The 27th Guangdong International Sports Goods Expo

The 23rd Guangdong Hong Kong Macao International Sports Goods Expo

1、 Project Background

The Guangdong International Sports Goods Expo (Guangdong Hong Kong Macao International Sports Goods Expo) is the most influential professional sports exhibition in southern China, jointly organized by the official sports departments of Guangdong, Hong Kong, and Macao. The exhibition has a history of 26 years, and the 27th Guangdong Sports Expo will rely on the economic advantages and sports industry foundation of the Guangdong Hong Kong Macao Greater Bay Area to naturally play a hub role in connecting the Bay Area and radiating globally. It is the core platform for the integration of sports in the Bay Area and gradually develop into the largest and most influential brand sports exhibition in South China.

The 27th Guangdong International Sports Goods Expo and the 23rd Guangdong Hong Kong Macao International Sports Goods Expo, with the theme of "Smart Creation of the Future in the Sports Bay Area", will land at the Guangdong Olympic Sports Center from November 13 to 16, 2026. They will deeply leverage the popularity of the 15th National Games, the top-level venue resources of the Olympic Sports Center, the more than 20 years of brand accumulation of the Sports Expo, and the global customer resources, further connect the supply chain, innovation chain, and value chain of the Guangdong Hong Kong Macao sports industry, comprehensively enhance the scale, professionalism, and industry influence of the exhibition, and build a professional and international industry

The cooperation and business docking platform will continue to activate the vitality of the sports industry in South China, promote the deep integration and innovative development of the sports industry in the Guangdong Hong Kong Macao Greater Bay Area, and create another heavyweight sports industry event in the Greater Bay Area after the 15th National Games.

2、 Basic information

（1） Topic Name

Sports Bay Area Intelligent Innovation Future

The 27th Guangdong International Sports Goods Expo and the 23rd Guangdong Hong Kong Macao International Sports Goods Expo (hereinafter referred to as the "Sports Expo").

Create a comprehensive sports exhibition platform that integrates product display, technical exchange, business cooperation, and interactive experience, promote the deep integration of culture, tourism, sports, and commerce, and build a hub for sports industry exchange and cooperation in the Guangdong Hong Kong Macao Greater Bay Area.

（2） Exhibition Time

November 13-16 (4 days in total)

Exhibition period: November 11-12 (2 days in total)

Withdrawal period: November 16-17 (1 day in total)

（3） Exhibition scale

Total exhibition area: approximately 60000 square meters

3、 Organizational Structure

（1） Host organization

Guangdong Provincial Sports Bureau

Hong Kong Special Administrative Region Government Cultural, Sports and Tourism Bureau

Macau Special Administrative Region Government Sports Bureau

（2） Undertaking unit

Guangdong Olympic Sports Center

（3） Co organizer

Guangdong Sports Venue Association

Guangdong Hongwei International Convention and Exhibition Group Co., Ltd

4、 Exhibition Hall Introduction

The Guangdong Olympic Sports Center is a benchmark comprehensive sports venue cluster in South China, the core host venue of the 15th National Games. The venue cluster includes 80000 Grade A main sports fields, swimming and diving halls, tennis centers, supporting indoor exhibition halls, large outdoor squares, multiple standardized sports venues, conference and forum spaces, news centers, VIP function rooms, and transportation access to the Guangdong Hong Kong Macao Greater Bay Area.

Relying on the authoritative IP of national level sports venues, improving event level infrastructure, and enriching indoor and outdoor composite venues, Guangdong Olympic Sports Center can provide one-stop exhibition booths, industry forums, sports events, and interactive carnivals for the public, efficiently gathering sports government and enterprise purchasers, industry practitioners, and sports enthusiasts. It is a high-quality choice for hosting sports equipment exhibitions, smart sports industry exhibitions, and outdoor sports expos.

5、 Exhibition Area Planning

Taking the Guangdong Olympic Sports Center venue cluster as the carrier, we will coordinate the indoor and outdoor spaces, and build an overall pattern of "one dominant venue, two zone linkage, and multi-point distribution", achieving seamless connection and smooth flow of the five functional zones of exhibitions, forums, events, markets, and performances.

1. Overall planning

Opening Ceremony Stage: Sports Field (facing south and north)

Location: Sports field on the first floor of the South Square of the Olympic Sports Center (large open, lively atmosphere, with dedicated stairs connecting to the main venue inside)

Advantages: Outdoor openness and grandeur, facing the main venue of the Olympic Games, can be combined with venue light shows to create a grand atmosphere; High foot traffic and good dissemination effect; Strong sense of ceremony and high recognition, in line with the positioning of "sports event".

（2） Brand Special Decoration Exhibition Area: Planning Brand Special Decoration Area, Domestic Leading Sports Brand Area, Guangdong Hong Kong Macao Greater Bay Area Special Zone, Sports Intelligent Manufacturing and Technology Exhibition Area, Sports Fitness and Healthy Life Scene Exhibition Area, Sports Venue Equipment and Construction Exhibition Area, Association Exchange Exhibition Area; Key displays include intelligent sports products, digital sports spaces, large-scale sports equipment, and top enterprise booths.

