Late autumn in Futian, business routes continue

——The 18th ICBE Cross border E-commerce Trading Expo in Shenzhen

At the end of October in Shenzhen, the heat has dissipated. On the morning of the 28th, the rolling shutter of Futian Convention and Exhibition Center slowly pulled up, and the 18th ICBE Cross Expo began its three-day exhibition in a quiet corner of the city.

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Time: October 28th to 30th, 2026

Location: Futian Convention and Exhibition Center, Shenzhen

Booth contact: Manager Wang 13949058588 (same WeChat account)

The 70000 square meter exhibition hall is like a temporary micro city. 1500 exhibitors are residents of this city. They mostly come from over a hundred different industrial belts, carrying their own goods: perhaps headphones that have just been produced in Huizhou factories, perhaps porcelain tools fired in Jingdezhen, or perhaps daily necessities piled up in Yiwu warehouses. These items have no sound, but are neatly arranged, waiting to be seen, touched, and taken away.

The most touching part of an exhibition is often not the exhibits themselves, but the conversations between people. In the hallway, a factory manager from Zhejiang is explaining the chip parameters of a power bank to a young purchaser in slightly accented Mandarin; In the coffee area in the corner, two old friends reunited after a long separation. After chatting, they quickly talked about the rise and fall of sea freight prices. There are no passionate slogans here, only pragmatic discussions about cost, process, and delivery time. More than ten thousand professional buyers walked through it, their footsteps slow but firm, because every pause could mean the completion of an order.

The layout of the exhibition is clear like a map. The platform, factories, service providers, and government exhibition groups each occupy their respective positions, yet are interconnected with each other. Sellers often sit around the booths of more than 20 platforms such as Amazon, TikTok Shop, TEMU, etc., listening to policies; The exhibition booths of over 300 service providers, including logistics, payment, and compliance, are answering practical questions about "how to deliver goods" and "how to retrieve money". This kind of connection has created a brief and efficient closed loop in the exhibition hall for previously scattered industrial links.

The expansion group has been organizing exhibitions for many years. Over time, it accumulated a good reputation. Many exhibitors have come this year and will come again next year, just like old residents who are unwilling to move out of familiar neighborhoods. This trust is more genuine than any advertising slogan. Over a hundred industry exchange events may sound like a lot, but when you peel off the names "summit" and "forum", what's inside is nothing more than industry insiders' analysis of market trends, interpretation of consumer habits in an emerging country, or thoughts on how AI technology can change operational methods.

For exhibitors, the significance of these three days varies. The factory hopes to find stable buyers, sellers hope to discover potential bestsellers, and service providers hope to meet more customers. But for the entire exhibition, its significance is simple and clear: to provide a suitable venue at the right time, to allow those who need to meet to meet smoothly, and to facilitate the smooth flow of information that needs to be exchanged.

On the afternoon of the 30th, the workers who had withdrawn from the exhibition began to enter the site. The exhibition booth was dismantled, the carpet was rolled up, and tens of thousands of people dispersed outside the exhibition hall. In a few days, the contracts finalized here will become goods in containers, drifting across the ocean. And this' micro city 'will temporarily return to calm, waiting for the next awakening.

Cross border platform exhibition area

Cross border e-commerce B2B, B2C, C2C platforms, domestic and foreign retail e-commerce, import and export trading companies, mainstream domestic e-commerce platforms, domestic import and export cross-border e-commerce platforms, etc.

Direct supply factory from the source

Covering 3C electronics, automotive and motorcycle accessories, household appliances, home gardening, lighting, hardware products, clothing and apparel, leather goods and bags, jewelry, pet supplies, AI robots, daily necessities, outdoor products, sports and fitness, gifts and cultural creativity, beauty and personal care, mother and baby toys, cross-border food, photography live streaming, drones and other sectors.

Cross border service providers

Cross border logistics | Cross border payments | Overseas marketing | Supply chain management | ERP system | Data analysis | Independent website construction | Financial and tax declaration | Legal compliance | Operational training | Intellectual property rights, etc.

service provider

Comprehensive pilot zone/park/government exhibition group

There are 165 comprehensive pilot zones, industrial bases, and industrial parks across the country.

• Telephone:13949058588
• Contact:Manager Wang
• Mobile:13949058588
• Address:Intersection of Fuhua 3rd Road and Jintian Road, Futian District, Shenzhen, Guangdong Province

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870