Against the backdrop of consumer upgrading, the emotional value economy has become a trillion level domestic demand track. The public is willing to pay for emotional experiences that heal, delight themselves, and self identify. The trendy gaming and IP cultural and creative tracks have maintained stable growth throughout the year, with a market size of nearly 90 billion yuan by 2025. There are common pain points in the industry, such as the disconnect between supply and demand of IP authorization resources, insufficient offline experience scenarios, scattered dealer resources, and a lack of professional exhibitions that integrate the entire industry chain. The 2027 China (Zhengzhou) International Emotional Value Economy Expo focuses on the entire emotional value economy chain, creating an exclusive exhibition area for trendy and creative culture and IP authorization, and providing an integrated platform for cultural and creative practitioners to engage in commerce, new product launches, and industry exchanges.

The exhibition landed at Zhengzhou Airport Zhongyuan International Convention and Exhibition Center, with more than 3500 upstream and downstream enterprises participating and 300000 professional visitors in attendance. The main audience includes Generation Z, the new middle class, cultural and creative store franchisees, corporate gift purchasers, and cultural and tourism joint partners. The exhibition area displays blind boxes, figurines, original IPs, art pieces, and cross-border co branded derivatives, all centered around positive emotions such as pleasure, stress relief, and a sense of belonging, creating immersive offline experience scenes to facilitate buyers' intuitive evaluation of product emotional premium capabilities.

At the same time, the peak forum opened two sub forums: emotional premium for new consumer brands and emotional scene creation for offline stores, to break down how IP can achieve product value-added through emotional resonance. The multiple advantages of participating in the exhibition are clearly visible: a three-month integrated media matrix three-dimensional promotion, synchronous promotion through short videos and grass planting platforms, and a considerable exposure scale across the entire network; The urban landmark exhibition hall provides high-end brand display spaces; On site gift procurement and franchise chain dual zones are matched one-to-one with national channels, and offline physical experience brings higher transaction conversion.

Zhengzhou's transportation network covers 80% of domestic cities, and the airport has improved its logistics system to open up internal and external sales channels, radiating the huge consumer market in central China. The exhibition closely follows the policy guidance of the "15th Five Year Plan for Expanding Consumption" and interprets the emotional consumption support rules on site. Enterprises can launch new cultural and creative, original IP images here to seize market opportunities. Exhibiting and accumulating hundreds of thousands of precise customer private domain traffic, sustainable business docking throughout the year; The conference releases industry white papers, builds industry alliances, and helps cultural and creative brands connect design, production, and operation resources. Original IP studios, trendy toy manufacturers, and cultural and creative distributors participate in the exhibition to efficiently expand distribution and group buying channels, and deeply explore the potential for the development of the emotional value economy's creative track.

Scope of exhibition: blind box, hand office, machine model, cotton doll, original IP image, art orphan, IP peripheral derivatives, China-Chic cultural and creative, healing stationery, digital cultural and creative, virtual idol peripheral, IP licensing services, cultural and creative gifts, trendy art furnishings.

• Company:New Business Exhibition
• Telephone:19211715118
• Contact:Li Chuyan
• Mobile:19211715118
• E-mail:27555318@qq.com
• Address:No. 96 Zhengbian Road, Jinshui District, Zhengzhou City, Henan Province

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