 yuan/5000 pieces (size 295 × 410mm)

FExhibition consultation and contact information:

Huanyu Exhibition (Shanghai) Co., Ltd

Address: 4th Floor, Building A4, No. 6588 Beiqing Road, Chonggu Town, Qingpu District, Shanghai

Phone: 18939736019WeChatchinaxuejie

Contact: Bi Jing (Manager) 137 6191 3790

Smart tourism system: Internet of Things, cloud computing, navigation equipment, 3D virtual tourism platform, intelligent navigation robot, intelligent scheduling system, scenic area 3D display, ticketing management system, intelligent ticketing system, access control equipment, scenic area intelligent management and operation platform, scenic area parking fee system, tourist prediction, unmanned shuttle bus, AI voice guide, AI customized tour route terminal, holographic tour guide, intelligent storage cabinet, scenic area intelligent management and operation platform, etc.

Metaverse+Entertainment: VR amusement park, VR tourism, VR theme park, VR escape room, VR shooting, VR cinema, VR driving, VR games, dynamic cinema, motion sensing interaction, XR interactive theater, holographic projection, flying cinema, 3D imaging, VR film and television, VR racing, VR dancing, VR escape room, mecha parade, multilingual intelligent guide glasses, VR/AR/MR/XR related projects, etc;

Project Promotion and Cultural Creation: Promotion of Scenic Area Cultural and Tourism Projects, Demonstration Products for Cultural and Tourism Integration, Tourism Cultural and Creative Consumer Products, Anime/Cultural Tourism IP Authorization Products, Tourism Products, Gifts, Toys, Souvenirs, Scenic Area Co branded Trendy Games, Cultural and Creative Blind Boxes, Esports Cultural and Tourism, Tourism Health Facilities and Business Models, Scenic Area Supporting Catering, etc;

Scenic area night tour performance products: live performance, tourism performance, live games, tourism performance, float parade, magic show, audio-visual technology equipment, music fountain, water curtain laser, stage light show, immersive light show, holographic image, etc;

• Company:Huanyu Exhibition (Shanghai) Co., Ltd
• Telephone:18939736019
• Contact:Bi Jing
• Mobile:13761913790
• E-mail:1352245848@qq.com
• Address:4th Floor, Building A4, No. 6588 Beiqing Road, Chonggu Town, Qingpu District, Shanghai

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