2026 China (Guizhou) Health and Wellness Tourism Industry Integration Development Conference and Expo

Invitation Letter

1、 Background of the conference

1. Policy orientation

At the national level, the "Healthy China 2030" plan clearly states that health is the foundation of economic and social development. This has pointed out the direction for the health and wellness industry, and is also the core policy basis for the development of the health and wellness tourism industry in Guizhou.

Provincial deployment: In March 2025, emphasis will be placed on deepening the integration of culture, tourism, and sports, and creating a new brand of "Colorful Guizhou" culture and tourism. Guizhou Province has actively responded by focusing on the industrialization of tourism and promoting high-quality development of "tourism+health and wellness".

Latest Policy Enhancement:

At the beginning of 2026, the work report of the Guizhou Provincial Government clearly proposed to "seize the opportunity to develop and strengthen the tourism industry", requiring the formulation of health and wellness tourism plans and the implementation of about 40 tourism real estate projects.

By the end of 2025, 11 departments including the Guizhou Provincial Department of Housing and Urban Rural Development will jointly introduce 30 measures to provide comprehensive support in areas such as land, finance, and housing provident fund. The goal is to achieve a 25% proportion of homebuyers from outside the province by 2027, and to implement 100 residential real estate projects.

On April 2, 2026, Governor Li Bingjun held a special conference to promote the development of the province's tourism industry, emphasizing the systematic promotion of six directions: urban tourism, rural tourism, scenic spot vacations, health and wellness tourism, cultural customs, and sports. This marks the comprehensive start of Guizhou's industrial upgrading war from "sightseeing tourism" to "tourism life".

2，. Industry Status: A Trillion Blue Ocean from "Traffic" to "Retention"

● Resource advantages:

Guizhou has superior ecology, pleasant climate (such as the "natural greenhouse" in Luodian), splendid ethnic culture, and abundant hot springs, forests, and Miao Yao medicinal resources, which give it a natural endowment for developing health and wellness tourism.

Market explosion:

By 2025, the number of tourists received and the total tourism expenditure will increase by 8.9% and 11.1% respectively; Outbound and inbound tourists increased by 15.3% and 50.1% respectively.

Key transformation: By 2025, 2.38 million people will reside in Guizhou for more than 15 days. According to data from Tujia Homestay, the growth rate of orders staying for more than 7 consecutive days ranks second in the country, and the growth rate of orders staying for 30 consecutive days exceeds 40%. Guizhou is transitioning from "card style tourism" to "immersive travel".

● Integrated innovation:

With "Huang Xiaoxi having dinner" as the core, connect the five elements of mountain and water culture and tourism, mountain sports, forest health, soy sauce and wine culture, and bridge tourism integration; At the same time, "Village Super" and "Village BA" have successfully broken through the circle, creating a new model of sports tourism integration.

3. Opportunity: Three major tracks release dividends

According to the Guizhou Travel Research Report and benchmark projects that have been implemented, the current focus of health and wellness travel is on three major directions:

Travel real estate: shifting from "selling houses" to "selling lifestyles". Key areas for development include summer resorts (Guiyang, Zunyi, Anshun), sunshine resorts (Xingyi, Luodian), and health and wellness resorts (Panzhou, Congjiang). For example, "Yunze Kangyuan · Xingfu Village" in Luodian and "Miao Thirteen Health Care Base" in Panzhou.

Rural travel: The rise of the "whole village operation" model. Such as Rongjiang "Village Chao" Intangible Cultural Heritage Research Town (663 million yuan), Huangguoshu Craftsman's Cottage · Village Xiao (stone house renovation price of 2000-5000 yuan/night), Baiyun District "Travel+Sports", etc.

Integration of Culture, Tourism, and Sports: New business models such as performing arts economy (Guanshan Lake Performing Arts Industrial Park), low altitude economy (Huajiang Canyon Bridge), and study tours (China Tianyan Base) have emerged. Xingyi Wanfenglin Tourism Group has secured a pledge financing of 40 million yuan with 45 data intellectual property rights, pioneering the assetization of cultural and tourism data.

Against this backdrop, the conference aims to integrate policies, markets, capital, and resources, and build a high-end platform that integrates government, industry, academia, research, and application.

2、 Conference content

1. Basic information

Name: 2026 China (Guizhou) Health and Wellness Tourism Industry Integration Development Conference and Expo

Date: September 18-20, 2026

Location: Guiyang International Convention and Exhibition Center

Theme: Healthy and Livable Land in Guizhou - Promoting the Integration of Culture, Tourism, and Sports, Enjoying a Joyful Travel Life

1. Scale: The exhibition area is expected to be over 20000 square meters, with approximately 600 participating companies, around 5000 delegates, and around 30000 visitors.

2. Goal

Resource aggregation: Gather global cultural and tourism resources to promote deep integration of the upstream and downstream of the industrial chain.

Exchange and Cooperation: Invite government departments, experts and scholars, and leading enterprises to build a permanent online and offline industrial platform.

Promotion: Focus on promoting tourism real estate, whole village operation, cultural tourism integration and other tracks, and promote project signing and implementation.

3. Exhibition Area Planning (Four Major Theme Halls)

Regional Characteristic Theme Hall: Showcasing the cultural, tourism, sports, health and wellness industry characteristics, recommended projects and products of various regions (cities, prefectures) in Guizhou.

