When the ice sculptures of Harbin Ice and Snow World shine brightly in the cold wind of minus 20 degrees, when the daily reception of Shenzhen Qianhai Huafa Ice and Snow World exceeds 20000 people, and when southern tourists experience the passion of skiing in the snow capped mountains of the western Sichuan Plateau - China's ice and snow industry is rapidly transforming from a "cold resource" to a "hot engine" driving consumption upgrading. The rise of the ice and snow industry cannot be separated from the strategic layout at the national level. Since the successful hosting of the 2015 Beijing Winter Olympics, the State Council, General Administration of Sport and other departments have issued a series of policy documents, building a comprehensive support system from infrastructure construction, industry standard setting to consumer market cultivation. The "Several Opinions on Stimulating the Vitality of Ice and Snow Economy through High Quality Development of Ice and Snow Sports" released in 2025 clearly states that by 2027, the total scale of ice and snow economy will reach 1.2 trillion yuan, and by 2030 it will exceed 1.5 trillion yuan, anchoring the long-term growth target of the industry.

With the improvement of domestic equipment technology, China's ice and snow industry is accelerating its integration into the global industrial chain. The competition in the ice and snow industry is essentially a contest of technological strength. In the past, core equipment such as high-end snow making equipment and intelligent temperature control systems relied on imports for a long time, and domestic equipment had a gap in performance and stability compared to international brands. But in recent years, with the increase of research and development investment and technological breakthroughs, domestic ice and snow equipment is accelerating its rise. More noteworthy is that in the outline of the 15th Five Year Plan, the ice and snow industry is given a higher strategic position. The outline proposes to continuously consolidate and expand the achievements of 'driving 300 million people to participate in ice and snow sports', and implement the' Ice and Snow Tourism Enhancement Plan ', incorporating ice and snow tourism into the core areas of the national consumption strategy. This policy signal directly promotes the upgrading of the ice and snow industry from a single sport to a composite model of "sports+cultural tourism+technology".

Southern cities have broken through seasonal and geographical limitations and rapidly increased market penetration through innovative forms such as indoor ski resorts and dry snow facilities. Guangdong, Zhejiang, Sichuan and other provinces have become the main growth poles of the southern ice and snow market. For example, Guangdong has proposed to cultivate fashionable leisure sports such as ice and snow, encouraging local cities to develop ice and snow economy according to local conditions. Projects such as Shenzhen Qianhai Ice and Snow World and Guangzhou Rongchuang Snow World have become benchmarks for ice and snow consumption in the south. Zhejiang has promoted the export of snow removal vehicles, snowmobiles, and other vehicles by developing ice and snow equipment manufacturing, forming a dual driving force of "equipment manufacturing+consumer market". More noteworthy is that the southern market is creating new urban leisure scenes through the "ice and snow+cultural tourism" model. Looking back at the 2026 milestone, China's ice and snow industry has achieved a leap from the policy guided initial stage to the high-quality development stage of scale expansion and structural optimization.

The integration of the ice and snow industry with cultural tourism, education, health, technology and other fields will become deeper, forming a composite ecology of "ice and snow+X". Under the background of the "dual carbon" target, the ice and snow industry will accelerate its green transformation. Energy saving and environmentally friendly equipment, as well as low-carbon operation models, have become standard in the industry, and the proportion of renewable energy in site energy supply is gradually increasing. The conference is expected to have an exhibition area of 30000 square meters and will gather 500 global brand enterprises and dozens of foreign exhibition groups to participate. It covers industry related enterprises worldwide. The organizer has a professional operation team and vast data resources. With recognition and praise from both inside and outside the industry, the conference will comprehensively integrate advantageous resources, extend the entire industry chain, and strive to provide a high-quality one-stop communication and trade platform for manufacturers, distributors, agents, buyers, and end customers, promoting the rapid development of China's ice and snow sports industry.

Exhibition Area for Ice and Snow Sports Equipment: Popular personal ice and snow sports equipment such as ice skates, ice skates, curling rinks, ice hockey jerseys, ice clubs, skis, snowshoes, skis, ski poles, helmets, polymer simulation ice sheets, detachable and movable artificial refrigeration ice rinks, indoor simulation ski machines, movable ski jumping platforms, artificial snow grass, protective gear, snow goggles, etc;

Ice rink equipment exhibition area: ice rink peripheral protective structures, indoor ramps, traction equipment, freezing equipment, ice making equipment, ice skating equipment, ice conditioning equipment, and ice sports equipment, as well as ice rink supporting equipment air film suppliers;

Ski resort equipment exhibition area: Cableway, cable car, magic carpet, towing, snow making system, snow making machine, snow making machine tower arm, snow making gun, snow roller, snow blowing equipment, net pole and safety net, and other ski resort facilities as well as ice and snow equipment inspection and testing services;

Ice and snow sports clothing exhibition area: ski clothes, ice skating clothes, ski goggles, ski gloves, ice skates, wrist guards, knee guards, elbow guards, etc;

Cold region outdoor equipment exhibition area: tents, backpacks, sleeping bags, moisture-proof mats or air cushions, climbing ropes, rock nails, seat belts, lifters, descents, large and small iron locks, rope covers, ice axes, camping water bottles, boiler integrated cooking utensils, etc;

Ice and snow amusement equipment exhibition area: sleds, dry snow equipment, snow go karts, snow bicycles, snowmobiles, snow excavators, snow plows, snow transport vehicles, snow rescue vehicles;

Technology Ice and Snow Experience Exhibition Area: VR technology simulates skiing, immersive scene simulation, motion capture technology, 5G technology, and the Internet of Things.

Indoor and outdoor ice and snow themed venues, ski resorts, operating institutions, etc.

• Company:Shanghai Yewen Exhibition Service Co., Ltd
• Telephone:021-54388602
• Contact:Li Cheng
• Mobile:13122870856
• E-mail:2410927403@qq.com
• Address:Intersection of Fuhua 3rd Road and Jintian Road, Futian District, Shenzhen, Guangdong Province

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