Dear colleagues from all walks of life and relevant units:

Inheriting the wisdom of a thousand years of herbal medicine and empowering modern healthy living. At this golden opportunity period when the country is vigorously promoting the "Healthy China 2030" plan outline, the "Major Project for the Revitalization and Development of Traditional Chinese Medicine", and the "Silver Hair Economy" development strategy, and coinciding with the key stage of deepening the construction of the National Traditional Chinese Medicine Comprehensive Reform Demonstration Zone in Shandong Province, we cordially invite you to attend the "2026 Shandong Traditional Chinese Medicine Health and Life Industry Expo" and join us in this grand event of gathering industry strength and discussing the future development of traditional Chinese medicine!

1、 Background and Strategic Significance

At present, the traditional Chinese medicine health industry is facing unprecedented development opportunities. As a major province of traditional Chinese medicine, Shandong Province is fully implementing the requirements of the "Several Measures to Further Strengthen the Construction of National Traditional Chinese Medicine Comprehensive Reform Demonstration Zones", focusing on the integration of traditional Chinese medicine into daily life, industrial integration, and international development, and accelerating the construction of a strong province of traditional Chinese medicine and a demonstration province of medical and elderly care integration. In July 2026, the China (Shandong) Qingdao International Health and Wellness Industry Expo will be grandly held at the Qingdao International Convention and Exhibition Center, focusing on cutting-edge fields such as smart elderly care, rehabilitation aids, travel health and wellness, and health management. It is expected to attract more than 50000 professional visitors and more than 800 participating companies, building a high-level, international, and market-oriented health and wellness industry exchange platform. On this basis, the "2026 Shandong Traditional Chinese Medicine Health and Lifestyle Industry Expo" will be held at the same time.

The theme of this exhibition is "Inheriting essence, Integrating into Life, Enabling Industry - Let Traditional Chinese Medicine Light up Modern Healthy Life". It aims to build the first authoritative, market-oriented and industrialized activity in China with "Integrating Traditional Chinese Medicine into Modern Life" as the core, promote the deep integration of traditional Chinese medicine culture, technology, products and modern healthy life, and help Shandong build a strong province of traditional Chinese medicine and a demonstration province of combining medicine with health care.

2、 Exhibition arrangement

1. Exhibition time: July 02-04, 2026

2. Exhibition location: Qingdao International Convention and Exhibition Center (Red Island Hall)

3. Exhibition theme: "Inherit essence, integrate into life, empower industry - let TCM light up modern healthy life".

4. Exhibition scale: 50000 square meters of exhibition area, 800+participating companies, 50000+professional visitors, and 20+conference events.

3、 Event positioning and highlights

（1） Activity positioning

This event is a leading demonstration, interactive, and industrialized special activity of "Traditional Chinese Medicine Healthy Life" in China. As the core highlight of the Qingdao Health and Wellness Expo, it deeply integrates traditional Chinese medicine culture, technology, products, and modern lifestyle, creating a comprehensive platform that integrates exhibition, experience, communication, and trading.

（2） Event Highlights

1. Distinctive breakthrough, precise breakthrough, the first specialized exhibition in China focusing on "integrating traditional Chinese medicine into modern life", exclusively setting up a marine traditional Chinese medicine theme museum, and inviting leading enterprises such as Mingyue Seaweed and Huanghai Pharmaceutical to settle in. Enterprises can quickly create differentiated brands and enhance industry recognition with the "National First" label.

2. Full chain docking, direct conversion, covering the entire traditional Chinese medicine industry chain in 9 exhibition areas, and pre counting the needs of 6 core audience categories (buyers, channel partners, etc.) to match potential customers one-on-one for participating enterprises; Set up a dedicated negotiation area on site to ensure efficient communication between enterprises and buyers, and refer to data from similar exhibitions to help enterprises increase on-site signing rates by more than 30%.

