Invitation Letter for 2026 Guangzhou International Sports Goods Foreign Trade Exhibition

Dear colleagues in the sports equipment industry, domestic and foreign buyers, and partners:

Hello!

The tide of the times is surging forward, and the sports industry is facing unprecedented development opportunities. With the deepening of the country's long-term goal of building a sports powerhouse by 2035, the concept of national fitness has deeply penetrated people's hearts, and sports health has become a consensus among the whole nation. China's sports equipment industry has entered a "golden age" of high-quality development. In order to build a bridge for global sports goods trade exchange, gather cutting-edge resources in the industry, and promote Chinese sports brands to go global, the 2026 Guangzhou International Sports Goods Foreign Trade Exhibition (CISP) will grandly kick off from October 30 to November 1, 2026 at the Poly World Trade Center Expo in Guangzhou. At the same time, the COSP Guangzhou International Outdoor Exhibition will be held to empower the sports industry to upgrade cross-border trade and embark on a new journey of industry development with a full range of categories, specialization, and internationalization exhibition platforms.

This exhibition is hosted by Shanghai Zhongzhan Shixin Exhibition Group Co., Ltd., jointly organized by Guangdong Cross border E-commerce Association, and organized by Zhongzhan Shixin (Shenzhen) Exhibition Co., Ltd. and Zhongzhan Shixin (Guangzhou) Exhibition Co., Ltd. Based on the core location of the Guangdong Hong Kong Macao Greater Bay Area, it integrates global sports industry resources, focuses on five core areas: fitness sports, venue facilities and construction, ball games and sports leisure products, e-sports, and youth sports education, and creates a top-level foreign trade exhibition that integrates product display, business docking, brand promotion, and industry exchange. We sincerely invite global sports equipment companies, purchasers, distributors, industry experts, and media friends to visit and explore business opportunities, discuss development, and achieve a win-win future together!

1、 Background of the exhibition: Riding on the momentum, the sports industry welcomes a golden opportunity

Sports are an important symbol of social development and human civilization progress, and an important content to meet people's aspirations for a better life. In recent years, the Chinese economy has continued to develop steadily, the consumption structure of residents has been continuously upgraded, health awareness has been fully awakened, sports and fitness have shifted from a fashion trend to a national necessity, the size of the sports equipment market has continued to expand, and industrial innovation vitality has been constantly bursting.

The national level attaches great importance to the development of the sports industry, and has successively introduced multiple policies to support the development of sports equipment manufacturing, sports services, cross-border e-commerce and other fields, promoting the sports industry to become a new growth point of the national economy. Driven by policy dividends, consumption upgrades, and technological empowerment, China's sports goods industry is transforming from a "manufacturing powerhouse" to a "brand powerhouse". Product quality, innovation capabilities, and international competitiveness are comprehensively improving, and overseas market demand continues to be strong. Cross border trade of sports goods is entering a golden period of development.

At the same time, as the forefront of China's opening-up to the outside world, the Guangdong Hong Kong Macao Greater Bay Area has a complete industrial chain supporting facilities, a convenient cross-border logistics system, and a huge number of domestic and foreign procurement resources, making it the core hub for the export of sports goods. As the core city of the Greater Bay Area, Guangzhou boasts two international ports, Guangzhou Port and Nansha Port, which are linked to Baiyun International Airport and railway ports, forming a three-dimensional transportation network of sea, land and air. The trade channels reach more than 200 countries and regions around the world, providing a unique location advantage, industrial advantage and trade advantage for sports goods foreign trade exhibitions.

In this context, the 2026 Guangzhou International Sports Goods Foreign Trade Exhibition has emerged, with the theme of "integrating sports into life", based domestically and radiating globally, focusing on the vertical field of sports goods foreign trade, accurately matching the needs of domestic and foreign buyers, breaking down trade barriers, smoothing supply and demand channels, helping Chinese sports brands go global to explore gold, promoting the exchange and sharing of global sports industry resources, and injecting strong momentum into the high-quality development of the industry.

