The 16th China International Health Products Exhibition and the 2026 Asian Natural and Nutritional Health Products Exhibition (referred to as "HNC Health and Nutrition Exhibition"), jointly organized by the China Chamber of Commerce for Import and Export of Medicines and Health Products and Shanghai Bohua International Exhibition Co., Ltd., will be grandly held at the National Convention and Exhibition Center (Shanghai) from June 15 to 17, 2026. As consumers shift their focus from "treatment" to "prevention and maintenance" of health concepts, this exhibition will focus on the industry of medicine and food, driven by innovation, gathering high-quality resources from around the world, and building a professional platform for showcasing, exchanging, trading, and cooperating with the health and nutrition industry at home and abroad. It will comprehensively lead the new trend of Chinese health preservation and promote the high-quality development of the big health industry.

Medicine and food come from the same source, and Chinese health preservation has entered a golden period of development

In recent years, China's big health industry has been undergoing a profound transformation driven by consumer demand and supported by policies. With the acceleration of the aging process, the health needs of nearly 400 million "new silver haired population" are shifting from passive treatment to active care; At the same time, young people living in a fast-paced lifestyle are gradually paying attention to their physical well-being. The outline of the 15th Five Year Plan, which has been implemented since this year, clearly proposes the implementation of the strategy of prioritizing health development, marking the rise of health work from departmental responsibilities in the past to a global strategy. In this context, the concept of "medicine and food are from the same source", which carries the oriental health care wisdom, is breaking through the traditional Tonic Diet hall at an unimaginable speed. The strong desire of dietotherapy and tonics among consumers has attracted widespread attention from social media, and the sales of the online platform medicine and food market continue to grow. As consumers are no longer satisfied with basic nutritional supplements and prefer healthy products that are natural herbs, precise efficacy, and convenient to consume, the trend of "medicine and food sharing the same origin" perfectly fits this consumption upgrade trend.

Therefore, this year's HNC Health and Nutrition Exhibition accurately grasps the pulse of the industry, focuses on medicinal and edible products, deeply links the upstream and downstream of the industry chain, grasps the pain points and development opportunities of the industry, and guides the industry towards standardization, scientification, branding, and internationalization. The HNC Health and Nutrition Exhibition is not only a barometer of industry trends, but also an integrator of industry resources, helping enterprises seize market dividends, promoting the development resilience of Chinese health culture, and radiating new vitality.

Revitalize herbs and highlight unique exhibits, illuminating new scenes of food and nutrition

This exhibition will set up a special "Medicine Food Same Origin Zone" to build a core gathering place for medicine food homology, gather high-quality enterprises and innovative achievements in the industry, showcase classic formulas for dietary therapy and nourishment, innovative products for medicine food homology, and cutting-edge technologies for authentic medicinal materials, and comprehensively present the development achievements and innovative vitality of the medicine food homology and nourishment industry. The exhibition area is designed with the concept of "inheriting herbal wisdom and innovating healthy life". In addition to traditional tonic products such as ganoderma lucidum, matsutake, Dendrobium officinale and cordyceps sinensis, the exhibition area will also show the participants convenient ready to eat products such as bird's nest Congee, five saffron powder, ass hide glue instant powder, and snack tonic products such as ass hide glue soft candy, ass hide glue cake, sesame balls. While satisfying consumers' pursuit of health, the exhibition area also takes into account the multiple demands of easy to carry, ready to eat, and taste optimization. From direct supply from the place of origin, quality traceability to fine processing, it comprehensively showcases the high-quality attributes of raw materials and modern technological upgrades, allowing traditional herbs to enter people's lives in a safer, more convenient, and more suitable form for modern consumption. The lineup of participating companies will include domestic traditional Chinese medicine time-honored brands, emerging health brands, top production enterprises, and authentic medicinal herb source enterprises. Gathering top exhibitors such as Tongrentang, Guohetang, Xianzhilou, Nourishing Hall, Zhishentang, Kangxi, etc. to showcase their classic products and innovative achievements.

