2026 China (Shanghai) International Photography Equipment and Digital Imaging Exhibition

Date: December 9-11, 2026 Location: Shanghai New International Expo Center

Exhibition Information

Exhibition Date: December 9-11, 2026

Exhibition cycle: once a year

Exhibition scale: 23000 square meters, 60000 visitors

Exhibition location: Shanghai New International Expo Center

◆ Exhibition Introduction:

The photography equipment industry has gradually grown with the improvement of people's living standards and the continuous development of photography technology. Currently, photography equipment has become an important part of people's lives, covering a full range of photography equipment and accessories from cameras, lenses, flashlights, tripods to backpacks, filters, etc. Especially with the promotion of digital technology, the photography equipment market has ushered in new development opportunities.

The Chinese government attaches great importance to the development of the photography equipment industry and promotes technological innovation and market expansion through a series of policy measures. For example, increasing support for technological innovation, encouraging enterprises to increase research and development investment, and promoting product upgrades and replacements. At the same time, the government has also reduced the operating costs of enterprises and improved market competitiveness through tax incentives, funding subsidies, and other means. In this context, the 2026 China (Shanghai) International Photography Equipment and Digital Imaging Exhibition will be held at the Shanghai New International Expo Center from December 9-11, 2026, with the support of various units. The exhibition will further expand the upstream and downstream industrial chain of the photography machinery and photography equipment industry, showcase new technologies, equipment, and products in the field of photography machinery and photography equipment at home and abroad, gather global technology industry giants and innovative energy, analyze trends and pulse, deeply explore future technologies, innovate applications, and market development opportunities.

At the same time, a series of forward-looking, practical, and directional technical exchanges and new product releases will be held, along with multiple technical seminars and activities. Domestic and foreign experts and representatives will be invited to interact and discuss industry development trends, and share their respective experiences and achievements.

Brands invited to participate include Olympus, Konica Minolta, Vezel, Yongnuo, Lao Frog, Hanem ö ller, Nikon, Pantek, DJI, Sigma, Hasselblad, Ricoh, SIRUI, Nike, Tenglong, Sony, Blue Sky Sea, Daheng Imaging, Meikang, Boya, Fengdi, Manbi, Yimeitu, Freedom, Keyence, Canon, Fujifilm, Nanguang Film and Television, Jinbei, Baino Imaging, Epson, Zeiss, Baino, LeKai, BenQ, Zhizhi Imaging, Weishi Imaging, Changgeng, Zhongyi, etc; Nearly 60000 visitors have been scheduled to attend the exhibition, and we have collaborated with over 50 media outlets from first and second tier industries to report on the event.

Exhibition scope:

Digital cameras, digital machine backs, silver salt cameras, lenses, video recorders, expansion equipment, and related products; Ordinary economy type, professional high-end type cameras, industrial specific intelligent cameras, cameras and their accessories for amateur enthusiasts; Communication equipment with photography function; Aerial drones, outdoor photography equipment, projectors, projectors, printers, and related products; Studio equipment, wireless transmission function storage, studio lighting fixtures, background props, wedding dresses, wedding headwear, film and cameras, video cameras, mobile photography and other auxiliary equipment, outdoor equipment, and photography art books and publications.

Reason for participation:

Comprehensive services, providing precise and high-value market promotion - The exhibition will collaborate with authoritative associations and institutions in the photography industry, as well as relevant industry management departments, associations, professional magazines, domestic and foreign support units, and VIP participating enterprises, using professional databases and online channels for precise promotion. We will invite industry professionals to visit, exchange, negotiate, and trade one-on-one to ensure the quality of the exhibition.

Connecting domestic and international trade resources, sharing massive information and cooperation opportunities - the exhibition continuously strengthens the expansion of international channels, invites international professional photography enterprises, institutions, purchasers, exhibitors and visitors to attend and visit. Improve exhibition quality and optimize exhibition quality. Build a smooth and unobstructed trade bridge for domestic and foreign exhibitors and visitors.

Presenting exciting contemporary entertainment activities and creating a diverse cultural exchange platform - through photography competitions and award ceremonies for award-winning works, mobilizing exhibition visitors' enthusiasm, inspiring photography enthusiasts to communicate and exchange ideas with each other - learning from each other's strengths and weaknesses, constantly innovating, and making progress together, pushing the photography industry to new heights.

Multiple industry trade forums, technical seminars, and training courses to enhance the quality of the exhibition - inviting senior experts and scholars in the industry to analyze the modern photography industry market environment, solve marketing problems, and grasp the direction of industry development through trade forums, technical seminars, training courses, and other activities.

◆ Target audience:

Film studios, studios, and various shops in the fields of portrait, advertising, products, film and television, tourism, news, etc;

Agents, distributors, dealers, distributors, wholesalers, import and export traders;

Professional photographers, amateur photography enthusiasts, and general consumers;

Government agencies, organizations, and various types of enterprises and institutions;

Various individual and professional users across the country;

Photography enthusiasts from photography associations at home and abroad, as well as in various provinces and cities;

Photography enthusiasts from photography organizations, associations, and societies at all levels;

Various universities and student photography groups in the field of education;

Major art museums, galleries, and auction houses in the public domain;

Major newspapers, publishing houses, printing companies, photo agencies, television stations, and websites in the field of media;

Photography equipment cities, department stores, home appliance chain retail systems, and procurement groups in the commercial field;

◆ Time schedule:

December 7, 2026: Light booth construction and exhibitor setup

December 8, 2026: Construction of bare space booths and standard booths, and exhibition setup

December 9, 2026: Exhibitors enter the museum/Opening ceremony and VIP visits/Professional personnel visit the exhibition

December 10, 2026: Exhibition/Professional visitors have no lunch break

December 11, 2026 (after 16:00): Exhibitors withdraw from the exhibition

Please communicate and contact us in a timely manner to obtain the latest exhibition information

HEADI 2026 China (Shanghai) International Photography Equipment and Digital Imaging Exhibition - Organizing Committee

Contact: Mr. Zhao

Phone: 021-59780182

Mobile/WeChat: 150000 33892

Exhibition scope:

Digital cameras, digital machine backs, silver salt cameras, lenses, video recorders, expansion equipment, and related products; Ordinary economy type, professional high-end type cameras, industrial specific intelligent cameras, cameras and their accessories for amateur enthusiasts; Communication equipment with photography function; Aerial drones, outdoor photography equipment, projectors, projectors, printers, and related products; Studio equipment, wireless transmission function storage, studio lighting fixtures, background props, wedding dresses, wedding headwear, film and cameras, video cameras, mobile photography and other auxiliary equipment, outdoor equipment, and photography art books and publications.

• Telephone:150 000 33892
• Contact:Mr. Zhao
• Mobile:150 000 33892
• Address:No. 2345 Longyang Road, Pudong New Area, Shanghai

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