The 11th Shenzhen International Tourism Industry Expo (referred to as Shenzhen International Tourism Exhibition or SITE) will be held grandly at the Shenzhen (Futian) Convention and Exhibition Center in November 2026.

Since its establishment in 2014, SITE has developed into a pivotal professional tourism exhibition in the Guangdong Hong Kong Macao Greater Bay Area due to its core location advantage. Previous exhibitions have not only successfully linked high-quality global tourism resources, but also continuously driven the exchange and development of the tourism industry in South China and even across the country through hundreds of high-level summits and forums.

In 2026, we have formulated the theme of "Deepening Global Perspective and Innovating the Tourism Industry Ecology", adhering to the four core propositions of "scale upgrading, ecological panorama, experience revitalization, and pragmatic business opportunities", closely focusing on the three value dimensions of "immersion, interactivity, and sustainability", and striving to build a cultural and tourism industry empowerment platform that deeply integrates global industrial resources and accurately matches business opportunities.

This exhibition will continue to deepen the dual wheel driving model of "B2B precise docking" and "B2C scenario incubation", achieving the two-way empowerment of efficient resource circulation on the industrial side and deep activation of consumer demand.

At the same time as the exhibition, the 6th Shenzhen Research and Study Travel Resources Exhibition and the 5th Shenzhen Self driving Travel and Living Equipment Exhibition, which have attracted industry attention, will continue to make joint appearances. The two distinctive thematic exhibitions focus on segmented tracks and deep cultivation of vertical fields, forming a complementary pattern of "full coverage+precise breakthrough" with the main exhibition, jointly unlocking the infinite possibilities of diversified integration in the cultural and tourism industry.

In November 2026, we sincerely invite global cultural and tourism practitioners, investors, and innovators to gather in Shenzhen for this industry event, explore new opportunities in the industry, and draw a new blueprint for cultural and tourism!

Tourism Organization Exhibition Area: Tourism bureaus, tourism associations and chambers of commerce, travel agencies, airlines, tourism planning and research institutions, tourism cultural and creative institutions, tourism colleges, tourist attraction planning, tourism design and other units.
Tourist attraction exhibition area: various scenic spots, resorts, hotels, leisure tourism real estate, yacht clubs, golf clubs, leisure estates, farmhouses, camping training bases, world heritage sites, nature reserves, famous historical sites, film and television cities, theme parks, red tourism, boutique tourism routes, etc.
Outdoor Supplies Exhibition Area: Tourism professional clothing, camping outdoor supplies, drifting supplies, special exploration and investigation supplies, outdoor rescue supplies, mountaineering supplies, outdoor protective equipment, gliding and parachuting equipment, travel photography supplies, fishing gear supplies, golf equipment, travel communication equipment, etc.
Outdoor Equipment Exhibition Area: Various RV rental, modification, and sales enterprises; Motorboats, water sports equipment, flying equipment, private planes, yachts, bicycles, etc.
Scenic Facilities Exhibition Area: Scenic Facilities Supporting Facilities, Landscape Wooden Houses and Villas, Integrated Houses, Leisure Wooden Houses, Landscape Wooden Structures, Sightseeing Cars, Landscape Colorful Lights, Simulated Plants, Indoor and Outdoor Amusement Facilities, Scenic Stone Carving, Rockery, Fountain Equipment, Garden Tools, etc.
Self driving tour exhibition area: self driving tour routes and attractions, self driving tour vehicles and equipment, self driving tour clubs, car enthusiasts associations, etc.
Service Provider Exhibition Area: Financial institutions such as insurance and banks; Tourism media, online and e-commerce units; Event and conference support units, etc.
Photography Gallery Exhibition Area: Using ethnic customs, landscapes, and humanities from around the world as themes, outstanding and award-winning works will be showcased on-site in the exhibition hall through photography competitions.

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Telephone:0755-8277 7082
• Fax:0755-8837 7724
• E-mail:info@szite.com.cn
• Address:Room 801, Building C, Yingdali Technology Digital Park, Futian Free Trade Zone, Shenzhen

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