Exhibition Background

At present, the animation and gaming industry, as the core track of digital culture, is taking "technology reshaping creative ecology and collaborative driving value reconstruction" as its core, entering a critical transition period of cultivating new quality productivity. It is not only an important carrier of cultural dissemination, but also a cutting-edge testing ground for technological applications. The demand for specialized technology and equipment throughout the entire chain has shifted from "basic support" to "precise empowerment and high-level breakthroughs". Industry practice has shown that the integrity of the technology chain and the maturity of the tool chain directly determine the core competitiveness of the industry and the global influence of cultural products. However, the current industry is still plagued by deep obstacles such as insufficient ecological integration of technological resources, poor industrialization and transformation of innovative achievements, and lack of top-level design for supply and demand coordination mechanisms. This not only restricts the industry from climbing to the high end of the value chain, but also relates to the core breakthrough of digital cultural soft power, and provides strategic opportunities for technological empowerment and ecological co construction.

The 2026 Asia Anime and Game Production Technology and Equipment Exhibition is based on the industrial advantages of the Guangdong Hong Kong Macao Greater Bay Area, with the core goal of "empowering production with technology and activating the ecosystem through collaboration". It is committed to building a full chain technology exchange and trading platform covering "creativity production testing distribution derivation". By focusing on core technology equipment for anime and game production, promoting the integration of upstream and downstream resources, helping enterprises reduce costs and increase efficiency, accelerating the transformation of technological achievements, and injecting new momentum into the global anime and game production industry.

Exhibition Introduction

This exhibition focuses on the technical needs of the entire process of anime and game production, creating a professional exhibition area of 40000 square meters. It is expected to attract over 500 high-quality exhibitors and 5000 professional buyers from around the world, with the goal of facilitating technology and equipment transactions worth over 10 billion yuan, and creating a benchmark exhibition in the field of anime and game production technology in Asia.

Here, exhibitors can not only showcase core technologies and equipment, but also connect with precise procurement needs, expand agency cooperation channels, and gain insights into cutting-edge industry trends; Buyers can obtain one-stop solutions for the entire production process, negotiate and cooperate face-to-face with technology providers, promote the deep integration of technical exchanges and commercial cooperation, assist in the coordinated development of the industry, and achieve an efficient closed-loop of "procurement cooperation innovation".

Exhibition scope:

（1） Hardware Equipment Exhibition Area

1. Creation and design equipment

High performance graphics workstation: a professional computer optimized for 3D rendering and animation production (such as Dell Precision series, HP Z series)

Digital painting equipment:

Digital tablets (Wacom, Huion, and other brands): high-precision pressure-sensitive pens that simulate real pen strokes

Digital screen (LCD/OLED): Draw directly on the screen, intuitive and efficient

Tablet+dedicated pen: mobile creative solution

2. Capture and collection equipment

Motion capture system:

Optical (Vicon Vantage, OptiTrack): high-precision body motion capture

Inertial (Xsens): portable, no site restrictions

Facial expression capture (Dynamixyz): Capture micro expressions, suitable for character animation

3D scanning equipment: Quickly obtain physical 3D data and create high-precision models

Photography and videography equipment: professional cameras, stabilizers, rail cars, used for material collection

3. Rendering and display devices

Rendering Server/Cluster: Large scale parallel computing to accelerate 3D rendering

Professional monitor:

OLED/Mini LED High Refresh Rate: The Mainstream Display Technology for Gaming and Animation Production

4K/8K Ultra High Definition: Detail Presentation, Accurate Color

VR/AR/MR devices: Immersive creation and experience tools, including headsets, controllers, and positioning systems

LED virtual production wall: such as ROE Black Pearl 2, providing real-time light interaction environment

（2） Software Tools Exhibition Area

1. Animation production software

2D animation:

Paperless animation software (Toon Boom, TVPaint): supports vector/dot matrix drawing

Assistive tools (Adobe Animate, OpenToonz): frame animation, interstitial animation

3D animation:

Modeling/Animation (Maya, 3ds Max, Blender, Cinema 4D): Character modeling, skeleton binding

Houdini animation effects: fluid, particle effects

2D to 3D tool: AI assisted model generation

2. Game development engine

Mainstream engines:

Unreal Engine 5: Next generation game with support for Nanite geometric details and Lumen global lighting

Unity 3D: Multi platform support, from mobile games to console games

Cocos2d-x: Lightweight 2D/2.5D game engine suitable for mobile platforms

Auxiliary development tools:

Level Editor, Material Editor, Particle System

AI game development plugin: character behavior, path planning

3. Audio production software

Digital Audio Workstation (DAW): Pro Tools, Adobe Audition, Audacity

Sound Library and Generation Tools: Professional Game/Animation Sound Resources

Speech to Speech (TTS): Character dubbing, multilingual support

4. AI creation assistance tools

Image Generation: Text to Image (DALL-E, Midjourney, and other customized game versions)

