——Thousands of trendy dolls and IP derivatives are showcased, seizing a new high ground for purchasing gifts during the peak season in the second half of the year

The highly anticipated 2026 Guangzhou International Gift, Culture, Creativity, and Lifestyle Exhibition (referred to as Huali Exhibition Guangzhou) will grandly kick off at the Poly World Trade Center Expo in Guangzhou from September 11th to 13th, 2026. Under the theme of "New Wave of Industry, Creating a New Era of Growth Together", this exhibition has for the first time opened a core exhibition and trade zone for the popular sub category of plush toys. As the Mid Autumn Festival and National Day holidays approach in the second half of the year, the gift economy is about to usher in the strongest demand of the year. As a new favorite of gifts with built-in traffic, plush toys are transforming from traditional children's toys to emotional consumption carriers covering all age groups. Huali Exhibition Guangzhou has keenly captured this market signal and will bring a highly commercially valuable plush toy procurement feast to buyers and distributors in South China and even across the country.

Opening up a new pattern of toy trade, ingeniously building a cross-border supply and demand platform

As a brand exhibition deeply rooted in the gift industry for many years, Huali Exhibition has successfully held more than 20 sessions in Shanghai, accumulating rich industry resources and professional reputation. The purpose of this relocation to Guangzhou is to use Guangzhou as the core, radiate to the Guangdong Hong Kong Macao Greater Bay Area and multiple provinces in southern China, and help enterprises explore the vast potential market in southern China.

The planned exhibition area for this year's Huali Exhibition in Guangzhou is 20000 square meters, with over 1000 international standard booths set up. Leveraging the advantages of the existing professional gift platform, a dedicated "IP Toy and Trendy Play Exhibition Area" has been opened for toy exhibits. This is not only a simple toy display, but also a key bridge to break down the barriers between the gift and toy industries. As an innovative move of the exhibition, the organizing committee will break the traditional boundary between B2B enterprises and C-end consumers, create a new scenario based procurement model of "professional commerce+trend flash", and help exhibitors achieve precise docking and high traffic exposure.

At that time, the exhibition venue will gather over 30000 industry insiders and strong buyers to jointly open this extremely warm autumn shopping festival. Whether it's professional buyers from the supermarket department store system, creative gift shop owners seeking seasonal bestsellers, or holiday welfare managers from major enterprises, they can all find satisfactory sources of goods on the huge business platform of Hualizhan.

Market Trends Strike: A Leap from Children's Toys to the 'All Age Healing Economy'

The reason why Huali Exhibition chose plush toys as the heavyweight explosive point of this year's Guangzhou exhibition is due to a profound insight into the current consumption pattern. In the fast-paced urban life, soft and cute plush toys are sweeping the entire consumer market with their unique "healing power". It is not uncommon for young consumers to queue up in shopping malls and trendy toy stores in Shenzhen, Guangzhou, and other places to purchase high-quality plush IP limited edition products and trendy accessories. On the Internet social networking platform, sharing high beauty plush dolls has become a new traffic password, and the audience is no longer limited to young children.

Data shows that today's plush toy consumption covers a wide range of dimensions, from student groups to urban white-collar workers and even middle-aged and elderly customers. Consumers' willingness to pay for the emotional value of soothing anxiety and expressing emotions continues to rise. Therefore, the plush toy exhibition area of this year's Huali Exhibition highlights three core consumer trends:

One is the trend towards "excellent hand feel and quality". Nowadays, well-known exhibitors are no longer blindly pursuing low prices, but have turned their attention to the ultimate polishing of fabric texture and production technology. In the upcoming exhibition, a batch of innovative products made of ultra soft coral fleece, extremely short fleece, and even high-quality biomimetic fur, as well as cloud like soft alpaca plush toys, spun crystal fleece pillows, etc., will emerge in large numbers, bringing buyers a brand new selection experience.

The second is "IP based and personalized". From China-Chic court figures to Guangfu lion awakening, to anime Chaoplay and its millet (badges, pendants) derivatives, personalized original IP is injecting new cultural soul and incredible commercial value into plush toys. Mature IP can quickly trigger emotional recognition and self propagation effects in user communities, helping enterprises to expand their markets at lower costs.

The third is "gift scenes and packaging aesthetics". At this exhibition, the concept of "trendy gift scenes" will be maximally deepened. With the gift box with beautiful Mid Autumn Festival meaning, the novel and unique plush expression pendant is very suitable to be extracted. As a gift to improve the popularity of the festival gift, it forms the highlight of the gift economy. The exhibition area will also collaborate with packaging material suppliers to create an integrated solution of "plush+customized packaging box" for high-value gift giving and return.

Gathering of hundreds of enterprises and thousands of products, creating a brand feast for autumn in the southern region

With the strong appeal of Huali Exhibition, which has been deeply involved in the gift industry for many years, the early investment response of the plush toys and trendy toys section at this year's Guangzhou exhibition was extremely enthusiastic. At that time, numerous leading plush toy manufacturers nationwide, high-quality source supply chains from foreign trade to domestic sales, and original designer brands with high premium capabilities will compete on the same stage.

Exhibitors' product planning is fully aimed at the "Super Golden Week" of this year's Mid Autumn Festival and National Day. Buyers can purchase high-quality dolls in various price ranges, customized commemorative edition mascots with added value, AI intelligent emotional companion toys, blind box dolls, and various cute cultural and creative plush ornaments that can be hung on backpacks at any time during lightweight travel in one stop. The exhibited products are dazzling, seamlessly covering the product needs of various merchants such as business gifts, corporate welfare procurement, offline store replenishment, and private community operation, truly achieving precise docking across all categories and channels.

Building a top tier commercial and trade circle in South China through the linkage of "three exhibitions" and stimulating new vitality in trendy toy categories

In order to maximize the commercial value of the exhibition, this year's Huali Exhibition Guangzhou not only has a unique banner, but also will jointly hold the "Guangzhou International Creative Home and Daily Necessities Exhibition" at the same time. The three exhibition venues will be integrated into one, creating a strong cross-border consumer goods ecosystem that radiates throughout southern China. It is expected that this will allow the total number of professional buyers and exhibition visitors to easily exceed the design attendance, achieving the maximization of exhibition resources and passenger flow sharing.

During the exhibition, the organizing committee will also hold diversified value-added activities such as strategic trend forums for South China's toy and gift industry, e-commerce explosive product selection and docking conferences. For plush toy companies, if they have struggled in the past to enter mature supermarket groups or enter the points welfare gift channel, this exhibition will be a golden opportunity to break through the sales ceiling and fully demonstrate the soft power of enterprise production and design.

From September 11th to 13th, 2026, the Poly World Trade Center Expo in Guangzhou, the 2026 Guangzhou International Gift, Culture, Creativity, and Lifestyle Exhibition, and the Guangzhou Plush Toy Gift Purchase Festival are about to kick off. A plush toy exclusive event that showcases cutting-edge designs, gathers the most popular IP images, and creates the latest gift models is quietly brewing. Huali Exhibition Guangzhou is eagerly looking forward to your visit, witnessing and participating in an industry grand event about the interweaving of "warmth and commerce", and seizing the opportunity in the gift market for the coming year in Yangcheng in autumn!

Guangzhou Poly World Trade Center Expo Center

• Mobile:19913440559
• Address:1000 Xingang East Road, Haizhu District, Guangzhou City

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