3. Government enterprise linkage, implementation empowerment, supporting more than 20 practical simultaneous activities, on-site Q&A guidance from Chinese medical masters, precise matching results transformation docking meetings to clarify the "enterprise+university/medical institution" cooperation path, and special product promotion meetings to invite buyers to attend, helping enterprises quickly reach technical cooperation and product procurement intentions.

4. Livelihood experience, precise customer acquisition, setting up immersive experience areas such as intangible cultural heritage exhibitions and AI traditional Chinese medicine diagnosis and treatment on site. Enterprises can use the experience process to directly reach end consumers, collect product feedback on site, conduct trial sales and experience activities simultaneously, quickly accumulate precise customer resources, and polish products that fit the market.

5. Multi dimensional communication and low-cost development. The organizing committee integrates government affairs, mainstream media, social platforms such as Tiktok and Xiaohongshu to provide free brand exposure for exhibitors; Collaborate with e-commerce influencers to conduct live streaming sales, and businesses can participate for free without additional investment, quickly expanding their online and offline communication channels.

6. Long term empowerment, continuous benefits, relying on the mature resources of Qingdao Health and Wellness Expo, providing 3-month follow-up services for potential customers to enterprises after the exhibition; Long term layout of exhibition IP, priority can be given to inviting participating companies to participate in small-scale matchmaking events and industry salons in the future, to help companies continue to expand their markets and accumulate resources.

7. Offer discounts on investment promotion, reduce investment in exhibitions, and clearly introduce preferential policies for investment promotion. Leading enterprises outside the province can apply for free standard booths, and small and medium-sized enterprises can enjoy a 50% reduction in booth fees; Provide free booth construction guidance and promotional material design assistance, comprehensively reduce the cost of enterprise participation, and achieve high returns with light investment.

8. Open up channels, broaden profit paths, and invite procurement managers from nationwide chain pharmacies, large supermarkets, chain health institutions, and mainstream e-commerce platforms to attend and sign channel cooperation intentions on site; Dedicated personnel guide enterprises to explore the cross-border track of "Traditional Chinese Medicine+", provide cross-border cooperation resources such as beauty industry, catering, and health care, and get rid of the single profit dilemma.

9. Leading the trend, seizing the opportunity, focusing on hot topics such as AI traditional Chinese medicine, intelligent health equipment, and innovative products of medicine and food, setting up a technology achievement exhibition area on site, and inviting industry experts to share product innovation and standardized operation knowledge; Provide industry trend reports for enterprises, help them accurately layout popular categories, and seize market opportunities.

10. Closed loop service to enhance returns, collecting enterprise needs and matching potential customers before exhibiting; Provide exclusive negotiation, live streaming assistance and other services during the exhibition; After the exhibition, arrange a dedicated person to follow up on cooperation intentions, provide monthly feedback on follow-up progress, ensure the implementation of the company's exhibition results, and make every effort to improve the return on investment.

4、 Exhibition content and exhibition area planning

1. Traditional Chinese Medicine Authentic Medicinal Materials and Raw Materials Exhibition Area

This exhibition area focuses on showcasing high-quality authentic medicinal resources from Shandong Province and across the country, covering traditional Chinese medicine planting bases, decoction piece processing enterprises, medicinal excipients, and OTC enterprises. The scope of exhibits includes genuine Shandong medicinal materials such as astragalus, honeysuckle, salvia miltiorrhiza, ass hide glue and American ginseng, as well as Chinese herbal pieces, extracts of Chinese medicinal materials, pharmaceutical excipients, and raw materials of traditional Chinese patent medicines and simple preparations.

2. Exhibition Area for Medicinal Food Homology and Health Products

This exhibition area focuses on health consumer goods under the concept of "medicine and food are of the same origin", focusing on the display of instant cream, health tea, ass hide glue cake, Tonic Diet soup bags, meal substitutes, functional food, health food, Chinese medicine daily chemical products and special daily necessities.

