China Beauty Expo CBE 2027

The 31st China Beauty Expo

Exhibition time: May 12-14, 2027

Exhibition Address: Shanghai New International Expo Center (2345 Longyang Road, Pudong)

Organizer: Yingfuman Exhibition Group Shanghai Baiwen Exhibition Co., Ltd

The 30th CBE Data of China Beauty Expo

The 30th CBE exhibition covers an exhibition area of 230000 square meters, attracting 3200 exhibitors and 84689 beauty products and technological achievements;

Gathering professional buyers and audiences from over 60 countries and regions;

At the same time, professional conferences, forums, themed selections, and competitions will be held for different categories;

2、 Panoramic planning of the exhibition hall (four themed exhibition areas)

This year's CBE is divided into four core themed exhibition areas, scientifically arranged according to the industrial track, to achieve "one-stop" efficient docking.

Exhibition Area 1: Skincare and Personal Care Exhibition Area (E1/E3/W1)

E1 Hall focuses on skin care facial mask, personal care and men's care, and has a special "new product experience area", which is the core position of beauty collection stores, supermarkets, convenience stores and other retail channels.

The E3 Pavilion covers selected skincare, personal care, and oral beauty products. Our museum has created a dedicated area for the entire industry chain of oral beauty products, providing one-stop services from collagen peptide raw materials to OEM/ODM outsourcing and testing, accurately grasping the new trend of "internal and external" consumption.

W1 Hall focuses on laundry, skincare, and personal care, positioning itself as a popular consumer goods and niche market. It is a must visit venue for supermarkets, hypermarkets, and convenience stores looking for "hot selling products".

Exhibition Area 2: International Brands and Featured Categories Exhibition Area (E2/E6/E7)

E2 Hall gathers international groups, mainly featuring European and American brands (France, Germany, Italy, the United States, etc.), and has set up a "European and American Beauty Culture Corner" to deeply interpret the industry logic and consumer culture.

E7 Hall is the biggest highlight of this year - the Japan Guest of Honor Zone. Organized jointly by Japanese institutions, Shiseido, Kao, and others showcased new technologies, while gathering numerous niche artisanal brands covering categories such as Japanese pharmaceuticals, cosmetics, and scalp care. Simultaneously holding a "Japanese Beauty Technology Seminar". In addition, brands from countries such as South Korea, Australia, and New Zealand are also concentrated here.

E6 Hall focuses on Korean brands and household cleaning polyester and household paper. Innovatively creating a home cleaning zone, showcasing categories such as laundry detergent, cleaning agents, paper products, etc., linking raw material supply and intelligent equipment, and building a complete home cleaning industry ecosystem.

Exhibition Area 3: Makeup and Fragrance Exhibition Area (W2/E8)

W2 Hall covers makeup, perfume and beauty tools. A special "Makeup Experience Area" is set up, where internationally renowned makeup artists demonstrate their runway makeup on site. It is a must-have place for buyers, retail stores, and e-commerce platforms to discover the next season's "hot selling items".

E8 Hall is a newly built "CBE Fragrance Tour · perfume Hall in Shanghai" with the theme of "Fragrance Boundless". It gathers international salons, domestic oriental tunes, home car fragrance and other categories. At present, the compound annual growth rate of China's perfume market is over 25%, and it has entered the era of 10 billion level consumption. This hall is the forefront of the industry to seize the track.

Exhibition Area 4: Beauty and Supply Chain Exhibition Area (E4/E5/W3/N Series/W4-W10)

E4 Hall specializes in beauty equipment, cinema products, and personal care appliances, covering professional categories such as photoelectric instruments, skin testing equipment, medical beauty equipment, etc.

E5 Hall focuses on functional beauty, skin management, overall health, nail art, eyelash tattooing, covering beauty salons SPA、 One stop learning and procurement needs for medical beauty institutions.

W3 Hall displays oral care and maternity and infant care products.

W7 Hall is a dedicated area for beauty tools and accessories.

N1-N2 halls are the core areas for OEM/ODM outsourcing, with N2 hall dedicated to Japanese manufacturing. This is the "industrial heart" that brand founders and R&D engineers must delve into - from formula research and development to packaging design, from small batch trial production to mass production, one-stop service for the entire chain.

N3 Pavilion undertakes upstream and downstream supporting services in the supply chain, covering raw materials and accessories, packaging design, production equipment, inspection and testing, and other links, connecting the entire industry chain and building a complete industrial ecosystem.

