Welcome to the 72nd Guangzhou Beauty Expo 2027

From March 10th to 12th, 2027, the highly anticipated 72nd China (Guangzhou) International Beauty Expo will grandly kick off at the China Import and Export Commodity Fair in Pazhou, Guangzhou. As a beauty industry event that has been independently cultivated and deeply rooted in the industry for more than 30 years in China, the Guangzhou International Beauty Expo, with its large exhibition scale, complete industrial chain layout, massive customer flow, and industry reputation, has firmly held the leading position in Asian beauty industry exhibitions. It is an important booster for the rise of domestic beauty brands, as well as a core platform for the docking of beauty industry resources, business opportunity exchange, and trend co creation. It is recognized by the industry as the "barometer" of the beauty market and the "barometer" of industry development.

For many years, the exhibition has always been guided by the core purpose of "empowering the beauty industry, connecting business opportunities, and creating the future together", focusing on the four core needs of enterprise investment and customer acquisition, brand upgrading, channel innovation, and technological upgrading, to create a high-quality, efficient, and high-value business empowerment platform for beauty industry practitioners.

The 72nd exhibition in 2027, with its exhibition specifications and resource volume exceeding 200000 square meters, aims to create an immersive full industry chain beauty industry feast. This exhibition brings together more than 3000 well-known exhibitors, source factories, and emerging brands from home and abroad, showcasing beauty products, innovative technologies, new projects, and cutting-edge models. It is expected to attract more than 400000 domestic and foreign buyers to attend the exhibition and negotiate, covering the core channel resources of the entire industry. Whether it is a well-established beauty enterprise deeply rooted in the market, a rapidly rising emerging domestic brand, a source supply chain factory specializing in research and development and production, a beauty industry chain organization laying out terminals, or a channel merchant deeply rooted in cross-border trade, all can connect with target resources, explore new business opportunities, and achieve multiple breakthroughs in brand exposure, channel expansion, order conversion, and resource upgrading at this exhibition.

In order to meet the exhibition needs of practitioners in different fields, this exhibition adopts a standardized and refined zoning layout, scientifically dividing characteristic themed exhibition areas, comprehensively covering core areas such as the beauty industry supply chain, daily chemical terminals, cinema services, light medical beauty and big health, nail and eyelash beauty, home beauty equipment, health and wellness, etc., achieving industrial upstream and downstream zoning and classification docking. The exhibits cover a wide range of categories, including beauty and skincare ingredients, creative packaging materials, OEM/ODM custom manufacturing, skincare and makeup, care and wellness, anti-aging medical beauty, green beauty, home intelligent instruments, men's grooming, scalp care, oral beauty, and more. They are fully adapted to the diverse exhibition needs of agents, store expansion, factory investment, brand promotion, cross-border trade, etc., completely solving the industry's pain points of information asymmetry, resource docking difficulties, and high product selection costs. They provide exhibitors with a one-stop, full process, and efficient business solution.

Keeping up with the trend of consumer upgrading and industrial transformation in the new era of beauty industry, this exhibition focuses on three core tracks: technology beauty, green sustainability, and cross-border new channels, showcasing innovative formats and popular products with current development potential in the beauty industry. At the level of technological empowerment, technology products such as AI intelligent detection, intelligent skincare equipment, and digital beauty management systems will be showcased at the exhibition to assist in the digital transformation of the beauty industry; At the level of green development, natural organic raw materials, plant extracts for skincare products, environmentally friendly biodegradable packaging materials, and low-carbon production models have become hot topics for display, and the industry has become a new trend of green and sustainable development; At the level of channel innovation, cross-border new channel models such as live streaming e-commerce, private domain traffic, community marketing, cross-border e-commerce, and offline new retail have fully emerged, providing new ideas for enterprises to break through channel bottlenecks and explore new markets. At the same time, emerging popular categories such as anti-aging and health preservation, scalp care, men's beauty, and oral skincare have exploded, injecting new growth vitality into the beauty industry market.

In order to unleash the value of the exhibition and empower long-term development of enterprises, dozens of high-quality industry exclusive activities will be held in conjunction with the exhibition, building a comprehensive service system of "exhibition++docking+empowerment". The annual industry trend conference interprets market policies and consumption trends, helping companies predict industry trends and avoid business risks; Supply and demand matching will be based on upstream and downstream demand matching sources, achieving efficient one-on-one negotiations and docking; The cutting-edge technology sharing salon gathers industry experts to dismantle innovative technologies, implement operational plans, and store profit models, providing practitioners with highly practical business guidance. Comprehensive supporting activities enable participating companies not only to achieve on-site investment conversion, but also to learn cutting-edge thinking, connect with networks, grasp industry trends, and achieve two-way empowerment of short-term transactions and long-term development.

With the unique industrial, geographical, and trade advantages of the Guangdong Hong Kong Macao Greater Bay Area, this exhibition continues to deepen the "internal circulation+external circulation" two-way trade layout, deeply linking the massive domestic terminal market with mainstream beauty markets in Southeast Asia, Japan, South Korea, Europe, and America, and building an international trade platform with two-way connectivity and internal and external linkage. Internally assist source factories and emerging brands to deeply cultivate the domestic sinking market, expand national distributors, chain stores, and e-commerce channel resources; Supporting local beauty brands to go global, opening up overseas trade channels, and enhancing the international influence of domestic beauty products. Whether you are a production enterprise looking to explore new channels and discover new customers, a terminal merchant looking to select popular new products and upgrade store projects, or a channel agent looking to connect with source sources and reduce procurement costs, you can achieve efficient resource docking at this exhibition and seize the trillion dollar beauty market dividend.

After more than 30 years of accumulation and innovation, the Guangzhou International Beauty Expo has become an influential business empowerment IP in China's beauty industry. The 72nd exhibition in 2027 will continue the glory of previous years, integrate beauty industry resources, activate industrial innovation momentum, and break down barriers to commercial circulation. With a super large exhibition scale, super strong resource integration, and super high empowerment value, it will help every beauty industry practitioner break through development bottlenecks, seize opportunities of the times, and jointly promote the high-quality development of China's beauty industry, creating a new future for the beauty industry.

Related to the beauty, hairdressing, and cosmetics industry

• Company:Guangzhou Jiamei Exhibition Co., Ltd
• Telephone:15000025450
• Contact:sales
• Mobile:15000025450
• E-mail:120617079@qq.com
• Address:Guangzhou Pazhou International Convention and Exhibition Center

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