Exhibition Overview

The 2026 Northern Adult Health Products (Jinan) Exhibition is a B+C exhibition that deeply cultivates the entire adult health industry chain and focuses on compliant operations.

The exhibition closely follows the "Healthy China" strategy and industry development trends, with compliance, specialization, and high conversion as the core, to build a platform for commercial docking, brand display, and popular science exchange of the entire adult health industry chain.

The exhibition will rely on the unique regional hub location of Jinan City, with the North China, Northeast, Northwest and North China markets as its core foundation. Its business will radiate across the country, connecting the entire industry chain of adult health care, reproductive health, intimate care, and functional nutrition, and linking production enterprises, channel agents, professional buyers, and end consumers.

The exhibition will take it as its responsibility to promote industry compliance and standardization upgrading, continuously popularize the concept of scientific and healthy consumption, help exhibitors efficiently explore the trillion level consumer market in the north, and meet the high-quality health care needs of consumers. It is committed to becoming a benchmark industry event for the adult health industry in the north.

2、 Exhibition theme:Health empowers life, compliance drives the future

3、 Exhibition time:December 12-14, 2026

4Exhibition location:Jinan Shungeng International Convention and Exhibition Center

fiveTheImportant events planned to be held during the extension period (partial)

1.2026 China Northern Adult Health Exhibition Opening Ceremony and Industry Development Summit

Government leaders, industry association presidents, authoritative experts, top corporate executives, and media representatives attended and launched the "2026 Northern Private Health Consumption White Paper" on site.

2. Forum on Compliance Development of Adult Health Industry

Policy interpretation, compliance case sharing, risk prevention and control guidelines.

3. Women's Private Health Innovation Forum

New product technology, consumer trends, and channel operations.

4. E-commerce live streaming and new retail channel communication and docking meeting

Traffic monetization, live streaming compliance, and product selection strategy.

5. Trade and commerce collision

One on one precise matching, collecting exhibitor product information and buyer procurement needs in advance, and on-site targeted docking.

6. Annual New Product Launch and Industry Brand Awards Ceremony

Select 10-15 innovative products, release and promote them on-site, and set up four major awards: Northern Consumer Trusted Private Health Brand, Annual Innovative Intelligent Health Appliance, Northern High Quality OEM Manufacturing Benchmark, and Emerging Domestic Potential Brand.

7. Health Science Popularization Public Welfare Series Activities

Expert free consultation: Invite gynecological and andrology experts to provide on-site free consultation and health testing.

Science popularization lectures: 2 sessions per day, covering topics such as private care and compliance product selection guidelines.

Public welfare distribution: Free distribution of health manuals and compliant product trial kits to enhance public health awareness.

sixTheMarket background and advantages of the exhibition

The three major backgrounds of the exhibition

1. With favorable policies, the industry has entered a compliance and high-quality development cycle

In the macro environment of the continuous deepening and implementation of the "Healthy China 2030" national strategy, the National Medical Products Administration continuously refines the regulatory rules for the entire chain of adult health products, and the industry completely bids farewell to rough and barbaric growth, and comprehensively moves towards a path of compliance, quality, and standardization development. The market access threshold is steadily increasing, non compliant products are being phased out at an accelerated pace, the leading effect of compliant brands continues to amplify, and the entire industry is welcoming new opportunities for sunshine development.

2. Market expansion, the north becomes a blue ocean for industrial increment

With the gradual opening of social concepts and the vigorous development of e-commerce platforms, the adult products industry has torn off the label of "shame" and moved from a hidden corner to the mass consumer market. The size of China's adult products market has maintained rapid growth in recent years, having already surpassed the 100 billion mark. By 2025, the overall scale of the domestic adult products industry will exceed 200 billion yuan. The northern region consisting of North China, Northeast China, and Northwest China has a huge population base, and the demand for health consumption among residents is rapidly increasing. The growth rates of private care, reproductive health, and functional nutrition are leading the country; At present, there is a lack of one-stop professional and standardized trade exhibitions in the northern region, and there is a lack of normalized and efficient docking carriers for upstream and downstream supply and demand, resulting in sufficient market blank space.

3. Major changes in consumer power: rise of Generation Z and women

The core driving force for industry growth comes from the structural changes in consumer groups. Generation Z and millennials account for over 80% of the population, with an open mindset and a strong sense of self satisfaction. They consider adult products as daily necessities to improve their quality of life. Female consumers account for nearly 60%, with a growth rate three times that of men, and the average order value is 40% higher than the industry, becoming the core engine of growth. The first and second tier cities are the main battlefield, while the growth rate of the sinking market is rapid. The demand for third and fourth tier cities and county towns continues to be released, leaving a huge gap. The demand for products has also expanded from a single family planning product to diversified categories, with a repurchase rate of over 60%, and the essential demand attribute has become increasingly evident.

