2026 Medicine and Food Exhibition | Food and Drug Exhibition | Tonic Diet Exhibition | Functional Food Exhibition

2026 Shanghai International Drug Food Homology Exhibition and Development Conference

Nourishing Health Functional Health Food Health Tea Organic Vegetarian Health

Date: August 6-8, 2026

Location: Shanghai New International Expo Center

At the same time: The 9th World Nourishing and Health Industry Expo

organization structure

Shanghai Xinshi Exhibition Service Co., Ltd

Shanghai Deto Exhibition Service Co., Ltd

Organizing Committee of the Medicine Food Same Origin Exhibition

cooperative unit

Shanghai Packaging Technology Association

Shanghai Food Association

Yuji College

Hua Ye Shi Xin Business School

Health Ark

Shanghai Health Products Association

National Functional Food Engineering Technology Research Center

Chinese Association of Traditional Chinese Medicine Information Society Food Medicine Homology Research Branch

China Food Fermentation Industry Research Institute

Yangtze River Delta Health Industry Alliance

Shanghai Institute of Nutrition and Health

Preface

The homology of medicine and food carries the millennium old health wisdom of China, and is a valuable asset that integrates traditional diet with health regulation. With the steady advancement of the Healthy China strategy, the demand for public health consumption continues to rise, and related catalogs are constantly optimized and expanded. The industry has entered a fast lane of standardized, branded, and innovative development, and the market size is steadily growing, with broad prospects for industrial development.

The 2026 Shanghai International Food and Medicine Exhibition and Development Conference, hosted by Zhang Juan, will focus on the development of the entire industry chain, showcasing authentic raw materials, functional health foods, health supplements, and cutting-edge technological achievements. The exhibition focuses on business docking, technical discussions, and cultural heritage, gathering industry enterprises, procurement merchants, and professionals to build an efficient platform for communication and cooperation. Assist in revitalizing traditional health culture, promote industrial upgrading and cross-border win-win, and work together to create a new future for the national health industry.

concurrent exhibition

The 9th World Nourishing and Health Industry Expo

Exhibition Overview

Scale: Exhibition area of 50000 square meters, gathering over 1200 global health and wellness brands, expected to attract over 60000 professional buyers.

Positioning: With eight years of deep cultivation in the industry, we integrate procurement and product selection, trend release, business docking, and brand promotion, and are a benchmark for the nourishing industry.

Core value: As the core carrier of this exhibition, the two exhibitions share audiences and channels, complement resources, and jointly build a one-stop health industry platform that combines medicine and food with Chinese nourishing ingredients.

Simultaneous conferences, forums, and events

To deeply empower industrial upgrading, link industry resources, and solve industry development problems, multiple high-level industry summits, themed forums, new product launches, and precise docking activities will be held during the exhibition, bringing together industry academicians and experts, brand founders, supply chain experts, and channel operators, focusing on core issues such as channel transformation and compliance development, and creating a comprehensive industry exchange platform of "exhibition display+ideological collision+resource docking+achievement landing".

World Summit on the Development of Medicinal and Food Industry

World Conference on Nourishing Ecology

Yuji College - Big Health and Nourishing Industry Chain Summit

"Huayeshi Xinshang High end Tonic Diet Nourishing and Food Nourishing Meeting and Matchmaking Meeting for Selection of Great Health Channels"

National Organic Food Health and Safety Innovation Development Summit Forum

World Nourishing Health Brand Channel Selection Precise Matchmaking Conference

Chinese Nourishing and Modern Nutrition Industry Forum

World Drug Food Same Origin New Product Release and Signing Ceremony

National Forum on the Development of Medicinal Food Homology and Nutritionist Training Course

exhibition scope

·Medicinal and edible raw materials: Goji berries, red dates, yam, Poria cocos, Astragalus membranaceus, American ginseng, Ganoderma lucidum, honeysuckle, tangerine peel, Polygonatum sibiricum, Dendrobium officinale and other authentic medicinal materials and extracts, medicinal and edible dual-use ingredients, understory planting materials, plant extracts, herbal tea materials, edible fungi, etc;

·Functional health food:

1. Functional raw materials/ingredients: functional proteins, protein peptides, functional sugars, functional oils, functional sweeteners, ginseng extract, Ganoderma spore powder, wolfberry polysaccharides, nutritional fortifiers, plant extracts, amino acids, spices, polyphenols, peptides, trace elements, etc.