Exhibition Overview: Full Category Coverage, Creating a Professional Foreign Trade Platform

（1） Basic Information

Exhibition Name: 2026 Guangzhou International Sports Goods Foreign Trade Exhibition (CISP)

Simultaneous Exhibition: COSP Guangzhou International Outdoor Exhibition

Exhibition Theme: Integrating Sports into Life

Exhibition time: October 30th to November 1st, 2026

Exhibition time: October 28-29, 2026 (08:00-17:00)

Launch dates: October 30th (09:00-17:00), October 31st (09:00-17:00), November 1st (09:00-16:00), 2026

Demolition time: November 1, 2026 (16:00-20:00)

Venue: Poly World Trade Center Expo Center, Guangzhou (No. 1000 Xingang East Road, Haizhu District, Guangzhou, Guangdong Province)

Exhibition scale: Exhibition area of 60000+square meters, 800+exhibitors, 80000+professional visitors, 50+high-end forums and supporting activities during the same period

（2） Exhibition area planning: Five core sections, showcasing the entire industry chain

This exhibition focuses precisely on the entire sports equipment industry chain, divided into five characteristic exhibition areas, covering the entire process of production and manufacturing, product sales, supporting services, technology research and development, etc., to meet the one-stop procurement needs of domestic and foreign buyers:

1. The fitness exhibition area focuses on home and commercial fitness equipment, small training equipment, outdoor equipment for national fitness, rehabilitation and testing equipment, and fitness equipment accessories; Rehabilitation massage equipment, massage chairs, foot baths, home health products and accessories, covering the entire scene of home fitness, commercial fitness, and rehabilitation health, showcasing the latest products and technologies in the industry.

2. The venue facilities and construction exhibition area cover artificial turf, sports wood flooring, assembled flooring, sports floor glue, silicone PU, EPDM, acrylic and other elastic sports floor systems and supporting materials and equipment; Facilities such as venue landscaping, building materials, lighting and sound systems, seating, etc; Professional sports equipment such as basketball, volleyball, athletics, gymnastics, and weightlifting provide comprehensive solutions for the construction and operation of sports venues.

3. The exhibition area for ball and sports leisure products gathers a full range of ball equipment and protective gear, including three major categories: table tennis, badminton, tennis, golf, rugby, etc; Sports apparel such as sports shoes and clothing, sports glasses, smart wearables, and fashionable sports accessories; Taekwondo, boxing, martial arts, darts and other combat leisure products meet the needs of all categories of sports, leisure and competitive competitions.

4. The e-sports exhibition area showcases professional e-sports equipment such as gaming headsets, keyboards, mice, gaming chairs, high refresh rate screens, graphics cards, etc; Esports live streaming, e-sports clubs, e-sports training, e-sports hotels, e-sports peripheral products, etc., keep up with the development trend of the e-sports industry and explore new business opportunities in sports technology.

5. The Youth Sports Education Exhibition Area gathers international youth training institutions, sports training enterprises, and professional sports clubs; Specialized hardware and software for physical education teaching, training, and competitions, multimedia devices, sports and entertainment facilities, etc., help promote the development of the youth sports education industry and tap into the potential of the campus sports market.

Exhibition highlights: Multi dimensional empowerment, helping enterprises seize the global market

（1） Senior organizer, deep integration of industry resources

The organizer of this exhibition has many years of successful experience in organizing the COSP Guangzhou International Outdoor Exhibition, which is recognized as the preferred exhibition in the outdoor industry. It has a mature exhibition operation system, a huge industry resource library, and a professional service team. This exhibition continues the high-quality exhibition standards, integrating resources from the fields of sports equipment and outdoor leisure, achieving a 60000 square meter full category display, gathering over 800 well-known domestic and foreign brand enterprises, creating a new model of sports+outdoor linkage exhibition, achieving resource sharing, customer source interconnection, and doubled efficiency.

