2026 Shanghai Bird's Nest Nourishing Products Exhibition | Shanghai Swallow Expo | Xiamen Swallow Expo

The 9th World Bird's Nest and Nourishing Products Expo 2026- Shanghai Exhibition

Date: August 6-8, 2026 Location: Shanghai New International Expo Center

The 10th World Bird's Nest and Nourishing Products Expo 2026- Xiamen Exhibition

Date: December 18-20, 2026

Location: Xiamen International Expo Center (No.1 Yangfan Road, Xiang'an District, Xiamen City)

Summary: Swallow Expo | Xiamen Bird's Nest Exhibition | Shanghai Swallow Expo | Xiamen Bird's Nest Exhibition | 2026 Xiamen Bird's Nest Expo | Nourishing Health Exhibition | 2026 Xiamen Bird's Nest Exhibition | 2026 World Bird's Nest Exhibition | 2026 Bird's Nest Exhibition | 2026 Imported Bird's Nest Exhibition | 2026 Traceable Bird's Nest Exhibition | 2026 Instant Bird's Nest Exhibition | 2026 Bird's Nest Series Exhibition | 2026 Bird's Nest Exhibition | 2026 Imported Bird's Nest Exhibition | 2026 Traceable Bird's Nest Exhibition | 2026 Instant Bird's Nest Exhibition | 2026 Bird's Nest Investment Conference | 2026 Bird's Nest Exhibition | 2026 Nourishing Selection Festival | 2026 Xiamen Bird's Nest Exhibition | 2026 Bird's Nest Expo | 2026 China Bird's Nest Exhibition | 2026 Bird's Nest Industry Exhibition | 2026 High end Nourishing Products Exhibition | Nourishing Products Exhibition | Bird's Nest Beverage Exhibition | Imported Bird's Nest Exhibition | 2026 Shanghai Nourishing Products Exhibition | Nourishing Conference | Sea Cucumber, Cordyceps, Fish Gel Exhibition | Bird's Nest and Nourishing Products Exhibition | World Nourishing Products Exhibition | Natural Nourishing Products Exhibition

Host: Organizing Committee of Shanghai Yanbo Expo

Organizer: Shanghai Xinshi Exhibition Service Co., Ltd., Shanghai Detou Exhibition Service Co., Ltd

Co organizers: Yuji College, Tan Tai Fish Glue Full Industry Chain, Hua Ye Shi Xin Business School, Health Ark

Supporting units: Liaoning Marine Aquaculture Association, Malaysia Bird's Nest Association, Indonesia Bird's Nest Association, Thailand Bird's Nest Association, Shanghai Food Association, Shanghai Food Safety Federation, Shanghai Health Products Association

Simultaneous exhibitions:

2026 Global Organic Food Expo

2026 Postpartum Health Industry Expo

2026 High end Vegetarian Industry Expo

Exhibition Introduction

The Shanghai Swallow Expo (World Bird's Nest and Natural Nourishing Products Expo) began in 2017 and has been deeply rooted in the glory of eight editions. After years of accumulation and iterative upgrading, it has successfully held eight sessions in Shanghai. With its professionalism, influence, and commercial achievements, it has firmly established itself as the top event in the bird's nest and nourishing products industry, and has become a recognized annual benchmark by global industry professionals.

In 2026, the Yanbo Expo will usher in a milestone upgrade, officially adding the Xiamen Exhibition. With the dual city model of "Shanghai Yanbo Expo&Xiamen Yanbo Expo", the Shanghai Exhibition will be held at the Shanghai New International Expo Center from August 6-8, and the Xiamen Exhibition will be held at the Xiamen International Expo Center from December 18-20, opening up a new industrial pattern of resonance, resource exchange, and full coverage of the Shanghai Lu dual exhibition. Shanghai takes brand and commerce as its core, while Xiamen takes ports and supply chains as its momentum. One city connects the world, and the other city deeply cultivates southern China. The advantages of the two cities complement each other, passenger flow is mutually guided, and business opportunities are shared. This dual city linkage connects the two markets from eastern China to southern China for participating enterprises. With nine years of ingenuity, the original intention remains unchanged; Dual city linkage, the future is here. The 2026 Shanghai Yan Expo, with eight sessions of accumulation as its foundation and Xiamen New Exhibition as its extension, aims to create a more efficient, precise, and valuable platform for cooperation in the nourishing industry. We sincerely invite global practitioners, brand owners, channel partners, and investors of bird's nest and nourishing products to join us in the twin cities, share the benefits of the industry, and jointly build a new future of high-quality development of Chinese nourishing products!