3. Exhibition Area for Traditional Chinese Medicine Diagnosis and Treatment Equipment and Innovative Technologies

This exhibition area focuses on showcasing innovative achievements in the deep integration of modern technology and traditional Chinese medicine, covering the latest research and development achievements of traditional Chinese medicine diagnosis and treatment equipment, pharmaceutical machinery, digital solutions, and scientific research institutions. The scope of exhibits includes pulse diagnostic apparatus, meridian detector, moxibustion robot, TCM decoction equipment, TCM digital diagnosis and treatment system, intelligent acupuncture and moxibustion equipment, etc.

4. Exhibition Area for Traditional Chinese Medicine External Treatment and Health Care Services

This exhibition area focuses on suitable traditional Chinese medicine techniques and health services, showcasing traditional therapies such as moxibustion, tuina, ear acupressure, pediatric spine massage, cupping therapy, guasha, medicinal baths, and fumigation. It also gathers service institutions such as traditional Chinese medicine therapy institutions, health management centers, health club chains, and traditional Chinese medicine health bases.

5. Traditional Chinese Medicine Cultural and Creative Aesthetics Museum

This exhibition area is based on the concept of "culture+creativity+life", showcasing sachets, traditional Chinese medicine aromatherapy, seasonal hand books, herbal plant dyes, traditional Chinese medicine illustrations, traditional Chinese medicine themed cultural and creative gifts, intangible cultural heritage handicrafts, etc.

6. Cross border Integration Exhibition Area for Big Health

This exhibition area focuses on the new cross-border integration of "Traditional Chinese Medicine+" and showcases the innovative integration achievements of Traditional Chinese Medicine with the beauty industry, catering, cultural tourism, sports and other fields. The exhibition scope includes traditional Chinese medicine beauty and skincare products, traditional Chinese medicine health and wellness catering, traditional Chinese medicine themed tourism routes, traditional Chinese medicine health hotels, traditional Chinese medicine sports and rehabilitation products, etc.

7. Exhibition Area for Smart Traditional Chinese Medicine and Health Products

This exhibition area focuses on showcasing the innovative applications of cutting-edge technologies such as artificial intelligence, big data, and the Internet of Things in the field of traditional Chinese medicine, covering research achievements and innovative products such as AI constitution recognition, tongue diagnosis devices, wearable devices for traditional Chinese medicine, health management apps, and digital diagnosis and treatment systems for traditional Chinese medicine. At the same time, this exhibition area also targets the fields of elderly care and rehabilitation, showcasing health monitoring equipment, rehabilitation aids, smart home products, and aging friendly facilities.

8. Marine Traditional Chinese Medicine Theme Exhibition Area

Shandong is a major maritime province with abundant marine traditional Chinese medicine resources. Establish the first "Marine Traditional Chinese Medicine Theme Hall" in China, showcasing traditional marine Chinese medicinal materials such as seaweed, kelp, oysters, as well as modern transformation achievements such as marine functional foods, marine biomedicine, and marine derived probiotics. Invite local leading enterprises to create benchmark exhibition areas.

9. International Cooperation and Achievement Transformation Exhibition Area

This exhibition area focuses on the international development of traditional Chinese medicine and the transformation of industry university research achievements, showcasing high-quality projects from international traditional Chinese medicine enterprises, Sino foreign cooperative institutions, research institutes, achievement transformation enterprises, industrial parks, and government investment departments. The scope of exhibits includes internationally certified traditional Chinese medicine products, cooperation projects with overseas traditional Chinese medicine centers, cases of university research achievement transformation, investment policies for traditional Chinese medicine industrial parks, etc.

10. Featured Experience Area

The live inheritance performance of intangible cultural heritage of traditional Chinese medicine invited inheritors of intangible cultural heritage of traditional Chinese medicine in Shandong and across the country to present: ancient processing (such as nine steaming and nine drying), traditional preparations (paste pill powder), and characteristic therapies (acupuncture and moxibustion, massage, bone setting). Set up an interactive area for the "Intangible Cultural Heritage Inheritors Studio", where visitors can personally experience making mugwort sticks and DIY traditional Chinese medicine sachets.

