2026 Shanghai International Washing and Care Daily Chemical Week - Jiaqing Raw Materials - Daily Chemical Supply Chain Exhibition

Personal Care Expo welcomes the river and personal care exhibition

The 8th Shanghai International Laundry Products Exhibition in 2026

The 8th Shanghai International Home Cleaning Expo 2026

Smart Cleaning and Care · Green Home Cleaning Week

Host: Yinghe Exhibition

Co organizer: Libai Daily Chemical Intelligent Cloud

October 28-30

Shanghai New International Expo Center

Shanghai International Laundry Products Exhibition

The Shanghai International Laundry Products Exhibition, crafted with ingenuity by Yinghe Exhibition, is jointly organized by Li Bai Ri Hua Zhi Yun. After years of accumulation and polishing at multiple exhibitions, we have established a mature and complete operational system, deeply integrated resources throughout the entire chain of the washing and care industry, and built a golden hub for efficient business cooperation between Chinese and foreign enterprises. From October 28th to 30th, 2026, the exhibition will land at the Shanghai New International Expo Center, accurately gathering a global group of high-quality buyers and omnichannel procurement forces, integrating the industry resources and channel advantages of the host's dual strength, and striving to create a high-quality exhibition in the washing and care industry with highly concentrated buyers and precise supply-demand matching.

Simultaneous Forum

Concurrent Events

Green Home Clean Innovation Forum

Host: Libai Daily Chemical Intelligent Cloud

Focusing on environmentally friendly and low-carbon formulas, natural biodegradable materials, iterative decontamination technology, subdivision of home scenes, upgrading of plastic reduction packaging, and new production processes; Exploring the high-end development of green home cleaning, compliance quality control, and OEM innovation trends

Personal Care Innovation Forum

Host: Libai Daily Chemical Intelligent Cloud

Focusing on innovative efficacy formulas, natural additive free research and development, targeted care technology, customized population segmentation, upgraded packaging aesthetics, and optimized production processes; Synchronize coverage of OEM/ODM outsourcing, industry compliance filing, and new channel operation logic

Wet wipe industry innovation forum

Host: Yinghe Exhibition

Focusing on new non-woven materials, formulation antibacterial technology, washable and biodegradable processes, functional scenario segmentation, production equipment upgrades, and industry compliance standard control; Exploring the high-end, sustainable development, and collaborative innovation path of the entire wet wipe industry chain

Marketing Innovation Forum Host: thumbs up

Analyze the comprehensive marketing strategies of new retail, short video, and private domain in the era of artificial intelligence, and share practical strategies for brand growth and channel conversion

Industry Authority Special Session

Washing Products Innovation Forum Hosted by Libai Daily Chemical Intelligent Cloud

Focus: Enzyme active formula, fragrance retention technology, low foam and easy to float process, concentrated and portable innovation, gentle care for mother and baby, functional subdivision iteration; Interpretation of New Consumption Trends, Channel Changes, and Cross border Overseas Opportunities in Laundry Products

Fragrance Boundless Innovation Forum Hosted by Shanghai Daily Chemicals Industry Association

Focusing on the application of natural flavor, high-end fragrance mixing technology, China-Chic IP co branded design, scene customization of fragrance, mass production of new processes, and upgrading of fragrance supply chain; Explore the explosive products in the fragrance industry, create high-end brands, and integrate cross-border business opportunities in home care and personal care

Chief Product Selection Officer Forum

Host: Pudong New Area Business Federation

Deconstructing the product selection logic, new product incubation path, and global explosive product creation rules under new consumption from a forward-looking perspective. Targeting the differentiated needs of multiple formats and channels, empowering product iteration and long-term channel growth with innovative product selection thinking

Packaging Innovation Forum

Host: Shanghai Daily Chemicals Industry Association

Focusing on aesthetic design, eco-friendly packaging, and functional packaging, sharing cost reduction and efficiency improvement solutions, and connecting with high-quality packaging supply chain resources

Draft, subject to pre exhibition announcement

Audience Category

Visitor Categories

Proportion of overseas buyers in 2025

Wholesalers, traders, agents, distributors, supermarkets CS、 Chain stores, pharmacies, hotels, centralized procurement, e-commerce, new retail, research institutions, industry associations, media representatives, etc

The 2025PCE Cleaning and Care Products Exhibition · Shanghai Station, with an actual attendance of 15264 people, demonstrated the strong attractiveness and scale advantage of the cleaning and care industry exhibition. The exhibition accurately gathers high-quality audience resources such as washing and care brand owners, chain stores, distributors/agents, centralized procurement/gifts/group purchases, e-commerce/new retail, and associations/governments, providing a professional platform for washing and care exhibitors to efficiently connect with procurement sources, deepen supply chain layout, enhance category value, and expand new e-commerce channels, and help integrate and develop industry resources.

Proportion of Audience Categories at the 2025 Shanghai Laundry and Care Exhibition

The proportion of products that are of interest to the audience at the 2025 Shanghai Laundry and Care Exhibition, including manufacturers, traders, agents, distributors, supermarkets, etc C5、 Chain stores, pharmacies, hotels, mainstream e-commerce, cross-border e-commerce, live streaming e-commerce, MCN institutions, group leaders and experts, private domain communities, government agencies, industry business associations, industry media, mass media, and self media, etc

Exhibition Scope

Scope of Exhibits

Personal toiletries

Home cleaning and care products

Disinfection and antibacterial products

Fabric cleaning and care products

Perfume fragrance supplies

Raw materials, essence and spices

OEM/ODM、 Packaging, production equipment, and other related products

Booth fees

Standard booth (9m2)

¥1,500/m2

Light booth (36m2)

¥1,350/m2

Note: A standard booth with double-sided openings in Shanghai will be charged an additional RMB 2000. If renting bare land, an additional bare land management fee of 35 yuan per square meter should be paid.

Contact information for the conference team:

Company: Shanghai Yinghe Exhibition Service Co., Ltd

Address: Room 1001, Building 34, No. 258 Xinzhuan Road, Shanghai

Contact: Jalen Wang Mobile: 15026857505

• Telephone:15026857505
• Contact:Wang Jiale
• Mobile:15026857505
• Address:No. 2345 Longyang Road, Pudong New Area, Shanghai

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870