The national strategy of integrating the Yangtze River Delta continues to deepen, and the potential for regional consumption upgrading is fully released. As the core track of people's livelihood consumption, the food and beverage industry is ushering in new development opportunities for channel reconstruction, brand upgrading, and production sales coordination. In order to break through the barriers to the integration of the entire food and beverage industry chain in the Yangtze River Delta region, integrate high-quality manufacturer resources, efficiently link omnichannel purchasers, and assist enterprises in efficient investment attraction, brand breaking, and market deepening, FCIE · 2026 China Yangtze River Delta Food and Beverage Channel Innovation Exhibition (Hefei) is officially scheduled to land at the Hefei Binhu International Convention and Exhibition Center in November 2026.
The core purpose of this exhibition is to "link high-quality supply, empower channel innovation, and activate regional consumption", with the core theme of "channel innovation and win-win cooperation". Based on the advantages of Hefei hub, radiating to the entire Yangtze River Delta region, and covering the national trade network, it aims to create a professional food and beverage industry event that integrates brand display, new product release, trade negotiation, channel docking, and industry exchange. The organizing committee cordially invites your company to participate in the exhibition, share the trillion dollar consumer market business opportunities, and jointly build a new ecosystem for high-quality development of the industry.


Exhibition Background and Core Values
（1） Exhibition Background
The Yangtze River Delta region (Shanghai, Jiangsu, Zhejiang, and Anhui) is one of the regions with high economic activity and outstanding consumption capacity in China. The scale of the food and beverage industry has exceeded one trillion yuan, gathering more than 30% of the country's food and beverage production enterprises and more than 40% of high-quality channel merchants. It is a core strategic location for food and beverage brands to layout nationwide. At present, the food and beverage industry is facing a critical node of channel transformation. Traditional offline channels are iterating and upgrading, while emerging channels such as live streaming e-commerce, community group buying, and private domain traffic are rapidly rising. The adaptability and innovation of brands and channels have become the core competitiveness for enterprises to seize the market.
At the same time, there is a clear trend of consumption upgrading in the Yangtze River Delta region. Consumers' demand for health, quality, specialty foods, and alcoholic beverages is increasing day by day, and the demand for high-quality supply on the channel side is becoming increasingly urgent. Effective coordination between supply and demand has become a pain point in the industry. In order to solve the problem of channel innovation, link high-quality supply and demand resources, and promote the coordinated development of the food and beverage industry in the Yangtze River Delta, this exhibition is held to build a professional platform for brand, channel, and service provider linkage, and to assist in the high-quality development of the industry.
（2） Core values
This exhibition focuses deeply on the pain points of the development of the food and beverage industry, and is deeply bound to six core channels: traditional circulation, supermarket chains, e-commerce live streaming, community group buying, catering special services, and gift group buying. It achieves efficient matching between manufacturers and buyers, seamless integration between products and markets, and two-way empowerment between brands and channels. Relying on the huge consumption base, perfect commercial circulation system, dense dealer network, and strong market purchasing power in the Yangtze River Delta region, we provide one-stop customer acquisition solutions for participating enterprises, synchronously supporting industry authoritative endorsement, global traffic exposure, one-on-one procurement docking, special brand promotion and other value-added services, truly realizing the exhibition value of "one exhibition, coverage of East China, and year-round transactions".
3、 Exhibition advantages
The location of this exhibition is Hefei, relying on the advantages of the core region of the Yangtze River Delta, combined with Anhui's own industrial and transportation advantages, to provide strong guarantees for the successful holding of the exhibition and the profits of exhibitors. The core advantages are highlighted as follows:
1. Geographical location advantage: Hefei, as a sub center city of the Yangtze River Delta urban agglomeration, is the geographical center where the four provinces of Shanghai, Jiangsu, Zhejiang, and Anhui intersect. It is located within a 3-hour transportation circle from core cities such as Shanghai, Nanjing, Hangzhou, and Wuhan, and radiates 400 million consumers in the Yangtze River Delta. It is a strategic hub for food and beverage brands to radiate to East China and layout throughout the country.
2. Industrial advantages: The food and beverage industry in the Yangtze River Delta region has a profound foundation. Anhui has gathered a large number of leading enterprises such as Gujing Gongjiu, Yingjia Gongjiu, Kouzi Jiao, Sanzhi Squirrel, Qiaqia Food, Zhenxin Food, Lejinji Food, and Tongfu Group, as well as numerous small and medium-sized characteristic enterprises, forming a complete industrial chain layout and providing rich exhibition resources and industrial support for the exhibition.