Traditional Chinese Medicine AI Diagnosis and Treatment Immersive Experience Area, on-site display of AI tongue diagnosis/pulse diagnosis device: The audience experiences "machine pulse diagnosis" on-site, generating a physical analysis report and conditioning plan in 3 minutes; Traditional Chinese Medicine Model: Demonstrating how AI can assist doctors in diagnosis and treatment, prescription recommendations, and medication reminders; Intelligent acupuncture and moxibustion robot: show the automatic acupoint positioning and acupuncture auxiliary system (safety demonstration).

5、 Target audience and invitation recipients

This exhibition will focus on inviting the following six groups to attend and observe, ensuring that participating companies achieve precise docking and efficient conversion.

1. Professional procurement audience: hospital procurement departments, pharmacy chain enterprises, supermarket procurement teams, Chinese herbal medicine wholesalers, health institution procurement personnel, core docking authentic medicinal materials, diagnostic and treatment equipment, health products and other exhibition areas to meet bulk procurement needs.

2. Government enterprise and industry cooperation audience: Relevant officials from local health commissions, traditional Chinese medicine management bureaus, civil affairs departments, representatives from industry associations (such as traditional Chinese medicine associations and elderly care associations), investment promotion personnel from industrial parks, core docking with international cooperation, achievement transformation, medical and elderly health exhibition areas, to assist in government enterprise cooperation and achievement implementation.

3. Entrepreneurial and franchise audience: Entrepreneurial investors, aspiring franchisees, core docking of health and wellness services, health products, cross-border integration and other exhibition areas, seeking high-quality franchise projects and entrepreneurial cooperation opportunities.

4. Terminal consumption and experience audience: ordinary citizens who pay attention to traditional Chinese medicine health and wellness, elderly groups and their families, cross-border practitioners in beauty, catering, etc., core docking of health products, wellness services, cross-border integration, elderly products and other exhibition areas to meet personal consumption, experience and small-scale cooperation needs.

5. Research and academic audience: Researchers from universities and research institutions, practitioners of traditional Chinese medicine, physical therapists, and other professional fields, core docking of diagnostic and therapeutic equipment, innovative technologies, authentic medicinal materials, and other exhibition areas to carry out technical exchanges, learning and reference.

6. International Cooperation Audience: Representatives of overseas traditional Chinese medicine enterprises, investors in the international health industry, personnel from Sino foreign cooperation institutions, core docking of international cooperation and achievement transformation exhibition areas, seeking opportunities for international technology cooperation, product import and export, etc.

6、 Event promotion and marketing channels

This exhibition relies on the mature publicity system of Qingdao Health Expo, integrates online and offline multi-channel resources, and constructs a comprehensive and three-dimensional communication matrix to ensure the exposure and influence of the exhibition.

1. Official channels: included in the overall promotion system of Qingdao Health and Wellness Expo official website, WeChat account, press releases, outdoor advertising, etc., to unify the image and voice.

2. Government media: Invite new government media platforms such as "Healthy Shandong" and "Qingdao News Network" to carry out special topic push and in-depth reporting.

3. Social platform: launch the topic challenge of "My Traditional Chinese Medicine Life" at Tiktok and Xiaohongshu, and set up an interactive activity of "punch in and show courtesy" to attract young groups to participate in the communication.

4. Mainstream media: Invite mainstream media such as Health News, China Traditional Chinese Medicine News, Lightning News, Xinhua News Agency, etc. to conduct on-site reports and special interviews.

5. Live streaming sales: Collaborate with e-commerce platforms and local lifestyle experts to carry out extended live streaming activities, helping enterprises attract online traffic and promote product sales.

