The 2026 China Brand Overseas Expo, with the theme of "Service Brand Overseas, Sharing Global Future", will be held from October 20th to 22nd, 2026 at the Hainan International Convention and Exhibition Center. The exhibition area covers 90000 square meters, with 2800 booths, and is expected to attract more than 1000 exhibitors, 5000+buyers, and 100000+professional visitors.

The exhibition relies on the policy orientation of promoting small and medium-sized enterprises to "go global" in the national "15th Five Year Plan", as well as the advantage of Hainan Free Trade Port as a pivot for China ASEAN cooperation and a hub connecting Southeast Asia and the world. With the policy dividend of high-level opening up after the closure of the country in 2025, it will build a core cross-border exchange platform for Chinese brands to go global. In the current global digital wave, Chinese brands are transforming from "product output" to "brand output", and need to shift from "cost-effectiveness" to "cost-effectiveness ratio" to stabilize user stickiness and profits. Exhibitions are born to meet this market demand.

The exhibition is hosted by Brand Alliance and organized by Brand Alliance (Shenzhen) Holdings Co., Ltd. It has received support from multiple institutions such as Hainan Cross border E-commerce Association. It is positioned as a national, international, and professional exhibition that integrates fruit display, supply chain docking, and policy interpretation, fully empowering Chinese brands to go global and helping Hainan Free Trade Port become an important intersection of domestic and international dual circulation.

Green travel, drones

Cross border platform, cross-border supply chain

Fashion home, 3C digital, personal care and beauty, import and export medical equipment

Exhibition Area for Digital Technology and Intelligent Robots

• Company:Brand Alliance (Shenzhen) Holdings Co., Ltd
• Contact:Chen Biao
• Mobile:13671248185
• Address:Binhai Avenue, Longhua District, Haikou City

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870