3. Channel resource advantages: Anhui and the Yangtze River Delta region have a complete channel system, covering provincial/municipal/county level distributors, agents, wholesalers, and linking well-known supermarkets and catering chain enterprises such as Hema, Yonghui, RT Mart, Suguo, Laoxiangji, and Meixue Bingcheng. At the same time, newly developed channels, such as live streaming e-commerce and community group buying, gather to provide diversified channel docking resources for participating enterprises.
4. Policy support advantages: Hefei and various cities in the Yangtze River Delta attach great importance to the development of the food and beverage industry, and have introduced multiple support policies to support the coordinated development of exhibition economy and industry. This exhibition will receive policy support from local commerce bureaus and industry associations to assist in exhibition investment, audience invitation, and event landing.
5. Team Advantage: We have a professional team with over 10 years of experience in both the food and beverage industry and the exhibition industry, combining industry resource accumulation with exhibition operation experience. We provide professional support for exhibition investment, event implementation, and exhibitor services throughout the entire process, ensuring the quality and effectiveness of exhibitions.
6. Convenient transportation advantages: Hefei has transportation hubs such as Hefei Xinqiao International Airport, Hefei Station, Hefei South Station, and Hefei West Station. High speed trains and planes can directly reach major cities across the country. The Binhu International Convention and Exhibition Center is close to subways and highways, with convenient transportation, making it easy for exhibitors and visitors to travel back and forth for conferences.
4、 Exhibition Highlights
1. Efficient channel docking, targeting investment pain points: Targeted invitation of 10000+high-quality channel partners in the Yangtze River Delta and across the country, covering provincial/municipal/county level distributors, agents, wholesalers, and linking with more than 200 supermarkets and catering procurement teams such as Hema, Yonghui, RT Mart, Suguo, Laoxiangji, and Mixue Bingcheng for on-site direct procurement, collecting supply and demand information in advance, holding "one-on-one supply and demand docking meetings", efficiently matching the needs of exhibitors and buyers, reducing the cost of customer acquisition for enterprises, and effectively improving investment efficiency.
2. Empowering innovative resources to solve industry problems: Holding the Yangtze River Delta Food and Beverage Channel Innovation Development Forum, inviting industry experts, top channel merchants, and benchmark enterprise executives to share practical experience, focusing on core issues such as "traditional channel transformation, emerging channel layout, online and offline integration, and channel digital upgrading", and providing practical channel innovation solutions for enterprises; Interpret regional market trends, changes in channel patterns, and upgrades in consumer demand to provide reference for corporate strategic decision-making.
3. Efficient transaction conversion and improved exhibition effectiveness: Set up a channel explosive product release zone to assist enterprises in launching new products, testing market feedback, and enhancing brand exposure; Hold a channel investment signing ceremony to support participating companies in signing contracts and increasing brand influence through centralized exposure; Supporting the "Production Area Promotion Conference" and "Brand Promotion Conference", providing diversified display and promotion platforms for enterprises to improve transaction conversion efficiency.
4. Regional industrial linkage and activation of local markets: A "Yangtze River Delta Characteristic Production Area Pavilion" is proposed to showcase geographical indication products, time-honored brands, local specialty food and beverages from various regions of Shanghai, Jiangsu, Zhejiang, and Anhui, promoting the coordinated development of regional industries; Collaborate with business associations and industrial parks in various provinces and cities in the Yangtze River Delta, organize enterprise groups to participate in exhibitions and audience groups to visit exhibitions, help local brands go out of the region and radiate throughout the country, and attract high-quality brands from other places to settle in the Yangtze River Delta market.
5. Omnichannel publicity and exposure to enhance brand influence: The organizing committee has invested in creating a market promotion matrix that integrates online and offline channels and creates a closed-loop momentum throughout the entire cycle. The cumulative estimated brand exposure exceeds 50 million times, providing multi-dimensional exposure opportunities for exhibitors and rapidly increasing brand regional awareness.
6. Professional service guarantee, optimizing the exhibition experience: equipped with a professional exhibitor service team, providing one-on-one services throughout the entire process, from booth booking, construction guidance, data submission to on-site docking, and post visit follow-up; Improve the supporting facilities of the exhibition hall and provide one-stop logistics support for logistics, construction, accommodation, catering, etc; Set up a consultation service desk to promptly solve various problems of exhibitors and visitors, and enhance the exhibition and viewing experience.
