As a key exhibition in the field of domestic trade circulation, Hunan International Baking Exhibition, together with the China International Food and Beverage Fair held at the same time, has successfully gone through ten editions since its establishment in 2016. The exhibition continues to deeply cultivate the food and catering market in central China, continuously improving its professional, market-oriented, and international exhibition level. It has now become a highly influential platform for exchanges in the baking and food and catering industries in central China.

It is reported that the 11th Hunan International Baking Exhibition and China International Food and Beverage Fair, jointly organized by the Circulation Industry Promotion Center of the Ministry of Commerce, Hunan Tourism Development Investment Group Co., Ltd., and Beijing Hansen International Exhibition Co., Ltd., will grandly kick off at the Changsha International Convention and Exhibition Center from September 18 to 20, 2026.

Hunan is located in the central core area and is an important growth pole for the rise of the central region. It has a huge consumer market and a strong foundation in the food baking, catering, cultural and tourism industries. This exhibition is based in Hunan and radiates throughout Central China, focusing on the integration of upstream and downstream resources in the industry. It aims to create a comprehensive service platform that integrates raw material selection, intelligent equipment display, technical exchange and discussion, industry trend release, and precise business docking. The exhibition gathers high-quality baking raw materials, intelligent production and processing equipment, and creative packaging design solutions from both domestic and international sources. Industry experts are invited to showcase their skills, and multiple professional industry forums are held to build a bridge for technological innovation, experience sharing, and win-win cooperation for enterprises. This will help support the supply side reform of the baking and food industry, promote the integrated development of multiple industries such as baking, catering and accommodation, commercial circulation, and cultural tourism.

To ensure the professionalism and commercial effectiveness of the exhibition, the organizer has planned precise buyer invitation work in advance. Establish a dedicated customer service team to conduct in-depth investigations and visits to baking factories, raw material agents, machinery and equipment distributors, bakery and cake shops, star rated hotels, Chinese and Western catering, coffee and beverage, supermarket chains, OEM manufacturing enterprises and other channels and terminal resources in Central China and surrounding areas, and carry out one-on-one precise invitations; Relying on a self built audience database, we will send tickets and exhibition reminders in a targeted manner, while also linking with more than 50 industry media outlets to provide real-time coverage throughout the entire process, in order to enhance the exposure and industry influence of the exhibition.

In terms of audience welfare, exclusive policies have been launched for professional purchasing groups: groups of 10 or more visitors can enjoy free bus transportation, and out of town buyers who complete pre registration before the exhibition can be provided with free accommodation and meals, further enhancing the participation enthusiasm of industry buyers.

The exhibits of this exhibition cover a full range of baking processing equipment, baking raw materials, packaging products, bakery supporting equipment, coffee beverage raw materials and appliances, household baking, ice cream equipment, etc., fully meeting the multidimensional procurement needs of production, distribution, store terminals, household consumption, etc., helping enterprises efficiently expand customers and deeply cultivate the Central China market.

At present, the investment promotion work for the exhibition has been fully launched. We welcome upstream and downstream enterprises in the food baking industry to actively participate and share the dividends of the central consumer market.

Exhibition Consultation Organizing Committee: Ms. Shen 15122396010

The exhibits of this exhibition cover a full range of baking processing equipment, baking raw materials, packaging products, bakery supporting equipment, coffee beverage raw materials and appliances, household baking, ice cream equipment, etc., fully meeting the multidimensional procurement needs of production, distribution, store terminals, household consumption, etc., helping enterprises efficiently expand customers and deeply cultivate the Central China market.

• Company:Beijing Hansen International Exhibition Co., Ltd
• Contact:Shen Lan
• Mobile:15122396010
• Address:No. 118 Guozhan Road, Changsha County, Changsha City, Hunan Province

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