Advantages of participation:

Leading in scale:

Exhibition area: nearly 50000 square meters, the largest in history.

Number of exhibitors: Gathering nearly a thousand well-known bird's nest nourishing brands and source factories from around the world.

Professional audience: Targeted invitations to over 60000 precise purchasers, with over 40% having direct purchasing decision-making power, the largest scale in history. Simultaneous multi exhibition linkage, one pass to explore multiple themed exhibition areas such as nourishing gifts, nutrition and health, vegetarian organic, and healthy sleep.

One stop integration of upstream and downstream resources

The exhibition has upgraded from a single bird's nest exhibition to a full category nourishing ecological exhibition, covering multiple core areas:

Core products: bird's nest, derivatives: bird's nest and tonic food, tonic: sea cucumber, fish glue, dendrobium, cordyceps, hairy crabs, dried tangerine peel, ass hide glue, Buddha jumps over the wall, abalone, seahorse, flower glue, ginseng, wild ginseng, mulberry, ginseng, American ginseng, American ginseng, American ginseng, ganoderma lucidum, honey, enzyme/probiotics, health tea, tonic gifts, collagen drinks, nutrition and health products, health care functional products, nutrition and health food, source factory, medicine and food homology, etc. Packaging and deep processing equipment, etc

Full link docking

Precision commerce: efficient docking, high conversion rate

Omnichannel buyers: covering food and beverage, beauty salons, postpartum centers, nourishing stores, childcare institutions, health institutions, high-end hotels, catering, pharmacy chains, private kitchens, meals, dessert shops, supermarket counters, hypermarkets, large supermarkets, duty-free shops, tobacco and alcohol specialty stores, tea specialty stores, high-quality stores, gift companies, e-commerce, live streaming, micro businesses, community group buying, TV shopping, retail industry, agents, distributors, importers, seafood markets, fruit wholesale cities, OEM/ODM factories, nutritional supplements, traditional Chinese medicine stores, supermarket counters, nutritional supplements, hypermarkets, duty-free shops, sanatoriums, health institutions, meals, nourishing supermarkets, health centers, etc

B2B precise matching: Hold supply and demand matching meetings, one-on-one negotiations, live product selection sessions, with over a hundred live streamers selecting products on site to help quickly open up online markets.

B-end+C-end dual wheel drive: an excellent scenario for brands to directly face the terminal, test the market, and ignite reputation.

Full media promotion, direct supply from the source

4、 Authoritative trend: industry benchmark, grasp the trend

High end forum: more than 30 professional summits were held at the same time, including the core highlights - the Fifth World Nutritional Ecology Conference, the World Nutritional Matchmaking Exchange Dinner/Award Ceremony, Yuji College - Great Health Full Nutritional Industry Chain Summit, Huayeshi New Business High end Tonic Diet Nutritional Food Matchmaking Conference and Jinan Health Channel Selection Matchmaking Conference, the Forum on Chinese Nutritional and Modern Nutrition Industry, the Release and Signing Ceremony of New World Bird's Nest Nutritional Products, etc.

Big names gather: government agencies, industry associations, domestic and foreign experts, and brand leaders gather to interpret policies, analyze consumer trends, and share successful cases.

New Product Launch: Become the preferred launch platform for new bird's nest nourishing products, popular gift boxes, and innovative technologies, and take the lead in occupying the market high ground.

Accurate customer base, high net worth convergence

Core purchasing groups: Nourishing product distributors/agents/franchisees, restaurants and hotels, postpartum centers, beauty and wellness institutions, e-commerce live streaming, gift companies, import and export traders, etc.

Consumer groups: female beauty enthusiasts, pregnant and postpartum women, middle-aged and elderly health enthusiasts, sub-health white-collar workers, high-end gift givers, etc.