Health and Wellness Travel Theme Pavilion: covering health and wellness bases, tourist towns, scenic spots, outdoor sports, rehabilitation and medical care, elderly care services, travel agencies, and real estate projects such as summer apartments and health and wellness communities.

Innovation, Culture, Tourism, Sports, Health and Wellness Exhibition Area: It focuses on showcasing national cultural, tourism, sports, wellness and wellness innovation projects, data assetization cases (such as the Wanfenglin model), low altitude economy, and research-based courses.

Traditional Chinese Medicine Health Preservation Area: Showcasing traditional Chinese medicine, Miao Yao medicine, health products, tea, and health supplements, highlighting the unique role of ethnic medicine in health preservation.

4. Main content (1+4+N)

Opening Ceremony (9:30 on September 18th): Initiated by the organizer, the event will be divided into themed speeches, guest dialogues, and other segments. Administrative interpretation, expert discussions, industry discussions, experience sharing, resource promotion, project signing, and related research report releases will be conducted around the conference theme.

Parallel Forum (proposed):

1. Travel Real Estate and Asset Operation Forum (Focusing on Land Policy, Stock Transformation, Financial Support)

2. Rural Travel Village Operation Forum (Intangible Cultural Heritage Revitalization, Homestay Cluster, Digital Nomad Base)

3. Ethnic Medicine and Health Integration Forum (Miao Yao Medicine, Hot Springs, Forest Health)

4. Project Release, Promotion, and Matchmaking Meeting

● On site activities:

During the conference period (September 18-20, 2026), a series of professional and interactive on-site activities will be held at the Guiyang International Convention and Exhibition Center, aiming to enhance participation, improve dissemination, and promote consumption conversion.

① Colorful Guizhou "Cultural Tourism and Sports Media Experience Day

Date: September 18-20, 2026

Location: Guiyang International Convention and Exhibition Center

Content: Invite 100 domestic and foreign media outlets (including traditional media, new media, and self media) to participate both online and offline simultaneously. Through immersive interactive space technology, a panoramic display of the development plan blueprint of Guizhou's cultural tourism industry is presented, with a focus on promoting Guizhou's urban concept of "livable, nurturing, and business friendly" and typical travel projects.

② AI health and wellness travel interactive experience

Date: September 18-20, 2026

Location: Guiyang International Convention and Exhibition Center

Content: Set up an AI interactive experience zone on site, using artificial intelligence technology to carry out activities such as "Robot Takes You on a Tour of Guizhou", interactive Q&A between humans and robots, AI health testing, and recommended health care plans. Enhance the technological sense and fun of the exhibition, attract young audiences and families to participate, and showcase Guizhou's cutting-edge exploration in the fields of "smart culture and tourism" and "smart health and wellness".

③ Free Experience of Traditional Chinese Medicine Health Care

Date: September 18-20, 2026

Location: Guiyang International Convention and Exhibition Center

Content: Invite ethnic medicine (Miao medicine, Yao medicine, etc.) and traditional Chinese medicine institutions in the province to set up sites on site, and visitors can experience traditional Chinese medicine (such as acupuncture and moxibustion, massage, cupping), Miao medicine bath, Yao bath, moxibustion, etc. for free, immersing in the unique charm of traditional Chinese medicine and ethnic medicine in health care. Simultaneously showcasing authentic medicinal herbs and health products, promoting on-site experience and consumption conversion.

④ Popular internet celebrity live streaming sales

Date: September 18-20, 2026

Location: Guiyang International Convention and Exhibition Center (with dedicated live streaming room set up on-site)

Content: Invite popular internet celebrities and responsible persons of Guizhou characteristic projects (health and wellness bases, tourism real estate), scenic spots, intangible cultural heritage products, healthy food, etc. to visit the live broadcast room together for live promotion and real-time sales. Through the linkage of "online drainage+offline experience", we will drive the consumption of health and wellness travel products, agricultural products, tourism packages, etc., and expand the public influence and commercial monetization ability of the conference.

5、 Promotion and publicity

Adopting a comprehensive and phased communication strategy of "traditional media+new media+event promotion", fully integrating the advantages of resources such as the central news media stationed in Guizhou, Guizhou TV, Guizhou Daily, etc., through various forms of communication such as new media, self media, outdoor media, etc

6、 Booth prices

1. Standard booth: 7800 yuan/piece, 9 square meters (3 meters * 3 meters)

Configuration: One negotiation table, two chairs, one 220V 500W power socket, and one portable drinking water.

2. Deluxe booth: 9800 yuan/piece, 9 square meters (3 meters * 3 meters)

Configuration: The booth will be raised by one meter on both sides, with one negotiation table, two chairs, one 220V 500W power socket, carpet, and drinking water.

3. Open space booth: 780 yuan/square meter (minimum rental of 18 square meters)

Configuration: There is no configuration for the bare land, and it needs to be designed and constructed by oneself, with management fees and electricity fees paid.

7、 Organizing Committee Contact

Mr. Dong: 18096167287 Mr. Xu: 13765122013

• Telephone:18096167287
• Contact:Mr. Dong
• Mobile:18096167287
• Address:No.1 Changling North Road, Guanshanhu District, Guiyang City, Guizhou Province

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