Previous review: The 2026 Guangzhou International Intelligent Cockpit Acoustics and Car Audio Visual Exhibition has been successfully held for 5 sessions. The previous exhibition attracted nearly 500 high-quality suppliers from home and abroad to participate, including; Harman、Bose、 Alpine Dirac、Sony、 Huawei, Shangsheng Electronics, GoerTek, Ruisheng Technology, Huayanhuisheng, Huiwei Technology, Guoguang Electric, Yadno, Jieli Technology, Feige, Desai Tianbao, Tianma Microelectronics, Junsheng Electronics and many other well-known domestic and foreign enterprises. According to statistics, the number of visitors in the previous edition reached 57637, and it is expected that the growth rate of exhibition visitors in 2026 will be 20%.

Driven by the wave of electrification and intelligence in automobiles, intelligent cockpit acoustics and in car audio and video have been upgraded from traditional in car entertainment accessories to core configurations that differentiate product positioning and shape differentiated cabin experiences, ushering in a dual growth cycle of scale and technology in the industry. By 2025, the overall market size of domestic car acoustics will exceed 48 billion yuan, with a compound annual growth rate of over 9%, and is expected to approach 80 billion yuan by 2030. New energy vehicles will become the core growth engine, and the penetration rate of high-end audio in the front-end market will continue to increase. The current industry has formed a competitive pattern of "international brands occupying the high-end market and local enterprises quickly breaking through". Haman Bose、 Dana and other foreign brands have long monopolized luxury car models worth over 300000 yuan, occupying 70% of the high-end market share with mature algorithms and brand premiums; Domestic acoustic manufacturers such as Shangsheng Electronics, GoerTek, and Huayang Group, relying on their cost advantages and rapid customization capabilities, continue to penetrate the mainstream household car market of 100000 to 250000 yuan. By 2025, the localization rate of in car acoustics will reach 42%, a significant increase from five years ago. The market is divided into two major tracks: front-end original factory matching and back-end modification. The front-end growth is stable, while the back-end modification market relies on audio upgrades, sound insulation and noise reduction, and DSP tuning to maintain stable demand. Exhibitions and offline modification stores have become the core carriers of the channel.

On the technical level, immersive audio, active noise reduction, and miniaturized hardware have become the mainstream directions in the industry. Currently, new cars are generally equipped with 12-30 speakers. Dolby Atmos and Dirac spatial calibration algorithms are gradually being explored, and cabin partition sound field technology enables independent listening of the driver's navigation and rear audio and video without interfering with each other; ANC active noise reduction and RNC road noise suppression are no longer exclusive to high-end models, and multiple affordable new energy vehicle models are now standard, effectively solving the problems of electric vehicle motor whistling and prominent tire noise. The trend of hardware miniaturization is significant, with the mass production and popularization of ultra-thin speakers with hidden headrests and ceilings. Lightweight diaphragms and small D-class amplifiers are adapted to the battery layout of new energy vehicles, balancing sound quality and space utilization. However, there are still shortcomings in the industry, with high-end DSP chips and acoustic algorithm IP partially relying on overseas markets, insufficient robustness to noise reduction in extreme road conditions, long vehicle acoustic calibration cycles, and difficulty in software and hardware collaboration. There has been a fundamental shift in consumer perception on the demand side, with young users listing audio and quietness as important purchasing references. Over 60% of consumers are willing to pay extra premiums for immersive acoustics and active noise reduction. Car companies continue to increase their efforts in acoustic differentiation, collaborating with audio brands for tuning, customizing exclusive sound waves, and updating OTA sound effects have become mainstream marketing methods. Car audio and video are no longer limited to music playback, but integrate high-definition rear screens, car streaming media, and voice pickup interaction to build an integrated cabin audio and video ecosystem.

Looking towards the future, the industry will present four major development trends. Firstly, software defined acoustics has been fully implemented, and audio algorithms, sound field modes, and noise reduction strategies can all be upgraded through cloud OTA. Car companies have launched sound effect subscription services, opening up a new business model for software value-added. Secondly, multimodal perception fusion, acoustic system linked with millimeter wave radar and seat pressure sensors, real-time recognition of passenger position, dynamic adjustment of sound field and volume, achieving AI adaptive emotional sound effects and child friendly noise reduction mode. Thirdly, the localization of the entire stack continues to deepen, with domestic audio DSPs, microphone arrays, and spatial acoustic algorithms accelerating the replacement of imports. Local enterprises have the ability to deliver the entire chain of speakers, amplifiers, and noise reduction systems. Fourthly, the popularization of lightweight and green acoustics, the large-scale application of lightweight nano sound insulation materials, non-magnetic environmentally friendly speakers, and low-power audio buses, are suitable for the requirements of vehicle lightweight and low-carbon manufacturing. In the long run, with the landing of advanced autonomous driving and the transformation of the cockpit into a mobile third space, the value of in car acoustics and audio-visual will be further amplified. The focus of industry competition has shifted from hardware stacking to the comprehensive capabilities of algorithms, spatial sound fields, and multi scene interaction. The integration of software and hardware, full field quiet immersion, and personalized auditory experience will be the core competitiveness of future enterprises, and the industry has broad long-term growth space.