Simultaneous activities:

The 5th World Congress on Nourishing Ecology

World Nourishing Products Matchmaking Exchange Dinner/Awards Ceremony

Yuji College - Big Health and Nourishing Industry Chain Summit

"Huayeshi Xinshang High end Tonic Diet Nourishing and Food Nourishing Meeting and Matchmaking Meeting for Selection of Great Health Channels"

National Organic Food Health and Safety Innovation Development Summit Forum

World Bird's Nest Nourishing Brand Channel Selection Precise Matchmaking Conference

Chinese Nourishing and Modern Nutrition Industry Forum

New Release and Signing Ceremony of World Bird's Nest Nourishing Products

World Sea Cucumber Food Skills Competition and Awards Ceremony

National Postpartum Diet Nutrition Conference

World Health Sleep Development Conference

National Forum on the Development of Medicinal Food Homology and Nutritionist Training Course

Vegetarian Health Industry Summit Forum

Lecture on vegetarian health knowledge popularization

Vegetarian cooking skills exhibition

Scope of exhibits

1、 Bird's nest products: dried bird's nest, ready to eat bird's nest, freeze-dried bird's nest, instant stewed bird's nest, fresh stewed bird's nest, fresh soaked bird's nest, fast cooked bird's nest, bird's nest peptides, etc;

2、 Packaging materials and deep processing equipment: packaging materials, packaging bottles, gift box packaging, customized packaging, packaging machinery, labeling machines, inkjet printers, sealing machines; Sterilization machine, cleaning machine, filling machine, bird's nest dehairing/picking machine, air drying machine, stewing machine (pot), bird's nest automation system, and related design and promotion companies;

3、 Derivatives: food with bird's nest and tonic as raw materials (such as biscuits, Congee, moon cakes, Zongzi, cakes, creams, etc.), bird's nest drinks, cosmetics, facial mask, ass hide glue drinks/products, oral liquids, oral hyaluronic acid, collagen drinks, etc;

4、 Nourishing products (gifts): Dendrobium, Cordyceps sinensis, sea cucumber, fish glue, flower glue, hairy crab, ass hide glue, glossy ganoderma, ginseng antler, Korean ginseng, American ginseng, American ginseng, American ginseng, wild ginseng, Buddha jumps over the wall, enzyme, probiotics, dried tangerine peel, abalone, shark fin, hippocampus, Dendrobium, honey, nutritious tea, medicine and food homology, OEM/ODM OEM, etc;

5、 Enzyme and probiotic products: Enzyme products and raw materials, Enzyme series health food, Enzyme daily chemical products, Enzyme production equipment; Probiotics, probiotics and extended products, probiotic health, functional foods, etc;

6、 Nourishing gift category:

1. Seafood gift categories: Fresh, frozen, ready to eat, dried seafood, fish products, smoked (pickled) seafood, pre made seafood, leisure seafood, seaweed products, seafood health products, deep processed products, and other seafood gift boxes;

2. Health drinks: beauty series (collagen drinks, enzymes, flower fruit tea drinks, rose drinks, vinegar drinks), etc; Awakening alcohol series, special functional products (polysaccharides, vitamins, minerals, exercise balance, probiotics, low-energy), etc; Three high series (suitable for hypertension, hyperlipidemia, hyperglycemia) and other functional beverage gifts;

3. Health tea: various health tea gift boxes such as green tea, black tea, flower tea, green tea, white tea, black tea, yellow tea, bitter buckwheat tea, barley tea, chrysanthemum tea, rose tea, flower fruit tea, lotus root, dendrobium tea, Wujia tea, and health tea (such as three high tea, hypoglycemic tea, beauty and beauty tea, weight loss tea);

4. Medicine and food homologous gifts: dietetic Tonic Diet products, health care food, light nutrition functional food, weight loss food, pregnant and infant nutrition food, nutritional tonic, beauty products, intestinal health products, Tonic Diet, natural food, functional food, special nutrition food/special diet, etc.

▼ The booth is currently in high demand for reservations. For attendees and exhibitors, please contact the sole organizer of the conference:

Contact: Zhang Juan 18601681858

• Telephone:18601681858
• Contact:Zhang Juan
• Mobile:18601681858
• Address:No. 2345 Longyang Road, Pudong New Area, Shanghai

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