（2） Precise buyers, direct cross-border trade customers

The exhibition focuses on the vertical field of foreign trade, accurately targeting core customer groups such as cross-border e-commerce sellers, importers and exporters, brand agents, and overseas buyers. With the support of the organizer's 150000+professional audience database and one-on-one precise invitations from 20+professional customer service teams, it ensures that the attendance rate of professional buyers reaches over 75%. The audience covers a wide range of fields, including large-scale cross-border e-commerce platforms, independent buyers, domestic and foreign chain supermarkets, fitness clubs, sports venues, universities, government sports departments, rehabilitation medical units, sports clubs, etc., connecting exhibitors with massive and precise orders and opening up foreign trade sales channels.

（3） Location advantage, seamless connection of global trade

The exhibition landed in Guangzhou, based on the core of the Guangdong Hong Kong Macao Greater Bay Area, relying on the well-established sports goods manufacturing industry chain, convenient cross-border logistics system, and open international trade policies in the Pearl River Delta. It has access to the international shipping hubs of Guangzhou Port and Nansha Port, and is linked to the Baiyun Airport air port to achieve fast customs clearance and global direct delivery of goods. At the same time, the Greater Bay Area gathers a large number of foreign trade enterprises, cross-border e-commerce sellers, and overseas buyers, bringing a continuous stream of trade opportunities to the exhibition and helping exhibitors easily explore the global market.

（4） Global promotion to enhance brand exposure in all aspects

The exhibition adopts the three-dimensional publicity mode of "whole network digitalization+offline precision launch+targeted invitation of business associations" to build a 360 ° all-round promotion matrix: online coverage of five search engines, including Baidu, 360 and Google, four portal websites, including Sina, Netease and Sohu, and mainstream social media platforms at home and abroad, including WeChat, Tiktok, Little Red Book, Facebook and TikTok, to achieve global exposure through precision advertising, content marketing and talent promotion; Offline coverage of highways, subways, commercial buildings, high-speed rail stations, industrial parks and other scenes, accurately reaching industry audiences; Through targeted invitations from over a hundred domestic and international business associations, professional media, and expert bloggers, we ensure that exhibition information accurately reaches the target audience, helping exhibitors maximize their brand influence and exhibition effectiveness.

（5） High end forum, focusing on cutting-edge industry trends

At the same time as the exhibition, more than 50 high-end forums, business matching meetings, new product roadshows and other supporting activities will be held, bringing together industry experts, enterprise leaders, cross-border e-commerce platform leaders, and overseas procurement representatives to conduct in-depth discussions on core topics such as sports industry innovation, cross-border e-commerce development, sports rehabilitation, youth sports education, sports tourism, and emerging sports projects. Industry policies will be interpreted, market trends will be analyzed, and practical experience will be shared to provide cutting-edge ideas and direction guidance for enterprise development.

The core supporting activities include: 2026 Sports Industry Innovation and Development Forum, Fitness and Sports Rehabilitation Conference, International Youth Sports Education Conference, China Sports Tourism Development Summit Forum, Amazon New Policy Analysis, eBay Sports Strategy Category Sharing, TikTok Full Hosting Explosive Order Tips, Meike Multi Sports Category Market Analysis, Cross border E-commerce Product Selection Matchmaking Meeting, Outdoor Equipment Innovation Sharing Meeting, etc., taking into account industry exchanges and commercial landing, achieving a one-stop experience of "exhibition+learning+docking".

（6） Accurate docking, efficient promotion of commercial cooperation

The exhibition is dedicated to building a precise business docking platform for exhibitors and buyers, holding multiple cross-border e-commerce product selection docking meetings and one-on-one negotiation meetings with overseas buyers. Based on exhibitors' product categories and buyers' needs, precise matching is carried out, providing exclusive supply and demand matching services, reducing communication costs, and efficiently promoting order cooperation. At the same time, relying on the huge flow of visitors and professional customer resources at the exhibition, we help enterprises expand their distributors and agents at home and abroad, establish long-term stable trade cooperation relationships, and achieve a double harvest of brand promotion and order conversion.

Audience composition: Covering all areas and accurately connecting with high-quality customer sources

The audience of this exhibition is mainly 2B professional buyers, taking into account 2C end consumers, covering all fields of the sports goods trade chain. The core audience composition is as follows:

（1） Online merchants

Large cross-border e-commerce sellers, independent website buyers, third-party e-commerce platform operators, sports live streaming e-commerce institutions, sports app development companies KOL/KOC、 Self media influencers, etc.

