The 6th China (Shenzhen) International Cross border E-commerce Exhibition in 2026

Date: September 16-18, 2026 Location: Shenzhen International Convention and Exhibition Center

Exhibition Overview

As a well-known large-scale professional cross-border e-commerce exhibition in China, the Shenzhen Cross border E-commerce Exhibition (CCBEC) gathers a large number of authoritative e-commerce platforms and service providers from home and abroad, and gathers high-quality suppliers from all categories. It not only helps Chinese suppliers to expand their overseas trade, but also introduces suitable international brands to the Chinese market, providing a comprehensive and efficient trading platform for suppliers and brands.

As a well-known large-scale professional cross-border e-commerce exhibition in China, CCBEC is expected to have an exhibition area of 80000 square meters from September 16 to 18, 2026. It is expected to gather 1500 high-quality suppliers, cross-border service providers, and e-commerce platform enterprises in all categories to showcase their latest products and services. The exhibition also offers a variety of concurrent activities, covering five major areas: industry development, policies and regulations, marketing strategies, service support, and investment and financing. Focusing on the actual development needs of the industry, it provides a comprehensive and efficient business platform for exhibitors and buyers.

Manufacturers/Suppliers: Household daily consumer goods, festive/Christmas products, consumer electronics and home appliances, food and beverages, shoes, clothing, bags and suitcases, comprehensive sports equipment, hardware outdoor gardens, big health and medical care, pet supplies, building materials and home decor, beauty and hairdressing, beauty and personal care, jewelry and accessories, stationery and trendy products, etc.

Cross border service providers/products: information consulting, logistics storage, supply chain, outsourcing, talent recruitment, insurance, intellectual property, legal consulting, trademark registration, etc.

E-commerce platforms/media: B2B/B2C cross-border e-commerce platforms, domestic and overseas retail e-commerce, cross-border e-commerce industrial parks/comprehensive pilot zones, investment policies/project recommendations, investment environment display, live streaming platforms, etc.

[Previous Review]

After three days (September 17-19), the 2025 CCBEC Shenzhen Cross border E-commerce Exhibition came to a successful conclusion in a warm, professional, and cooperative atmosphere. This year's CCBEC attracted a total of 78461 visitors over the course of three days. Numerous cross-border sellers remained enthusiastic and gathered together to actively seek business opportunities, discuss cooperation, and promote transactions, fully demonstrating the vigorous vitality and unlimited potential of the industry's development. This year's CCBEC exhibition not only comprehensively presents the innovative vitality of the cross-border e-commerce ecosystem, but also becomes an important stage for many exhibitors and cross-border sellers to expand business opportunities and connect with the world. Sincere thanks to all exhibitors, cross-border sellers, partners, and industry friends for their strong support and enthusiastic participation!

On the last day of the exhibition, numerous exhibitors and cross-border sellers seized the last opportunity to actively connect, and scenes of on-site signing and in-depth negotiations were frequently staged, bringing a satisfactory conclusion to the 2025 CCBEC.

Throughout the exhibition period, the four themed pavilions were bustling with people and had a lively atmosphere. Business connections were active and efficient, and precise matching and special procurement activities were also carried out in an orderly manner. This exhibition accurately fulfills its platform mission, successfully connecting buyers from home and abroad with cross-border suppliers deeply rooted in mature export markets such as the UK and the US, as well as rapidly growing markets and channels such as the EU and Southeast Asia, which account for 10% and 22% of China's total exports, respectively. A series of simultaneous events and in-depth seminars that gather industry leaders from various fields help attendees seize future opportunities in the cross-border e-commerce ecosystem.

[Simultaneous Activities]

In addition to creating numerous business opportunities for industry professionals, the concurrent forum of the exhibition also brought rich industry and market knowledge to participants. In addition, there were 21 forums including the China (Shenzhen) Cross border E-commerce Development Summit, IEBE Cross border E-commerce New Future Pain Relief Summit, and China Cross border E-commerce International Quality Compliance (IQC) Summit, where 116 guests analyzed the current situation, development opportunities, and pain points of the industry from various aspects such as industry development, policies and regulations, marketing strategies, service support, and investment and financing. They proposed effective solutions to various practical problems to help participants win the cross-border blue ocean market.

[Organizational Structure]

Organizer

Frankfurt Exhibition (Shenzhen) Co., Ltd

Shenzhen Investment Promotion Exhibition Management Co., Ltd

Shenzhen Overseas Chinese Town Exhibition Management Co., Ltd

Beijing Tailaite International Exhibition Co., Ltd

Supporting Units:

Shenzhen Municipal Bureau of Commerce

Bao'an District People's Government of Shenzhen

Cross border E-commerce Working Committee of China Electronic Commerce Association

China Association of Etiquette and Leisure Products Industry

Exhibition organizer:

Shanghai Baiyuanhui Exhibition Co., Ltd

[Scope of Exhibition]

Manufacturers/Suppliers: Household daily consumer goods, festive/Christmas products, consumer electronics and home appliances, food and beverages, shoes, clothing, bags and suitcases, comprehensive sports equipment, hardware outdoor gardens, big health and medical care, pet supplies, building materials and home decor, beauty and hairdressing, beauty and personal care, jewelry and accessories, stationery and trendy products, etc.

Cross border service providers/products: information consulting, logistics storage, supply chain, outsourcing, talent recruitment, insurance, intellectual property, legal consulting, trademark registration, etc. E-commerce platforms/media: B2B/B2C cross-border e-commerce platforms, domestic and overseas retail e-commerce, cross-border e-commerce industrial parks/comprehensive pilot zones, investment policies/project recommendations, investment environment display, live streaming platforms, etc.

Exhibition fees

Booth type Manufacturer Standard booth Service provider Standard booth Indoor lighting (starting from 36 square meters) Service provider

Exhibition fee: ¥ 13800/9 ㎡ ¥ 15800/9 ㎡ ¥ 1380/㎡ ¥ 1580/㎡

Note 1: Basic configuration of standard booth: (length 3 meters x width 3 meters x height 2.5 meters), three sided fence (white), company Chinese and English fascia board, one power socket (within 500W), two fluorescent lamps, one consultation desk, two folding chairs, carpet, garbage bin, etc.

Note 2: The vacant booth does not come with any facilities and will be designed and decorated by exhibitors themselves or commissioned for design and decoration.

Exhibition Procedure

Fill out the exhibition application form, stamp it, and email or fax it to the organizing committee. Within 3 working days of submitting the exhibition application form, the full payment of the exhibition fee shall be wired to the organizing committee. The principle of booth allocation is "apply first, pay first, arrange first". If an exhibitor withdraws midway after registering for the exhibition, the fees paid for the exhibition will not be refunded. After receiving the "Exhibition Application Form", the organizing committee will select booths according to the order of registration. If payment is not made within the specified time, the booths will not be reserved. In order to showcase the overall image of the exhibition, the organizing committee has the right to make changes to individual booths and has the final interpretation right;

If you want to book a booth at the "2026 Shenzhen Cross border E-commerce Exhibition" and learn more information, please contact us through the following contact information:

The Organizing Committee of the 6th China (Shenzhen) International Cross border E-commerce Exhibition 2026

Contact: Mr. Xu 187 1786 8938 (same as WeChat)

• Telephone:187 1786 8938
• Contact:Mr. Xu
• Mobile:187 1786 8938
• Address:No.1 Zhancheng Road, Fuhai Street, Bao'an District, Shenzhen

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870