2026 Guangzhou International Cultural and Creative Trend Toy and AI Toy Exhibition

Exhibition Introduction

Full name of the exhibition: 2026 Guangzhou International Cultural, Creative, Trendy and AI Toy Exhibition - E-commerce and Foreign Trade Product Selection Conference

Date: December 17th to December 19th, 2026

Venue: Guangzhou Airport International Expo Center

Core positioning: the only vertically professional, purely commercial and highly transformed "AI smart toys+China-Chic cultural and creative games+cross-border e-commerce+foreign trade orders+IP authorization+physical investment promotion" all industry chain selection trade fair in South China at the end of the year.

Difference in exhibition attributes from traditional exhibitions: no comprehensive miscellaneous exhibitions, no retail entertainment exhibitions, and no cross industry traffic exhibitions. This exhibition is 100% focused on five major commercial purposes: foreign trade orders, e-commerce hot products, channel investment promotion, new product iteration, and IP monetization. It is a precise B2B trading platform specifically designed for toy cultural and creative enterprises to achieve year-end momentum, expand channels, engage in foreign trade, recruit agents, and build brands.

Exhibition Background

1. The global toy cultural and creative industry has reached a turning point of transformation towards "intelligence, originality, and branding"

In the past two years, the growth rate of the global traditional toy market has slowed down, and homogeneous plastic toys, ordinary plush toys, and conventional assembled toys have entered a serious internal competition stage, with continuous profit compression, intense competition, and extremely fast product elimination speed. On the contrary: AI intelligent interactive toys, educational sci-tech innovation toys, China-Chic original cultural innovation, and IP collection play have maintained a double-digit high-speed growth for three consecutive years, becoming the only continuous incremental blue ocean track in the global toy industry. Overseas consumers have shifted from buying cheap toys to buying smart, educational, original, cultural, and experiential products; Domestic consumers have upgraded from "ordinary toy consumption" to diversified consumption of collection, decompression, gift giving, parent-child education, and home display. The industry has completely entered a polarized era of internal competition in traditional toy stocks and explosive growth in AI cultural and creative industries.

2. China's foreign trade exports continue to rebound, entering the highest explosive cycle of the year at the end of the year

Customs data shows that light industrial toys, cultural and creative gifts, and educational and educational products are the essential categories for China's foreign trade exports. From November to December each year, it is:

European and American Christmas season final restocking

Purchase of New Year's gifts for Europe and America

Middle East year-end consumption peak season

Southeast Asian year-end tourism, festivals, and student holiday consumption

The combination of multiple demands is the golden window period for the most concentrated foreign trade orders, decisive procurement, and largest order volume throughout the year. Overseas buyers are concentrated in China: looking for new products, differentiation, smart products, Chinese style gifts, and source factories.

3. Domestic comprehensive e-commerce has completely exploded, and the industry urgently needs to iterate new product sources

At present, the core sales channels of domestic toy culture and innovation have been completely transferred to: Tiktok live broadcast, Kwai e-commerce, video number, Xiaohongshu grass planting, Taobao Tmall, Pinduoduo, community group purchase, content e-commerce, talent with goods. The core categories of popular products of e-commerce platform are stable: AI educational toys, decompression and play, blind box manual, China-Chic cultural and creative, IP co branded gifts, and science, education, science and technology innovation products.

Existing pain points in the industry:

1. E-commerce sellers lack new, differentiated, and non competitive sources of goods. 2 The live streaming room requires high aesthetics, high interactivity, high conversion, and high repurchase products Traditional factories do not understand the logic of e-commerce bestsellers and lack precise channel docking A large number of high-quality new products lack exposure, influencers, and traffic

This exhibition fully aligns with the logic of selecting and exhibiting popular e-commerce products, achieving the goal of "connecting factories with sellers and directly broadcasting new products in the live room".

4. The year-end schedule has an irreplaceable commercial time advantage

In mid to late December, it is a unique triple peak season for the entire toy cultural and creative industry:

1. Emergency replenishment period for overseas Christmas final orders (centralized landing of large foreign trade orders) 2 Domestic Double Dan (Christmas+New Year's Day) gift stocking outbreak period (e-commerce retail explosive orders) 3 Pre selection period for 2027 Spring Festival goods, Spring Festival cultural and creative products, and New Year gift boxes (annual large orders, agency signing)

This node is the best node for enterprises to clear inventory, make payments, sign agents, promote new products, and achieve performance by concentrating on product selection and payment for purchasers, wholesalers, gift companies, and government and enterprise procurement.

Exhibition Scope

1. AI Intelligent Toys&Technology Puzzle Category (Foreign Trade Core Explosive Products Zone)

AI intelligent dialogue robots, AI children's companion toys, AI voice interaction story machines, intelligent programming educational toys, STEAM science and technology innovation teaching aids, AI logical thinking training toys, AR/VR immersive interactive toys, intelligent sensing sound and light toys, intelligent mecha models, bionic animal robots, intelligent remote control technology products, aerial photography mini drones, children's science experiment sets, intelligent early education puzzle toys, intelligent wearable children's toys, AI painting toys, intelligent enlightenment education equipment, new technology interactive cultural and creative products, etc.

