When you open the refrigerator door of young people, what you may see is no longer food, but a "miniature museum" - from the Fengguan refrigerator stickers of the National Museum to the cultural and creative small items in various scenic spots, these small items are quietly becoming the hottest "hot selling" category in the gift industry. With the opening of the 27th Shanghai International Gift, Cultural and Creative Products and Home Furnishings Exhibition (referred to as "Huali Exhibition") at the Shanghai New International Expo Center from June 26 to 28, 2026, refrigerator stickers, this seemingly inconspicuous small object, are being pushed to the forefront of the gift industry and have become one of the most noteworthy focuses of this exhibition.

Phenomenon level hot product: Why has the mini fridge sticker become the "new favorite" of young people?

In the first anniversary of its launch, Guobo Fengguan refrigerator stickers have sold over 2 million units. The Tiangong Zaojing refrigerator stickers at the Beijing Ancient Architecture Museum are hard to come by, while the enamel inlaid jade gourd refrigerator stickers at the Henan Provincial Museum have sold nearly 10000 units in just over a month... In recent years, refrigerator stickers have been sweeping the gift market at an astonishing speed. A set of data is enough to illustrate its popularity: the sales of the National Museum Fengguan refrigerator sticker exceeded one million in 8 months and 6 days, driving the sales of the entire Fengguan IP product series to exceed one billion yuan, setting a sales record for single products and series cultural and creative products of the National Museum of China in the past 20 years.

Why can refrigerator stickers be so popular? Associate Professor Huang Yang from the School of Cultural Heritage and Information Management at Shanghai University analyzed that cultural and creative refrigerator stickers, through creative design, closely integrate traditional cultural elements with modern life, combining artistic, practical, and cultural elements, and are therefore highly favored. In the context of consumer upgrading, consumers' willingness to pay is shifting from "paying for functionality" to "paying for aesthetics and meaning". A small refrigerator sticker not only carries an object, but also a travel memory, a sense of cultural belonging, and even an expression of life attitude.

Refrigerator stickers also have strong social attributes. On social platforms such as Xiaohongshu and Tiktok, the content of "drying the refrigerator and sticking to the wall", "unpacking evaluation", and "limited purchase" has formed a strong communication effect, with more than 500 million views of relevant topics. Some netizens even used nearly a hundred refrigerator stickers to assemble a "map of China", triggering thousands of likes. The small refrigerator sticker has become a "social currency" for young people.

Empowering Technological Innovation: From Static Cultural and Creative Industries to Intelligent Interactive Carriers

The popularity of refrigerator stickers is not solely based on their appearance. In recent years, technological innovation has continuously endowed refrigerator stickers with new dimensions of value. The application of AR technology enables Fengguan refrigerator stickers to support scanning codes for virtual trial wearing, achieving cross temporal interaction with cultural relics. At the just concluded Wuzhen Summit of the 2025 World Internet Conference, a digital refrigerator sticker embedded with smart chips was even sold out for a time - a touch of a mobile phone can access information such as scenic spot tours and cultural introductions. The application of AIGC combined with 3D printing technology has brought refrigerator sticker design into a new stage of "what you want is what you get".

From quicksand refrigerator stickers to AR refrigerator stickers, from smart chip refrigerator stickers to embedded night light refrigerator stickers, refrigerator stickers are undergoing a transformation from cultural carriers to intelligent life interfaces. These innovative designs have propelled refrigerator stickers from static objects to interactive platforms, greatly enhancing their value and appeal as gifts.

Huali Exhibition: An excellent platform for one-stop selection of refrigerator sticker categories

As a highly influential professional gift exhibition and trade platform in East China, the 27th Huali Exhibition, after 27 years of accumulation, has become an important window for understanding the trends of the gift industry and connecting with core resources. The scale of this exhibition has exceeded 80000 square meters and is expected to attract nearly 60000 professional visitors, covering all channels of buyers such as gift companies, wholesalers, retailers, e-commerce product selection, and corporate procurement.