（2） Offline customers

Sports goods importers and exporters, brand agents, distribution wholesalers, star rated hotels, resorts, theme parks, camping bases, domestic and foreign chain supermarkets, fitness clubs, sports venues, university sports departments, sports construction engineering companies, real estate development enterprises, government sports departments, hospital rehabilitation centers, medical units, etc.

（3） Group merchants

Sports and fitness clubs, various national sports associations, youth physical training bases, weight loss training camps, sports event service providers, sports equipment rental companies, etc.

（4） Other audiences

Professional athletes, coaches, media professionals in the sports industry, sports internet celebrities, sports stars, fitness enthusiasts, health consumers, young sports enthusiasts, etc.

A comprehensive audience composition ensures that exhibitors can not only connect with bulk foreign trade orders, but also expand their end market channels and achieve diversified business layouts.

5、 Exhibition Value: Six Core Advantages to Assist Enterprises in Global Layout

1. Seize foreign trade opportunities: Leveraging the advantages of the Greater Bay Area's foreign trade, connect with over 80000 professional buyers worldwide, directly obtain overseas orders, expand cross-border e-commerce and import/export trade channels, and quickly open up international markets.

2. Showcasing brand strength: 60000 square meters of professional display space, showcasing the company's new products, technology, and strength to global customers, enhancing the brand's international visibility and influence, and establishing an industry benchmark image.

3. Integrate industry resources: Gather 800+industry-leading enterprises and upstream and downstream merchants in the industry chain to achieve resource docking, win-win cooperation, and expand supply chain, channel, and partner resources.

4. Grasp industry trends: Participate in over 50 high-end forums and industry activities, interpret policies, analyze markets, learn cutting-edge technologies and operational models, and provide reference for enterprise strategic planning.

5. Precise business matching: one-on-one supply and demand matching, special matching meetings, efficiently matching the needs of buyers, reducing customer acquisition costs, quickly promoting cooperation, and improving exhibition returns.

6. Enjoy exclusive services: The organizer provides one-stop thoughtful services such as booth design, logistics transportation, customer invitation, promotion, on-site reception, etc., to ensure the exhibition experience throughout the process.

Exhibition Scope

Covering a full range of sports equipment and services, including fitness equipment, home health products, sports venue facilities, sports ground materials, ball equipment, sports shoes and clothing, smart wearable devices, combat equipment, e-sports equipment, youth sports education equipment, sports training services, sports technology products, sports peripheral products, etc.

contact information

Phone: Mr. Wang 13166375719

exhibition:

Sincere Invitation

In the era of sports empowerment, trade connects the world. The 2026 Guangzhou International Sports Goods Foreign Trade Exhibition is the core platform for China's sports goods industry to explore overseas markets, connect with global resources, and promote brand expansion. It is a top-level event for domestic and foreign merchants to exchange and cooperate, and achieve win-win development.

We firmly believe that with the strong support and active participation of our colleagues, this exhibition will become a benchmark exhibition in the industry with a grand scale, abundant resources, and fruitful results. Here, on behalf of the exhibition organizing committee, we sincerely invite you to take the time to visit, participate in exhibitions, discuss cooperation, and talk about the future together. Join hands with us, share the golden opportunities of the sports industry, expand the global foreign trade market, and build the dream of a strong sports country in China!

Looking forward to gathering with you in Guangzhou, participating in the grand event together, and achieving a win-win future!

2026 Guangzhou International Sports Goods Foreign Trade Exhibition Organizing Committee October 30, 2026

Exhibition Scope

Covering a full range of sports equipment and services, including fitness equipment, home health products, sports venue facilities, sports ground materials, ball equipment, sports shoes and clothing, smart wearable devices, combat equipment, e-sports equipment, youth sports education equipment, sports training services, sports technology products, sports peripheral products, etc.

• Telephone:13166375719
• Contact:Mr. Wang
• Mobile:13166375719
• Address:1000 Xingang East Road, Haizhu District, Guangzhou City

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