（3） Second floor corridor exhibition area: set up cultural performance exhibition area, youth sports area, diverse interactive event display and experience area, outdoor equipment and water sports exhibition area, sports clothing and equipment exhibition area, sports intangible cultural heritage exhibition area, brand investment docking area, and indoor interactive experience area.

2. Specialized planning

（1） Guangdong Hong Kong Macao Greater Bay Area Sports Cooperation Exhibition

Sports policies and investment projects in the three regions, boutique sports tourism routes in the Greater Bay Area, results of mass sports exchanges, cultural exhibitions of sports intangible cultural heritage, and achievements of regional sports industry cooperation.

（2） Digital Sports and Future Technology Exhibition Area

XR virtual sports hardware terminal, intelligent sports wearables and digital fitness equipment, digital sports industry solutions, digital sports supporting technology and services.

（3） Water Sports and Ocean Exploration Exhibition Area

Water sports and leisure equipment (including surfboards, paddleboards, kayaks, diving equipment, sailboats, and other professional equipment), yachts, boats, and new energy vessels, diving and deep-sea exploration equipment, water rescue and flood control equipment, swimming pools, spa and water park equipment, and supporting services.

（4） Exhibition Area for the "Three Balls" Industrial Ecology Exhibition

Professional equipment for football, volleyball, and basketball, on-site demonstration of youth training system, fan culture and derivatives, clubs, service providers, exhibition of three major ball characteristic towns, linkage of five-a-side and three person competitions.

（5） Equestrian Sports and Fashion Lifestyle Exhibition Area

Horse display and interaction, equestrian equipment and fashion, youth equestrian experience, Greater Bay Area Horse Industry Forum.

（6） Aviation Sports and Technology Experience Exhibition Area

Aviation model competition, simulated flight experience, drone performance and application, light aircraft display.

（7） National Fitness and Sports Rehabilitation Exhibition Area

Display of commercial/home intelligent fitness equipment: commercial fitness equipment, home intelligent fitness equipment, small training equipment, and outdoor equipment for national fitness.

Professional sports rehabilitation solutions: assessment and testing, active rehabilitation training, physical therapy and therapy, rehabilitation robots and intelligent assistance.

Public welfare monitoring services for national physical fitness: sports and health monitoring equipment, physical fitness testing instruments, rehabilitation massage equipment, and home health products.

Expert Health Science Popularization Lecture Series: Invite renowned fitness coaches and rehabilitation medicine experts to conduct public welfare lectures and interactive Q&A.

（8） Sports Consumption and Trendy Lifestyle Exhibition Area

Sports brand special sale: first-line professional sportswear, shoes, fitness equipment, outdoor equipment, etc. at home and abroad.

Trendy sports experience: urban trendy sports equipment and teaching experience such as skateboarding, roller skating, frisbee, pickleball, and land racing.

Outdoor living scenarios: Glamping full range of equipment (tents, sleeping bags, outdoor cooking utensils, etc.), hiking and mountaineering, water sports surroundings.

Sports cultural and creative trendy toys: sports star IP derivatives, event mascots, sports themed trendy toy figurines, intangible cultural heritage sports and cultural peripherals.

Intelligent Consumer Technology: New "technology+consumption" products such as smart wearable devices, AI fitness goggles, and home smart fitness equipment.

Peripheral derived accessories: sports fragrances, functional supplements for sports, fitness snacks, trendy sports bags and other lifestyle derived products.

（9） Sports venue facilities and construction exhibition area

Sports venue ground material system: professional sports venue materials, venue supporting auxiliary materials.

Prefabricated Venue and Space Creation Solution: Temporary Event Prefabricated Venue.

Prefabricated facilities for national fitness: supporting equipment for swimming pools and water sports venues, competitive swimming pool equipment, commercial leisure spa equipment, and water sports facilities.

Venue fixed facilities and supporting hardware

Stand seating system, venue protection facilities, lighting and acoustic system, and general supporting facilities.

Smart venue digital operation system.

Venue comprehensive management SaaS system, IoT intelligent devices, event and security equipment, and digital tools for operation.

Venue construction supporting services and operation and maintenance plans.

（10） Exhibition Area for the Integration of Youth Sports and Physical Education

Youth physical training equipment, overall campus sports solutions, youth sports apparel and equipment, sports research and training services, parent-child home sports equipment, youth physical health management, youth sports IP and cultural and creative derivatives.

VIProfessional purchaser invitation category

Combining the exhibition area, forums, events, and industry cooperation sections, we will accurately invite buyers in ten categories, covering the entire chain of government and enterprise procurement, channel distribution, industrial investment, cultural and tourism operations, professional institutions, etc

Organizing Committee of Guangdong International Sports Goods Expo Organizing Committee of Guangdong Hong Kong Macao International Sports Goods Expo

Address: No. 36 Daguan South Road, Tianhe District, Guangzhou City

National Investment Consultation Hotline: 131-1392-0615 (Same as WeChat) Mr. Liu

(Guangdong Hongwei International Convention and Exhibition Group Co., Ltd.)

• Contact:Mr. Liu
• Mobile:131-1392-0615
• Address:No. 2, the Pearl River East Road, Tianhe District, Guangzhou

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