5、 Full dimensional market promotion system
To effectively ensure the exposure and influence of participating companies, the organizing committee has constructed a market promotion matrix that integrates online and offline channels, and creates a closed-loop momentum throughout the entire cycle, achieving full industry coverage and precise strong outreach
1. Accurate online full media launch: link the mainstream platforms of the food and beverage industry and the vertical authoritative media of the industry, synchronously cover the global traffic platforms such as Tiktok, Kwai, video number, Little Red Book, Baidu, Today Toutiao, etc., continue to release the exhibition dynamics, exclusive interviews with exhibitors, new product announcements, and buyers' benefits, and carry out targeted information flow push, community private domain access, one-on-one private letter invitation for dealers, buyers, and channel providers in the Yangtze River Delta region, to lock in highly interested professional buyers.
2. Offline full scene intensive promotion: Outdoor advertisements, banners, posters, elevator advertisements, and promotional flyers will be placed at similar professional exhibitions, food industry parks, liquor and beverage trade clusters, large wholesale markets for non-staple food, highways, core business districts, and supermarket buildings nationwide; Covering key food and beverage distribution centers in over 100 cities in the Yangtze River Delta, reaching over 1 million industry practitioners offline, comprehensively enhancing the visibility and credibility of the exhibition industry.
3. Industry authoritative linkage endorsement: Jointly organized with the liquor industry associations, food industry associations, catering industry associations, and distributor alliances in various provinces and cities in the Yangtze River Delta, we will release official exhibition notices and group exhibition proposals, invite industry leaders, senior experts, and channel experts to participate deeply, strengthen the professionalism and authority of the exhibition, and attract high-quality merchants and top brands to settle in.
4. Full cycle preheating and customer retention: Starting from the launch of the exhibition, we will carry out promotional activities in stages, launch monthly exhibitions of participating brands, release of procurement needs, pre registration benefits for visitors, and spoilers of concurrent activities to maintain the popularity of the exhibition and lay a solid foundation for efficient transactions at the exhibition site.
6、 Professional Audience Invitation Plan
The organizing committee regards the invitation of professional visitors as the core work of the exhibition, establishes a dedicated invitation team, carries out one-on-one telephone invitations, targeted procurement matching, group organization of exhibitions, closed-loop invitation follow-up, and provides free shuttle buses and star rated hotels for group attendance to ensure that all attendees are high-quality merchants with purchasing strength, cooperation intention, and decision-making authority, and fully guarantees the effectiveness of exhibitors' investment promotion.
（1） Core invitation audience group
1. Channel partners: Food and beverage distributors, agents, wholesalers, retailers, chain convenience store procurement managers, regional channel partners, etc. in the Yangtze River Delta and across the country;
2. Purchasers: supermarkets (Hema, Yonghui, RT Mart, Suguo, etc.), fresh food supermarkets, catering chains (Laoxiangji, Meixue Bingcheng, etc.), hotels, bars KTV、 Procurement managers for airport/high-speed rail convenience stores, campus supermarkets, etc;
3. E-commerce/new media practitioners: live broadcast delivery agencies, online celebrity anchors, MCN agencies, investment promotion principals of various mainstream e-commerce platforms (Taobao, JD, Pinduoduo, Tiktok, Kwai, etc.), community group buying platforms, founders and purchasers of community e-commerce;
4. Industry service providers: packaging design companies, supply chain enterprises, cold chain logistics enterprises, marketing planning agencies, financial service agencies, testing agencies and other relevant responsible persons in the food and beverage industry;
5. Industry professionals: founders of food and beverage companies, brand leaders, channel directors, product development personnel, industry experts, media reporters, and relevant leaders of industry associations;
6. Others: government officials, food industry park leaders, investment institution personnel, etc.
（2） Exclusive invitation measures
Targeted organization of over 200 provincial and municipal dealer alliance groups, industry associations, and procurement groups to form professional procurement teams, providing unified transportation and on-site coordination;
Collect products and investment needs from participating companies in advance, match potential buyers one-on-one, and coordinate and negotiate on-site before the exhibition;
● Open a dedicated channel for pre registration of visitors, providing professional visitors with exhibition benefits, accommodation subsidies, and one-on-one business docking services to improve attendance and conversion rates.
7、 Exhibition activities (rich and diverse, helping supply and demand docking and brand promotion)
This exhibition revolves around the core of "channel innovation, supply and demand docking, and trend interpretation", and plans multiple high-level and high-value professional activities to empower participating companies for free, expand industry networks, and grasp market trends. The specific activities are as follows:
（1） Core Summit Forum
1. Yangtze River Delta Food and Beverage Channel Innovation and Development Summit Forum (proposed)
Time: November 27th morning (9:30-12:00)
Content: Inviting leaders of the liquor and food industry association, leaders of leading enterprises, top channel merchants, and industry experts to share and discuss topics such as "The Road to Breaking through Enterprise Challenges under Channel Transformation", "Operational Logic and Practical Skills of Emerging Channels", "Interpretation of Food and Alcohol Consumption Trends in the Yangtze River Delta", and "Efficient Adaptation Strategies between Brands and Channels", to build an industry exchange platform and help enterprises grasp the trend of channel innovation.