Seven advantages of holding exhibitions

1. Golden hub location, enjoying the dividends of the northern region

Jinan is located at the core hub of the intersection of the Beijing Tianjin Hebei and Yangtze River Delta economic circles, and is a key commercial and trade node connecting North China, East China, and Northwest China. The high-speed rail, expressway, and aviation networks extend in all directions, covering the entire area of Shandong in short distance, and efficiently radiating to billions of consumers in 15 provinces and cities in North China, Northeast China, and Northwest China. The local health food, private health, medical beauty and health care industries in Shandong have a solid foundation, with dense resources in regional wholesale markets, chain pharmacies, and health stores; Jinan's exhibition venues, warehousing logistics, and business travel facilities are mature and complete, effectively reducing the logistics and travel costs of enterprises participating in exhibitions. It is a high-quality landing point for brands to deeply cultivate the northern market; The per capita disposable income in the northern region is steadily increasing, and the awareness of health consumption is awakening. The penetration rate of categories such as adult health care and private care is low, and there is a large market gap and ample growth space.

2. Strictly and compliantly hold exhibitions to avoid business risks

The exhibition implements a three-level compliance control system of "qualification pre-approval+product filing+on-site inspection". All exhibitors' qualifications and product testing materials are reviewed and filed in advance, and regulatory department service points are set up on-site to provide policy consultation and compliance Q&A. The compliance themed summit at the same time invites industry regulatory experts to interpret the new regulations, standardize the management of the entire process from exhibition, promotion, and product display, and effectively help enterprises avoid compliance risks.

3. Precise buyer invitation, efficient promotion of on-site transactions

The organizing committee is dedicated to cultivating channel resources in the 15 provinces of North China, Northeast China, and Northwest China, establishing a massive professional procurement database, and conducting advance research on supply and demand information and precise pre matching. Provide free accommodation, shuttle bus, VIP negotiation room and other supporting benefits for high-quality buyers, and open group tour buses in key cities in the north; Multiple specialized procurement matchmaking sessions will be held face-to-face to effectively address the pain points of manufacturers' difficulty in expanding customer base and buyers' difficulty in selecting products.

4. Agglomeration of the entire industry chain, one-stop resource docking

The exhibition connects the upstream and downstream of the industry, gathering OEM, raw material, and packaging supporting enterprises in the upstream; Midstream gathers compliant brand manufacturers in private care, reproductive health, functional nutrition, and home therapy equipment; Downstream coverage includes various levels of agents, chain pharmacies, medical beauty and health products, e-commerce MCN and other terminal resources, synchronously supporting testing and certification, supply chain, legal consulting and other service providers, and building a one-stop efficient resource docking platform for the entire chain of "display+docking+transaction+science popularization"

5. B+C dual track linkage, balancing investment attraction and terminal sales

The exhibition will simultaneously deepen cooperation between B2B commerce and B2C retail. On the one hand, it will connect with channel merchants in various northern regions to complete bulk ordering and investment attraction. On the other hand, it will rely on science popularization, public welfare, and product experience activities to attract precise urban consumer groups to come and purchase. Participating enterprises can not only develop distribution channels, but also directly face end consumers to build brand reputation and on-site retail sales, achieving dual benefits for one exhibition.

6. All media and all domain drainage, synchronous online and offline sales expansion

Relying on multi platform and multimedia matrix advertising to achieve high exposure across the entire network; The exhibition hall is equipped with a large exclusive live streaming area, inviting industry anchors to select and promote products on site, and simultaneously launching real-time online cloud exhibition docking. Continuously push precise procurement resources to participating companies for three months after the exhibition, create a long-term online business platform, and expand sales channels for enterprises.

7. Diversified supporting activities empower the full chain value

The exhibition is accompanied by a series of events such as industry summits, segmented forums, specialized procurement, new product launches, and science popularization public welfare. It balances professional authority with practical interaction, empowering both supply and demand sides from multiple dimensions such as policy learning, business negotiations, and brand promotion, effectively enhancing the comprehensive value of exhibitions.

Exhibition Scope

1.Adult health productsClass;Sanitary disinfectants, lubricants, therapeutic and health improvement products and appliances, etc;

2.Women's Private HealthClass:Private care products, postpartum repair products, pelvic floor muscle repair devices, abdominal bands, etc;

3.health保健productclass：Functional foods, health products, medicinal and edible products, etc;

4. Reproductive health productsCondoms, birth control pills, protective equipment, medication preparations for preventing diseases, etc;

5.Intelligent hardware areaClass:AI sex robots, VR virtual reality devices, intelligent health monitoring devices;

6.Industry Services and TechnologyClass:E-commerce platforms, live streaming agencies, supply chain enterprises, packaging design, testing and certification, research institutions, etc.

• Company:Organizing Committee of Northern Adult Health Products Exhibition
• Contact:Mr. Zhang
• Mobile:19963892506
• Address:7F, China Resources Land Plaza, Lixia District CBD, Jinan City

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