It is worth noting that the China-Chic Cultural and Creative Exhibition Area of this Chinese Rites Exhibition has clearly included "refrigerator stickers" in the scope of exhibits, bringing together museum cultural and creative, tourist souvenirs, cultural derivatives and other high-quality resources. The exhibition also has a trendy toy and IP authorization exhibition area, which focuses on displaying badges (bars), popular film and television IP derivatives, blind box toys and other trendy categories, providing a precise docking platform for upstream and downstream enterprises in the refrigerator sticker industry chain.

For buyers who want to purchase refrigerator stickers, at the Huali Exhibition, they can have one-time contact with high-quality suppliers and manufacturers from across the country and even overseas, from source selection, price comparison to negotiation of cooperation, all in one stop. The concentrated appearance of hundreds of source factories allows buyers to skip intermediate links and enjoy more competitive price advantages.

Industry forum assistance: insight into the underlying logic of popular cultural and creative products

In addition to rich exhibition resources, this China Ritual Fair has also specially planned theme forums such as "China-Chic Cultural Innovation and Destruction", and invited museum cultural innovation directors, designers and brand operators to share how to improve the added value of gifts through IP co branding and cultural empowerment. For brands and designers who want to create popular refrigerator stickers, this is undoubtedly an excellent opportunity for learning and communication.

In addition, the exhibition will also hold a seminar on live streaming e-commerce product selection strategy, focusing on the logic of influencer product selection, analyzing the methodology of creating popular products, and providing practitioners with product selection inspiration and market insights.

The blue ocean of billions has arrived, don't miss the opportunity

According to industry data, the sales revenue of the gift industry has shown a rapid growth trend in recent years, and consumers' demand for gifts is increasingly shifting towards branding and personalization. The sub category of refrigerator stickers is becoming one of the fastest-growing tracks in the gift market due to its cultural connotations, emotional value, and social attributes.

The application scenarios of refrigerator stickers are constantly expanding, from museum cultural and creative products to scenic souvenirs, from customized gifts for enterprises to personal consumption for personal enjoyment. For gift suppliers, this is the best time to seize market opportunities; For buyers, this is also a golden window to find differentiated product selection and create explosive products.

From June 26th to 28th, the 27th Huali Exhibition will gather high-quality refrigerator stickers and cultural and creative gift resources from across the country at the Shanghai New International Expo Center, creating a one-stop procurement feast for the gift industry. Whether you are a source manufacturer, brand operator, purchaser, or channel provider, this exhibition is not to be missed!

Home and Decoration

Creative home furnishings, decorative paintings, ornaments, floral and green plants, wall decorations, lighting fixtures, aromatherapy, etc.

kitchen appliances

Wall breaking machine, coffee machine, juice extractor, electric kettle, bread maker, air fryer, electric rice cooker, yogurt machine, egg cooker, soybean milk machine, meat grinder, electric biscuit, health pot, induction cooker, water purifier, etc.

Home textiles

Bedding kit, bedding pillow core, carpet, towels, home clothes, healthy sleep, etc.

smart home

Smart home appliances, environmental cleaning appliances, health monitoring devices, and other household smart products.

Fashion products

Fashion jewelry, trendy accessories, bags, etc.

pet supplies

Pet furniture, care, toys, and food related.

kitchenware

Tableware, cooking utensils, cups and pots, baking utensils, kitchen tools, knives, and storage containers for freshness preservation.

home organization

Storage box, storage rack, wardrobe storage system, vacuum compression bag, intelligent storage solution.

creative furniture

Creative small furniture, light luxury furniture, multifunctional furniture, outdoor furniture, children's furniture, etc.

Jiaqing and Personal Care

Clothing cleaning and care products, household environmental cleaning products, hair and shampoo, oral care, body care, and other personal care products.

美容保健

Beauty and skincare products, bath products, massage products, etc.

other

Live streaming e-commerce, cross-border e-commerce, logistics, certification agencies, associations, etc.

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