Conference Activities

（1） Organizational unit (proposed)

Host: Shandong Traditional Chinese Medicine Culture Communication Society, Shandong University of Traditional Chinese Medicine

Organizer: Haiming International Exhibition Group Shandong Medical Engineering Culture Media Co., Ltd

Supporting units: Shandong Provincial Health Commission, Shandong Federation of Social Sciences, Shandong Provincial Administration of Traditional Chinese Medicine, Qingdao Municipal People's Government, Qingdao Municipal Health Commission

（2） Shandong Provincial Conference on the Inheritance and Development of Traditional Chinese Medicine Culture

Event content: Inviting Chinese medical masters, experts and scholars, industry leaders, etc. to give keynote speeches, with the theme of integrating traditional Chinese medicine into daily life, to conduct in-depth discussions on topics such as the inheritance of traditional Chinese medicine culture, the popularization of suitable traditional Chinese medicine technologies in families, the industry of medicine and food sharing the same origin, and the trend of healthy consumption. And multiple sub forum activities will be held, focusing on various professional committees of the Shandong Traditional Chinese Medicine Culture Communication Society. The plan is to invite experts and scholars in the field of traditional Chinese medicine from home and abroad to conduct academic exchanges and discussions, share the latest research results and practical experience from the aspects of improving the quality of authentic medicinal materials, innovating medicinal and edible products, and applying smart traditional Chinese medicine.

（3） Product Promotion Conference (Precise Matchmaking Session)

Based on the needs of participating companies, multiple specialized product promotion events will be held to accurately match professional buyers and exhibiting companies. Utilizing the professional advantages of the exhibition, new products, technologies, and services of the enterprise will be introduced to professional audiences and buyers, building a precise bridge between the enterprise and the market, and assisting in product market promotion.

（4） Traditional Chinese Medicine Achievement Transformation Matchmaking Meeting

Organize a meeting for the transformation and exchange of traditional Chinese medicine achievements, and organize face-to-face communication and exchange among traditional Chinese medicine enterprises, universities, medical institutions, etc. to promote the achievement of cooperation intentions.

（5） Other meetings

Forum on Integrated Development of Traditional Chinese Medicine, Health and Wellness, and Travel; Forum on Drug Food Homology and Innovation of Big Health Consumer Products; Seminar on the Introduction of Traditional Chinese Medicine Culture into Schools and the Improvement of Youth Health Literacy.

price system

booth price

Preferential policies (proposed)

1. Early Bird Discount: Sign up before April 31, 2026 and enjoy a 10% discount.

2. Group registration discount: If the same organization participates in 3 or more booths, they can enjoy a 15% discount.

3. University research booth: University research achievements exhibition, free booth can be applied for (subject to review by the organizing committee).

Cooperation plan and price (proposed)

Organizing Committee and Contact Information

The Organizing Committee of the 2026 Shandong Traditional Chinese Medicine Health and Life Industry Expo cordially invites colleagues from all walks of life to join hands and promote the high-quality development of the traditional Chinese medicine health and life industry!

1. Traditional Chinese Medicine Authentic Medicinal Materials and Raw Materials Exhibition Area

This exhibition area focuses on showcasing high-quality authentic medicinal resources from Shandong Province and across the country, covering traditional Chinese medicine planting bases, decoction piece processing enterprises, medicinal excipients, and OTC enterprises. The scope of exhibits includes genuine Shandong medicinal materials such as astragalus, honeysuckle, salvia miltiorrhiza, ass hide glue and American ginseng, as well as Chinese herbal pieces, extracts of Chinese medicinal materials, pharmaceutical excipients, and raw materials of traditional Chinese patent medicines and simple preparations.

2. Exhibition Area for Medicinal Food Homology and Health Products

This exhibition area focuses on health consumer goods under the concept of "medicine and food are of the same origin", focusing on the display of instant cream, health tea, ass hide glue cake, Tonic Diet soup bags, meal substitutes, functional food, health food, Chinese medicine daily chemical products and special daily necessities.

3. Exhibition Area for Traditional Chinese Medicine Diagnosis and Treatment Equipment and Innovative Technologies

This exhibition area focuses on showcasing innovative achievements in the deep integration of modern technology and traditional Chinese medicine, covering the latest research and development achievements of traditional Chinese medicine diagnosis and treatment equipment, pharmaceutical machinery, digital solutions, and scientific research institutions. The scope of exhibits includes pulse diagnostic apparatus, meridian detector, moxibustion robot, TCM decoction equipment, TCM digital diagnosis and treatment system, intelligent acupuncture and moxibustion equipment, etc.

