The 27th Guangdong International Sports Goods Expo in 2026

The 23rd Guangdong Hong Kong Macao International Sports Goods Expo

1、 Project Background

The Guangdong International Sports Goods Expo (Guangdong Hong Kong Macao International Sports Goods Expo) is the most influential professional sports exhibition in southern China, jointly organized by the official sports departments of Guangdong, Hong Kong, and Macao. The exhibition has a history of 26 years, and the 27th Guangdong Sports Expo will rely on the economic advantages and sports industry foundation of the Guangdong Hong Kong Macao Greater Bay Area to naturally play a hub role in connecting the Bay Area and radiating globally. It is the core platform for the integration of sports in the Bay Area and gradually develop into the largest and most influential brand sports exhibition in South China.

The 27th Guangdong International Sports Goods Expo and the 23rd Guangdong Hong Kong Macao International Sports Goods Expo, with the theme of "Smart Creation of the Future in the Sports Bay Area", will land at the Guangdong Olympic Sports Center from November 13-17, 2026. They will deeply leverage the popularity of the 15th National Games, the top-level venue resources of the Olympic Sports Center, the more than 20 years of brand accumulation of the Sports Expo, and the global customer resources, further connect the supply chain, innovation chain, and value chain of the Guangdong Hong Kong Macao sports industry, comprehensively enhance the scale, professionalism, and industry influence of the exhibition, build a professional and international industrial cooperation and business docking platform, continuously activate the vitality of the sports industry in South China, promote the deep integration and innovative development of the sports industry in the Guangdong Hong Kong Macao Greater Bay Area, and create a Guangdong Hong Kong Macao sports industry after the 15th National Games. Another heavyweight sports industry event in the Greater Bay Area.

2、 Basic information

（1） Topic Name

Sports Bay Area Intelligent Innovation Future

The 27th Guangdong International Sports Goods Expo and the 23rd Guangdong Hong Kong Macao International Sports Goods Expo (hereinafter referred to as the "Sports Expo").

Create a collectionProduct display, technical exchange, business cooperation, interactive experienceA comprehensive sports exhibition platform that integrates culture, tourism, sports, and commerce, promoting deep integration and building a hub for sports industry exchange and cooperation in the Guangdong Hong Kong Macao Greater Bay Area.

（2） Exhibition Time

November 13-16 (4 days in total)

Exhibition period: November 11-12 (2 days in total)

Withdrawal period: November 16-17 (1 day in total)

（3） Exhibition scale

Total exhibition area: approximately 60000 square meters

3、 Organizational Structure

（1） Host organization

Guangdong Provincial Sports Bureau

Hong Kong Special Administrative Region Government Cultural, Sports and Tourism Bureau

Macau Special Administrative Region Government Sports Bureau

（2） Undertaking unit

Guangdong Olympic Sports Center

（3） Co organizer

Guangdong Sports Venue Association

Guangdong Hongwei International Convention and Exhibition Group Co., Ltd

（4） Co organizer (proposed)

Provincial associations such as the Facilities and Equipment Branch of the China Sports Facilities Association, Hong Kong Jockey Club, Cultural Communication Committee of Guangdong Hong Kong Macao Cooperation Promotion Association, Guangdong Basketball Association, Guangdong Football Association, Guangdong Athletics Association, Guangdong Sports Foundation, Guangdong Education Equipment Association, Guangdong Performing Arts Equipment Industry Association, Guangdong Gymnastics Skills Association, Guangdong Swimming Association, Guangdong Diving Association, etc

（5） Supporting units (proposed)

Tianhe District People's Government, Ersha Sports Training Center, Guangdong Social Sports and Training Competition Center, Guangdong Huangcun Sports Training Center, Guangdong Golf Sports Center, Guangdong Sports Lottery Center, Guangdong People's Sports Stadium

4、 Exhibition Hall Introduction

The Guangdong Olympic Sports Center is a benchmark comprehensive sports venue cluster in South China, the core host venue of the 15th National Games. The venue cluster includes 80000 Grade A main sports fields, swimming and diving halls, tennis centers, supporting indoor exhibition halls, large outdoor squares, multiple standardized sports venues, conference and forum spaces, news centers, VIP function rooms, and transportation access to the Guangdong Hong Kong Macao Greater Bay Area.

Relying on the authoritative IP of national level sports venues, improving event level infrastructure, and enriching indoor and outdoor composite venues, Guangdong Olympic Sports Center can provide one-stop exhibition booths, industry forums, sports events, and interactive carnivals for the public, efficiently gathering sports government and enterprise purchasers, industry practitioners, and sports enthusiasts. It is a high-quality choice for hosting sports equipment exhibitions, smart sports industry exhibitions, and outdoor sports expos.

