2026 Shenzhen International Bird's Nest and Natural Nourishing Products Exhibition

Date: December 24-26, 2026

Location: Shenzhen Convention and Exhibition Center

Exhibition Preface

The Healthy China strategy continues to advance in depth, and the concept of national health consumption is iteratively upgraded, ushering in a new development opportunity for Chinese tonics. Bird's nest, as a traditional precious nourishing product in China, is combined with natural nourishing products such as fish gelatin, cordyceps, sea cucumber, and medicinal and edible products to build a billion dollar blue ocean market. The consumer group continues to expand towards youthfulness, daily use, and gift oriented diversification. The market's requirements for raw material traceability, quality control, technological innovation, and standardized production are increasing, and the industry is accelerating from a resource driven to a new stage driven by quality and value.

As the forefront of China's opening-up to the outside world, the Guangdong Hong Kong Macao Greater Bay Area gathers a large group of high net worth consumers, a mature cross-border trade system, and a complete health circulation channel. It is the core highland for the trade circulation, brand incubation, and channel expansion of natural supplements. Shenzhen is based in the core of the Bay Area, connecting domestic and Southeast Asian nourishing raw material production resources, gathering diverse buyer resources such as distribution agents, chain stores, e-commerce live streaming, gift channels, and cross-border procurement, providing unique location advantages for the commercial docking of bird's nest and natural nourishing industries. The 2026 Shenzhen International Bird's Nest and Natural Nourishing Products Exhibition will grandly kick off on December 24-26, 2026 at the Futian Hall of the Shenzhen Convention and Exhibition Center. The exhibition focuses on the entire industry chain of bird's nest and the natural nourishing product track, bringing together domestic and foreign bird's nest raw materials, dried bird's nest, freshly stewed and ready to eat bird's nest, deep processed bird's nest products, sea cucumber fish glue, cordyceps, Ganoderma lucidum, medicinal and edible series of nourishing products, packaging equipment, and supply chain service enterprises.

The exhibition adheres to the exhibition purpose of "showcasing new products, linking supply and demand, empowering industries, and promoting development together". With exhibition and trade as the carrier, it is accompanied by a series of activities such as industry forums, new product releases, and business matching, connecting the entire industry chain from raw material sources, production and processing to brand sales. It provides a professional business platform for production enterprises, brand owners, channel merchants, and purchasers, integrating product display, trade negotiations, brand promotion, and technical exchanges.

Exhibition Scope

1、 Bird's nest products: various imported bird's nest, dried bird's nest, bird's nest peptides, ready to eat bird's nest, freeze-dried bird's nest, instant stewed bird's nest, fresh stewed bird's nest, fresh soaked bird's nest, instant bird's nest, quick stewed bird's nest and other bird's nest products;

2、 Packaging materials and deep processing equipment: various packaging materials, packaging bottles, gift box packaging, customized gift boxes, gift box printing and packaging machinery, labeling machines, coding machines, sealing machines, sterilization machines, cleaning machines, filling machines, bird's nest dehairing/plucking machines, air drying machines, stewing machines (pots), bird's nest automation systems, deep processing equipment, etc; And related design and promotion companies;

3、 Bird's nest derivatives: food with bird's nest and tonic as raw materials (such as bird's nest biscuits, bird's nest Congee, bird's nest moon cakes, bird's nest Zongzi, cakes, creams, bird's nest stewed pears, etc.), bird's nest drinks, cosmetics, facial mask, ass hide glue drinks/products, oral liquids, oral hyaluronic acid, collagen protein drinks, nutrition and health products, and various pieces and lozenges;

4、 The tonic (gift) category: cordyceps sinensis, sea cucumber, fish glue, hairy crab, gelatin, ass hide glue, dendrobium, polygonatum, ganoderma lucidum, ginseng, ginseng, ginseng, American ginseng, American ginseng, American ginseng, Buddha jumps over the wall, enzyme, probiotics, dried tangerine peel, abalone, shark fin, medlar, seahorse, spore powder (oil), spirulina, paste formula, Tangbao, saffron, snow clam oil, imported beef; Honey products, health tea, products with health and wellness functions, etc; And various types of tonics OEM/ODM OEM/ODM OEM services.

5、 New retail: retailers, physical stores, distributors/agents, wholesalers, WeChat merchants, social/community/influencer e-commerce, OEM/ODM OEM, etc;

6、 Enzyme and probiotic products: Enzyme products and raw materials, Enzyme series health food, Enzyme daily chemical products, Enzyme production equipment; Probiotics, probiotics and extended products, probiotic health, functional foods, etc

7、 Nourishing Health Category

Nutrition and health food: nutritional supplements, health food, dietary supplements, medicinal and edible products, dietary therapy and health food, probiotics, beauty and slimming products, tonics, health functional teas, nutritional supplements, health drinks (beauty series (collagen drinks, enzymes, flower and fruit tea drinks, rose drinks, vinegar drinks), etc; Awakening alcohol series, special functional products (polysaccharides, vitamins, minerals, exercise balance, probiotics, low-energy), etc; Three high series (functional drinks suitable for hypertension, hyperlipidemia, hyperglycemia, etc.), health tea, medicinal food homologous category.

• Company:Shenzhen Bird's Nest and Natural Nourishing Products Exhibition Organizing Committee
• Telephone:021-31007656
• Contact:Mr. Yin
• Mobile:18217255997
• E-mail:2366454544@qq.com
• Address:Shenzhen Convention and Exhibition Center

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