When the ice and snow world by the Songhua River shines brightly, when the snow capped mountains of the western Sichuan Plateau welcome southern tourists, and when indoor ski resorts take root in the Pearl River Delta, a north-south ice and snow economic boom is sweeping across. Recently, the General Administration of Sport of China, the Ministry of Culture and Tourism, and other departments have issued supportive policies. Hebei, Inner Mongolia, Guangdong, Sichuan, and other regions in the north and south have simultaneously made efforts to promote the transformation of the ice and snow industry from a "cold resource" to a "hot economy" through the strategy of "expanding south, west, and east" in ice and snow sports. This has formed a development pattern of "policy guidance, local coordination, and full chain development", injecting strong momentum into the winter economy. Nowadays, the ice and snow economy is no longer limited to single business formats such as skiing and snow viewing, but presents distinct characteristics of upgrading the entire chain and integrating multiple fields. From the market perspective, the "smart" manufacturing of ice and snow equipment continues to break through. Domestic enterprises have independently developed high-performance protective gear, domestic ski ropeways and other products to break international monopolies. China has formed a product system of 15 categories of ice and snow equipment. At the industrial structure level, the construction of indoor ski resorts has accelerated, with 79 indoor real snow ski resorts nationwide, of which 33.9% of the increase is concentrated in southern provinces such as Zhejiang and Guangdong, making ice and snow consumption localized and normalized; In terms of scale, new business models such as ice and snow+health care, ice and snow+folk customs, and ice and snow+study continue to emerge, driving the continuous enrichment of consumer scenarios.

Amidst the continuous increase in relevant data and the growing enthusiasm for public participation, Guangdong's presence is becoming increasingly strong, especially with the popularity of indoor ice and snow venues, which have enabled ice and snow sports to break through seasonal and regional limitations, allowing snowflakes to bloom throughout the four seasons in the southern region. The construction of ice and snow sports venues provides the most direct spatial conditions for local and surrounding areas in Guangdong to participate in ice and snow sports. As of now, Guangdong has built 33 ice rinks and ski resorts, among which indoor ski resorts that simulate the construction of real snow trails on snow capped mountains require high-level technical support. Guangdong Province, which boasts the world's largest indoor ski resort (Qianhai Ice and Snow World), ranks fifth in terms of the number of indoor ski resorts among provinces in China. With a considerable number of visitors, it is revealing the strong attraction of Guangdong's ice and snow economy. At present, China is still in the primary stage of ice and snow consumption, mainly focusing on ice and snow tourism. Looking ahead to the future, China's ice and snow consumption will develop towards diversified themes, forming more consumption models of "ice and snow sports+", bringing new opportunities and challenges to the development of China's ice and snow economy. 'Ice and snow sports+' is becoming a new engine driving the ice and snow economy. Under the joint promotion of national policies and product supply dividends, China's ice and snow consumption has shown vigorous vitality, steadily advancing towards the goal of 1.5 trillion yuan by 2030.

From policy layout to local practice, from a single business model to full chain integration, from regional limitations to global coverage, China's ice and snow industry is undergoing a historic leap. This economic boom, which started with "snow", not only consolidates and expands the achievements of "driving 300 million people to participate in ice and snow sports", but also activates new growth points for the winter economy, becoming an important carrier for promoting national fitness and economic transformation. With the deepening implementation of the "South Expansion, West Expansion, and East Expansion" strategy for ice and snow sports, the ice and snow economy will unleash greater potential and write a more exciting "ice and snow answer sheet" for high-quality development. The 2026 China (Guangzhou) International Ice and Snow Sports Exhibition will be held from October 30th to November 1st, 2026 at the Poly World Trade Center Expo in Guangzhou! The conference is expected to have an exhibition area of 30000 square meters and will gather 500 global brand enterprises and dozens of foreign exhibition groups to participate. It covers industry related enterprises worldwide. The organizer has a professional operation team and vast data resources. With recognition and praise from both inside and outside the industry, the conference will comprehensively integrate advantageous resources, extend the entire industry chain, and strive to provide a high-quality one-stop communication and trade platform for manufacturers, distributors, agents, buyers, and end customers, promoting the rapid development of China's ice and snow sports industry.

Exhibition Area for Ice and Snow Sports Equipment: Popular personal ice and snow sports equipment such as ice skates, ice skates, curling rinks, ice hockey jerseys, ice clubs, skis, snowshoes, skis, ski poles, helmets, polymer simulation ice sheets, detachable and movable artificial refrigeration ice rinks, indoor simulation ski machines, movable ski jumping platforms, artificial snow grass, protective gear, snow goggles, etc;

Ice rink equipment exhibition area: ice rink peripheral protective structures, indoor ramps, traction equipment, freezing equipment, ice making equipment, ice skating equipment, ice conditioning equipment, and ice sports equipment, as well as ice rink supporting equipment air film suppliers;

Ski resort equipment exhibition area: Cableway, cable car, magic carpet, towing, snow making system, snow making machine, snow making machine tower arm, snow making gun, snow roller, snow blowing equipment, net pole and safety net, and other ski resort facilities as well as ice and snow equipment inspection and testing services;

Ice and snow sports clothing exhibition area: ski clothes, ice skating clothes, ski goggles, ski gloves, ice skates, wrist guards, knee guards, elbow guards, etc;

Cold region outdoor equipment exhibition area: tents, backpacks, sleeping bags, moisture-proof mats or air cushions, climbing ropes, rock nails, seat belts, lifters, descents, large and small iron locks, rope covers, ice axes, camping water bottles, boiler integrated cooking utensils, etc;

Ice and snow amusement equipment exhibition area: sleds, dry snow equipment, snow go karts, snow bicycles, snowmobiles, snow excavators, snow plows, snow transport vehicles, snow rescue vehicles;

Technology Ice and Snow Experience Exhibition Area: VR technology simulates skiing, immersive scene simulation, motion capture technology, 5G technology, and the Internet of Things.

Indoor and outdoor ice and snow themed venues, ski resorts, operating institutions, etc.

• Company:Shanghai Yewen Exhibition Service Co., Ltd
• Telephone:021-54388602
• Contact:Li Cheng
• Mobile:13122870856
• Address:1000 Xingang East Road, Haizhu District, Guangzhou City

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870