5、 Exhibition Area Planning

Taking the Guangdong Olympic Sports Center venue cluster as the carrier, we will coordinate the indoor and outdoor spaces, and build an overall pattern of "one dominant venue, two zone linkage, and multi-point distribution", achieving seamless connection and smooth flow of the five functional zones of exhibitions, forums, events, markets, and performances.

1Master Plan

opencurtainStage: Sports field (facing south and north)

Location:Sports field on the first floor of the South Square of the Olympic Sports Center (large open, lively atmosphere, with dedicated stairs connecting to the main venue inside)

Advantage:Outdoor openness and grandeur, facing the main venue of the Olympic Games, can be combined with venue light shows to create a grand atmosphere; High foot traffic and good dissemination effect; Strong sense of ceremony and high recognition, in line with the positioning of "sports event".

（2） Brand special decoration display areaPlanning brand special decoration area, domestic leading sports brand area, Guangdong Hong Kong Macao Greater Bay Area special zone, sports intelligent manufacturing and technology exhibition area, sports fitness and healthy living scene exhibition area, sports venue equipment and construction exhibition area, association exchange exhibition area; Key displays include intelligent sports products, digital sports spaces, large-scale sports equipment, and top enterprise booths.

（3） Second floor circular corridor display areaSet up cultural performance exhibition area, youth sports area, diverse interactive event display and experience area, outdoor equipment and water sports exhibition area, sports clothing and equipment exhibition area, sports intangible cultural heritage exhibition area, brand investment docking area, and indoor interactive experience area.

2Specialized planning

(1)Guangdong Hong Kong Macao Greater Bay Area Sports Cooperation Exhibition

Sports policies and investment projects in the three regions, boutique sports tourism routes in the Greater Bay Area, results of mass sports exchanges, cultural exhibitions of sports intangible cultural heritage, and achievements of regional sports industry cooperation.

Venue construction supporting services and operation and maintenance plans.

（10） Exhibition Area for the Integration of Youth Sports and Physical Education

Youth physical training equipment, overall campus sports solutions, youth sports apparel and equipment, sports research and training services, parent-child home sports equipment, youth physical health management, youth sports IP and cultural and creative derivatives.

5、 Forum Area Planning

Adopting the three in one model of "1 main forum+4 professional sub forums+business negotiation supporting area", focusing on the high-quality development of the sports industry in the bay area, and creating an authoritative, high-end, professional, practical and efficient industry exchange platform.

1. Main forum (opening ceremony venue)

Forum Theme: Empowering the Future of Bay Area Sports with Digital Intelligence - Guangdong Hong Kong Macao Greater Bay Area Sports Industry High Quality Development Summit

Core content:

1、 Release of Guangdong Province Sports Industry Development Report (Guangdong Provincial Sports Bureau)

2、 Latest Policies and Planning Directions for the Development of Sports Industry in the National and Guangdong Hong Kong Macao Greater Bay Area (National Expert)

3、 New opportunities, new tracks, and new growth poles for the sports industry in the Guangdong Hong Kong Macao Greater Bay Area; (Hong Kong, Macau or international experts)

4、 Industry Dialogue: Leading enterprises, industry experts, and association representatives discuss sports manufacturing, venue operations, and the integrated development of digital sports;

5、 Achievement release: Signing of cooperation projects in the Bay Area sports industry, awarding of annual cooperation units, etc.

6、 Achievement Release and Benchmark Case Release: Focused on the development of the sports industry in the Guangdong Hong Kong Macao Greater Bay Area, the industrial planning of the Guangdong Olympic Sports Center, key sports investment projects, sports equipment procurement needs, international sports cultural exchange projects, sports consumption scenarios, and benchmark cases of the sports industry in the Bay Area.

2. Parallel sub forum (opening ceremony venue+news center)

Sub forum 1:Urban Symbiosis and Integration of Production and Performance - Forum on the Full Cycle Development of Large Sports Complex

Sub forum 2:Digital Intelligence Empowerment and Intelligent Manufacturing Upgrade - Forum on Building a New Quality Productivity Development System for the Sports Industry

Sub forum Three:Sports+Big Model - AI Digital Sports Industry Innovation and Implementation Practice Forum

partForum Four:New Era of Ancient Road · Mountain Sea Joint Tide - Forum on the Integration of Culture, Business, Sports and High Quality Development of Outdoor Sports Destination

3. Supporting negotiation area (private room)

Create a private, efficient, and diverse business docking space:

Closed door meetings (new product launches, special exchange meetings, etc.): government enterprise negotiations, supply and demand matching, cross-border cooperation, project roadshows, investment docking;

Media interview area: exclusive interview rooms for mainstream media, industry media, and sports KOLs;

Business service area: exclusive rest, tea break, and communication space for VIP guests and speakers.