Empowered by professional forums, renowned enterprises gather together to build a new industrial ecosystem

As a leading communication platform in the industry, HNC Health and Nutrition Exhibition will hold over 100 high-level forums, conferences, and special events simultaneously. The supporting conference activities for the medicinal and food homology section include the 2nd Chinese Medicine Industry Interconnection Conference and the "One County, One Product" County Chief Forum on Authentic Medicinal Materials. Each county focuses on promoting a core authentic variety, fully showcasing the quality advantages and brand characteristics of authentic medicinal materials; At the same time, the conference will release the "Three Nos and One Complete" brand base and beverage achievements, hold a forum for the integration of traditional Chinese medicine production and demand, help authentic medicinal herb production areas directly connect with national buyers, new retail platforms, and overseas channels, and also enable participants at home and abroad to have a deeper understanding and recognition of the products. This not only meets the demand of the domestic mid to high end market, but also enhances the international recognition of traditional Chinese medicine products, laying a foundation for the overseas development of traditional Chinese medicine. In addition, the 2026 China Jilin Ginseng Health (Shanghai) Forum will bring together industry experts, researchers, business leaders, channel representatives and other industry elites, focusing on ginseng technology innovation, health applications, market transformation and economic and trade docking, promoting Jilin authentic ginseng to enter the Yangtze River Delta and national markets, and expanding consumption scenarios. The China International Ginseng (Panax Ginseng) Industry Conference will analyze import and export policies, standardization construction, deep processing technology, and global trade trends, and connect the production and sales chain. Multiple events rely on the high-quality exhibition platform of HNC Health and Nutrition Exhibition, gathering industry university research resources, promoting technical exchanges, brand empowerment, and business cooperation, helping to improve the quality and upgrade of the medicinal and edible industries, activating new driving forces in the nourishing and health market, and creating a benchmark event for industry exchange and trading.

At the same time, relying on strong industry resources and channel advantages, the exhibition will hold special new retail e-commerce 1v1 product selection and docking meetings, e-commerce new channel product selection and docking meetings, Shangda product selection meetings, top retail channel product selection and docking meetings, chain supermarkets matching meetings, and chain pharmacies matching meetings during the exhibition period. It will accurately invite channel buyers to come and negotiate face-to-face with exhibitors, achieve efficient supply and demand docking, optimize resource allocation, help enterprises expand market channels, enhance brand influence, reach cooperation intentions, and jointly build an open, collaborative, innovative, and win-win industrial ecology.

This year's HNC Health and Nutrition Exhibition will be held simultaneously with the Food Raw Materials&Food Ingredients Exhibition and the Food Processing and Packaging Machinery Exhibition. The exhibition area exceeds 200000 square meters and attracts more than 2500 domestic and foreign enterprises to participate. It is expected to attract over 120000 professional visitors. In addition to medicinal and edible products, the venue will also gather nutrition and health products, dietary supplements, sports nutrition products, healthy light foods, beauty and skincare products, emotional healing products, health products, personal care products, and more, creating a one-stop commercial event for the big health industry. On June 15-17, 2026, high-quality resources from the global health industry will gather at the Shanghai Hongqiao National Convention and Exhibition Center. We sincerely invite industry colleagues to gather in Shanghai to share the achievements of industrial innovation, discuss industrial development plans, and expand industry markets. Together, we will create a better future for the big health industry and safeguard the healthy life of the whole nation with Chinese health wisdom!

In addition to traditional tonic products such as Ganoderma lucidum, matsutake, Dendrobium officinale, Cordyceps sinensis, etc., the participants will also be presented with convenient and ready to eat products such as bird's nest Congee, five red powder, ass hide glue instant powder, as well as snacks such as ass hide glue soft candy, ass hide glue cake, sesame balls, which not only meet the consumers' pursuit of health, but also take into account the multiple demands of easy to carry, ready to eat after opening, and optimizing the taste. From direct supply from the place of origin, quality traceability to fine processing, it comprehensively showcases the high-quality attributes of raw materials and modern technological upgrades, allowing traditional herbs to enter people's lives in a safer, more convenient, and more suitable form for modern consumption.

• Company:Shanghai Bohua International Exhibition Co., Ltd
• Telephone:18917089313
• Contact:Ms. Shen
• E-mail:nico.shen@imsinoexpo.com
• Address:7th and 8th floors, Chengkai International Building, 355 Hongqiao Road, Xuhui District, Shanghai

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