Characteristics: High premium, high profit, overseas demand, high conversion rate of e-commerce, policy support track

2. Trendy toys&popular trendy toy categories (main e-commerce traffic zone)

Authentic blind boxes, IP figurines, statue models, collectible art trend toys, assembled models, military models, mecha models, trendy building blocks, BJD dolls, doll accessories, designer art toys, internet celebrity decompression toys, pinch music, healing ornaments, trendy plush toys, scene art ornaments, internet celebrity desktop cultural and creative products, popular new products in live streaming rooms, seasonal internet celebrity toys, annual hot selling trend toys.

Features: High traffic, strong seeding, high repurchase rate, suitable for live streaming e-commerce, content driven sales

3. China-Chic Cultural and Creative&IP Derivatives Category (Domestic and Foreign Trade Gift Demand Zone)

New China-Chic cultural and creative products, Guofeng decorations, antique art surroundings, intangible cultural heritage manual composition creation, traditional culture IP products, animation IP, film and television IP, game IP, Guoman IP derivatives, cultural and creative tourism scenic spots, urban commemorative gifts, festival cultural and creative gift boxes, Guofeng home fashion play, IP co branded surroundings, art prints, original illustration surroundings, traditional culture educational and cultural creation, Guofeng children's educational aids cultural creation.

Features: High premium, strong gift giving, essential for government and enterprise procurement, suitable for brand upgrading

4. Festival Gifts&Festival Customization Zone

Christmas themed toy gifts, New Year's Eve commemorative sets, New Year's cultural and creative gift boxes, Chinese New Year style gift boxes, enterprise business souvenirs, customized employee welfare sets, government enterprise cultural and creative gifts, festival themed IP gift boxes, brand customized OEM gifts, and institutional group buying customized products.

5. Full Industry Chain Supporting Service Zone

Domestic and foreign IP authorization agencies, brand co planning companies, toy cultural and creative source factories, OEM/ODM customization enterprises, product packaging design, cultural and creative product development agencies, cross-border logistics, overseas warehouses, customs clearance and foreign trade services, e-commerce agency operations, short video shooting, MCN live streaming agencies, product selection incubation agencies, channel investment promotion service agencies, and brand planning agencies.

Past Review

A total of 42000 professional B-end procurement visitors and 6000 C-end collection enthusiasts were attracted in 3 days, with a total of 48000 visitors to the entire museum; B-end procurement accounts for 87.5%, with prominent commercial attributes.

（1） Overseas foreign trade purchasers: 7200 people | accounting for 17.1% of the total B-end quantity

1. A procurement team of 3100 people from Europe and America, including importers from the United States, Canada, Germany, England, France, Spain, and Italy, supermarkets, and brand agents, covering 52 countries; 2. Southeast Asian procurement team of 2600 people: purchasing from local traders and chain stores in Singapore, Malaysia, Thailand, Vietnam, Indonesia, and the Philippines; 3. Procurement of 1500 people in the Middle East, Latin America, Hong Kong, Macao, and Taiwan: Saudi Arabia, United Arab Emirates, Brazil, Mexico, and Hong Kong, Macao, and Taiwan Trade Offices;

Group procurement of 3800 people and independent foreign investment of 3400 people in China.

（2） Cross border e-commerce purchasing merchants: 13500 people | 32.1% of the total B2B buyers (the largest buyer group)

1. 3500 top platform sellers: Amazon Temu、SHEIN、 Top sellers with millions of followers on AliExpress, Shopee, and Lazada; 2. 7600 small and medium-sized cross-border+independent websites: small and medium-sized sellers in the Pearl River Delta, Yiwu, Chaoshan, Ningbo, and TikTok cross-border e-commerce merchants; 3. Cross border supply chain/product selection company with 2400 employees: overseas warehouses, centralized procurement and outsourcing enterprises.

（3） Domestic comprehensive e-commerce channel procurement: 12300 people | 29.3% of the total B2B volume

1. 5800 people in the live broadcast e-commerce (Tiktok/Kwai/video number): MCN institutions, vertical anchors, and more than 320 more than 100000 fan anchors; 2. 4200 merchants from Xiaohongshu, Taoxi, and Pinduoduo: brand flagship stores, factory stores, and content e-commerce procurement; 3. Community group buying/private domain supply chain with 2300 people: national team leader and gift private domain supplier.

（4） National physical wholesale&government enterprise gift procurement: 9000 people | accounting for 21.5% of the total B-end quantity

1. 4600 toy/cultural and creative wholesalers at all levels nationwide: merchants and regional general agents in wholesale markets such as Yiwu, Linyi, Chengdu, Wuhan, Shenyang, etc; 2. Offline terminal chain procurement of 2900 people: purchasing from trendy toy stores, mother and baby chains, scenic cultural and creative attractions, and boutique supermarkets; 3. Government enterprise centralized procurement&enterprise gifts for 1500 people: procurement of holiday gifts for state-owned enterprises, banks, real estate, and government logistics.

（5） Split of audience geographical sources

1. Within Guangdong Province (Pearl River Delta): 53%, approximately 22260 people; 2. Domestic and foreign: 34%, about 14280 people (Zhejiang, Fujian, Shandong, Henan, Sichuan, Hebei, etc.); 3. Overseas countries: 13%, approximately 5460 people.

Exhibition consultation contact information

Investment Manager: Mr. Zhang

Contact phone/WeChat: 15001909485

• Telephone:15001909485
• Contact:Mr. Zhang
• Mobile:15001909485
• Address:Jinye Guangzhou Exhibition Co., Ltd., Building 1, Jinhan Exhibition Center, Yuexiu District, Guangzhou City, Guangdong Province, China

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870