6、 Simultaneous activities

(One)）Carnival Market (North Square)

Sports, cultural and creative entertainment area, light food and leisure area, interactive check-in area, and convenient service area.

（2） Outdoor event area (athletics sub field, basketball court, football field, MOC, outdoor area)：

Ball sports: 3V3 basketball matches, 5-a-side friendly football matches, fun matches, table tennis challenges, badminton challenges, table tennis arena matches;

Trendy sports: Tennis Open, Pickball Challenge, Swimming Pool Open, Rock Climbing Experience;

Parent child fun: Anime themed parent-child running, parent-child orienteering competition, children's balance bike/slide bike experience;

Professional Interaction and Cultural Exhibition: Drone Exhibition, Youth Aviation Model Competition, Fitness and Fitness Exhibition, Traditional Martial Arts Open Competition, Dart Open Competition, Tai Chi Exhibition, Dragon and Lion Dance Exhibition, Equestrian Exhibition, Technical Gymnastics Exhibition, Trampoline Exhibition.

7、 Professional purchaser invitation category

Combining the exhibition area, forums, events, and industry cooperation sections, we will accurately invite buyers in ten categories, covering the entire chain of government and enterprise procurement, channel distribution, industrial investment, cultural and tourism operations, professional institutions, etc

(1)Procurement by government and public institutions

Provincial/municipal/district sports bureaus, cultural and tourism bureaus, sports development centers, social sports competition centers, and sports lottery centers;

Local education bureaus, logistics procurement departments for primary and secondary schools/universities/vocational schools, sports and education equipment procurement departments, and campus infrastructure departments;

Local cultural and tourism groups, cultural and tourism investment companies, township cultural and tourism offices, and scenic area management committees;

Investment platforms for housing construction, urban investment, park management committees, and public venue construction in various regions;

Military and police system, fire department, labor union, and logistics procurement department of government agencies.

(II)Sports venue operators and builders

State owned large-scale sports centers, Olympic sports centers, national fitness centers, sports fields/gyms/swimming pools operation and management companies;

Chain brands of commercial sports venues (fitness centers, ball halls, equestrian clubs, water sports centers, rock climbing halls);

Venue engineering contractors, prefabricated venue construction enterprises, venue flooring material engineering suppliers, venue lighting and acoustic supporting service providers;

Smart venue system integrator, venue SaaS management system service provider, and event security IoT equipment purchaser;

Supplier of municipal public fitness facilities and construction unit of community sports parks.

(3)Education and Training, Youth Training, and Sports Education Integration Institutions

The person in charge of physical education teaching and research groups and logistics equipment procurement in primary and secondary schools, as well as higher education institutions across the country;

Youth sports clubs, children's physical fitness training institutions, three major football youth training bases, and research-based sports institutions;

Sports schools, sports training centers, youth sports associations, children's balance bike/roller skating/equestrian training institutions;

Campus event operation service provider, campus sports event planning company, educational equipment procurement distributor.

(IV)Fitness, rehabilitation, and health industry purchaser

Chain commercial fitness centers, private teaching studios, hotel wellness centers, and fitness real estate supporting sports centers;

Sports rehabilitation hospitals, rehabilitation clinics, physical therapy institutions, and national physical fitness monitoring centers;

Health management companies, elderly care communities, and enterprise employee health service institutions;

Home fitness equipment distributor, online sports and health brand, massage and health equipment channel provider.

(V)Water, outdoor, and trendy sports industry chain purchaser

Water park, pool operator, kayak/paddleboard/diving club, sailboat and yacht operator;

Camping, hiking, mountain climbing outdoor chain stores, outdoor collection stores, outdoor cultural and tourism camps;

Distributors of trendy sports brands: Frisbee, Pickball, Land Rush, Skateboarding, Roller Skating, Rock Climbing venues;

Flood prevention and rescue, water safety equipment procurement units, and marine cultural and tourism project development enterprises.

(VI)Three major sports organizations specializing in ball, equestrian, and aviation sports

Professional football/basketball/volleyball clubs, local football associations/basketball/volleyball associations, amateur event operation companies;

Equestrian clubs, horse industry parks, and youth equestrian study bases;

Aviation flight campsite, drone application enterprise, model flight competition organizer, simulated flight experience hall;

Professional event operation organization for martial arts, gymnastics, trampoline, table tennis, and table tennis badminton.

