The 28th Shanghai International Gift, Cultural and Creative Products and Home Furnishings Exhibition (referred to as "Huali Exhibition") will be held at the Shanghai New International Expo Center from November 10th to 12th, 2026. The "Gift Box Food Exhibition Area" specially created for this exhibition will provide a "one-stop product selection platform" for enterprise customers, gift buyers, and end consumers to purchase year-end gifts, with a rich variety of categories such as high-end tonics, nut gift boxes, local specialties, health supplements, and internet famous foods.

As the annual closing indicator of the gift industry in East China, the exhibition area of this year's Huali Exhibition is expected to exceed 50000 square meters, gather over 1200 exhibitors, and attract 60000 professional visitors for procurement. The exhibition covers the entire industry chain of gifts, cultural and creative industries, home furnishings, digital products, and food. The gift box food exhibition area focuses on the cross-border integration of "food x gift", providing a full scene product matrix of "beauty, material, and face" for year-end welfare procurement, business gifts, and holiday souvenirs.

Driven by market demand, gift box food welcomes a full scene consumption explosion

According to industry data, the scale of China's gift economy industry is expected to exceed 1.6 trillion yuan by 2027, and consumer demand is accelerating towards health, wellness, and personalized customization. Gift box food plays an increasingly important role in holiday celebrations, business gifts, corporate welfare, and other scenarios, and market demand continues to rise.

The actual consumption data at the beginning of 2026 further confirms this trend: before the Spring Festival, the average daily search volume of the keyword "health gift box" on JD Health Platform surged 14 times year-on-year, the overall search volume of "New Year's gift box" increased 3.5 times year-on-year, and the average daily UV of health gift boxes increased 13 times year-on-year; During the same period, the sales of Hemazi supplement gift boxes increased by about 60% year-on-year. The gift box food market is entering an unprecedented growth window. The gift box and food exhibition area of this year's Huali Exhibition fully responds to market demand in terms of category layout, covering a variety of categories such as high-end food gift boxes, nut gift boxes, nourishing and health gift boxes, medicinal and food products, internet famous foods, and imported foods. From affordable prices to high-end customization, it is fully suitable for procurement scenarios such as holiday visits, corporate welfare, and business gifts.

Eight themed sections have been refreshed and upgraded, and the nut gift box section has made a heavyweight debut for the first time

This year, the gift box food exhibition area has undergone a major upgrade, and the exhibition area structure has been further optimized. There are eight themed sections, including business gifts, home goods, health gifts, outdoor and travel supplies, small appliances and 3C digital, trendy toys and IP authorization, gift packaging and gift box food. Among them, the gift box food exhibition area, as one of the core highlights of this year, has set up a nut gift box exclusive exhibition area for the first time, accurately capturing the trend of health gift consumption. More and more corporate welfare, business souvenirs, and personal gift scenes are focusing on the healthy, dignified, and suitable nut gift box category for all ages. The nut gift box section gathers over a hundred top nut brands and emerging manufacturers, bringing hundreds of differentiated gift box products and injecting new choices into the end of year gift procurement season.

At the same time, this year's China Gift Fair also deeply explored the new track of the gift industry, focusing on creating four innovative exhibition areas of "cultural and creative products", "customized gifts", "AI toys" and "aid surrounding areas". From China-Chic cultural and creative to intelligent technology, it comprehensively demonstrated the cutting-edge trends and cross-border integration vitality of the gift industry.

Famous brands gather, classic time-honored brands and emerging forces appear on the same stage

The exhibition lineup of gift box food exhibition area is highly anticipated. The well-known snack brand Laiyifen has confirmed to participate in this year's Huali Exhibition, which will present its rich nut gift box series and innovative New Year's product matrix. In the nourishing and health track, the exhibition area gathers over a hundred high-quality nourishing brands, emerging dietary supplement enterprises, and powerful factories from all over the country, providing buyers with a complete selection matrix from traditional nourishing dry goods to innovative instant nourishing products, fully meeting multiple procurement needs such as holiday celebration gifts, customized business souvenirs, employee welfare distribution, and self consumption.

From traditional pastries and health supplements to internet famous snacks and healthy nuts, the exhibition area will provide a diversified product matrix to meet the gift procurement needs of different scenarios and budgets, providing buyers with a truly "one-stop product selection" solution.

Exhibition linkage empowerment, sharing the year-end golden procurement window

The biggest highlight of this year's Huali Exhibition is its strong exhibition linkage effect. The 2026 Shanghai International Food Gift Box and Customized Packaging Exhibition will be held simultaneously in the same exhibition hall, and will be coordinated with the FHC Shanghai Global Food Exhibition held at the same time. The 29th FHC Shanghai Global Food Exhibition in 2026 will be grandly held from November 10th to 12th at the Shanghai New International Expo Center. With a super large scale of 200000 square meters and a matrix of more than 3000 high-quality exhibitors from around the world, it will gather more than 50 national and regional exhibition groups, and is expected to attract over 180000 professional buyers. With the theme of "Global Flavor and Health Coexistence", it will create a core hub for global leisure food trade docking.

Through the integration of the "food x gift" dual track, buyers can complete the entire procurement process from gift box food selection to packaging customization in one go, greatly improving procurement efficiency. Huali Exhibition will share over 180000 professional buyer resources with FHC Shanghai Global Food Exhibition, and the dual exhibition linkage will achieve efficient docking of exhibitor and customer resources, providing a strategic pivot for enterprises to expand into the gift market and food market.

Shanghai, as the core hub of gift procurement in East China, has strong urban consumption power and a wide range of commercial radiation. The peak season for year-end gift procurement every year is the strategic window period for enterprises to formulate next year's budget and lock in high-quality suppliers. This year's Huali Exhibition not only brings together thousands of high-quality brands and source factories that have been tested by the market, but also provides multiple services such as precise online and offline matching, VIP core buyer invitations, etc., to help supply and demand sides efficiently connect.

The peak season for year-end procurement is approaching, and the gift box food exhibition area of Shanghai Huali Exhibition in 2026 sincerely welcomes gift buyers, corporate welfare buyers, distributors, and industry partners from all over the country to visit and negotiate, lock in the market opportunities for year-end gifts, and start a procurement feast together!

Shanghai New International Expo Center

• Address:No. 2345 Longyang Road, Pudong New Area, Shanghai

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