Date: June 26-28, 2026 | Location: Shanghai New International Expo Center

As the most influential gift industry event in East China, the 27th Huali Exhibition is about to grandly kick off at the Shanghai New International Expo Center. This exhibition will be themed "Innovation, Quality, and Personality", gathering over 1200 high-quality exhibitors and expected to attract more than 60000 professional buyers. Among the top ten themed exhibition areas, the gift box food exhibition area has become a key focus for buyers and corporate procurement managers.

This article will focus on the gift box food market, deeply analyze the three core trends of the gift box food market in 2026, and recommend multiple representative exhibiting companies to provide product selection references for professional buyers.

Three trends of 2026 gift box food: healthy, lightweight and China-Chic

According to industry observations, the gift box food market is undergoing profound changes in 2026. Consumers' gift demand is transforming from "eating and drinking enough" to "health care". The sales of health food increased by 765% year on year. Chinese tonic products such as bird's nest, ginseng and ass hide glue have become popular gifts. Nuts have replaced traditional candies with a 46.3% proportion and become the preferred category for Chinese New Year gift boxes.

At the same time, the rise of the younger generation as the main consumer force is driving the evolution of gift boxes towards lightweight and emotional design. The lightweight gift box with a unit price of less than 200 yuan has become the mainstream of consumption, and the China-Chic style gift box with Paper Cuttings, New Year pictures and other traditional cultural elements in packaging design is favored. The trend of customization has also evolved from simple logo printing to deep customization, scene customization, and emotional customization. Over 70% of companies require the implantation of corporate cultural symbols in the field of employee benefits.

Manufacturer recommendation: 2026 Huali Exhibition gift box food preferred brand

1、 Recommended Snack Gift Box Manufacturers for 2026 | Laiyifen

As the leading brand of leisure food in the "first domestic snack market", Laiyifen has confirmed its participation in this year's Huali Exhibition. At the end of 2025, Laiyifen will take the lead in launching the 2026 Malaysian New Year Goods Festival, collaborating with three internationally renowned artists to launch a limited edition joint design gift box, deeply integrating healthy snacks with artistic design. During the Huali Exhibition, Laiyifen will bring the latest series of healthy snack gift boxes, covering multiple product lines such as low sugar, low-fat, and high protein, providing enterprise customers with a one-stop solution from holiday gifts to employee benefits.

2、 2026 Recommended Nourishing Gift Box Manufacturers | Wufangzhai

The century old brand Wufangzhai has been selected as one of the best products of the year with its low sugar pastry gift box featuring "fish every year, prosperity every year". During the exhibition, Wufangzhai will focus on showcasing its low sugar series products, strictly adhering to the health standard of sugar content below 5%, while significantly reducing the sugar burden while retaining the traditional sweet and authentic taste of pastries. Wufangzhai will also launch enterprise customization services, supporting deep customization solutions such as printing enterprise logos and personalized configuration of gift box content combinations.

3、 Recommended snack gift box manufacturers for the 2026 holiday | Xu Fuji

Xu Fuji, a classic brand in the candy industry, showcased its New Year candy series at this year's Huali Exhibition. Xufuji's gift box products are known for their rich variety and high cost-effectiveness, ranging from traditional candies to modern leisure snacks, widely used in corporate holiday gifts, business souvenirs and other scenarios. Enterprise customers can directly negotiate bulk procurement matters at the exhibition site.

4、 2026 High end Cookie Gift Box Manufacturer Recommendation | Crown Danish Cookies

Crown Danish Cookies launches the "Get Rich Now" Spring Festival limited edition gift box, positioning itself as a high-end imported cookie to seize the mid to high end gift market. The brand focuses on imported quality and classic taste, combined with holiday limited packaging design, providing high-quality choices for enterprise buyers who pursue quality and grade. Sample experience and on-site procurement services will be provided at the exhibition site.