3D model generation: NVIDIA Get3D (3-second 3D model generation), Spline AI (text generation scene)

Animation intelligent pipeline:

Automated bone generation: Intelligent analysis of model structure to generate adaptive bones

Intelligent Frame Insertion: AI completes actions between keyframes, generating 200 frames in 4 seconds

Facial expression AI: Automatically generate character expression animations

（3） Exhibition Area for Production Technology and Solutions

1. Full process production technology

Paperless Animation Production System: Digital Workflow from Sketching to Film Production

Virtual production technology: combining LED background and real-time rendering to save shooting costs

Cloud gaming/cloud rendering solution: remote computing, reducing hardware barriers

2. Asian characteristic technologies

Japan: Fine production process of 2D animation, traditional celu style digital tools

South Korea: 3D Character Animation Pipeline, Game Art Resource Library

China: Ink Animation Technology, Ancient Style Modeling, and Material System

Southeast Asia: Low cost and efficient production process, mobile optimization solution

3. Application of emerging technologies

Digital Twin: Real time linkage between game characters/scenes and the real world

Blockchain: Digital asset certification, in-game economic system, IP copyright protection

Metaverse Creation Platform: Supports virtual character development, scene construction, and interaction design

（4） Content achievements and experience area

1. Display of game works

3A masterpieces, indie games, mobile games, console games, VR/AR games

Representative game works from various Asian countries

2. Display of animated works

Cinema animation, TV animation, online animation, short films

Excellent works by students/independent creators

3. Immersive Experience Area

VR/AR gaming experience cabin

4D/5D Cinema: Environmental Effects+Dynamic Seating

Interactive projection: motion sensing games, virtual character interaction

（5） Service and Supporting Exhibition Area

1. Production services

Animation/game outsourcing services (character modeling, animation production, special effects synthesis)

Dubbing/Sound Production Services

Game testing, quality assurance (QA)

2. Training and Education

Curriculum display of professional colleges and training institutions

Industry certification and skills training

Workshop and on-site practical guidance

3. Industrial supporting facilities

Game engine authorization, software subscription services

Cloud services and data center solutions

Game publishing and promotion services

Copyright trading and IP authorization services

（6） Surrounding and derivative exhibition area

1. Game console/handheld peripherals: covering a full range of peripherals that are compatible with mainstream consoles and various handheld consoles, including high-precision competitive controllers, simulated driving steering wheels, immersive gaming headphones, console cooling bases, portable storage bags, high-definition projectors, etc., to meet the diverse needs of players for competition, entertainment, portability, and more.

2. Anime peripherals: including authorized high-precision figurine models (static collectibles, movable joint models), themed clothing, trendy accessories, lifestyle peripherals, as well as limited edition collectible cards, themed cultural and creative products, covering all derivative development achievements of anime IP categories.

3. Gaming and esports equipment: professional esports keyboard and mouse set, ergonomic esports chair, esports table, professional esports monitor, esports peripheral accessories, etc., focusing on the professional needs of esports players and upgrading the esports experience for ordinary players.

（7） Digital Assets and NFT Exhibition Area

1. Digital asset creation tools

NFT digital collection production software: supports the design and optimization of digital assets such as anime characters and game props before they are put on the chain

Digital asset certification tools: blockchain copyright certification system, work traceability technology

2. Digital asset trading and display

Anime game themed NFT collection: limited edition character skins, virtual props, original digital paintings

Digital asset trading platform: secure and compliant NFT trading system, virtual asset custody services

Metaverse Virtual Real Estate and Props: Anime and Game Derived Virtual Assets Adapted to Mainstream Metaverse Platforms

3. Digital asset protection technology

Digital watermarking technology: an invisible watermark embedding and detection tool for digital content in anime and games

Blockchain anti-counterfeiting traceability system: ensuring the authenticity and traceability of digital asset transactions

（8） Green and energy-saving production exhibition area

1. Energy saving hardware equipment

Low power graphics workstation: Reduce energy consumption while ensuring performance, and adapt to long-term production needs

Energy saving rendering server: adopting efficient heat dissipation and power management technology to reduce power consumption

Environmentally friendly display equipment: low blue light, low-power professional display that meets green production standards

2. Green production solutions

Cloud rendering energy-saving scheduling system: intelligent allocation of computing resources to avoid idle energy consumption

Green Data Center Solution: Efficient Cooling and Energy Recovery System for Anime and Game Production

Paperless collaboration platform: a full process digital collaboration tool that reduces the use of paper consumables

3. Environmentally friendly materials and surrounding areas

Degradable anime and game peripheral materials: environmentally friendly materials and production equipment for figurines, models, and other derivative products

Esports peripherals made of recycled materials: keyboards, mice, seats, and other products made of recycled plastic/metal materials

• Company:Guangdong Hongwei International Convention and Exhibition Group Co., Ltd
• Contact:Lai Qiang
• Mobile:13434225100
• Address:Guangdong Hongwei International Convention and Exhibition Group Co., Ltd

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870