2027 Shanghai Beauty Expo (CBE China Beauty Expo)

1、 Basic Information

Exhibition time: May 12-14, 2027 (3 days in total)

Exhibition location: Shanghai New International Expo Center (Pudong)

Exhibition scale

Exhibition area: 230000+square meters

Exhibitors: 3200+(covering 40+countries and regions)

Audience: It is expected to attract nearly 1 million people from all over the world, both online and offline, and practitioners from over 101 countries and regions to participate in business negotiations.

2、 Exhibition positioning and value

Platform positioning: A comprehensive commercial and trade service platform for the beauty industry chain, known as the "barometer and vane of the Chinese beauty market".

Exhibition value:

The concentrated outbreak of commercial trade in the marketing field helps enterprises promote their brands, establish their image, and showcase their strength.

Covering the entire industry chain of cosmetics upstream, midstream, and downstream, providing comprehensive ecological services.

Gather resources and promote international exchange and cooperation.

3、 Scope of exhibits and distribution of exhibition area

Category of exhibits:

Skin care, cosmetics and beauty tools, hair products, care products, pregnant and infant children, perfume fragrance, oral care products, household beauty instrument, chain stores and service agencies, beauty products and instruments, nail and eyelash embroidery OEM/ODM/OBM、 Packaging, mechanical equipment, raw materials/materials, etc.

Floor plan and themed exhibition hall:

Hall E1: skin care facial mask, personal care, men's care

E2 Hall: International Group, European and American Brands

E3 Hall: Selected Skincare, Personal Care, Oral Beauty Products (Special Zone for the Whole Oral Beauty Product Industry Chain)

E4 Hall: Beauty equipment, cinema products, personal care appliances

E5 Hall: Functional Beauty, Skin Management, Big Health, Nail Art, Eyelash Pattern Embroidery

E6 Hall: Korean Brands, Jiaqing Laundry, Household Paper (Jiaqing Laundry&Household Paper Zone)

E7 Hall: International Brands, Japan's Guest Country of Honor

Hall E8: CBE Fragrance Tour · perfume Hall in Shanghai

N1-N2 Halls: OEM/ODM (N2 Halls including Japanese Manufacturing Zone)

N3 Hall: Packaging

Halls N4-N5: Mechanical equipment (N4 focused purification/emulsification/mixing equipment, packaging equipment; N5 focuses on international machinery, cosmetics equipment, packaging equipment, and intelligent assembly lines

N6 Hall: Innovative Raw Materials, essence and Fragrances (radiating brand, OEM, and whole line industry chain)

N7 Hall: Essential oil hydrosol, cinema OEM, inspection and testing

W1 Hall: Washing, Skincare, Personal Care

Hall W2: makeup, perfume, beauty tools

W3 Hall: Oral Care, Maternal and Child Care

W4-W5, W8-W10 Halls: Packaging (including paper/box/bag packaging, printing and labeling, green packaging, glass/plastic packaging, etc.)

W7 Hall: Beauty Tools

4、 Featured Theme Exhibition Area

Selected Skincare, Personal Care, Oral Beauty Products Exhibition Area (E3 Hall):

Leading domestic and foreign brands have settled in, with a dedicated area for the entire industry chain of oral beauty products.

Diversified immersive interaction to meet the procurement needs of online and offline channels.

Cinema Hall (Hall E4):

Gather premium cinema products and equipment.

Full coverage of popular products, a trendsetter in the beauty industry.

Nail and eyelash beauty trend market, big health zone (Hall E5):

Give full play to the brand cluster effect and create a distinctive commercial zone.

Assist enterprises in exploring diversified sales channels and obtaining business leads both domestically and internationally.

Jiaqing Laundry&Household Paper Zone (E6 Hall):

Focus on Jiaqing washing, household paper brands, and supply chain enterprises.

Co create a new wave of channel growth in the cleaning and polyester category for home cleaning.

Equipment Theme Hall (Hall N5):

Focus on "international machinery, cosmetics equipment, packaging equipment, and intelligent assembly lines".

Collaborate with the N4 Pavilion to meet personalized and refined procurement needs.

Raw Material Theme Exhibition Hall (N6 Hall):

Active ingredients, basic raw materials, essence and fragrances, effect pigments and their supporting services will be exhibited.

Set up a series of themes to meet the one-stop procurement needs of raw materials.

5、 Exhibition requirements

Exhibitors are required to provide:

business license

Production license

The exhibited products must comply with the exhibition scope of the US Expo

6、 Previous cooperative institutions (partial)

Japanese Consulate General in Shanghai, Japan Trade Promotion Organization (JETRO) Shanghai Representative Office, Korea Cosmetic Association, Cosmetic Valley Industrial Base in France, German Cosmetic perfume Care and Washing Industry Association (IKW), Australian Trade Commission, Singapore Spa and Health Care Association, etc.

The exhibits at CBE China Beauty Expo cover three major sectors: daily chemical products, beauty, and the beauty supply chain, connecting the entire beauty industry chain.

1、 Daily Chemical Products (CBE Cosmetics Exhibition)

Skin care: face cream, essence, lotion, toner, facial mask, sunscreen, makeup removal, etc

Makeup: foundation make-up, lipstick, eye shadow, powder blusher, eye black, eyebrow pencil, base makeup tools, etc

Perfume: perfume, aromatherapy, scented candles, etc

Personal care: oral care, shower gel, body lotion, hand sanitizer, wet wipes, etc

Maternity and infant care: baby care, children's skincare, maternity specific beauty, etc

Men's care: men's skin care, shaving products, men's perfume, etc

Oral skincare products: collagen, beverages, bird's nest, probiotics, etc

Home beauty devices: facial cleanser, hair removal device, beauty mask, etc

Beauty tools/accessories: makeup *, powder puff, beauty egg, storage tools, etc

Jiaqing Life: laundry detergent, dishwashing detergent, cleaning supplies, household paper products, etc

2、 Beauty (CBE Beauty Exhibition)

Cinema products: efficacy skincare products, cinema box sets, body care products

Beauty equipment: photoelectric instruments, skin detection equipment, body beauty instruments, medical beauty equipment

Nail art/eyelash enhancement/tattooing: nail polish, nail tools, eyelash enhancement products, tattooing pigments and instruments

Skin Management/Whole Store Output: Skin Management Project, Franchise Chain, Store Management System

Medical beauty/efficacy beauty: medical beauty products, anti-aging projects, minimally invasive instruments, efficacy dressings

Hairdressing and hair development: hair care products, hair growth equipment, scalp care products

Beauty furniture/accessories: beauty bed, massage chair, beauty tool cart

3、 Beauty Supply Chain (CBE Supply)

OEM/ODM/OBM: Cosmetics processing, formula research and development, brand customization production

Packaging materials: glass bottles, plastic bottles, hoses, pump heads, gift boxes, green and environmentally friendly packaging

Raw materials/materials: natural extracts, active ingredients, essence, fragrances, humectants, preservatives

Mechanical equipment: emulsifier, filling machine, sealing machine, labeling machine, production line equipment

Inspection and testing/laboratory: quality testing instruments, component analysis equipment, research and development supporting services

Related to the beauty, hairdressing, and cosmetics industry

• Company:Shanghai Baiwen Exhibition Co., Ltd
• Telephone:18301740328
• Contact:Manager Li
• Mobile:18301740328
• E-mail:360130058@qq.com
• Address:Shanghai New International Expo Center

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