(7)Government, enterprises, and cross-border business merchants in the Guangdong Hong Kong Macao Greater Bay Area

Hong Kong and Macau Sports Bureau, cultural and tourism organizations, sports clubs, community sports centers;

Hong Kong and Macau sports equipment distributors, cross-border import and export trading companies, overseas sports procurement agents;

Investment enterprises for the development of sports industry parks and sports towns in various parts of the Greater Bay Area;

Hong Kong and Macau cultural and tourism projects, as well as sports tourism route operators in the Greater Bay Area.

(8)Channel distribution, brand retail, and e-commerce channels

Wholesalers in sports equipment wholesale markets and offline sports collection chain stores in various provinces and cities across the country;

Online e-commerce head merchants, Tiktok/Kwai sports category live broadcast merchants, cross-border e-commerce platforms;

Agents of sportswear, footwear, smart wearables, sports cultural and creative trendy toy brands;

Responsible for purchasing in the sports section of supermarkets and purchasing in the sports category of outlets.

(9)Industrial investment, exhibition events, cultural and tourism planning agencies

Sports industry investment funds, cultural and tourism venture capital companies, and sports real estate developers;

Professional event operation companies, marathon/city fun running event planning units;

Exhibition event companies, carnival, cultural and sports festival organizers;

Sports IP operation companies, cultural and creative development enterprises, sports media, MCN sports vertical institutions.

(10)Industry associations, research and supporting service providers

Sports associations, venue associations, and individual sports associations such as football/basketball/athletics/swimming in various provinces and cities across the country;

Sports research institutes, university sports human science laboratories, and physical fitness testing research institutions;

Purchasing party for supporting suppliers such as sports event advertisements, sports nutrition supplements, functional light meals, and sports fragrances;

Sports equipment testing institutions, standard setting units, and government procurement bidding agencies.

(11)Other groups

Mainstream media, industry media, sports stars, retired sports athletes, sports live streaming experts, etc.

8、 Promotion and publicity

■Online and offline full cycle and comprehensive marketing:Through the three-dimensional linkage of "phased precise dissemination+endorsement through government and enterprise channels+full media matrix deployment", covering the complete cycle of pre event preheating, opening promotion, real-time dissemination during the exhibition period, and post event results review.

■Official promotional resource supply:Coordinate provincial and municipal government platforms, official integrated media, Hong Kong and Macao official cultural and sports channels, and over 20 sports vertical media to release official promotional content for exhibition preheating, on-site documentary, and industrial achievements series.

■Cooperative media and industry organizations:500+domestic and foreign media outlets | 300+sports industry business associations, collaborating with 100+domestic and foreign sports associations and chambers of commerce for cross-border promotion.

■In depth news coverage:2000+articles | Industry high-end audience: 20 million+people.

■New media precise outreach: WeChat/Tiktok/Xiaohongshu/video number/Today Toutiao and other new media ports are targeted to invite professional buyers, industry practitioners and sports fans.

■Mainstream media reports heavily:80+TV/radio/comprehensive media/sports vertical video media attended the interview and live broadcast.

■Offline event direct invitation:Multiple channels such as press conferences, industry forums, industry salons, supporting events, and offline exhibitions are used to promote and attract traffic.

■Offline advertising proactive marketing:Offline active marketing channels such as Olympic sports screens, commercial lightbox outdoor advertisements, industry news, VIP exclusive invitations, etc.

9、 Fee Standards

Currently, the construction of a sports powerhouse during the 15th Five Year Plan period has entered a critical stage, with the dividends of the 15th National Games continuing to be released and the integration of sports in the Greater Bay Area accelerating. The 27th Sports Expo has moved to the Guangdong Olympic Sports Center, adhering to the original intention of "warming up enterprises and benefiting enterprises", with affordable exhibition pricing, lowering the threshold for enterprise market expansion, helping enterprises seize the opportunities of the integration and development of the sports industry in the bay area, and sharing the dividends of industrial upgrading.

nAdvertising Contribution

10、 Exhibition Process

1. Apply for exhibition. Exhibitors shall fill out the "Exhibition Contract Form" in detail, affix their official seal, and send two copies of the original business license stamped with the official seal to the organizing unit by express delivery for application.

2. Booth arrangement. The booth arrangement is based on the principle of "first registration, first payment, first arrangement". In order to unify the image of the conference, the organizer has the right to adjust a small number of booths.

3. Payment confirmation. After the exhibitor signs the contract, the full amount of the exhibition fee shall be remitted to the designated account of the organizer within 5 working days, and the electronic remittance receipt shall be sent to the organizer. If not fulfilled, the organizer has the right to cancel the enterprise's booth reservation.

