——The 27th Shanghai International Gift, Cultural and Creative Products and Home Furnishings Exhibition invites you to attend the annual feast of the gift industry in East China

A beautifully printed exhibition invitation letter is not only a carrier of information, but also the most intuitive "prologue" to the gift economy. The highly anticipated 27th Shanghai International Gift, Cultural and Creative Products and Home Furnishings Exhibition (referred to as "Huali Exhibition") will grandly open at the Shanghai New International Expo Center from June 26 to 28, 2026. As a highly influential one-stop procurement platform for the gift industry in East China, this year's Huali Exhibition will present a must see commercial feast for exhibitors and buyers from all over the country with a new display layout, innovative exhibition concepts, and strong resource integration capabilities.

Expand the scale and build a preferred gift procurement platform in East China

After more than 20 years of deep cultivation and development, Hualizhan has always been rooted in Shanghai, radiating the entire East China gift industry market, and establishing a good reputation and brand image both inside and outside the industry. This exhibition adheres to the core concept of "innovation, focus, and quality", and the exhibition scale and lineup have been upgraded again. The exhibition is expected to bring together suppliers and manufacturers of various brands of gifts, household goods, travel goods, digital appliances, China-Chic cultural and creative products, and attract nearly 60000 professional visitors and buyers from many provinces in eastern China, including gift companies, wholesalers, retailers, and corporate procurement principals, to build an efficient and pragmatic trade bridge for the industry upstream and downstream.

Focusing on industry hotspots, the four major innovation exhibition areas lead the trend

With the increasing demand for branded and personalized gifts from consumers, this year's Huali Exhibition closely follows the pulse of the market, starting from multiple aspects and levels, focusing on creating four innovative exhibition areas: "cultural and creative products", "customized gifts", "health gifts", and "outdoor travel".

In the exhibition area of "cultural and creative products", China-Chic IP derivatives, intangible cultural heritage handicrafts, museum cultural and creative works and various original design works will be intensively presented to show the infinite charm of "culture+creativity". The "Customized Gifts" exhibition area focuses on the personalized needs of enterprises, covering a full range of customized solutions from business suits to brand customized promotional products, helping enterprises enhance brand recognition in the fierce market competition. In addition, with the continuous promotion of the "Healthy China" strategy, the "Health Gifts" exhibition area will showcase technology related health gifts such as home medical products, healthy sleep monitors, and intelligent health monitoring devices, fully meeting the growing demand for health consumption. The "Outdoor Travel" exhibition area focuses on the hot outdoor sports and leisure market in recent years, gathering camping equipment, outdoor electronic products, and travel supplies to accurately capture emerging consumer hotspots.

Strong collaboration, joining hands with CSF Culture Association to ignite dual exhibition linkage

It is worth mentioning that the 2026 Chinese Culture Festival will be grandly presented at the same time and place as the 120th China Cultural Products Fair (CSF Cultural Fair), which has a long history of over 70 years. The strong collaboration between two industry benchmark exhibitions will achieve a high degree of passenger flow exchange and deep integration of resources. The total exhibition area of the two exhibitions is expected to reach up to 92000 square meters, with an unprecedented exhibition scale. This cross-border integration not only breaks down the industry barriers between gifts and cultural and office supplies, but also provides exhibitors and professional buyers with a one-stop procurement platform for the entire industry chain, from creative gifts to office stationery, from cultural and creative IP to home goods.

Full category coverage, building a complete ecosystem for the gift industry

More than 10 theme exhibition areas, including business gifts, household appliances, small household appliances and 3C digital, gift packaging, China-Chic cultural and creative, health gifts, outdoor travel, hip play and IP authorization, gift boxes and food, lifestyle, are planned for this China Gift Fair, with more than 1000 categories of exhibits. From corporate annual meeting benefits and business gifts, to personal consumption trendy figurines and holiday gifts, the exhibition covers all aspects of the gift industry chain, truly achieving the one-stop procurement goal of "buying all the good gifts for the whole year with just one Huali exhibition".

Precise business docking, empowering efficient cooperation in the industry

To improve the efficiency of exhibition and viewing, Huali Exhibition has launched multiple precise business docking services. The VIP invited VIP program is aimed at the top 1000 gift home buyers in China who have high influence and purchasing power. It provides one-on-one exhibitor appointments, exclusive negotiation areas, and customized procurement plans. At the same time, the exhibition also provides group visits and free shuttle bus services for professional buyers in the Yangtze River Delta region, facilitating efficient communication among all parties. In addition, multiple new product launches, industry trend forums, and large buyer procurement sessions will be held at the exhibition site, providing industry professionals with excellent opportunities for in-depth communication and market insights.

Multidimensional promotion, precise targeting of target customer groups

To better serve participating companies, Huali Exhibition has established a multi-dimensional promotional channel that integrates online and offline channels. The organizer pushes exhibition information comprehensively through channels such as search engine optimization, social media promotion, industry websites, and media platforms, continuously expanding the influence and audience coverage of the exhibition. At the same time, by deeply mining audience data, accurately understanding potential needs and core pain points, and continuously optimizing the exhibition experience and business matching efficiency guided by data, we ensure that every participant can achieve maximum value on the Huali Exhibition platform.

Seize the opportunity and create a new chapter in the gift industry together

As a trendsetter in the gift industry in East China, Huali Exhibition is not only a stage to showcase products and technologies, but also an excellent platform to gather industry wisdom, insight into market trends, and explore potential business opportunities. The 27th Huali Exhibition, with an open attitude and pragmatic service, sincerely invites colleagues from the gift industry across the country to attend the event, seize the opportunity in the wave of gift economy, and work together to create a new future for the gift industry.

From June 26th to 28th, 2026, at the Shanghai New International Expo Center, Huali Exhibition looks forward to meeting you.

• Company:Shanghai Yahui Exhibition Co., Ltd
• Contact:week
• Mobile:19913440559
• Address:No. 2345 Longyang Road, Pudong New Area, Shanghai

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870