Partial exhibitor evaluations

The daily flow of people at CBE exhibition is: I can't even stand down. CBE is a great platform that provides brands, channels, peers, and consumers with opportunities for closer communication and collaboration. We have accumulated a lot of domestic and international supply chain resources and channels on site, and we are very grateful to the CBE platform for bringing our brand to the global shelves. I am already looking forward to the 31st CBE exhibition and the outstanding performance of our brand. ——Dilovo Zhang Yue

This year's CBE exhibition was very popular, and we couldn't even squeeze in ourselves. ——Shanghai Jahua Xia Yaping

This year at CBE, I found that there are more and more brands participating, and the top brands from both domestic and international markets have come to participate. CBE brings together elites from all walks of life in the same industry to attend the conference. Our booth, including every other booth, is always fully booked. ——Fu Erjia Song Xiaoshuang

At the CBE exhibition, we can clearly see that Chinese consumers are very concerned about the popular trend of kbeauty. There were a huge number of people queuing up at the booth, and the popularity of CBE exceeded our brand's expectations. ——BOH Yu Shunjing

We have several product launches at CBE site this year. Seeing the booming development of CBE Beauty Expo, we have more confidence in the industry's growth. ——Huaxi Biology Zhang Xiangfei

The harvest at CBE is very rich. Firstly, being able to meet more partners; Secondly, here we engage in centralized communication with industry media and obtain a wealth of cutting-edge industry information. We hope to work together with CBE to continue deepening our market and embark on the path of high-quality development for domestic brands.

This year is our brand's first independent exhibition. I have gained a lot, met many high-quality partners, and also found many excellent partners. CBE provides a great platform for the beauty industry, where everyone can interact with each other, exchange resources, and drive the industry forward. ——Mid month Guinielan

CBE is a very large-scale beauty exhibition, where not only our brand, but also many distributors and consumers come. Here, we can establish alliances and communicate with many upstream and downstream partners, and also let more consumers see our brand. ——Ruoyuchen Group Qi Yukun

There are many offline customers coming to the site for communication and cooperation negotiations. At the same time, we can also see what our peers are doing on site and see trends. The people on the booth are constantly coming, and there are also many overseas customers coming to the site to connect, with the farthest one coming from South Africa. ——Plant Protection Zheng Jinyu

I have participated in many related exhibitions around the world. When I first came to CBE Beauty Exhibition, I felt that the scale was very grand and the atmosphere was very lively. ——South Korean SGN BIO Co., Ltd. Anshengji

Along the way with CBE, the development of the enterprise has been getting better and better, and we also hope that CBE will become more and more successful. In the future, we will go deeper with CBE exhibitions and actively participate. ——Huamao Furui Zhang Lei

We participate in CBE Beauty Expo every year, and each harvest is different. We also hope that through such cooperation, we can increase and expand the integration of the new Chinese skincare sector, so that more friends can hear our voices and see our different developments. Every year will be better, and we also hope to gain more new discoveries next year. ——Pien Tze Huang Shan Shan

Personal care products, home cleaning products, shampoo | hair growth/anti stripping agents | conditioner, styling water mousse/hair wax, hair dye, perm agent

Cosmetics OEM - Cosmetics OEM - Cosmetics Customization

Cosmetic hose | Toothpaste hose | Cosmetic packaging products

Mechanical equipment cosmetic filling and sealing machine - blow molding machine, screen printing machine, labeling machine

Makeup packaging materials, eye black tube, lip glaze tube

Home beauty device, skin testing device, beauty device, home beauty device

Cosmetic packaging materials and raw materials, cream bottles, cosmetic glass bottles

Handmade soap, daily chemical essence, fragrance, fragrance, perfume, fragrance

Customized processing of liquid foundation/cream and makeup

Eyelash bottle _ eyeliner tube _ lip color tube _ mouth wax tube _ lipstick tube

Mixer | Emulsifier Lipstick filling machine, cosmetic powder pressing machine, daily chemical emulsion filling line, hose sealing machine, facial mask equipment, cream equipment, facial mask filling machine

Cosmetic vacuum tray, cosmetic hose, cosmetic packaging dropper bottle

Essential Oil Soap Shampoo | Toothpaste | Sunscreen/spray Hair Free spray

Aromatherapy, daily chemical essence fragrance, essential oil series, cosmetics raw materials

Makeup, makeup remover, foundation make-up, essential oil and dew

Color makeup, perfume, lip care, eyeliner pencil, eye shadow, lipstick, lip glaze, powder blusher makeup

Hand sanitizer, dishwashing detergent, hair care, hair care and shampoo set, shampoo

Daily chemical skin care products, essence liquid, facial mask, lotion, face cream, eye mask

Makeup cotton/makeup removing cotton, makeup egg, facial brush, facial towel, facial mask cloth, facial mask paper oral beauty solution

Beauty tools, makeup utensils, powder puff, makeup tool set

Wash and care processing isolation cream, eye cream, facial cleanser, facial cleanser toner, toner, body lotion, hand cream

Oral care: mouthwash, toothpaste, toothpaste OEM processing, OEM toothpaste, OEM toothpaste, whitening toothpaste, electric toothbrush, dental floss

Facial care, scalp care, body care, perfume, makeup, oral care, aerosol, male skin care, home cleansing, freeze-drying, infant care

Cosmetics raw materials, inspection and testing

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Company:Shanghai Baiwen Exhibition Co., Ltd
• Telephone:18301740328
• Contact:Account Manager
• Mobile:18301740328
• E-mail:360130058@qq.com
• Address:Shanghai New International Expo Center

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