2026 Xiamen Bird's Nest Exhibition | Xiamen Nourishing Products Exhibition | Xiamen Swallow Expo | Xiamen Nourishing and Health Exhibition | Xiamen Medicinal Food Same Origin Exhibition

2026 Nourishing Selection Festival

2026 Xiamen International Nourishing and Health Industry Expo and Development Conference

Bird's nest tonics, medicinal and edible functional health foods

At the same time: The 39th International Health Industry Trade Fair in 2026

FFE2026 China (Xiamen) Innovative Food Expo

Date: November 5-7, 2026

Location: Xiamen International Expo Center

Preface

The comprehensive upgrading of national health consumption has brought a new development trend to the Chinese nourishing, medicinal and edible industries, as well as the health and wellness industry. In order to open up the commercial and trade channels of the entire nourishing and health industry chain, connect domestic and foreign supply and demand resources, and discuss new directions for industrial development, Zhang Juan, the 2026 Xiamen International Nourishing and Health Industry Expo and Development Conference, is scheduled to be held from November 5-7, 2026 at the Xiamen International Expo Center.

Scale: Exhibition area of 50000 square meters, gathering over 1200 global health and wellness brands, expected to attract over 60000 professional buyers.

Positioning: Deeply cultivating the industry for nine sessions, integrating procurement and product selection, trend release, business docking, and brand promotion, it is a benchmark for nourishing the health industry.

Core value: As the core carrier of this exhibition, the two exhibitions share audiences and channels, complement resources, and jointly build a one-stop health industry platform that combines medicine and food with Chinese nourishing ingredients.

Simultaneous conferences, forums, and events

To deeply empower industrial upgrading, link industry resources, and solve industry development problems, multiple high-level industry summits, themed forums, new product launches, and precise docking activities will be held during the exhibition, bringing together industry academicians and experts, brand founders, supply chain experts, and channel operators, focusing on core issues such as channel transformation and compliance development, and creating a comprehensive industry exchange platform of "exhibition display+ideological collision+resource docking+achievement landing".

World Conference on the Development of Nourishing Industry

Yuji College - Big Health and Nourishing Industry Chain Summit

"Huayeshi Xinshang High end Tonic Diet Nourishing and Food Nourishing Meeting and Matchmaking Meeting for Selection of Great Health Channels"

National Summit Forum on Innovative Development of Medicinal and Food Products

World Nourishing Health Brand Channel Selection Precise Matchmaking Conference

Chinese Nourishing and Modern Nutrition Industry Forum

World Drug Food Same Origin New Product Release and Signing Ceremony

National Functional Health Food Development Forum and Nutritionist Training Course

exhibition scope

1、 High end tonics

Bird's Nest, Instant Bird's Nest, Bird's Nest Derivatives, Fish Glue, Sea Cucumber, Cordyceps, Ginseng Antler, ass hide glue, Dendrobium, Ganoderma lucidum spore powder, Bee products, Dry food ingredients, Marine tonic, tonic derivatives, new resource tonic raw materials, etc

2、 Medicinal food homology&functional health food

·Medicinal and edible raw materials: Goji berries, red dates, yam, Poria cocos, Astragalus membranaceus, American ginseng, Ganoderma lucidum, honeysuckle, tangerine peel, Polygonatum sibiricum, Dendrobium officinale and other authentic medicinal materials and extracts, medicinal and edible dual-use ingredients, understory planting materials, plant extracts, herbal tea materials, edible fungi, etc;

·Functional health food:

1. Functional raw materials/ingredients: functional proteins, protein peptides, functional sugars, functional oils, functional sweeteners, ginseng extract, Ganoderma spore powder, wolfberry polysaccharides, nutritional fortifiers, plant extracts, amino acids, spices, polyphenols, peptides, trace elements, etc.

2. Functional food: health food, instant tonic, health cream, Tonic Diet food, health tea, organic vegetarian health food, meal substitute, oral beauty nutrition, dietary supplements, functional drinks, special medical food, special diet food, selenium rich food, new resource food, sports nutrition, health tonic, health food for pregnant and infant children, bee products, fish oil products, vitamins, protein powder, etc.