4. Contract establishment. Within 5 working days, return the "Exhibition Contract Form" stamped with the official seal to the participating company. After the organizer receives the payment, the contract will be established.

5. For details on conference reception, accommodation, exhibit transportation, and exhibition setup, please refer to the "Exhibitor Handbook". The "Exhibitor Handbook" will be sent to exhibitors two months before the opening of the Expo.

6. Unless the applying unit is not accepted by the organizing unit due to special reasons, the fees paid by those who withdraw on their own will not be refunded.

To ensure the overall effectiveness of the exhibition, the organizing committee reserves the right to make final adjustments to the booth.

11、 Contact information of the organizing committee

（1） Guangdong Hongwei International Convention and Exhibition Group Co., Ltd

Address: 18th Floor, Global Trade Center, 148 Xingang East Road, Haizhu District, Guangzhou City

Digital Sports and Future Technology Exhibition Area

XR virtual sports hardware terminal, intelligent sports wearables and digital fitness equipment, digital sports industry solutions, digital sports supporting technology and services.

（3） Water Sports and Ocean Exploration Exhibition Area

Water sports and leisure equipment (including surfboards, paddleboards, kayaks, diving equipment, sailboats, and other professional equipment), yachts, boats, and new energy vessels, diving and deep-sea exploration equipment, water rescue and flood control equipment, swimming pools, spa and water park equipment, and supporting services.

(IV)Exhibition Area for the "Three Balls" Industrial Ecology Exhibition

Professional equipment for football, volleyball, and basketball, on-site demonstration of youth training system, fan culture and derivatives, clubs, service providers, exhibition of three major ball characteristic towns, linkage of five-a-side and three person competitions.

(V)Equestrian Sports and Fashion Lifestyle Exhibition Area

Horse display and interaction, equestrian equipment and fashion, youth equestrian experience, Greater Bay Area Horse Industry Forum.

（6） Aviation Sports and Technology Experience Exhibition Area

Aviation model competition, simulated flight experience, drone performance and application, light aircraft display.

（7） National Fitness and Sports Rehabilitation Exhibition Area

Commercial/Home Smart Fitness Equipment Display:Commercial fitness equipment, home intelligent fitness equipment, small training equipment, and outdoor equipment for national fitness.

Professional sports rehabilitation solutions:Assessment and testing, active rehabilitation training, physical therapy and therapy, rehabilitation robots and intelligent assistance.

National Physical Fitness Public Welfare Monitoring Service:Sports and health monitoring equipment, physical fitness testing instruments, rehabilitation massage equipment, and home health products.

Expert Health Science Popularization Lecture Series:Invite renowned fitness coaches and rehabilitation medicine experts to conduct public welfare lectures and interactive Q&A.

(8)Sports Consumption and Trendy Lifestyle Exhibition Area

Sports brand special sale:First tier professional sportswear, footwear, fitness equipment, outdoor gear, etc. both domestically and internationally.

Trendy sports experience:Skateboarding, roller skating, frisbee, pickleball, land racing and other urban trendy sports equipment and teaching experiences.

Outdoor living scene:Full range of equipment for camping (tents, sleeping bags, outdoor cooking utensils, etc.), hiking and mountaineering, and water sports peripherals.

Sports, cultural and creative activities:Sports celebrity IP derivatives, event mascots, sports themed trendy toy figurines, intangible cultural heritage sports culture peripherals.

Intelligent Consumer Technology:New "technology+consumption" products such as smart wearable devices, AI fitness goggles, and home smart fitness equipment.

Surrounding derivative supporting facilities:Sports fragrances, functional supplements for sports, fitness snacks, trendy sports bags and other lifestyle derived products.

(9)Sports venue facilities and construction exhibition area

Ground material system for sports venues:Professional sports venue materials and supporting materials for the venue.

Prefabricated venue and space creation solution:Temporary event assembly venue.

Prefabricated facilities for national fitness:Supporting equipment for swimming pools and water sports venues, competitive swimming pool equipment, commercial leisure spa equipment, and water sports facilities.

Venue fixed facilities and supporting hardware

Stand seating system, venue protection facilities, lighting and acoustic system, and general supporting facilities.

Smart venue digital operation system.

Venue comprehensive management SaaS system, IoT intelligent devices, event and security equipment, and digital tools for operation.

• Company:Guangdong Hongwei International Convention and Exhibition Group Co., Ltd
• Telephone:18320154663
• Contact:Mr. Deng
• Mobile:18320154663
• E-mail:245229783@qq.com
• Address:Guangzhou

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