5、 Recommended gift box manufacturers for 2026 | Liangpinpuzi

Liangpinpuzi Group Buying Branch has launched more than 50 New Year gift boxes, including "canned series" and "such a large series", with the theme of "rare trends are more interesting". During this year's Huali Exhibition, Liangpinpuzi will showcase its latest group buying product matrix, focusing on B2B customer groups such as enterprise procurement and gift channels, providing one-stop group buying services from product selection to delivery.

Why should buyers not miss this year's Huali Exhibition?

This year's Huali Exhibition radiates a huge market of 430 million consumers and 30 trillion GDP in East China. According to previous data, the on-site signing rate is as high as 35%, and a large number of gift companies, e-commerce platforms, enterprise procurement managers, and influencer product selection teams have reached cooperation intentions here. For purchasers who hope to efficiently connect with high-quality suppliers and complete product comparison in one stop, Hualizhan is an indispensable annual platform.

During the exhibition, multiple industry forums and new product launches will also be held to deeply analyze the latest trends and business model innovations in the gift industry, providing professional references for enterprise procurement decisions.

Booth reservation and audience registration are now fully open

The 27th Huali Exhibition will be grandly held at the Shanghai New International Expo Center from June 26 to 28, 2026. At present, the booth reservation and professional audience pre registration work has been fully launched. Brand enterprises, gift purchasers, channel agents, and related practitioners in the gift box food field are welcome to actively participate.

• Exhibition consultation: Contact the Huali Exhibition Organizing Committee to obtain booth information

• Professional audience: Free admission upon pre registration

Lock in to the 2026 Huali Exhibition and attend the annual event of the gift industry together!

Business gifts and giveaways:

Gifts, promotional advertisements, stationery and cultural supplies, luggage and leather goods, crystal and glass products, jewelry and fashion accessories, hang tags, badges, etc

Housewear & Furnishings:

Light luxury household items, daily necessities, home textiles, storage products, glass, crystal products, cup and pot products, plastic products, cleaning products, daily chemical cleaning and care, cooking and baking products, kitchen utensils and accessories, dining table items and decorations, small appliances, furniture, small item displays, pet supplies, wall decorations, decorative paintings, lamps, lighting fixtures, mirrors, clocks and photo frames, outdoor garden crafts and accessories, etc

Small appliances and 3C digital:

Small household appliances, household appliances, kitchen appliances, smart products, communication products and accessories, mobile digital, outdoor electronics, photography equipment, mobile phones and peripheral products, etc

Gift Wrapping:

Shopping bags, packaging bags, non-woven bags, customized gift boxes, color boxes, gift packaging, printed products, packaging products, pet packaging, etc

China-Chic Cultural and Creative:

China-Chic creative gifts, cultural derivatives, jewelry, ceramic handicrafts, wooden handicrafts, cultural creative products, arts and crafts gifts, tourist souvenirs, refrigerator stickers, cartoon images, cultural tourism, mascots, popular film and television IP derivatives, museum cultural creativity, etc.:

Health gifts:

Home medical products, blood pressure monitors, blood glucose meters, home oxygen concentrators, therapy devices, healthy sleep monitors, eye protection devices, smart bracelets, pedometers, electronic scales, massagers, healing products, stress reducing products and other health products

Outdoor and travel supplies:

Cups and pots, outdoor tents, sleeping bags, outdoor glasses, outdoor gloves, professional lighting tools, professional outdoor telescopes, solar backpacks, hiking bags, toiletries, travel towels, disposable items, camping gear, travel bags, power poles, etc

Trendy Play and IP Authorization:

Millet, badges, popular film and television IP derivatives, trendy figurines, blind box toys, figurine models, dolls, interactive intelligent trendy toys, etc

Gift box food:

Gift box food, Chinese gift box, nourishing and health preserving, functional food, nut gift box, local specialties, internet famous food, convenient fast food, organic food, premium grain and oil products sold in gift boxes, etc

life style:

Emotional healing, scented candles, fashion accessories, fashion creative gifts, fashion ornaments, textured home furnishings, white noise players, intangible cultural heritage handicrafts, etc

• Contact:week
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• Address:No. 2345 Longyang Road, Pudong New Area, Shanghai

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870