3. Dietary supplements: probiotics, prebiotics, dietary fiber, vitamins, minerals, plant protein powder, etc

4. Weight management category: nutritional meal replacement powder, meal replacement stick, low calorie sugar control light food functional food, etc

5. Targeted foods: plant functional foods that nourish the stomach, aid sleep, protect the liver, regulate immunity, regulate qi and blood, etc

6. Special dietary foods, sports nutrition foods, and functional foods for daily nutritional adjustment for the general public, etc

3、 Healthy drinks, health tea drinks

1. Health preserving herbal tea, herbal health tea, dendrobium tea, golden lotus tea, etc

2. Enzyme drinks, plant-based milk, plant extracts, functional drinks, sobering drinks, three high conditioning drinks, nourishing oral liquids, health wine, fruit vinegar drinks, etc

4、 Healthy raw materials and extracts

Probiotics, prebiotics, active peptides, dietary fiber, plant extracts, amino acids, vitamins and minerals, polyphenols, astaxanthin, coenzyme Q10, various food additives, nutritional raw materials, bacterial strains, etc

5、 Traditional Chinese Medicine Health Preservation and Therapy Products

Moxibustion, fumigation, herbal patches, traditional Chinese medicine decoction pieces, aromatherapy essential oils, medicinal bath kits, home massage equipment, home therapy products, aromatherapy products, traditional Chinese medicine health equipment, etc

6、 Maternal and Child Postpartum Health Zone

Postpartum Nourishing Meals, Postpartum Oral Nutritional Products, Pelvic Floor Rehabilitation Equipment, Postpartum Care Supplies, Maternal and Child Dietary Supplements, Maternal and Child Conditioning Products, Postpartum Center Supporting Equipment, Intelligent Health Wear Monitoring Devices, etc

7、 Health equipment, home health care devices

Home medical examination equipment, sleep rehabilitation equipment, hydrogen health equipment, oxygen production equipment, eye care equipment, rehabilitation home, home water purification equipment, personal hygiene and health products, etc

8、 Full industry chain support&commercial services

1. Deep processing equipment, stewing equipment, sterilization and filling machinery, customized gift box packaging, environmentally friendly packaging materials

2. OEM/ODM OEM, supply chain, brand franchise, new retail e-commerce, live streaming channels, health care institutions, industry platforms, health testing consulting services

Hundred media resources, strong exhibition promotion

The exhibition will widely attract high-quality buyers to visit the exhibition through professional magazines, outdoor advertising, Little Red Book, Tiktok, Tencent, industry media, social media marketing and other targeted marketing activities. And leverage the advantages of unique news media organizations, integrate nearly a hundred vegetarian and health magazines and newspapers, and more than 130 news media networks to jointly promote the exhibition.

Professional audience/target customer group

1、 Distribution and agency channels

National distributors, agents, franchisees, wholesalers, regional channel operators, fast-moving consumer goods traders, gift channel suppliers, cultural and tourism specialty channel suppliers, focusing on the professional channel procurement group of health food and functional health food.

2、 Retail terminal channels

Responsible for purchasing large supermarkets, chain supermarkets, boutique convenience stores, imported food stores, lifestyle centers, health management stores, restaurants, high-end fresh food stores, community new retail stores, and offline physical chain brands.

3、 E-commerce and New Media Channels

Live streaming e-commerce agencies, short video sales teams, community group buying platforms, private domain supply chains, community group buying, cross-border e-commerce, content e-commerce influencers, Taobao/JD/Pinduoduo and other platform store operations, new media brand operation teams.

4、 Large health and wellness institution channels

Health terminal procurement groups such as wellness centers, health clubs, beauty salons, health management centers, postpartum centers, elderly care institutions, high-end clubs, sub-health conditioning institutions, and traditional Chinese medicine health centers.

5、 Industrial OEM and supply chain customers

Functional food, OEM/ODM factories, raw material suppliers, formula research and development institutions, packaging design enterprises, testing and certification institutions, warehousing and logistics supply chain enterprises.

6、 Enterprise procurement and group customization channels

Responsible for enterprise welfare procurement, union procurement, holiday gift customization companies, high-end business gift service providers, government and enterprise procurement units, hotel catering, high-end homestay, and vegetarian catering chain procurement.

7、 Industry organizations and professional groups

Industry associations, research institutions, testing and certification agencies, investment institutions, industry media, brand planning agencies, entrepreneurs, practitioners in the big health industry, and high-end health consumers.

▼ Contact Us

Contact: Xu Yang 15000917187

Zhang Juan 13601698597

• Telephone:15000917187
• Contact:Xu Yang
• Mobile:15000917187
• Address:No. 198, Huizhan Road, Siming District, Xiamen City

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