2. Functional food: health food, instant tonic, health cream, Tonic Diet food, health tea, organic vegetarian health food, meal substitute, oral beauty nutrition, dietary supplements, functional drinks, special medical food, special diet food, selenium rich food, new resource food, sports nutrition, health tonic, health food for pregnant and infant children, bee products, fish oil products, vitamins, protein powder, etc.

3. Dietary supplements: probiotics, prebiotics, dietary fiber, vitamins, minerals, plant protein powder, etc

4. Weight management category: nutritional meal replacement powder, meal replacement stick, low calorie sugar control light food functional food, etc

5. Targeted categories: plant-based functional foods that nourish the stomach, aid sleep, regulate immunity, regulate qi and blood, etc

6. Special dietary foods, sports nutrition foods, and functional foods for daily nutritional adjustment for the general public, etc

·Regular health food

Blue Hat Certified Products, covering categories such as immune regulation, gastrointestinal care, calming, anti fatigue, beauty and anti-aging

·Food Ingredients and Deep Processing Technology

Natural herbal ingredients, extraction and purification processes, production and processing equipment, and preservation packaging materials

·Innovative ingredients and technology: research and development, testing, and certification services for natural pigments, plant essential oils, and medicinal food homologous formulas

·Local characteristic health and wellness products

Geographical indication products, intangible cultural heritage health food, rural characteristic health agricultural products

·Testing, certification, and supporting services

Quality inspection, qualification certification, formula development, brand design, e-commerce channels, supply chain logistics

·Supporting industrial chain services

OEM/ODM outsourcing, formula research and development, packaging design, processing and packaging equipment, certification consulting, testing and inspection, brand operation, channel supply chain services, etc

Hundred media resources, strong exhibition promotion

The exhibition will widely attract high-quality buyers to visit the exhibition through professional magazines, outdoor advertising, Little Red Book, Tiktok, Tencent, industry media, social media marketing and other targeted marketing activities. And leverage the advantages of unique news media organizations, integrate nearly a hundred vegetarian and health magazines and newspapers, and more than 130 news media networks to jointly promote the exhibition.

Professional audience/target customer group

1、 Distribution and agency channels

National distributors, agents, franchisees, wholesalers, regional channel operators, fast-moving consumer goods traders, gift channel suppliers, cultural and tourism specialty channel suppliers, focusing on the professional channel procurement group of health food and functional health food.

2、 Retail terminal channels

Responsible for purchasing large supermarkets, chain supermarkets, boutique convenience stores, imported food stores, lifestyle centers, health management stores, restaurants, high-end fresh food stores, community new retail stores, and offline physical chain brands.

3、 E-commerce and New Media Channels

Live streaming e-commerce agencies, short video sales teams, community group buying platforms, private domain supply chains, community group buying, cross-border e-commerce, content e-commerce influencers, Taobao/JD/Pinduoduo and other platform store operations, new media brand operation teams.

4、 Large health and wellness institution channels

Health terminal procurement groups such as wellness centers, health clubs, beauty salons, health management centers, postpartum centers, elderly care institutions, high-end clubs, sub-health conditioning institutions, and traditional Chinese medicine health centers.

5、 Industrial OEM and supply chain customers

Functional food, OEM/ODM factories, raw material suppliers, formula research and development institutions, packaging design enterprises, testing and certification institutions, warehousing and logistics supply chain enterprises.

6、 Enterprise procurement and group customization channels

Responsible for enterprise welfare procurement, union procurement, holiday gift customization companies, high-end business gift service providers, government and enterprise procurement units, hotel catering, high-end homestay, and vegetarian catering chain procurement.

7、 Industry organizations and professional groups

Industry associations, research institutions, testing and certification agencies, institutions, industry media, brand planning agencies, entrepreneurs, practitioners in the big health industry, and high-end health consumers.

Contact the organizing committee for participation and exhibition:

Contact: Zhang Juan 18601681858

• Telephone:18601681858
• Contact:Zhang Juan
• Mobile:18601681858
• Address:No. 2345 Longyang Road, Pudong New Area, Shanghai

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