2. National Dealer Channel Profit Model and Empowerment Summit (proposed)
Inviting industry experts to share solutions to dealer operation pain points and new channel profit models, helping dealers improve their operational capabilities, and building a bridge for exhibitors to connect with high-quality dealers.
（2） Core docking activities
1. One on one supply and demand matching meeting
Date: November 27-28 (10:00-16:00 daily)
Content: Collect supply and demand information of exhibitors (suppliers) and professional audiences (buyers, distributors) in advance, conduct efficient matching, arrange one-on-one negotiation time, provide an efficient docking platform for both parties, reduce communication costs, and improve transaction conversion efficiency; Set up a docking and negotiation area, equipped with dedicated personnel to ensure smooth docking.
2. Closed door negotiation meeting for precise production and sales docking: Invite high-quality exhibiting companies to conduct closed door negotiations with core buyers to ensure the confidentiality and efficiency of docking, and promote the achievement of large orders.
（3） Brand promotion activities
1. Channel explosive product release zone: During the exhibition, a explosive product release zone will be set up to invite participating companies to release their latest products. Through on-site demonstrations, explanations, tasting and other forms, product features and advantages will be showcased to attract the attention of channel merchants and buyers, and help new products quickly open up the market.
2. Brand Promotion Conference: Provide exhibition companies with opportunities to promote their brand concepts, product systems, investment policies, etc., enhance brand awareness and influence, and attract high-quality channel partners for cooperation.
3. Channel Investment Signing Ceremony: On the afternoon of the second day of the exhibition, a centralized signing ceremony will be held, inviting participating companies to sign contracts with channel partners and buyers on site, to gain exposure, expand brand influence, and create a good investment atmosphere.
（4） Regional industrial activities
1. Promotion Conference for Featured Production Areas in the Yangtze River Delta (Proposed)
Date: Morning of November 28th
Content: Collaborate with business associations and industrial parks in various cities in Shanghai, Jiangsu, Zhejiang, and Anhui to organize local specialty food and beverage enterprises to promote their production areas, showcase regional industrial advantages and specialty products, promote coordinated development of regional industries, and help local brands go out of the region.
（5） Supporting activities
1. Industry Annual Excellent Brand and Popular Product Award Ceremony
Date: November 28th
Content: Hold an award ceremony for the food and beverage industry in the Yangtze River Delta region, select "Annual High Quality Exhibitors", "Annual Channel Innovation Enterprises", "Annual Featured Products" and other awards to enhance the brand reputation of the enterprise.
2. Professional audience salon: Invite high-quality channel partners and buyers to conduct salon exchanges, share channel operation experience and procurement needs, and provide effective demand feedback for participating enterprises.
3. Product tasting and experience activities: Set up tasting and drinking zones in the food and alcohol exhibition areas to allow visitors to intuitively experience product quality, enhance product attractiveness, and help channel merchants and buyers quickly understand the products.

1. Wine exhibition area: Baijiu, beer, wine, yellow rice wine, fruit wine, craft beer, health wine, foreign wine, liquor supporting and packaging products, etc
2. Food and beverage exhibition area: leisure food, baked goods, frozen food, convenience food, health food, organic food, local specialty food, dairy products, high-end drinks, fruit juice drinks, plant protein drinks, functional drinks, etc
3. Food and Beverage Ingredients and Seasoning Exhibition Area: Food and Beverage Ingredients, Seasoning, Sauce, Edible Oil, Grain and Oil Products, Prefabricated Vegetables, Featured Agricultural and Sideline Products, etc
4. Channel Services and Supporting Exhibition Area: Packaging Materials and Design, Packaging Equipment, etc; Food processing equipment, alcohol filling equipment, testing equipment, etc; Supply chain services, cold chain logistics, warehousing services, traceability systems, etc; Channel platforms: e-commerce platforms, live streaming agencies, new retail systems, offline terminal operation service providers, etc; Brand planning, marketing promotion, etc.

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Contact:Cheng Min
• QQ:691894606
• Address:1708, Building A, Ziyun Plaza, Economic and Technological Development Zone, Hefei City, Anhui Province

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