4. Exhibition Area for Traditional Chinese Medicine External Treatment and Health Care Services

This exhibition area focuses on suitable traditional Chinese medicine techniques and health services, showcasing traditional therapies such as moxibustion, tuina, ear acupressure, pediatric spine massage, cupping therapy, guasha, medicinal baths, and fumigation. It also gathers service institutions such as traditional Chinese medicine therapy institutions, health management centers, health club chains, and traditional Chinese medicine health bases.

5. Traditional Chinese Medicine Cultural and Creative Aesthetics Museum

This exhibition area is based on the concept of "culture+creativity+life", showcasing sachets, traditional Chinese medicine aromatherapy, seasonal hand books, herbal plant dyes, traditional Chinese medicine illustrations, traditional Chinese medicine themed cultural and creative gifts, intangible cultural heritage handicrafts, etc.

6. Cross border Integration Exhibition Area for Big Health

This exhibition area focuses on the new cross-border integration of "Traditional Chinese Medicine+" and showcases the innovative integration achievements of Traditional Chinese Medicine with the beauty industry, catering, cultural tourism, sports and other fields. The exhibition scope includes traditional Chinese medicine beauty and skincare products, traditional Chinese medicine health and wellness catering, traditional Chinese medicine themed tourism routes, traditional Chinese medicine health hotels, traditional Chinese medicine sports and rehabilitation products, etc.

7. Exhibition Area for Smart Traditional Chinese Medicine and Health Products

This exhibition area focuses on showcasing the innovative applications of cutting-edge technologies such as artificial intelligence, big data, and the Internet of Things in the field of traditional Chinese medicine, covering research achievements and innovative products such as AI constitution recognition, tongue diagnosis devices, wearable devices for traditional Chinese medicine, health management apps, and digital diagnosis and treatment systems for traditional Chinese medicine. At the same time, this exhibition area also targets the fields of elderly care and rehabilitation, showcasing health monitoring equipment, rehabilitation aids, smart home products, and aging friendly facilities.

8. Marine Traditional Chinese Medicine Theme Exhibition Area

Shandong is a major maritime province with abundant marine traditional Chinese medicine resources. Establish the first "Marine Traditional Chinese Medicine Theme Hall" in China, showcasing traditional marine Chinese medicinal materials such as seaweed, kelp, oysters, as well as modern transformation achievements such as marine functional foods, marine biomedicine, and marine derived probiotics. Invite local leading enterprises to create benchmark exhibition areas.

9. International Cooperation and Achievement Transformation Exhibition Area

This exhibition area focuses on the international development of traditional Chinese medicine and the transformation of industry university research achievements, showcasing high-quality projects from international traditional Chinese medicine enterprises, Sino foreign cooperative institutions, research institutes, achievement transformation enterprises, industrial parks, and government investment departments. The scope of exhibits includes internationally certified traditional Chinese medicine products, cooperation projects with overseas traditional Chinese medicine centers, cases of university research achievement transformation, investment policies for traditional Chinese medicine industrial parks, etc.

10. Featured Experience Area

The live inheritance performance of intangible cultural heritage of traditional Chinese medicine invited inheritors of intangible cultural heritage of traditional Chinese medicine in Shandong and across the country to present: ancient processing (such as nine steaming and nine drying), traditional preparations (paste pill powder), and characteristic therapies (acupuncture and moxibustion, massage, bone setting). Set up an interactive area for the "Intangible Cultural Heritage Inheritors Studio", where visitors can personally experience making mugwort sticks and DIY traditional Chinese medicine sachets.

• Company:Qingdao Haiming International Exhibition Co., Ltd
• Contact:Liu Jianning
• Mobile:17669659952
• Address:Red Island International Convention and Exhibition Center, Chengyang District, Qingdao City, Shandong Province

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