2026 China (Hangzhou) E-commerce New Retail Brand Expo
Date: October 29-31, 2026
Venue: Hangzhou International Expo Center
Exhibition City: Hangzhou, Zhejiang
Organizer: Zhongzhan (Hangzhou) Exhibition Co., Ltd

Exhibition Background
The core positioning of this expo is "omnichannel integration and full link connectivity", covering all consumer categories, focusing on domestic live streaming e-commerce, cross-border e-commerce, private domain group buying, push customer distribution, instant retail and other comprehensive tracks, and introducing cutting-edge topics such as video account ecology and public domain content e-commerce. Aiming to create a high-level professional business platform that integrates new product display, channel customer acquisition, precise docking, and trend release for brand owners, source factories, channel partners, and supply chain enterprises, to help upgrade the digital economy industry and innovate new retail formats, and continuously unleash the potential for global consumption growth.

Theme exhibition area (exhibition scope)
Food and beverage: snack food, pre made dishes, grain and oil seasoning, alcohol, beverages, dairy products, etc
Beauty and personal care: skincare, makeup, personal care, fragrances, beauty tools, etc
Home life: household cleaning paper products, kitchenware and tableware, daily storage, home textiles, etc
Maternal and child toys: infant formula and complementary foods, maternal and child products, toys and teaching aids, children's clothing, etc
Clothing and luggage: men's and women's clothing, shoes, luggage, accessories, sports and outdoor activities, etc
Nourishing and Health Care: Nutritious and Health Products, Nourishing Ingredients, Functional Foods, etc
Imported premium products: imported beauty and personal care, global snacks and beverages, etc
E-commerce supply chain: source factories and OEM/ODM customization, warehousing logistics and cold chain distribution, etc
Landmark time-honored brands: Chinese time-honored brands and local famous products, intangible cultural heritage cuisine and cultural and creative souvenirs, etc

Exhibition Highlights
Exclusive dual exhibition linkage in Hangzhou, doubling resources
The China (Hangzhou) E-commerce New Retail Brand Expo and the 23rd China Time honored Brand Boutique Expo were held simultaneously, with one exhibition, resource exchange, and dual benefits.
Global new e-commerce ecosystem, integration of new channels
Deeply integrate core channels such as live streaming e-commerce, cross-border e-commerce, private domain group buying, and instant retail, and build a closed-loop growth engine from "traffic acquisition" to "brand sedimentation".
Dual circulation commercial system, accurately matching enterprise needs
Mainly focusing on domestic e-commerce and supplemented by cross-border e-commerce, we deeply cultivate the local market and select high-quality cross-border platforms to meet the real development needs of the vast majority of e-commerce enterprises.
High quality buyer targeted invitation
The organizer has 24 years of professional experience in inviting visitors, with systematic and precise invitations. The buyer quality is high and the docking intensity far exceeds that of ordinary natural flow exhibitions.
Hundreds of experts gathered at the scene, igniting global traffic
A grand event under 3 antennas, with 100 top influencers simultaneously broadcasting live, achieving a dual effect of short-term brand exposure and long-term traffic attraction.

Concurrent Events
Expert Exhibition and Product Selection Meeting
Create a grand event under 3 antennas, with hundreds of experts simultaneously broadcasting live and rotating broadcasts, igniting brand awareness with global traffic, and achieving a dual effect of short-term exposure and long-term drainage.
Precision docking meeting for the four major vertical channels
MCN Public Domain Expert Matchmaking Conference
Video Account Ecological Matchmaking Conference
Cross border E-commerce Matchmaking Conference
Private domain channel docking meeting
Joint Launch Ceremony of Domestic New Products
Time honored brand China-Chic's new products and e-commerce's new cutting-edge products were released on the same stage to seize the market opportunity

Contact Information
2026 China (Hangzhou) E-commerce New Retail Brand Expo Organizing Committee
Project cooperation/exhibition consultation:
Mr. Wei 19057279850

• Telephone:19057279850
• Contact:Mr. Wei
• Mobile:19057279850
• Address:No. 353 Benjing Avenue, Xiaoshan District, Hangzhou City, Zhejiang Province

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