As a professional exhibition in the field of intelligent cockpit acoustics and in car audio and video, directly organized by numerous domestic and foreign industry associations and government regulatory departments, with its consistent style of "clear theme, prominent features, emphasis on effectiveness, and continuous innovation", its popularity and influence in the industry are increasing day by day. Industry insiders have regarded it as the best platform for "understanding industry information, grasping market trends, showcasing corporate brands, expanding trade channels, and seeking cooperation opportunities". The excellent results of the exhibition have won praise and favor from numerous exhibitors and visitors. This exhibition has become the most authoritative, professional, and large-scale event in the intelligent cockpit acoustics and car audio and video industry in Asia. At the same time, the "China International Forum on the High end Development of Intelligent Cockpit Acoustics and Car Audio and Video Industry" and multiple high-end conferences and industry forums will be held, inviting domestic and foreign experts and representatives to interact and exchange ideas, discuss industry development trends, and share their respective experience and achievements. At that time, we warmly welcome domestic and foreign intelligent cockpit acoustics and car audio and video enterprises and related industry users to visit and exchange ideas.

1、 Complete set of car audio system for the whole vehicle

1. Audio source host and central control audio: Android car console, lossless digital player, Hi Fi car console, original car screen decoder, wireless CarPlay/HiCar audio gateway, streaming audio dedicated host, retro CD car player; Dedicated audio adapter for new energy vehicles, compatible with lossless insertion solutions for Tesla, BYD, and new energy vehicle models.

2. Whole vehicle immersive complete audio solution: original high-end audio assembly (Harman, Bose, Dana, Sennheiser, Zhongdao, etc.) JBL）、 Vehicle 6/12/24/60 speaker panoramic sound system, cabin partition independent sound field scheme, headrest speaker hidden sound system, transparent screen directional sound gathering screen, electric hidden high-frequency unit, electric vehicle electronic sound synthesis system (HALOsonic).

3: Rear seat entertainment audio terminal: ceiling mounted audio screen, rear independent audio headrest screen, rear wireless headphone audio system, RV/bus specific multi-channel audio kit.

2、 Core acoustic hardware: speakers, amplifiers DSP、 bass unit

1. Full range of speaker units: set of three-way/two-way speakers, coaxial car speakers, ultra-thin door panel specific speakers, high-end aramid diaphragm fever unit, special car specific lossless speaker set, hidden roof mid tone, A-pillar customized high tone, lossless spare tire low tone, seat bottom ultra-thin low tone; Waterproof speakers for commercial vehicles, RVs, and off-road vehicles.

2. Car mounted power amplifier: single channel low-frequency amplifier, four/six channel multi-channel amplifier, AB/D class digital amplifier, gallium nitride high-efficiency high-power amplifier, dedicated small volume lossless amplifier for special vehicles, high-power competitive amplifier.

3. DSP audio processor: multi-channel audio DSP, fiber coaxial lossless decoder, original car high to low frequency processor, 31 segment EQ tuning processor, active frequency division DSP, Bluetooth 5.3 lossless audio module, Dirac/Dolby panoramic sound algorithm built-in DSP, supports mobile APP visual tuning, and automatic sound field calibration function.

4. Bass Cannon and Low Frequency System: Active ultra-thin seat subwoofer, passive case competition bass, customized shaped trunk bass case, dual voice coil high-power bass unit, and bass specific amplifier combination kit.

3、 Acoustic accessories, wires, and modification consumables

1. Divider, high-end pure copper audio cable, shielded audio signal cable, power control cable, speaker pad, waterproof speaker cover, customized audio box mold, fixed bracket, gold-plated terminal, audio filter noise reducer, non-destructive plug-in wire harness, special vehicle modification wire harness, sound insulation and shock absorption matching kit, audio carving processing equipment, metal mesh cover, diaphragm/basin frame/drum paper acoustic raw materials, power management and voltage stabilization module.

4、 Acoustic materials, NVH noise reduction, active noise reduction technology

1. Sound insulation and vibration reduction acoustic materials: butyl shock absorber, environmentally friendly sound-absorbing cotton, chassis/four door/trunk specific sound insulation kit, engine compartment noise reduction and damping material, door sealing acoustic package, lightweight new energy vehicle specific sound insulation composite material.

2 Intelligent noise reduction technologies: ANC active noise reduction system, AOC active sound cancellation, voice pickup noise reduction microphone array, cabin echo cancellation algorithm, multi microphone voice enhancement module, privacy sound shield partition sound insulation technology, solving optimization solutions for road noise, tire noise, and motor noise.

3. NVH testing equipment: acoustic simulation software, noise and vibration detector, vehicle mounted sound field testing analyzer, horn frequency response testing bench, vehicle audio tuning and testing equipment.

5、 Frontier Intelligent Audio Technology and Chip Algorithm Exhibition Area

1. Immersive audio technology: Dolby Atmos, AMBEO 3D surround sound, Dirac Live car space calibration algorithm, independent listening to multiple audio sources in different zones (driver navigation, rear audio and video do not interfere with each other), seat center directional sound field technology, transparent screen sound, directional private acoustics (music can be enjoyed without headphones).

2. AI car audio model: voice interaction acoustic engine, multimodal cockpit audio algorithm, intelligent voice recognition, adaptive volume adjustment (automatically adjusting sound effects with vehicle speed), OTA online sound upgrade system, multi car audio protocol adaptation software.

3. Audio chips and core components: car DSP chip, power amplifier chip, audio codec decoding chip, lossless Bluetooth audio module, car fiber optic audio transceiver module.

• Company:Shanghai Yewen Exhibition Service Co., Ltd
• Telephone:021-54388602
• Contact:Li Cheng
• Mobile:13122870856
• Address:Jinye Guangzhou Exhibition Co., Ltd., Building 1, Jinhan Exhibition Center, Yuexiu District, Guangzhou City, Guangdong Province, China

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